{"id":240173,"date":"2023-05-17T08:45:30","date_gmt":"2023-05-17T06:45:30","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-olahraga-motor-dan-visibilitas-di-era-digital\/"},"modified":"2026-10-05T11:47:25","modified_gmt":"2026-10-05T09:47:25","slug":"sponsorship-olahraga-motor-dan-visibilitas-di-era-digital","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/sponsorship-olahraga-motor-dan-visibilitas-di-era-digital\/","title":{"rendered":"Sponsorship dan visibilitas di motorsport di era digital: audiens, platform, dan pengukuran"},"content":{"rendered":"<p><strong>Di motorsport, visibilitas sebuah sponsorship kini dibangun pada tiga tingkat: siaran (televisi dan streaming), digital (media sosial, video, konten resmi), dan kehadiran fisik (sirkuit dan hospitality). Angka Formula 1 untuk 2025: 827 juta penggemar, 1,83 miliar penonton kumulatif, dan 6,7 juta kehadiran di sirkuit, sebuah rekor.<\/strong><\/p>\n<p><em>Diperbarui pada Oktober 2026.<\/em><\/p>\n<p>Mulai 2026, di Amerika Serikat, Formula 1 tidak lagi lewat saluran televisi tradisional: semua sesi, dari latihan hingga balapan, ada di Apple TV, dengan beberapa balapan dan semua sesi latihan gratis di aplikasi. Bagi yang bersponsor, ini bukan berarti logo di mobil bernilai lebih rendah: artinya tempat logo itu dilihat telah berubah, dan bersamanya cara mengukurnya. Di sini Anda akan menemukan angka-angka yang penting, tiga tingkat tempat visibilitas dimainkan, dan cara mengetahui apakah sebuah sponsorship berhasil.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126967\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg\" alt=\"Orang-orang melihat smartphone bersama di luar ruangan\" width=\"600\" height=\"371\" \/><\/p>\n<h2>Angka-angka 2025<\/h2>\n<p>Formula 1 memperkirakan penggemarnya di seluruh dunia berjumlah 827 juta, 12% lebih banyak dari tahun sebelumnya dan 63% lebih banyak dari 2018. Menurut Nielsen, musim 2025 menjangkau 1,83 miliar penonton kumulatif, 6,8% lebih banyak dari tahun sebelumnya, dengan audiens sekitar 70 juta untuk setiap akhir pekan balapan. Secara langsung, musim ditutup dengan rekor 6,7 juta kehadiran di Grand Prix, dibandingkan 6,5 juta pada 2024.<\/p>\n<p>Ada juga angka yang langsung menyangkut yang berinvestasi: sejak 2020 jumlah mitra komersial kejuaraan hampir tiga kali lipat, dari 12 menjadi 31. Lebih banyak merek berarti lebih banyak kebisingan: visibilitas tidak lagi langka, melainkan diperebutkan.<\/p>\n<h2>Tiga tingkat visibilitas<\/h2>\n<ul>\n<li><strong>Siaran.<\/strong> Televisi dan streaming membawa merek ke audiens yang sangat besar, tetapi menampilkannya selama beberapa detik dan dalam bidikan yang tidak Anda kendalikan: yang penting adalah di mana logo berada pada mobil, pakaian balap, helm. Warna yang kuat membantu agar dikenali bahkan dalam bidikan cepat: itulah yang dilakukan BWT dengan warna pink, seperti diceritakan di <a href=\"https:\/\/rtrsports.com\/id\/blog\/bagaimana-dan-mengapa-bwt-menjadi-sponsor-f1\/\">BWT di Formula 1<\/a>.<\/li>\n<li><strong>Digital.<\/strong> Media sosial, video, dan konten resmi melipatgandakan kesempatan melihat sebuah merek dan memungkinkan menceritakannya: di sinilah penghargaan seperti DHL Fastest Lap Award atau kolaborasi konten menjadi bahan untuk dibagikan. Contoh-contohnya, dengan sumber, ada di <a href=\"https:\/\/rtrsports.com\/id\/blog\/meraih-sukses-melalui-pengaktifan-merek-motorsport\/\">aktivasi merek di motorsport<\/a>.<\/li>\n<li><strong>Kehadiran fisik.<\/strong> Sirkuit adalah tempat sebuah perusahaan bertemu pelanggan, mitra, dan karyawan: hospitality, pertemuan dengan pembalap, pengalaman. Di MotoGP formulanya adalah VIP Village, dijelaskan di <a href=\"https:\/\/rtrsports.com\/id\/blog\/apa-itu-motogp-vip-village-dan-apa-manfaatnya\/\">apa itu MotoGP VIP Village<\/a>.<\/li>\n<\/ul>\n<h2>Bagaimana visibilitas digital diukur<\/h2>\n<p>Menjangkau banyak orang tidak sama dengan diingat. Impresi, tayangan, dan jumlah pengikut menunjukkan berapa kali sebuah merek lewat di depan mata seseorang: itu titik awal, bukan hasil. Untuk memahami apakah sebuah sponsorship berhasil, angka-angka ini perlu disandingkan dengan setidaknya satu ukuran merek (berapa banyak orang mengenali sponsor atau mengaitkannya dengan tim) dan satu ukuran komersial (kontak, negosiasi, penjualan). Angka yang penting adalah yang dipilih sebelum menandatangani, seperti yang kami jelaskan juga untuk aktivasi.<\/p>\n<h2>Apa yang berubah bagi yang bersponsor<\/h2>\n<p>Dengan audiens seluas ini dan begitu banyak merek di grid, yang membuat perbedaan bukan logo melainkan ide: sebuah warna, penghargaan, tujuan, produk yang bisa dimiliki merek di dunia tim itu. Siapa yang ingin tahu siapa saja yang ada di grid hari ini dapat menemukan kesepakatannya di analisis <a href=\"https:\/\/rtrsports.com\/id\/blog\/the-275-perjanjian-sponsor-dari-formula-1-musim-2023\/\">sponsor tim F1 pada 2026<\/a>, sedangkan untuk ambang anggaran ada panduan <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsorship Formula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke Formula 1?<\/strong><br \/>RTR Sports Marketing membangun sponsorship di dunia motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsorship Formula 1<\/a><br \/><\/div>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/corp.formula1.com\/formula-1-2025-season-review\/\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, 2025 dalam angka<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1s-record-breaking-2025-season-in-numbers.irq7aR8PcyAw7ysO72vJn\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, musim 2025 penuh rekor<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-2025-season-review-numbers-viewership-attendance-commercial\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, F1 2025 dalam angka<\/a>; <a href=\"https:\/\/www.grandprix247.com\/2025\/12\/20\/f1-news-formula-1-2025-season-end-of-year-review\/\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, ulasan musim 2025<\/a>; <a href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/f1-records-largest-audience-in-five-years\/5214597.article\" target=\"_blank\" rel=\"nofollow noopener\">Broadcast, audiens terbesar dalam lima tahun<\/a>; <a href=\"https:\/\/scuderiafans.com\/formula-1-audience-continues-to-surge-with-1-83-billion-total-viewers-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">ScuderiaFans, 1,83 miliar penonton<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-and-apple-confirm-united-states-tv-rights-deal-everything-you-need-to-know\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, F1 dan Apple di Amerika Serikat<\/a>; <a href=\"https:\/\/www.techradar.com\/televisions\/streaming-devices\/go-go-go-apple-tv-is-the-official-home-of-f1-races-and-more-in-the-united-states-starting-in-2026\" target=\"_blank\" rel=\"nofollow noopener\">TechRadar, Apple TV dan F1<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa banyak penggemar Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFormula 1 memperkirakan 827 juta penggemar di seluruh dunia untuk 2025, 12% lebih banyak dari 2024 dan 63% lebih banyak dari 2018. Nielsen mencatat 1,83 miliar penonton kumulatif sepanjang musim.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Di mana menonton Formula 1 di Amerika Serikat pada 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDi Apple TV: semua sesi, dari latihan hingga balapan, dengan beberapa balapan dan semua sesi latihan gratis di aplikasi, dalam kesepakatan lima tahun.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa banyak mitra komersial Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSejak 2020 mitra kejuaraan hampir tiga kali lipat, dari 12 menjadi 31.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bagaimana mengukur visibilitas digital sebuah sponsorship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nImpresi dan tayangan adalah titik awal; untuk tahu apakah berhasil, diperlukan juga ukuran merek (pengenalan dan kaitan dengan tim) dan ukuran komersial (kontak, negosiasi, penjualan), dipilih sebelum menandatangani.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Di mana visibilitas sponsor dibangun di motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPada tiga tingkat: siaran (TV dan streaming), digital (media sosial, video, dan konten), dan kehadiran fisik (sirkuit, hospitality, dan pertemuan).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Di motorsport, visibilitas sebuah sponsorship kini dibangun pada tiga tingkat: siaran (televisi dan streaming), digital (media sosial, video, konten resmi), dan kehadiran fisik (sirkuit dan hospitality). Angka Formula 1 untuk 2025: 827 juta penggemar, 1,83 miliar penonton kumulatif, dan 6,7 juta kehadiran di sirkuit, sebuah rekor. Diperbarui pada Oktober 2026. Mulai 2026, di Amerika Serikat, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20071],"tags":[],"class_list":["post-240173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visibilitas Sponsorship Motorsport di Era Digital<\/title>\n<meta name=\"description\" content=\"Bagaimana visibilitas sponsorship motorsport dibangun: 827 juta penggemar F1, tiga tingkat (TV, digital, sirkuit) dan cara mengukurnya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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