{"id":240291,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/bagaimana-dan-mengapa-bwt-menjadi-sponsor-f1\/"},"modified":"2026-10-05T11:09:49","modified_gmt":"2026-10-05T09:09:49","slug":"bagaimana-dan-mengapa-bwt-menjadi-sponsor-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/bagaimana-dan-mengapa-bwt-menjadi-sponsor-f1\/","title":{"rendered":"BWT di Formula 1: kisah sponsor pink, dari Force India hingga Alpine"},"content":{"rendered":"<p><strong>BWT, singkatan dari Best Water Technology, adalah perusahaan pengolahan air asal Austria yang berkantor pusat di Mondsee. Ia berada di Formula 1 sejak 2017, ketika menjadi title sponsor Force India dan membawa warna pink ke grid; ia mengikuti tim itu sebagai Racing Point dan Aston Martin (2021, dengan merek yang lebih halus) dan menjadi title partner Alpine sejak 2022. Pada 2026 tim masih membalap sebagai BWT Alpine, tetapi mulai 2027 namanya menjadi Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Diperbarui pada Oktober 2026.<\/em><\/p>\n<p>Di paddock F1 ada satu warna yang lebih lekat dengan sponsor daripada warna mana pun: pink BWT. Ia muncul pada 2017 di Force India, bertahan di Racing Point, mengecil menjadi detail di Aston Martin hijau pada 2021 dan pada 2022 kembali dengan kuat di Alpine, yang pada dua balapan pertama musim itu tampil dengan livery hampir seluruhnya pink. Di sini Anda akan menemukan siapa BWT, bagaimana kehadirannya di F1 berubah, apa yang dikatakan pesannya tentang air, dan mengapa mulai 2027 ceritanya berubah.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon di Alpine dengan livery pink dan biru BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Siapa BWT<\/h2>\n<p>BWT membuat sistem pengolahan dan peningkatan kualitas air untuk rumah tangga, industri, fasilitas umum, dan hotel. Perusahaan ini lahir pada 1823 sebagai Benckiser Wassertechnik; pada 1990 diambil alih lewat management buyout oleh Andreas Wei\u00dfenbacher, yang menamainya Best Water Technology, dengan huruf \u00abB\u00bb yang menandakan ambisi melakukan segalanya \u00absedikit lebih baik\u00bb daripada yang lain. Kantor pusatnya di Mondsee, Austria, dengan pabrik juga di Jerman, Prancis, dan Swiss.<\/p>\n<h2>Kehadirannya di F1, tahun demi tahun<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT masuk F1 sebagai title sponsor Force India. Itulah alasan mobil-mobil pink yang dijuluki paddock \u00abPink Panthers\u00bb.<\/li>\n<li><strong>2018-2020:<\/strong> tim menjadi Racing Point dan BWT tetap di sisinya.<\/li>\n<li><strong>2021:<\/strong> dengan pindah ke Aston Martin dan livery hijau, BWT tetap menjadi mitra dengan merek yang lebih halus, sementara gelar title beralih ke Cognizant. Sebastian Vettel menjadi duta merek dan membalap dengan helm pink.<\/li>\n<li><strong>2022:<\/strong> pada 11 Februari Alpine mengumumkan BWT sebagai title partner dalam kesepakatan multi-tahun, dan tim menjadi BWT Alpine F1 Team. A522 hampir seluruhnya pink pada dua balapan pertama, di Bahrain dan Arab Saudi.<\/li>\n<li><strong>2026:<\/strong> A526, diperkenalkan di Barcelona pada 23 Januari, berwarna biru dengan logo BWT berwarna pink di sidepod. Ini Alpine pertama bermesin Mercedes, sebagai pelanggan.<\/li>\n<li><strong>2027:<\/strong> diumumkan pada 27 Mei 2026, Gucci menggantikan BWT sebagai title partner: tim akan bernama Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>Pesannya: \u00abChange the world, sip by sip\u00bb<\/h2>\n<p>Pink bukan pilihan warna yang kebetulan: dalam kisah BWT ia melambangkan misi mengubah dunia \u00abtegukan demi tegukan\u00bb, dengan gagasan \u00abBottle Free Zones\u00bb, tempat orang minum air keran dan bukan dari botol plastik. Ketika pada 2021 Vettel menjadi duta merek, helm pink itu membawa slogan persis itu dan kerja sama dimulai dengan mengubah sekolah dan taman kanak-kanak menjadi \u00abBottle Free Zones\u00bb; pada bulan-bulan yang sama Formula 1 meminta stafnya untuk tidak memakai botol plastik sekali pakai di paddock. Bagi merek yang produknya air keran, visibilitas di F1 dan tema keberlanjutan motorsport saling menguatkan.<\/p>\n<h2>Apa yang diberikan F1 kepada BWT<\/h2>\n<p>Sebuah platform dan, terutama, identitas yang mudah dikenali. Warna itu memberi perusahaan teknologi air kehadiran di grid yang tidak akan dijamin oleh logo kecil di sidepod. Ini studi kasus yang berguna bagi siapa pun yang berpikir untuk bersponsor: sebuah warna, sebuah pesan, dan tim yang membawanya ke lintasan selama bertahun-tahun lebih berharga daripada satu musim dengan merek di posisi menonjol.<\/p>\n<h2>Mulai 2027: naming beralih ke Gucci<\/h2>\n<p>Setelah lima musim sebagai title partner (2022 hingga 2026), BWT menyerahkan nama tim kepada Gucci, yang masuk F1 sebagai rumah mode mewah pertama yang menjadi title partner. Bagi yang mengamati pasar, ini sinyal: naming sebuah tim tidak tetap dan berubah mengikuti strategi pembelinya. Siapa sponsor tim saat ini bisa Anda temukan di <a href=\"https:\/\/rtrsports.com\/id\/blog\/the-275-perjanjian-sponsor-dari-formula-1-musim-2023\/\">sponsor tim F1 pada 2026<\/a> dan dalam daftar <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-utama-setiap-tim-untuk-formula-1-musim-2026\/\">title sponsor musim 2026<\/a>; gambaran mobil dan pembalap ada di <a href=\"https:\/\/rtrsports.com\/id\/blog\/tim-formula-1-2023-meluncurkan-rintisan-dan-sponsor\/\">tim Formula 1 2026<\/a>, sedangkan untuk ambang anggaran ada panduan <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsorship Formula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke Formula 1?<\/strong><br \/>RTR Sports Marketing membangun sponsorship di dunia motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsorship Formula 1<\/a><br \/><\/div>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT bersama Aston Martin pada 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, merek BWT di Aston Martin<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT dan Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT bergabung dengan Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, siaran pers kemitraan dengan BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel duta BWT<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, livery Alpine 2026<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci title partner Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci dan Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa arti BWT?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT adalah singkatan dari Best Water Technology: perusahaan pengolahan air asal Austria yang berkantor pusat di Mondsee, lahir pada 1823 sebagai Benckiser Wassertechnik dan diganti namanya setelah management buyout 1990.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Tim F1 mana yang disponsori BWT pada 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlpine, yang membalap sebagai BWT Alpine F1 Team. BWT menjadi title partner tim sejak 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa mobil BWT berwarna pink?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPink adalah warna merek: BWT membawanya ke F1 pada 2017 bersama Force India, mempertahankannya bersama Racing Point dan sejak 2022 bersama Alpine. Warna itu melambangkan slogan \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah BWT meninggalkan Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nMulai 2027 BWT tidak lagi menjadi title partner: nama tim akan menjadi Gucci Racing Alpine Formula One Team, seperti diumumkan pada 27 Mei 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa duta BWT di F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, sejak 2021, ketika membalap untuk Aston Martin: helm pink-nya membawa slogan \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, singkatan dari Best Water Technology, adalah perusahaan pengolahan air asal Austria yang berkantor pusat di Mondsee. Ia berada di Formula 1 sejak 2017, ketika menjadi title sponsor Force India dan membawa warna pink ke grid; ia mengikuti tim itu sebagai Racing Point dan Aston Martin (2021, dengan merek yang lebih halus) dan menjadi title [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126,20071],"tags":[],"class_list":["post-240291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT Artinya dan Kisah Sponsor Pink di F1<\/title>\n<meta name=\"description\" content=\"Siapa BWT, bagaimana masuk F1 pada 2017 bersama Force India, warna pink, title Alpine sejak 2022 dan peralihan ke Gucci pada 2027. 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