{"id":240461,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-sampanye-dalam-formula-1-sejarah-dan-pentingnya\/"},"modified":"2026-10-05T15:46:06","modified_gmt":"2026-10-05T13:46:06","slug":"sponsorship-sampanye-dalam-formula-1-sejarah-dan-pentingnya","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/sponsor-sampanye-dalam-formula-1-sejarah-dan-pentingnya\/","title":{"rendered":"Sampanye di Formula 1: sejarah, pemasok, dan nilainya bagi sponsor"},"content":{"rendered":"<p><strong>Sampanye resmi Formula 1 sejak 2025 adalah Mo\u00ebt &amp; Chandon: merek itu kembali ke podium lewat kesepakatan sepuluh tahun antara F1 dan LVMH yang diumumkan pada 5 Februari 2025, menggantikan Ferrari Trento (2021-2024). Bersulang di podium F1 bermula pada 1950, ketika Mo\u00ebt memberikan sebotol kepada Juan Manuel Fangio; adapun menyemprotkannya lahir di 24 Jam Le Mans 1967 bersama Dan Gurney.<\/strong><\/p>\n<p><em>Diperbarui pada Oktober 2026.<\/em><\/p>\n<p>Jika kemenangan harus disarikan dalam satu gerakan, mungkin itu mengocok botol lalu menyemprot para mekanik. Ini ritual yang tampak spontan, dan sebagian memang begitu, tetapi kini juga menjadi salah satu momen merek paling berharga dalam olahraga: datang di puncak emosi, di depan penonton dunia, pada saat yang sama seorang pebalap mengangkat trofi. Di sini Anda akan menemukan dari mana asalnya, siapa yang memasoknya selama bertahun-tahun, mengapa bernilai bagi sponsor, dan apa yang terjadi di olahraga lain.<\/p>\n<h2>Sampanye apa yang dipakai di podium F1 hari ini<\/h2>\n<p>Sejak 2025 adalah Mo\u00ebt &amp; Chandon. Tiga besar dan tim pemenang merayakan dengan botolnya, dan merek itu juga menjadi mitra utama Grand Prix Belgia 2025. Dengan kembalinya Mo\u00ebt, F1 menutup babak Ferrari Trento, anggur bersoda asal Italia (bukan sampanye) yang datang pada 2021, setelah Carbon dan kembalinya Mo\u00ebt sebentar saat pandemi. Urutan pemasok, menurut rekonstruksi:<\/p>\n<ul>\n<li><strong>sejak 1950:<\/strong> Mo\u00ebt &amp; Chandon, dengan botol pertama untuk Fangio di Grand Prix Prancis di Reims;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, versi Argentina dari rumah itu, untuk beberapa Grand Prix;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, kembali sebentar;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>sejak 2025:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>Sumber-sumber tidak sepakat tentang tahun pasti kontrak pertama Mo\u00ebt (ada yang menyebut 1966, ada yang 1950-1999): intinya, selama puluhan tahun bersulang F1 adalah miliknya.<\/p>\n<h2>Bagaimana menyemprot bermula<\/h2>\n<p>Pada 1950, setelah Grand Prix Prancis di Reims-Gueux, Mo\u00ebt &amp; Chandon menawarkan sebotol kepada Fangio: dari situlah bersulang di podium berasal. Menyemprot datang kemudian dan nyaris tak sengaja. Pada 1966, di Le Mans, gabus sebuah botol terlontar sendiri; pada 1967 Dan Gurney, pemenang bersama A.J. Foyt dengan Ford GT40, mengocok botol Mo\u00ebt dan menyemprotkannya ke Henry Ford II, Carroll Shelby, dan siapa pun di sekitarnya. Ia sendiri menceritakannya: gerakan spontan, tanpa niat membangun tradisi.<\/p>\n<h2>Mengapa bernilai bagi sponsor<\/h2>\n<p>Sampanye di podium adalah kasus buku teks penempatan merek: produk muncul pada momen emosi maksimum, di tangan sang pemenang, dan adegannya difilmkan serta dibagikan ke seluruh dunia. Bagi rumah mewah, nilainya ada pada asosiasi antara kemenangan dan bersulang: merek tidak sekadar berada di samping emosi, tetapi membuatnya dikenali. Bersama LVMH, kesepakatan itu juga bukan hanya soal podium: kemitraan sepuluh tahun yang sama membuat Mo\u00ebt &amp; Chandon mengikat namanya pada satu Grand Prix utuh.<\/p>\n<p>Siapa yang ingin memahami bagaimana grup mewah masuk ke F1 bisa membaca kisah <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-louis-vuitton-formula-1-momen-bersejarah\/\">sponsorship Louis Vuitton di Formula 1<\/a>, yang berada di semesta merek yang sama.<\/p>\n<h2>Olahraga lain, ritual lain<\/h2>\n<p>Setiap olahraga punya ritualnya. Di Indianapolis 500 pemenang minum susu: tradisinya bermula pada 1936, ketika Louis Meyer, setelah kemenangan ketiganya, meminta buttermilk dan seorang eksekutif Milk Foundation melihat fotonya di koran. Di sepak bola Amerika, mandi Gatorade lahir pada 1984, ketika Jim Burt dari New York Giants menumpahkan sebuah cooler ke pelatihnya, Bill Parcells. Di MotoGP podium dirayakan dengan Prosecco: Consorzio Prosecco DOC menjadi pemasok resmi perayaan sejak 2019. Minumannya berganti, mekanismenya tetap: gerakan kolektif yang dikenali, yang bisa dijadikan milik oleh merek.<\/p>\n<h2>Batasnya: alkohol dan pasar<\/h2>\n<p>Ritual ini punya batas. Di Grand Prix negara-negara yang melarang alkohol (Arab Saudi, Bahrain, Qatar, Emirat), F1 mengganti sampanye dengan minuman nonalkohol. Bagi sponsor, topik ini tidak sepele: kehadiran minuman beralkohol di motorsport punya sejarah aturan dan perdebatan yang kami ceritakan di <a href=\"https:\/\/rtrsports.com\/id\/blog\/iklan-alkohol-di-f1-antara-pemasaran-olahraga-dan-etika\/\">iklan alkohol di F1: antara olahraga, pemasaran, dan etika<\/a> dan di <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-olahraga-kendaraan-bermotor\/\">Drink and Drive: mengapa begitu banyak merek alkohol mensponsori motorsport<\/a>. Jika Anda mempertimbangkan masuk F1, ambang anggaran ada di panduan <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsorship Formula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke Formula 1?<\/strong><br \/>RTR Sports Marketing membangun sponsorship di motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsorship Formula 1<\/a><br \/><\/div>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mo\u00ebt &amp; Chandon kembali sebagai sampanye resmi<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, bagaimana menyemprot menjadi tradisi<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, Mo\u00ebt &amp; Chandon dan F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, kembalinya Mo\u00ebt &amp; Chandon<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney dan semprotan pertama<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">24 Jam Le Mans, tradisi menyemprot<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC dan MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, susu di Indy 500<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, mandi Gatorade<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sampanye apa yang dipakai Formula 1 di podium?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSejak 2025 Mo\u00ebt &amp; Chandon, sampanye resmi F1 lewat kesepakatan sepuluh tahun antara F1 dan LVMH. Dari 2021 hingga 2024 pemasoknya adalah Ferrari Trento.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa yang pertama kali menyemprotkan sampanye di podium?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, di 24 Jam Le Mans 1967, setelah menang bersama A.J. Foyt dengan Ford GT40. Bersulang di podium F1 sendiri bermula pada 1950, dengan sebotol Mo\u00ebt untuk Fangio.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa di beberapa Grand Prix sampanye tidak disemprotkan?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDi negara yang melarang alkohol, seperti Arab Saudi, Bahrain, Qatar, dan Emirat, F1 memakai minuman nonalkohol.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa yang diminum di podium MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: Consorzio Prosecco DOC adalah pemasok resmi perayaan podium sejak 2019.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa sampanye di podium investasi yang baik bagi sebuah merek?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nKarena produk muncul pada momen emosi maksimum, di tangan sang pemenang, di depan penonton dunia: asosiasi antara kemenangan dan merek terjadi seketika.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sampanye resmi Formula 1 sejak 2025 adalah Mo\u00ebt &amp; Chandon: merek itu kembali ke podium lewat kesepakatan sepuluh tahun antara F1 dan LVMH yang diumumkan pada 5 Februari 2025, menggantikan Ferrari Trento (2021-2024). Bersulang di podium F1 bermula pada 1950, ketika Mo\u00ebt memberikan sebotol kepada Juan Manuel Fangio; adapun menyemprotkannya lahir di 24 Jam Le [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-240461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sampanye F1: Sejarah, Pemasok, dan Nilai bagi Sponsor<\/title>\n<meta name=\"description\" content=\"Sampanye apa yang dipakai F1 di podium? Mo\u00ebt &amp; Chandon sejak 2025. 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