{"id":241347,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/sponsor-keamanan-siber-dalam-formula-1\/"},"modified":"2026-10-06T18:47:42","modified_gmt":"2026-10-06T16:47:42","slug":"sponsor-keamanan-siber-dalam-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/sponsorisasi-keamanan-siber-dalam-formula-1\/","title":{"rendered":"Keamanan siber di F1: siapa sponsornya dan mengapa memilih Formula 1"},"content":{"rendered":"<p>Pada November 2025, George Kurtz, pendiri sekaligus CEO CrowdStrike, menjadi pemilik saham tim Formula 1 Mercedes setelah membeli sebagian saham di perusahaan milik Toto Wolff. Enam tahun sebelumnya, perusahaannya masuk ke tim sebagai sponsor teknis; kini CrowdStrike tercatat sebagai salah satu Principal Partner tim. Ini mungkin contoh paling jelas betapa eratnya hubungan antara Formula 1 dan perusahaan keamanan siber dalam beberapa tahun terakhir.<\/p>\n<p>Pada 2026 banyak tim memiliki mitra keamanan siber: CrowdStrike dengan Mercedes, Bitdefender dengan Ferrari, 1Password dengan Red Bull, Keeper Security dengan Williams, dan Arctic Wolf dengan Alpine. Ini bukan tren sesaat. Tim Formula 1 adalah perusahaan teknologi yang menghasilkan dan memindahkan data dalam jumlah sangat besar ke seluruh dunia, dan data itu sangat berharga. Bagi merek keamanan siber, melindunginya di depan penonton global Formula 1 adalah bukti paling meyakinkan yang bisa mereka tunjukkan.<\/p>\n<h2>Siapa saja sponsor keamanan siber di F1<\/h2>\n<ul>\n<li><strong>CrowdStrike dan Mercedes.<\/strong> Kerja sama dimulai pada 2019. Kini CrowdStrike termasuk Principal Partner tim, dan sejak November 2025 pendirinya juga menjadi salah satu pemilik saham.<\/li>\n<li><strong>Bitdefender dan Ferrari.<\/strong> Perusahaan asal Rumania ini datang ke Maranello pada 2022 menggantikan Kaspersky, dan pada Oktober 2025 memperpanjang serta memperluas kerja samanya, dengan visibilitas lebih besar di mobil.<\/li>\n<li><strong>1Password dan Red Bull.<\/strong> Sejak 2025 menjadi mitra keamanan siber eksklusif tim, dengan logo bahkan di layar setir.<\/li>\n<li><strong>Keeper Security dan Williams.<\/strong> Mitra resmi sejak 2024, pada 2026 memasuki musim ketiga dan membuat kampanye global bersama Alex Albon.<\/li>\n<li><strong>Arctic Wolf dan Alpine.<\/strong> Bergabung pada 2025, pada periode yang sama ketika Red Bull mengumumkan 1Password.<\/li>\n<\/ul>\n<p>Di masa lalu, nama-nama lain ikut mewarnai kisah ini. Kaspersky menjadi mitra Ferrari selama lebih dari sepuluh tahun hingga 2022, ketika kerja sama dihentikan setelah invasi Rusia ke Ukraina. Darktrace bekerja sama dengan McLaren sejak 2020, membawa kecerdasan buatan ke pertahanan siber tim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"Keamanan siber di F1: Mercedes, mitra CrowdStrike sejak 2019\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Mengapa tim F1 perlu melindungi diri<\/h2>\n<p>Tim Formula 1 hidup dari data. Selama akhir pekan balapan, ratusan sensor mengirim informasi dari mobil ke garasi dan dari garasi ke pabrik, tempat para insinyur dan simulator bekerja secara real time. Ditambah lagi desain mobil, data terowongan angin, strategi, kontrak, dan informasi pembalap. Ini aset bernilai miliaran, seperti terlihat dari <a href=\"https:\/\/rtrsports.com\/id\/blog\/pertumbuhan-ekonomi-yang-belum-pernah-terjadi-sebelumnya-dari-formula-satu-tim-menguak-faktor-faktor-di-balik-kesuksesan-yang-melonjak\/\">nilai tim-tim Formula 1<\/a>, yang sepanjang musim berpindah dari satu benua ke benua lain lebih dari dua puluh kali.<\/p>\n<p>Ancamannya sama dengan perusahaan besar mana pun: phishing, pencurian kredensial, ransomware. Satu e-mail yang dibuka pada saat yang salah bisa melumpuhkan sistem. Karena itu banyak kerja sama ini lebih dari sekadar sponsor: perusahaan benar-benar menyediakan perangkat mereka, yang dipakai tim setiap hari di pabrik dan di lintasan.<\/p>\n<h2>Mengapa perusahaan keamanan memilih Formula 1<\/h2>\n<p>Dari sudut pandang penjual keamanan siber, Formula 1 punya tiga keunggulan yang langka.<\/p>\n<ul>\n<li><strong>Arena uji.<\/strong> Melindungi tim yang bekerja dengan kecepatan sangat tinggi, dengan data yang tidak boleh berhenti sedetik pun, adalah bukti nyata kualitas produk. Dan ceritanya langsung dipahami pelanggan.<\/li>\n<li><strong>Audiens yang tepat.<\/strong> Formula 1 diikuti para manajer dan pengambil keputusan di seluruh dunia, tepat orang-orang yang memilih pemasok keamanan bagi perusahaan mereka. Hospitality di paddock memungkinkan untuk bertemu mereka secara langsung.<\/li>\n<li><strong>Reputasi.<\/strong> Diasosiasikan dengan lingkungan yang menjunjung presisi dan keandalan membantu membangun kepercayaan, nilai utama bagi perusahaan keamanan.<\/li>\n<\/ul>\n<p>Alasan yang sama membuat Formula 1 menarik begitu banyak perusahaan teknologi, seperti kami jelaskan dalam panduan <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-di-dunia-balap-motor-untuk-merek-teknologi-dan-saas-panduan-2026\/\">sponsorship motorsport untuk merek teknologi dan SaaS<\/a>.<\/p>\n<h2>Berapa nilai sponsorship seperti ini<\/h2>\n<p>Nilai kontrak hampir tidak pernah diumumkan, dan perkiraan media perlu dibaca dengan hati-hati. Yang bisa dikatakan, bentuk kerja sama sama pentingnya dengan harga: banyak kemitraan ini menggabungkan uang dan layanan, artinya sebagian nilainya adalah teknologi yang diberikan kepada tim. Bagi perusahaan yang mempertimbangkan masuk ke Formula 1, ini model yang perlu diketahui: sponsor tidak selalu membayar hanya dengan cek.<\/p>\n<p>Untuk gambaran lengkap merek-merek di kejuaraan, lihat daftar kami tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/mitra-resmi-formula-1\/\">mitra Formula 1 pada 2026<\/a>. Dan siapa pun yang memikirkan <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">sponsor Formula 1<\/a> di sektor keamanan siber perlu tahu bahwa tempat di tim-tim papan atas sangat sedikit dan hampir semuanya terisi: peluang terbaik sering ada di tim papan tengah atau di kategori yang menjadi jalan menuju Formula 1.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan umum tentang keamanan siber di F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Perusahaan keamanan siber mana yang menjadi sponsor Formula 1 pada 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Di antara yang utama: CrowdStrike dengan Mercedes, Bitdefender dengan Ferrari, 1Password dengan Red Bull, Keeper Security dengan Williams, dan Arctic Wolf dengan Alpine.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sejak kapan CrowdStrike menjadi sponsor Mercedes?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sejak 2019. Pada November 2025, George Kurtz, pendiri CrowdStrike, secara pribadi membeli 15% perusahaan yang digunakan Toto Wolff untuk memiliki sepertiga tim. Kini CrowdStrike termasuk Principal Partner Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa mitra keamanan siber Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bitdefender, sejak 2022, ketika menggantikan Kaspersky. Pada Oktober 2025 kerja sama itu diperpanjang dan diperluas.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Darktrace menjadi sponsor McLaren?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Darktrace tidak tercatat di antara mitra McLaren saat ini. Darktrace menjadi mitra tim sejak 2020, dengan perpanjangan pada 2021 yang juga mencakup IndyCar, dan membawa kecerdasan buatan ke perlindungan siber tim.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa tim F1 membutuhkan keamanan siber?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Karena mereka mengelola data bernilai tinggi dalam jumlah sangat besar, dari telemetri hingga desain mobil, dan terus memindahkannya antara lintasan dan pabrik. Mereka menghadapi ancaman yang sama dengan perusahaan besar mana pun, seperti phishing dan ransomware.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa perusahaan keamanan siber menjadi sponsor Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Karena Formula 1 adalah arena uji yang kredibel bagi produk mereka, menjangkau manajer dan pengambil keputusan di seluruh dunia, dan mengaitkan merek dengan presisi dan keandalan, nilai utama bagi siapa pun yang menjual keamanan.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pada November 2025, George Kurtz, pendiri sekaligus CEO CrowdStrike, menjadi pemilik saham tim Formula 1 Mercedes setelah membeli sebagian saham di perusahaan milik Toto Wolff. Enam tahun sebelumnya, perusahaannya masuk ke tim sebagai sponsor teknis; kini CrowdStrike tercatat sebagai salah satu Principal Partner tim. Ini mungkin contoh paling jelas betapa eratnya hubungan antara Formula 1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-241347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keamanan siber F1: sponsor tim-tim pada 2026<\/title>\n<meta name=\"description\" content=\"Keamanan siber di F1: CrowdStrike dengan Mercedes, Bitdefender dengan Ferrari, 1Password dengan Red Bull, dan lainnya. Siapa mereka dan mengapa memilih F1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/sponsorisasi-keamanan-siber-dalam-formula-1\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keamanan siber di F1: siapa sponsornya dan mengapa memilih Formula 1\" \/>\n<meta property=\"og:description\" content=\"Keamanan siber di F1: CrowdStrike dengan Mercedes, Bitdefender dengan Ferrari, 1Password dengan Red Bull, dan lainnya. Siapa mereka dan mengapa memilih F1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/sponsorisasi-keamanan-siber-dalam-formula-1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fia_f1_austria_2023_nr._44_misc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Keamanan siber di F1: siapa sponsornya dan mengapa memilih Formula 1\",\"datePublished\":\"2023-09-07T08:13:51+00:00\",\"dateModified\":\"2026-10-06T16:47:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/\"},\"wordCount\":868,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fia_f1_austria_2023_nr._44_misc.jpg\",\"articleSection\":[\"Formula 1\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/\",\"name\":\"Keamanan siber F1: sponsor tim-tim pada 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsorisasi-keamanan-siber-dalam-formula-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fia_f1_austria_2023_nr._44_misc.jpg\",\"datePublished\":\"2023-09-07T08:13:51+00:00\",\"dateModified\":\"2026-10-06T16:47:42+00:00\",\"description\":\"Keamanan siber di F1: CrowdStrike dengan Mercedes, Bitdefender dengan Ferrari, 1Password dengan Red Bull, dan lainnya. 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