{"id":243090,"date":"2024-04-19T07:50:33","date_gmt":"2024-04-19T05:50:33","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-arcade-dan-formula-1-drive-menjelajahi-batas-keterlibatan-penggemar\/"},"modified":"2026-10-15T12:01:12","modified_gmt":"2026-10-15T10:01:12","slug":"formula-1-arcade-dan-formula-1-drive-menjelajahi-batas-keterlibatan-penggemar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/f1-arcade-f1-drive\/","title":{"rendered":"F1 Arcade dan F1 Drive: Formula 1 di hari kerja"},"content":{"rendered":"

Tanggalnya 12 Desember 2022. Di kawasan City, London, beberapa langkah dari kubah Katedral St Paul’s, dibuka sebuah tempat yang beberapa tahun sebelumnya tak seorang pun bisa bayangkan dengan nama itu di papan depannya. Di dalamnya ada enam puluh simulator mengemudi yang bergerak, sebuah bar, meja-meja, serta warna dan sirkuit Formula 1<\/strong><\/a>. Namanya F1 Arcade<\/strong>, dan inilah tempat resmi pertama yang memegang lisensi kejuaraan.<\/p>\n

Sedikit lebih dari setahun kemudian, pada 6 Februari 2024, di bawah tribun selatan Tottenham Hotspur Stadium dibuka F1 Drive<\/strong>: lintasan gokart listrik di dalam stadion sepak bola, dengan tata letak yang terinspirasi sirkuit kejuaraan dunia. Dua tempat yang sangat berbeda, tetapi menjawab pertanyaan yang sama: apa yang dilakukan Formula 1 pada hari Selasa?<\/p>\n

Formula 1 di hari kerja<\/h2>\n

Formula 1 hidup dari akhir pekan. Kalender 2026<\/a> berisi 23 Grand Prix: sisa tahunnya, bagi seorang penggemar, adalah masa menunggu. Bagi olahraga yang dalam beberapa tahun terakhir memikat penonton baru, jauh lebih muda dan jauh kurang terbiasa menunggu, kekosongan itu adalah masalah sekaligus peluang.<\/p>\n

Sebut saja Formula 1 di hari kerja<\/strong>: kumpulan pengalaman yang membawa kejuaraan ke dalam kehidupan penggemar ketika mobil-mobil sedang diam. Ia tidak menggantikan balapan, melainkan memperpanjangnya. Dan yang terpenting, ia mengubah sifat hubungannya: dari menonton menjadi melakukan, dari sofa ke balik kemudi, meskipun kemudi sebuah simulator.<\/p>\n

F1 Arcade, paddock di dekat rumah<\/h2>\n

Pada Februari 2022, Formula 1 menandatangani lisensi global eksklusif jangka panjang dengan Kindred Concepts, perusahaan milik pengusaha Inggris Adam Breeden, dengan target membuka hingga tiga puluh tempat di seluruh dunia dalam lima tahun. Yang pertama adalah London; pada 21 November 2023 Birmingham dibuka, lalu menyusul langkah ke Amerika Serikat, dimulai dari Boston.<\/p>\n

Kini ada sepuluh F1 Arcade: London dan Birmingham di Inggris; Boston, Washington, Philadelphia, Denver, Las Vegas, Atlanta, dan Chicago di Amerika Serikat; dan sejak April 2026 Madrid, tempat pertama di daratan Eropa, beberapa langkah dari Stadion Santiago Bernab\u00e9u, pada tahun ketika Grand Prix Spanyol pindah ke sirkuit jalan raya baru di Madrid, Madring. Idenya sederhana sekaligus cerdik: menggabungkan simulator, yang memikat mereka yang sudah mengenal Formula 1, dengan tempat makan dan minum bersama teman, yang menarik masuk mereka yang baru saja mengenalnya.<\/p>\n

F1 Drive, gokart di dalam stadion<\/h2>\n

F1 Drive lahir dari kemitraan lima belas tahun antara Formula 1 dan Tottenham Hotspur yang diumumkan pada Maret 2023. Klub memperkenalkannya sebagai fasilitas gokart listrik pertama di dunia yang dibangun di dalam stadion: tiga tata letak yang terinspirasi sirkuit kejuaraan, salah satunya dirancang untuk pengemudi yang lebih muda. Gokartnya dilengkapi DRS, suara mesin, dan kemudi dengan layar LED: detail yang hanya punya satu tujuan, membuat pengemudi merasa sedikit lebih dekat dengan pembalap yang ia tonton di televisi.<\/p>\n

Lokasinya pun bukan sekadar detail. Menempatkan Formula 1 di bawah tribun klub Premier League berarti berbicara kepada penonton yang mungkin belum pernah menonton Grand Prix, tetapi datang ke stadion setiap dua minggu. Ini adalah pertemuan dua basis suporter, dan salah satunya, bagi Formula 1, masih harus direbut sepenuhnya.<\/p>\n

\"Gokart<\/p>\n

Dari menonton menjadi melakukan<\/h2>\n

Dalam pemasaran pengalaman ada aturan yang berlaku untuk setiap sektor: apa yang dialami lebih lama diingat daripada apa yang ditonton. F1 Arcade dan F1 Drive menerapkannya secara harfiah. Penggemar tidak menerima pesan, ia mengalaminya: memilih tim, masuk ke sirkuit, beradu dengan teman, lalu pulang dengan catatan waktu per putaran yang harus dikalahkan.<\/p>\n

Inilah prinsip yang sama yang membuat Formula 1 begitu populer dalam beberapa tahun terakhir, sejak serial dokumenter Drive to Survive: menurunkan ambang masuk, membuat olahraga ini mudah dipahami oleh mereka yang tidak mengenal aturannya, mengubah penonton menjadi pelaku. Kami membahasnya saat menjelaskan mengapa Formula 1 begitu populer<\/a>. Angka-angka pun membenarkan pilihan ini: dalam survei global 2025<\/a> Formula 1 dan Motorsport Network, 76% responden mengatakan bahwa sponsor memperkaya pengalaman Formula 1, tanda penonton yang menerima merek ketika merek ikut ambil bagian dalam pengalaman alih-alih menyelanya.<\/p>\n

Apa yang didapat sponsor dan tim<\/h2>\n

Bagi merek, setiap tempat di mana Formula 1 bertemu penggemar di luar lintasan adalah satu titik kontak tambahan. Simulator berwarna sebuah tim, acara bersama seorang pembalap, malam khusus pelanggan di tempat bertema: ini adalah kesempatan yang tidak selalu ditawarkan akhir pekan balapan, dengan ruangnya yang terbatas dan harganya. Merek yang mensponsori sebuah tim, atau yang menjadi sponsor utama<\/a>, menemukan di tempat-tempat ini perpanjangan alami dari hak-haknya, dan dalam beberapa kasus ruang aktivasi yang lebih mudah dijangkau dan diukur daripada paddock.<\/p>\n

Bagi tim, logikanya serupa. Penggemar yang duduk di simulator dengan livery tim favoritnya tidak sekadar bermain: ia memperkuat ikatan yang akan bertahan lebih lama dari satu musim. Dan ikatan itu juga dibangun jauh dari sirkuit, di kota-kota tempat Formula 1 tidak berlomba.<\/p>\n

Model yang melampaui Formula 1<\/h2>\n

Liberty Media, yang menguasai Formula 1 sejak 2017, pada 3 Juli 2025 juga menuntaskan akuisisi Dorna, perusahaan pemegang hak komersial MotoGP yang kini bernama MotoGP Sports Entertainment Group. Sulit untuk tidak bertanya apakah Formula 1 di hari kerja tak lama lagi juga akan menjadi MotoGP di hari kerja, dengan arena, simulator, dan penggemarnya sendiri yang menunggu direbut jauh dari sirkuit.<\/p>\n

Bagi yang berinvestasi di motorsport, pertanyaannya lain dan lebih mendesak: seberapa berharga hari ini hadir di tempat penggemar menghabiskan hari Selasa, dan bukan hanya di tempat ia menghabiskan hari Minggu?<\/p>\n

Gambar: Formula1.com.<\/em><\/p>\n

\r\n\r\n

Pertanyaan umum tentang F1 Arcade dan F1 Drive<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Apa itu F1 Arcade?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Jaringan tempat resmi berlisensi Formula 1 yang dikelola Kindred Concepts, menggabungkan simulator mengemudi yang bergerak dengan bar dan restoran. Yang pertama dibuka di London pada 12 Desember 2022, dekat St Paul’s, dengan enam puluh simulator.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Di mana saja F1 Arcade berada?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ada sepuluh tempat: London dan Birmingham di Inggris; Boston, Washington, Philadelphia, Denver, Las Vegas, Atlanta, dan Chicago di Amerika Serikat; serta Madrid, dibuka pada April 2026, yang pertama di daratan Eropa.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apa itu F1 Drive London?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Fasilitas gokart listrik yang dibuka pada 6 Februari 2024 di bawah tribun selatan Tottenham Hotspur Stadium, diperkenalkan sebagai yang pertama di dunia di dalam stadion. Fasilitas ini lahir dari kemitraan lima belas tahun antara Formula 1 dan Tottenham Hotspur dan memiliki tiga tata letak yang terinspirasi sirkuit kejuaraan.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Mengapa Formula 1 berinvestasi pada pengalaman di luar lintasan?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Karena kalender berisi 23 akhir pekan balapan dan di sisa tahun penggemar tidak punya agenda. Tempat dan lintasan bertema menjaga hubungan tetap hidup sepanjang tahun dan membawa olahraga ini ke penonton baru, yang datang untuk bersenang-senang lalu mengenal Formula 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apa keuntungan sponsor dari F1 Arcade dan F1 Drive?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Keduanya adalah titik kontak dengan penggemar di luar akhir pekan balapan: ruang untuk acara pelanggan, aktivasi bertema, kehadiran di samping warna tim. Bagi banyak merek, ini adalah perpanjangan hak sponsor yang lebih mudah dijangkau dan diukur daripada paddock.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apa hubungan antara Formula 1 dan MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Pemiliknya sama: Liberty Media, yang menguasai Formula 1 sejak 2017, menuntaskan pada 3 Juli 2025 akuisisi Dorna, perusahaan pemegang hak komersial MotoGP yang kini bernama MotoGP Sports Entertainment Group.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Tanggalnya 12 Desember 2022. Di kawasan City, London, beberapa langkah dari kubah Katedral St Paul’s, dibuka sebuah tempat yang beberapa tahun sebelumnya tak seorang pun bisa bayangkan dengan nama itu di papan depannya. Di dalamnya ada enam puluh simulator mengemudi yang bergerak, sebuah bar, meja-meja, serta warna dan sirkuit Formula 1. Namanya F1 Arcade, dan […]<\/p>\n","protected":false},"author":2,"featured_media":197545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-243090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 Arcade dan F1 Drive: Formula 1 di luar lintasan<\/title>\n<meta name=\"description\" content=\"F1 Arcade dan F1 Drive membawa Formula 1 ke hari tanpa balapan: sepuluh tempat, gokart di stadion Tottenham, dan apa yang didapat sponsor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/f1-arcade-f1-drive\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" 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