{"id":243151,"date":"2024-04-25T11:19:23","date_gmt":"2024-04-25T09:19:23","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponsor-hp\/"},"modified":"2026-10-15T14:09:49","modified_gmt":"2026-10-15T12:09:49","slug":"ferrari-sponsor-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/ferrari-sponsor-hp\/","title":{"rendered":"Ferrari F1 dan sponsor utama HP: biru, inovasi, masa depan"},"content":{"rendered":"

Jauh lebih dari sekadar sponsor utama<\/a>, kesepakatan antara Scuderia Ferrari dan HP<\/strong>, yang diumumkan pada 24 April 2024, adalah satu lagi kepingan dari teka-teki pemasaran yang sudah cukup lama disusun Cavallino dengan cermat dan teliti. Raksasa teknologi ini (HP adalah produsen komputer pribadi terbesar kedua di dunia: pada 2025 HP mengirim 20,2% dari PC tradisional yang terjual di dunia, menurut data awal IDC) tampil di mobil Maranello sejak Grand Prix Miami<\/strong> pada Mei 2024, dengan kontrak multitahun yang nilainya tidak pernah diumumkan tetapi jelas bernilai jutaan dolar. Yang juga tercakup dalam kesepakatan, sama sekali tidak mengejutkan, adalah tim esports dan mobil F1 Academy, yang pada 2024 dikemudikan Maya Weug: dua aset komunikasi yang tidak ingin dilewatkan perusahaan asal Palo Alto itu.<\/p>\n

Sponsor utama<\/h2>\n

Scuderia belum punya sponsor utama sejak masa Mission Winnow<\/strong>, inisiatif pemasaran dan komunikasi yang, menurut para pengkritiknya, dipakai mitra lama Philip Morris untuk mengakali setidaknya sebagian aturan sponsor tembakau: diluncurkan bersama Ferrari di Grand Prix Jepang 2018, muncul dalam nama tim pada 2019 dan sebagian 2021, lalu menghilang sejak 2022. Dengan kesepakatan saat ini, Ferrari berlomba dengan nama Scuderia Ferrari HP<\/strong>, nama yang langsung memancing rasa ingin tahu, minat, dan pujian dari banyak komunitas daring, yang cepat menyadari bahwa \u00abHP\u00bb, selain singkatan Hewlett-Packard, lebih dikenal di dunia balap sebagai singkatan horse power<\/strong>, satuan tenaga mesin.<\/p>\n

Berapa nilainya, kesepakatan itu tidak menyebutkan. Menurut jurnalis Will Buxton, nilainya dua pertiga dari batas anggaran, sekitar 90 juta dolar per musim menurut perhitungan PlanetF1, sementara menurut Black Book Motorsport kesepakatan ini dianggap sebanding dengan sponsor utama Oracle di Red Bull, yang diperkirakan sekitar 300 juta dolar dalam lima tahun. Ini perkiraan media, bukan angka resmi: tetapi cukup untuk menempatkan HP di segmen tertinggi pasar, yang layak dibaca bersama panduan tentang biaya sponsor di Formula 1<\/a>.<\/p>\n

Merah dan biru<\/h2>\n

Sehari sebelum pengumuman, Ferrari memberi tahu bahwa di Miami<\/strong> mereka akan berlomba dengan livery khusus, dan sepanjang akhir pekan Leclerc, Sainz, serta hampir seluruh tim akan mengenakan perlengkapan biru muda yang dibuat khusus. Alasan resminya adalah sebuah peringatan, 70 tahun kehadiran Ferrari di Amerika Utara, yang dirayakan dengan dua warna biru dari masa lalu: Azzurro La Plata<\/strong>, biru yang mirip dengan warna yang dikenakan Alberto Ascari, juara dunia pertama Scuderia, sebagai jimat pada kaus dan helmnya, serta Azzurro Dino<\/strong>, yang dipakai pada baju balap pembalap seperti Arturo Merzario dan Clay Regazzoni hingga 1974.<\/p>\n

Tanpa bermaksud berprasangka, biru yang dipilih untuk Miami mendapat makna khusus sehari setelah kemitraan dengan HP diumumkan, karena logo HP memang berwarna biru. Di lintasan Florida, kedua mobil Maranello untuk pertama kalinya memamerkan logo besar HP di atas livery dengan aksen biru muda, yang menjadi klasik kecil pemasaran olahraga dan kesempatan humas serta foto yang tak boleh dilewatkan.<\/p>\n

Inovasi, keberlanjutan, dan pentingnya kemitraan di Formula 1<\/h2>\n

Inovasi, keberlanjutan, performa, dan keunggulan<\/strong> adalah kata-kata yang saling berkejaran dalam siaran pers peluncuran kemitraan, sebagaimana wajar dan semestinya. Di dunia berteknologi sangat tinggi seperti Formula 1<\/a>, produsen komputer berada di posisi yang sempurna, dan kesepakatan itu menyatakannya secara eksplisit: Ferrari memakai PC, perangkat, sistem kolaborasi, dan sistem cetak HP. Keberlanjutan pun, tema yang sangat penting bagi teknologi maupun otomotif dan yang membuat kedua industri berada di bawah tekanan kuat, menjadi salah satu kunci sponsor ini, begitu tertulis.<\/p>\n

Namun, terus terang, mustahil untuk tidak memasukkan ke dalam alasan kesepakatan ini sentralitas luar biasa Formula 1<\/strong> dalam pemasaran modern dan popularitas global. Sirkus ini, dalam segala hal, adalah platform komunikasi yang luar biasa, seperti Olimpiade dan segelintir acara lain di dunia, yang tak bisa dihindari oleh merek. Dalam hal ini, Ferrari pastilah, dan sejak dulu, permata paling berkilau di mahkota, kalau bukan di lintasan, setidaknya di pemasaran.<\/p>\n

Lewis HP<\/h2>\n

Faktor Hamilton<\/strong> tidak boleh dikeluarkan dari persamaan. Diumumkan pada 1 Februari 2024, hampir tiga bulan sebelum HP, pembalap Inggris itu membalap untuk Ferrari sejak 2025 bersama Charles Leclerc<\/strong>, yang pada Juni 2026 memperpanjang kontraknya, menurut media hingga 2028. Hamilton bukan hanya salah satu pembalap tersukses dalam sejarah Formula 1, tetapi juga salah satu tokoh paling dikenal di dunia olahraga, dengan pengikut yang jauh melampaui paddock, juga berkat keterlibatannya dalam banyak isu yang paling diperdebatkan beberapa tahun terakhir. Kedatangannya berdampak pada pemasaran bahkan sebelum berdampak pada olahraga: Hamilton menjadi pusat perhatian dan menyeret serta seluruh dunia Ferrari di sekitarnya, termasuk para sponsornya. Ini pun sungguh bukan hal yang bisa diremehkan.<\/p>\n

Teka-teki itu, dua tahun kemudian<\/h2>\n

Hari ini tim itu masih bernama Scuderia Ferrari HP, dan teka-tekinya semakin besar: pada 2026 Cavallino memiliki 40 mitra resmi, dengan HP di puncak piramida yang, menurut klasifikasi kami, mencakup sponsor utama, sponsor resmi, mitra pendukung, dan sponsor teknis. Bagi yang ingin melihat semuanya, sektor demi sektor, tersedia analisis lengkap tentang portofolio sponsor Ferrari di Formula 1<\/a>. Namun intinya tetap sama seperti pada 2024: HP tidak hanya membeli sebuah nama di bodi mobil, tetapi tempat di dalam kisah yang paling sering diceritakan di dunia motorsport, kisah di mana bahkan sebuah warna, jika dipilih pada saat yang tepat, menjadi sebuah pesan.<\/p>\n

Sumber<\/strong>: Ferrari, kesepakatan dengan HP<\/a>; Ferrari dan HP, pengumuman bersama<\/a>; Ferrari, livery Miami 2024<\/a>; PlanetF1, nilai kesepakatan menurut Will Buxton<\/a>; Black Book Motorsport, kemitraan utama HP<\/a>; IDC, pasar PC 2025<\/a>; Ferrari, perpanjangan kontrak Leclerc<\/a>.<\/p>\n

\r\n\r\n

Pertanyaan umum tentang HP dan Ferrari<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Sejak kapan HP menjadi sponsor utama Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Kesepakatan multitahun diumumkan pada 24 April 2024 dan tim berlomba sebagai Scuderia Ferrari HP sejak Grand Prix Miami pada Mei 2024. Nama itu juga berlaku untuk tim esports dan mobil F1 Academy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Berapa yang dibayar HP kepada Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Angkanya tidak pernah diumumkan. Menurut jurnalis Will Buxton, nilainya dua pertiga dari batas anggaran, sekitar 90 juta dolar per musim menurut perhitungan PlanetF1; menurut Black Book Motorsport sebanding dengan sponsor utama Oracle-Red Bull, yang diperkirakan sekitar 300 juta dolar dalam lima tahun.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Siapa sponsor utama Ferrari sebelum HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Mission Winnow, inisiatif Philip Morris yang diluncurkan bersama Ferrari di Grand Prix Jepang 2018. Inisiatif itu muncul dalam nama tim pada 2019 dan sebagian 2021, dan sejak 2022 Scuderia berlomba tanpa sponsor utama sampai HP datang.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Mengapa Ferrari berlomba dengan warna biru di Miami pada 2024?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Secara resmi untuk memperingati 70 tahun kehadiran Ferrari di Amerika Utara, dengan Azzurro La Plata yang terkait Alberto Ascari dan Azzurro Dino dari baju balap Merzario dan Regazzoni. Kebetulan dengan debut HP, yang logonya berwarna biru, menjadikan livery itu juga peluang pemasaran.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apa arti HP dalam nama Scuderia Ferrari HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Itu adalah merek HP Inc., singkatan Hewlett-Packard. Namun di dunia balap, HP juga singkatan horse power, tenaga mesin: permainan kata yang langsung disadari komunitas daring.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Berapa banyak sponsor Ferrari di Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Pada 2026 Scuderia Ferrari HP memiliki 40 mitra resmi, dengan HP sebagai sponsor utama. Daftar lengkapnya, sektor demi sektor, ada dalam analisis portofolio sponsor Ferrari di Formula 1<\/a>.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Jauh lebih dari sekadar sponsor utama, kesepakatan antara Scuderia Ferrari dan HP, yang diumumkan pada 24 April 2024, adalah satu lagi kepingan dari teka-teki pemasaran yang sudah cukup lama disusun Cavallino dengan cermat dan teliti. Raksasa teknologi ini (HP adalah produsen komputer pribadi terbesar kedua di dunia: pada 2025 HP mengirim 20,2% dari PC tradisional […]<\/p>\n","protected":false},"author":2,"featured_media":197649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-243151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nScuderia Ferrari HP: sponsor utama dan nilainya<\/title>\n<meta name=\"description\" content=\"Scuderia Ferrari HP: kesepakatan 2024, nilainya menurut perkiraan, biru Miami, dan peran Hamilton dalam teka-teki pemasaran Ferrari.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/ferrari-sponsor-hp\/\" 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