{"id":243236,"date":"2024-06-06T14:35:04","date_gmt":"2024-06-06T12:35:04","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-sponsor-tembakau\/"},"modified":"2026-10-16T18:23:31","modified_gmt":"2026-10-16T16:23:31","slug":"formula-1-sponsor-tembakau","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/formula-1-sponsor-tembakau\/","title":{"rendered":"Sponsor rokok F1: kapan Formula 1 berpisah dengan tembakau"},"content":{"rendered":"

Sponsor rokok F1<\/strong> meninggalkan mobil-mobil balap antara 2005 dan 2007. Di Eropa, Direktif 2003\/33\/EC sejak 31 Juli 2005<\/strong> melarang sponsorship tembakau di acara yang melibatkan beberapa negara Uni Eropa, seperti Grand Prix; hampir semua tim mengakhiri kontraknya sebelum akhir 2006, dan pada 2007 hanya tersisa Ferrari dengan Marlboro, yang tampil terang-terangan untuk terakhir kalinya di Grand Prix China. Namun hubungan antara tembakau dan Formula 1 tidak berakhir di situ: namanya saja yang beberapa kali berganti.<\/p>\n

Selama hampir empat puluh tahun, sejak sponsor rokok pertama pada 1968, tembakau menjadi jantung ekonomi Formula 1. Tembakau mewarnai mobil-mobil paling terkenal dalam sejarah, membayar gaji dan terowongan angin, dan ketika harus pergi, ia memaksa olahraga ini menemukan kembali model sponsorship-nya. Kisahnya layak diulas, juga karena permainan yang sama kini dimainkan dengan kategori sensitif lain.<\/p>\n

Masa keemasan: ketika mobil F1 berwarna rokok<\/h2>\n

Marlboro bersama McLaren selama dua puluh tiga tahun, dari 1974 hingga 1996, lalu menjadi sponsor utama Ferrari sejak 1997. Di sekitar poros itu ada Camel, Rothmans, John Player Special, West, Mild Seven, Benson & Hedges, Lucky Strike, dan Gauloises. Masing-masing punya mobil ikoniknya: Lotus hitam-emas John Player Special lalu Lotus kuning Camel milik Ayrton Senna<\/strong> muda, McLaren putih-merah Marlboro dari gelar-gelarnya, dan Benetton biru Mild Seven milik Michael Schumacher.<\/p>\n

\"Ayrton<\/p>\n

Pada masa itu merek rokok bukan sekadar logo di sidepod: ia adalah livery, nama tim, identitas visual yang masih diingat para penggemar hingga kini. Kadang-kadang ia juga menjadi eksperimen pemasaran yang berani, seperti BAR tahun 1999 yang menginginkan dua livery berbeda untuk kedua mobilnya, Lucky Strike untuk Jacques Villeneuve dan 555 untuk Ricardo Zonta. FIA mewajibkan kedua mobil sama, dan tim menjawab dengan livery yang terbelah dua, Lucky Strike di satu sisi dan 555 di sisi lain, disatukan oleh gambar ritsleting di moncong mobil.<\/p>\n

Jalan menuju larangan<\/h2>\n

Undang-undang besar Eropa yang pertama, Direktif 98\/43\/EC, melarang iklan dan sponsorship tembakau secara umum, tetapi pada 5 Oktober 2000 Mahkamah Kehakiman Masyarakat Eropa membatalkannya setelah gugatan Jerman. Eropa memulai lagi dengan teks yang lebih terarah, Direktif 2003\/33\/EC<\/strong>, yang melarang iklan dan sponsorship tembakau lintas batas di media cetak, radio, internet, dan di acara yang melibatkan beberapa negara Uni Eropa, kategori yang, seperti diingatkan Komisi Eropa, mencakup Grand Prix Formula 1. Televisi sudah diatur oleh direktif tahun 1989.<\/p>\n

Negara-negara anggota harus menerapkannya paling lambat 31 Juli 2005. FIA berusaha mempertahankan tenggat yang diatur direktif yang dibatalkan, 1 Oktober 2006, bahkan mengancam akan menggugat, karena khawatir Grand Prix akan meninggalkan Eropa. Pada akhirnya kalender nyatanya begini: pada 2005 larangan Eropa berlaku, hampir semua tim mengakhiri kontrak tembakau sebelum akhir 2006, dan pada 2007 hanya satu tim di lintasan yang masih punya sponsor rokok.<\/p>\n

Grand Prix tanpa tembakau dan livery penuh imajinasi<\/h2>\n

Sebelum larangan berlaku di seluruh Eropa, beberapa negara sudah menerapkannya sendiri, dan di balapan-balapan itu tim harus membalap tanpa merek. Dari situ lahir beberapa livery paling lucu dalam sejarah. Jordan mengubah tulisan Benson & Hedges menjadi \u00abBitten & Hisses\u00bb<\/strong> pada 1997, \u00abBuzzin’ Hornets\u00bb<\/strong> pada 1998 hingga 2000, dan \u00abBitten Heroes\u00bb pada 2001, dengan moncong bergambar ular, tawon, dan hiu. McLaren pada 1997 menutup tulisan West dengan logo bintang ganda, dan pada 1999 serta 2000, di beberapa Grand Prix tanpa tembakau, menggantinya dengan nama para pembalapnya: \u00abMika\u00bb di mobil H\u00e4kkinen dan \u00abDavid\u00bb di mobil Coulthard.<\/p>\n

\"Mika<\/p>\n

MotoGP mengalami masa yang sama. Di motor Yamaha Valentino Rossi, pada Grand Prix yang melarang tembakau, tulisan Gauloises berubah menjadi \u00abGO!!\u00bb<\/strong> yang besar. Setelah itu datang musim-musim Yamaha Camel, pada 2006 dan 2007; kisah komersial kejuaraan ini kami ceritakan di halaman tentang sponsorship MotoGP<\/a>.<\/p>\n

\"Valentino<\/p>\n

Ferrari dan Marlboro: yang terakhir pergi<\/h2>\n

Pada 2007 Ferrari<\/strong> menjadi satu-satunya tim dengan sponsor tembakau. Selama sebagian besar musim, nama Marlboro tidak muncul: sebagai gantinya ada kode batang merah-putih, sementara logo aslinya hanya terlihat di Bahrain, Monako, dan China. Grand Prix China 2007 adalah terakhir kalinya mobil Formula 1 menampilkan merek rokok secara terang-terangan.<\/p>\n

Kode batang itu bertahan di mobil Ferrari hingga 2010, ketika tim mencopotnya mulai Grand Prix Spanyol setelah tuduhan iklan subliminal. Sejak 2018 Philip Morris kembali ke mobil dengan Mission Winnow<\/strong>, sebuah inisiatif komunikasi tentang transformasi perusahaan menuju masa depan tanpa asap: pada 2019 Ferrari mencopot merek itu di Grand Prix Australia setelah otoritas kesehatan setempat membuka penyelidikan, dan kesepakatan sponsor utama yang diperkirakan pers bernilai sekitar 125 juta euro per tahun berakhir pada akhir 2021. Kini Ferrari membalap dengan HP sebagai sponsor utama, kisah yang kami ceritakan dalam artikel tentang Ferrari dan HP<\/a>.<\/p>\n

Namun Philip Morris tidak pernah meninggalkan Maranello. Perusahaan ini tetap menjadi mitra tim, pada Desember 2025 memperpanjang hubungan yang sudah berlangsung lebih dari lima puluh tahun, sejak Grand Prix Abu Dhabi 2025 menampilkan merek kantong nikotin ZYN<\/strong> di mobil pada balapan tertentu, dan sejak 1 Januari 2026 menjadi Premium Partner Scuderia Ferrari HP.<\/p>\n

Tembakau saat ini: dari rokok ke nikotin<\/h2>\n

Tembakau tidak hilang dari Formula 1, hanya berganti produk, dan kini ada di dua dari tim paling terkenal di kejuaraan. Selain Ferrari dengan ZYN, sejak 2019 McLaren<\/strong> bermitra dengan British American Tobacco, yang membawa ke mobil pertama-tama platform \u00abA Better Tomorrow\u00bb lalu merek tanpa pembakaran seperti Vuse dan kantong nikotin Velo; pada 2024 kesepakatan diperpanjang beberapa tahun, dan antara akhir 2025 dan 2026 Velo menjadi pusat kampanye di toko duty free bandara, di tempat yang diizinkan aturan. Inilah tepatnya hal yang diperdebatkan regulator dan organisasi kesehatan: apakah merek nikotin termasuk iklan tembakau atau tidak.<\/p>\n

Bagi merek yang saat ini mempertimbangkan Formula 1, pelajarannya ada dua. Pertama, kategori sensitif tidak hilang, melainkan berpindah: setelah tembakau giliran alkohol, dengan aturan berbeda di tiap negara yang kami jelaskan dalam panduan tentang iklan alkohol di F1<\/a>. Kedua, kekosongan yang ditinggalkan rokok diisi oleh sektor-sektor baru, dari telekomunikasi hingga energi, dari keuangan hingga teknologi, yang mengubah cara sponsorship itu sendiri: peralihan yang kami gambarkan dalam empat era sponsorship di olahraga motor<\/a>. Untuk memahami cara masuk ke kejuaraan saat ini, titik awalnya adalah halaman kami tentang sponsor Formula 1<\/strong><\/a>.<\/p>\n

\r\n\r\n

Pertanyaan umum tentang sponsor rokok F1<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Kapan Formula 1 berhenti memiliki sponsor rokok?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Antara 2005 dan 2007. Sejak 31 Juli 2005, Direktif Eropa 2003\/33\/EC melarang sponsorship tembakau di acara yang melibatkan beberapa negara Uni Eropa, seperti Grand Prix; tim-tim lain mengakhiri kontraknya sebelum 2007 dan pada tahun itu hanya tersisa Ferrari dengan Marlboro.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Mengapa Marlboro tidak lagi mensponsori Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Karena undang-undang tembakau, mulai dari direktif Eropa tahun 2003 yang berlaku sejak 2005, melarang sponsorship acara olahraga internasional. Meski begitu, Philip Morris tetap terhubung dengan Ferrari: dengan kode batang hingga 2010, dengan Mission Winnow pada 2018 hingga 2021, dengan merek nikotin ZYN sejak 2025, dan sebagai Premium Partner sejak 2026.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Balapan F1 mana yang terakhir menampilkan sponsor rokok secara terang-terangan?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Grand Prix China 2007, dengan Ferrari berwarna Marlboro. Pada musim itu Ferrari menjadi satu-satunya tim dengan sponsor tembakau dan hanya menampilkan mereknya di Bahrain, Monako, dan China.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Siapa sponsor tembakau utama di Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Marlboro bersama McLaren pada 1974 hingga 1996 dan sebagai sponsor utama Ferrari sejak 1997, Camel bersama Lotus, Williams, dan Benetton, John Player Special bersama Lotus, West bersama McLaren, Mild Seven bersama Benetton dan Renault, Benson & Hedges bersama Jordan, Lucky Strike bersama BAR, dan Rothmans bersama Williams.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apakah masih ada perusahaan tembakau di Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ya, dengan produk selain rokok. British American Tobacco bermitra dengan McLaren sejak 2019 melalui merek tanpa pembakaran Vuse dan Velo, dengan kesepakatan yang diperpanjang pada 2024; Philip Morris adalah mitra Ferrari, menampilkan merek nikotin ZYN di mobil sejak 2025, dan menjadi Premium Partner sejak 2026.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Apa yang dilakukan tim di Grand Prix yang melarang tembakau?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Mereka mengganti tulisan sambil mempertahankan warna: Jordan mengubah Benson & Hedges menjadi \u00abBuzzin’ Hornets\u00bb, McLaren mengganti West dengan nama para pembalap, Yamaha Rossi menampilkan \u00abGO!!\u00bb sebagai pengganti Gauloises, dan Ferrari memakai kode batang.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Sponsor rokok F1 meninggalkan mobil-mobil balap antara 2005 dan 2007. Di Eropa, Direktif 2003\/33\/EC sejak 31 Juli 2005 melarang sponsorship tembakau di acara yang melibatkan beberapa negara Uni Eropa, seperti Grand Prix; hampir semua tim mengakhiri kontraknya sebelum akhir 2006, dan pada 2007 hanya tersisa Ferrari dengan Marlboro, yang tampil terang-terangan untuk terakhir kalinya di […]<\/p>\n","protected":false},"author":2,"featured_media":197800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-243236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsor rokok F1: kapan dan mengapa menghilang<\/title>\n<meta name=\"description\" content=\"Sponsor rokok F1: dari larangan Uni Eropa 2005 hingga balapan terakhir Ferrari bersama Marlboro pada 2007, sampai ZYN di Ferrari dan Velo di McLaren.\" 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