{"id":280762,"date":"2025-01-31T15:47:36","date_gmt":"2025-01-31T14:47:36","guid":{"rendered":"https:\/\/rtrsports.com\/bagaimana-cara-berinvestasi-di-formula-1\/"},"modified":"2026-11-09T15:26:05","modified_gmt":"2026-11-09T14:26:05","slug":"bagaimana-cara-berinvestasi-di-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/bagaimana-cara-berinvestasi-di-formula-1\/","title":{"rendered":"Cara investasi di Formula 1: saham, tim, dan sponsorship"},"content":{"rendered":"<p>Pada 15 Desember 2025, sedikit lewat pukul empat sore waktu New York, Liberty Media menyelesaikan pemisahan Liberty Live. Sejak saat itu, kepemilikan di Live Nation, yang sebelumnya berada di perusahaan yang sama dengan saham pelacak terpisah, tidak lagi menjadi bagian dari Liberty Media: siapa pun yang membeli saham FWONK di Nasdaq membeli perusahaan yang anak usaha utamanya adalah Formula 1 dan MotoGP.<\/p>\n<p>Secara praktis, inilah saham tercatat yang paling terkait dengan Formula 1, meskipun kini juga mencakup MotoGP. Bagi yang bertanya bagaimana cara <strong>investasi di Formula 1<\/strong>, jawaban pertamanya adalah bahwa kejuaraan itu sendiri tidak tercatat di bursa: ada beberapa jalur, masing-masing dengan keterkaitan berbeda dengan olahraga ini, dan hanya satu yang benar-benar menyangkut perusahaan yang ingin memakai F1 untuk membesarkan mereknya.<\/p>\n<p>Panduan ini, diperbarui pada November 2026, menguraikannya satu per satu: saham Liberty Media, produsen mobil dan pemasok yang tercatat di bursa, kepemilikan di tim, dan sponsorship. Panduan ini menjelaskan cara kerja pasar, dengan angka yang telah dipublikasikan beserta sumbernya, dan bukan nasihat keuangan.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ringkasnya<\/strong><\/p><ul><li>Formula 1 tidak tercatat di bursa; yang tercatat adalah pemiliknya, Liberty Media, dengan saham FWONK dan FWONA di Nasdaq.<\/li><li>Setelah pemisahan Liberty Live, yang selesai pada 15 Desember 2025, anak usaha utama Liberty Media adalah Formula 1 dan MotoGP.<\/li><li>Tidak ada tim yang tercatat di bursa sebagai perusahaan tersendiri: menurut Sportico, pada November 2025 nilai rata-rata tim mencapai 3,42 miliar dolar, naik 48% dari tahun sebelumnya.<\/li><li>Kepemilikan berpindah tangan dengan nilai ratusan juta: pada November 2025 sekitar 5% Mercedes dijual seharga sekitar 300 juta dolar.<\/li><\/ul><\/div><p><\/div>\n<h2>Bisakah berinvestasi di Formula 1? Jalur yang tersedia<\/h2>\n<p>Bisa, tetapi tidak dengan membeli Formula 1 itu sendiri. Kejuaraan ini milik Liberty Media, dan di sekitarnya ada perusahaan tercatat dengan hubungan yang kurang lebih langsung dengan olahraga ini. Tabel berikut merangkum jalur-jalur tersebut dan apa yang sebenarnya dibeli lewat masing-masing jalur.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Jalur<\/strong><\/td>\n<td><strong>Apa yang dibeli<\/strong><\/td>\n<td><strong>Siapa yang biasanya melakukannya<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Saham Liberty Media (FWONK, FWONA)<\/td>\n<td>Perusahaan pemilik Formula 1 dan MotoGP<\/td>\n<td>Investor bursa<\/td>\n<\/tr>\n<tr>\n<td>Produsen mobil tercatat<\/td>\n<td>Produsen yang juga memiliki tim atau mesin di Formula 1<\/td>\n<td>Investor bursa<\/td>\n<\/tr>\n<tr>\n<td>Pemasok tercatat<\/td>\n<td>Perusahaan yang juga bekerja untuk Formula 1, seperti Pirelli dan Brembo<\/td>\n<td>Investor bursa<\/td>\n<\/tr>\n<tr>\n<td>Kepemilikan di tim<\/td>\n<td>Sebagian dari tim, yang tidak tercatat di bursa<\/td>\n<td>Dana investasi dan pemilik kekayaan besar<\/td>\n<\/tr>\n<tr>\n<td>Sponsorship<\/td>\n<td>Hak visibilitas, hospitality, dan komunikasi<\/td>\n<td>Perusahaan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Saham Liberty Media<\/h3>\n<p>Liberty Media memiliki Formula 1 sejak 2017 dan pada 2025 mengambil alih 84% MotoGP. Sahamnya tercatat di Nasdaq dalam dua seri: FWONA (seri A, dengan hak suara) dan FWONK (seri C, tanpa hak suara). Hingga Mei 2026 keduanya adalah saham pelacak yang hanya terkait dengan grup Formula 1; kini keduanya adalah saham biasa dari seluruh perusahaan, yang setelah keluarnya Live Nation memiliki bisnis utama Formula 1 dan MotoGP.<\/p>\n<p>Sisi lainnya, pembeli juga ikut membeli semua hal lain: utang perusahaan, biaya holding, hasil MotoGP. Nilai FWONK bergantung pada perusahaan secara keseluruhan, bukan pada satu tim tertentu.<\/p>\n<h3>Produsen mobil dan pemasok tercatat<\/h3>\n<p>Ferrari adalah satu-satunya tim yang induk perusahaannya tercatat di bursa dan memakai nama yang sama: saham RACE diperdagangkan di Milan dan New York. Namun, membelinya berarti berinvestasi pada produsen mobil mewah yang juga memiliki tim Formula 1, bukan pada Formula 1. Hal yang sama berlaku untuk Mercedes-Benz Group, yang memiliki sepertiga tim Mercedes, Renault Group, yang menguasai 76% Alpine, dan produsen yang terkait dengan mesin 2026: Honda, yang sejak 2026 memasok mesin Aston Martin, Ford, mitra Red Bull, dan Volkswagen AG, induk Audi, yang berlaga dengan timnya sendiri.<\/p>\n<p>Di antara para pemasok, Pirelli adalah pemasok tunggal ban Formula 1 sejak 2011 dan Brembo memasok sistem rem untuk beberapa tim: keduanya tercatat di bursa Milan. Dalam semua kasus ini, Formula 1 memengaruhi harga saham bersama banyak hal lain.<\/p>\n<h2>Berapa nilai tim Formula 1<\/h2>\n<p>Tim tidak tercatat di bursa sebagai perusahaan tersendiri, dan nilainya diketahui lewat dua cara: dari perkiraan media khusus dan dari kepemilikan yang berpindah tangan. Menurut Sportico, pada November 2025 sepuluh tim bernilai total sekitar 34 miliar dolar, rata-rata 3,42 miliar, naik 48% dari tahun sebelumnya. Ferrari berada di urutan teratas dengan 6,4 miliar, Haas di urutan terakhir dengan 1,68 miliar. Transaksi terbaru menceritakan pertumbuhan yang sama.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Tim<\/strong><\/td>\n<td><strong>Transaksi<\/strong><\/td>\n<td><strong>Nilai tersirat yang dilaporkan<\/strong><\/td>\n<\/tr>\n<tr>\n<td>McLaren<\/td>\n<td>September 2025: Mumtalakat dan CYVN Holdings membeli kepemilikan minoritas dan mengambil kendali penuh<\/td>\n<td>Lebih dari 3 miliar pound sterling<\/td>\n<\/tr>\n<tr>\n<td>Mercedes<\/td>\n<td>November 2025: Toto Wolff menjual 15% kepemilikannya, sekitar 5% tim, kepada George Kurtz seharga sekitar 300 juta dolar<\/td>\n<td>Sekitar 6 miliar dolar<\/td>\n<\/tr>\n<tr>\n<td>Aston Martin<\/td>\n<td>2025: Aston Martin Lagonda menjual kepemilikan minoritasnya di tim seharga 110 juta pound sterling<\/td>\n<td>Sekitar 2,4 miliar pound sterling<\/td>\n<\/tr>\n<tr>\n<td>Alpine<\/td>\n<td>2026: Otro Capital mencari pembeli untuk 24% yang dibelinya pada 2023 seharga sekitar 200 juta euro; negosiasi dengan Mercedes berakhir pada Mei tanpa kesepakatan<\/td>\n<td>Harga yang diminta dilaporkan sekitar 720 juta dolar untuk 24%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Menurut Sportico, alasan utamanya adalah kelangkaan: jumlah tim sedikit, sebelas sejak 2026 dengan masuknya Cadillac, dan untuk bisa masuk, tim baru itu harus membayar kepada tim lain biaya kompensasi yang dilaporkan sekitar 450 juta dolar. Dengan harga seperti ini, kepemilikan di tim pada praktiknya tetap menjadi pasar bagi dana kekayaan negara, perusahaan investasi, dan pemilik kekayaan besar.<\/p>\n<h2>Apa arti investasi di Formula 1 bagi sebuah perusahaan<\/h2>\n<p>Lalu ada pertanyaan yang paling sering diajukan perusahaan kepada kami, dan itu bukan soal saham: bagaimana memakai Formula 1 untuk membesarkan sebuah merek. Di sini investasi tidak membeli kepemilikan, melainkan hak: visibilitas, hospitality, konten, hubungan dengan mitra lain. Perbedaan antara mensponsori tim dan mensponsori kejuaraan, beserta biaya masing-masing jalur, kami bahas dalam artikel tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsorship-tim-atau-kejuaraan-f1\/\">mensponsori tim atau kejuaraan F1<\/a>.<\/p>\n<p>Dalam survei kami pada September 2026, kehadiran dengan hak yang berarti di Formula 1 dimulai dari sekitar 2 juta dolar per tahun, hampir selalu untuk dua musim. Rinciannya ada di panduan kami tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsorship Formula 1<\/a>, sementara siapa saja yang ada di mobil saat ini terlihat di daftar <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-utama-setiap-tim-untuk-formula-1-musim-2026\/\">sponsor utama setiap tim pada 2026<\/a> dan, untuk tim termahal di grid, di artikel kami tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/ferrari-formula-1-sponsor\/\">sponsor Ferrari di F1<\/a>.<\/p>\n<p>Berbeda dengan imbal hasil saham, imbal hasil sponsorship tidak terbaca di bursa: ia diukur dari tujuan merek, mulai dari prospek penjualan hingga kesadaran merek di pasar yang penting. Menurut pengalaman kami, sponsorship memberi hasil jika berangkat dari rencana aktivasi, bukan dari logo.<\/p>\n<p>RTR Sports bergerak di bidang sponsorship olahraga bermotor sejak 1995. Kami membantu perusahaan memahami apakah Formula 1 adalah pilihan yang tepat untuk tujuan mereka, dengan tim mana dan di tingkat apa, serta untuk <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">menjadi sponsor di Formula 1<\/a> dengan rencana yang membuat anggaran bekerja.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Bawa merek Anda ke Formula 1<\/strong><br \/>Mari bicarakan tujuan, anggaran, dan tingkat yang tepat untuk perusahaan Anda.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsorship F1 bersama RTR Sports<\/a><br \/><\/div>\n<p>Sebuah saham FWONK, kepemilikan di sebuah tim, satu tempat di sidepod mobil balap. Itulah tiga cara untuk berada di Formula 1, dan masing-masing membeli sesuatu yang berbeda.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan umum tentang investasi di Formula 1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bisakah membeli saham Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Tidak secara langsung: Formula 1 tidak tercatat di bursa. Formula 1 dimiliki oleh Liberty Media, yang sahamnya, FWONK dan FWONA, tercatat di Nasdaq. Hingga Mei 2026 keduanya adalah saham pelacak yang hanya terkait dengan grup Formula 1; kini keduanya adalah saham biasa dari seluruh perusahaan, yang setelah pemisahan Liberty Live, selesai pada 15 Desember 2025, memiliki anak usaha utama Formula 1 dan MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa itu FWONK?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>FWONK adalah kode saham seri C Liberty Media, tanpa hak suara, yang tercatat di Nasdaq; saham seri A, dengan hak suara, memiliki kode FWONA. Hingga Mei 2026 saham ini hanya terkait dengan grup Formula 1, kini mewakili seluruh perusahaan. Membelinya berarti berinvestasi pada perusahaan pemilik Formula 1 dan MotoGP, bukan pada sebuah tim.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bisakah membeli saham tim Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Tidak: tidak ada tim yang tercatat di bursa sebagai perusahaan tersendiri. Scuderia Ferrari adalah bagian dari grup yang tercatat, Ferrari (RACE); tim lainnya dikendalikan oleh perorangan, dana investasi, atau produsen mobil, seperti Mercedes-Benz Group, yang memiliki sepertiga tim Mercedes, atau Renault Group, yang menguasai 76% Alpine. Kepemilikan di tim berpindah tangan di antara dana investasi dan investor besar dengan nilai ratusan juta.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa biaya membeli tim Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Menurut Sportico, pada November 2025 nilai rata-rata sebuah tim adalah 3,42 miliar dolar, dari 1,68 miliar untuk Haas hingga 6,4 miliar untuk Ferrari. Transaksi terbaru menilai Mercedes sekitar 6 miliar dolar dan McLaren lebih dari 3 miliar pound sterling.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa bedanya berinvestasi dan menjadi sponsor di Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Investor membeli kepemilikan di sebuah perusahaan dan mengikuti nilainya. Sponsor membeli hak, yaitu visibilitas, hospitality, konten, dan hubungan, untuk dipakai bagi tujuan bisnisnya sendiri. Dalam survei kami pada September 2026, kehadiran dengan hak yang berarti dimulai dari sekitar 2 juta dolar per tahun.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa pemilik Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Liberty Media, perusahaan Amerika Serikat yang membelinya pada 2017 dan sejak 2025 juga memiliki 84% MotoGP. Regulasi olahraga dan teknis kejuaraan tetap menjadi tanggung jawab FIA, federasi otomotif internasional.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pada 15 Desember 2025, sedikit lewat pukul empat sore waktu New York, Liberty Media menyelesaikan pemisahan Liberty Live. Sejak saat itu, kepemilikan di Live Nation, yang sebelumnya berada di perusahaan yang sama dengan saham pelacak terpisah, tidak lagi menjadi bagian dari Liberty Media: siapa pun yang membeli saham FWONK di Nasdaq membeli perusahaan yang anak [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":275528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-280762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cara investasi di Formula 1: FWONK, tim, dan sponsor (2026)<\/title>\n<meta name=\"description\" content=\"Cara investasi di Formula 1: saham Liberty Media (FWONK), produsen yang tercatat di bursa, nilai tim, dan sponsorship. 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