{"id":348736,"date":"2026-08-27T16:29:53","date_gmt":"2026-08-27T14:29:53","guid":{"rendered":"https:\/\/rtrsports.com\/?p=348736"},"modified":"2026-08-27T16:29:53","modified_gmt":"2026-08-27T14:29:53","slug":"red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\/","title":{"rendered":"Red Bull dan Sponsorship: Keberanian Melakukan Apa yang Tidak Dilakukan Orang Lain"},"content":{"rendered":"<h2>Keberanian sebagai Strategi, Bukan Sekadar Slogan<\/h2>\n<p>&#8220;Red Bull memberimu sayap.&#8221; Slogan iklan paling terkenal dari merek asal Austria itu bukan sekadar jargon: itu adalah ringkasan, hampir harfiah, dari cara Red Bull memutuskan ke mana uangnya mengalir. Pada 14 Oktober 2012, Felix Baumgartner menjatuhkan diri dari ketinggian 38.969 meter dan menjadi manusia pertama yang melampaui kecepatan suara tanpa mesin di sekelilingnya. Red Bull mendanai seluruh operasi itu \u2014 lima tahun persiapan, dengan anggaran yang tidak pernah diumumkan resmi namun diperkirakan antara 30 hingga 50 juta dolar \u2014 tanpa jaminan apa pun bahwa lompatan itu akan berhasil. Jika gagal, atau lebih buruk lagi, itu bisa menjadi bencana citra dalam skala besar. Kami sudah membahas detailnya, termasuk rekor durasi jatuh bebas yang sampai sekarang belum terpecahkan, dalam <a href=\"https:\/\/rtrsports.com\/id\/blog\/red-bull-stratos-lompatan-felix-baumgartner\/\">liputan khusus kami tentang Red Bull Stratos<\/a>.<\/p>\n<p>Risiko yang diperhitungkan itu bukan kejadian sekali saja. Itu adalah metodenya.<\/p>\n<h2>Model Red Bull: Memiliki, Bukan Sekadar Tampil<\/h2>\n<p>Kebanyakan merek yang berinvestasi di olahraga membeli visibilitas semata: logo di jersey, papan iklan di pinggir lintasan. Red Bull, dalam sebagian besar proyek terbesarnya, memilih jalan berbeda \u2014 memiliki aset itu sendiri, bukan menyewa sudut kecil darinya.<\/p>\n<p>Di sepak bola, grup ini mengendalikan langsung RB Leipzig di Jerman, New York Red Bulls di Amerika Serikat, FC Red Bull Salzburg di Austria, serta di Brasil dua klub sekaligus, Red Bull Bragantino dan Red Bull Brasil \u2014 sebuah jaringan klub yang dirancang untuk mengalirkan talenta muda dari satu liga ke liga lain, dengan Leipzig sebagai tujuan akhir dari jalur pengembangan itu. Pada 2025, grup ini juga mengakuisisi saham minoritas di Leeds United, langkah pertama mereka masuk langsung ke sepak bola Inggris.<\/p>\n<p>Di dunia balap, logikanya identik: Red Bull tidak mensponsori satu tim Formula 1, melainkan memiliki dua sekaligus. Oracle Red Bull Racing dan tim satunya, Racing Bulls, sama-sama berlomba di bawah kendali grup ini \u2014 yang pada praktiknya menghilangkan lapisan perantara khas sponsorship konvensional: pihak yang menentukan anggaran, strategi komersial, bahkan kalender aktivasi adalah perusahaan yang sama dengan yang memproduksi minumannya.<\/p>\n<h2>Akademi: Bertaruh pada Pembalap Sebelum Ia Terkenal<\/h2>\n<p>Selain memiliki tim secara langsung, Red Bull membangun program pencarian bakat dan pendanaan pembalap muda bernama Red Bull Junior Team, yang sudah berjalan lebih dari dua puluh tahun. Hasil dari investasi ini baru terlihat dalam hitungan dekade, bukan musim: dari program ini lahir Sebastian Vettel (empat gelar juara dunia bersama Red Bull Racing antara 2010 dan 2013, sebelum pensiun dari Formula 1 pada akhir 2022), Daniel Ricciardo, Max Verstappen \u2014 empat kali juara dunia antara 2021 dan 2024 \u2014 dan, yang paling baru, Isack Hadjar, yang dipromosikan mendampingi Verstappen untuk musim 2026.<\/p>\n<p>Ini adalah prinsip yang sama dengan lompatan Baumgartner, hanya diterapkan pada manusia, bukan pada sebuah peristiwa: bertaruh pada potensi yang belum terbukti, sebelum pasar menyadari nilainya dan mendongkrak harganya.<\/p>\n<h2>Kepemimpinan yang Menyempit, Bukan Menghilang<\/h2>\n<p>Namun di sisi produk yang mendanai semua ini, gambarannya sudah berubah dibanding satu dekade lalu. Pada awal 2010-an, Red Bull menguasai pasar minuman berenergi dengan pangsa yang diperkirakan mencapai sekitar 70%. Hari ini situasinya berbeda: Red Bull tetap menjadi merek terdepan secara global, tetapi dengan pangsa pasar yang turun menjadi sekitar 43%, sementara Monster Energy tumbuh hingga sekitar 39% \u2014 bersama-sama, kedua merek ini menguasai lebih dari 80% pasar dunia. Red Bull tetap menjual lebih dari 12 miliar kaleng per tahun di hampir seluruh negara di dunia, tetapi persaingan kini nyata, bukan lagi sekadar teori.<\/p>\n<p>Ini bukan detail yang perlu disembunyikan dalam studi kasus tentang sponsorship: justru ini kemungkinan besar alasan mengapa Red Bull terus berinvestasi begitu agresif di dunia olahraga. Merek yang memiliki tim yang diikuti para penggemar, atlet yang ingin ditiru anak-anak muda, dan ajang yang menjadi berita di seluruh dunia, tidak perlu bersaing hanya di rak supermarket.<\/p>\n<h2>Angka-angka di Balik Strategi<\/h2>\n<p>Pada 2024, Red Bull membukukan pendapatan sekitar 11,2 miliar euro, dengan menjual 12,7 miliar kaleng seperti disebutkan sebelumnya. Dari pendapatan itu, porsi yang sangat besar \u2014 anggaran pemasaran yang diperkirakan mencapai sekitar 3 miliar dolar \u2014 dialokasikan untuk sponsorship olahraga, tersebar ke lebih dari 600 atlet di seluruh dunia dan mencakup cabang olahraga mulai dari Formula 1 hingga olahraga ekstrem seperti cliff diving dan Flugtag, ajang di mana peserta amatir menerbangkan pesawat buatan sendiri dari sebuah platform di atas air.<\/p>\n<p>Angka-angka ini tidak mungkin dijustifikasi oleh sponsor tradisional mana pun yang hanya membeli ruang iklan. Tapi Red Bull memang tidak sedang membeli ruang: mereka sedang membangun ekosistem olahraga yang mereka miliki sendiri, yang menghasilkan konten, dan yang digunakan untuk menjual kaleng jauh setelah acaranya usai. Bagi yang sedang mempertimbangkan sponsorship Formula 1, <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">panduan sponsorship F1 kami<\/a> menjelaskan model-model lain, yang jauh lebih ringan modalnya dibanding model Red Bull, dan yang secara realistis bisa dijangkau oleh sebuah merek.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan tentang strategi sponsorship Red Bull<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mengapa sponsorship Red Bull sering disebut sebagai studi kasus?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Karena Red Bull memiliki secara langsung banyak asetnya \u2014 tim sepak bola, tim Formula 1, program pembalap muda \u2014 alih-alih hanya membeli visibilitas, sehingga menanggung sendiri risiko dan kendali penuh atas hasilnya.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Klub sepak bola apa saja yang dimiliki Red Bull?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>RB Leipzig di Jerman, New York Red Bulls di Amerika Serikat, FC Red Bull Salzburg di Austria, Red Bull Bragantino dan Red Bull Brasil di Brasil, serta saham minoritas di Leeds United yang diakuisisi pada 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa besar pangsa pasar Red Bull di industri minuman berenergi saat ini?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sekitar 43% secara global, turun dari sekitar 70% satu dekade lalu. Monster Energy kini berada di sekitar 39%. Red Bull tetap menjual lebih dari 12 miliar kaleng per tahun.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa besar investasi Red Bull untuk sponsorship olahraga setiap tahun?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Anggaran pemasaran Red Bull diperkirakan sekitar 3 miliar dolar per tahun, dengan lebih dari 600 atlet yang disponsori di seluruh dunia.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa saja pembalap yang lahir dari Red Bull Junior Team?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sebastian Vettel (empat gelar juara dunia 2010-2013), Daniel Ricciardo, Max Verstappen (empat gelar juara dunia 2021-2024), dan Isack Hadjar (dipromosikan ke tim utama pada 2026).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n\n","protected":false},"excerpt":{"rendered":"<p>Keberanian sebagai Strategi, Bukan Sekadar Slogan &#8220;Red Bull memberimu sayap.&#8221; Slogan iklan paling terkenal dari merek asal Austria itu bukan sekadar jargon: itu adalah ringkasan, hampir harfiah, dari cara Red Bull memutuskan ke mana uangnya mengalir. Pada 14 Oktober 2012, Felix Baumgartner menjatuhkan diri dari ketinggian 38.969 meter dan menjadi manusia pertama yang melampaui kecepatan [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":156432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20110],"tags":[],"class_list":["post-348736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship Red Bull: Keberanian sebagai Strategi Bisnis<\/title>\n<meta name=\"description\" content=\"Red Bull tidak sekadar mensponsori olahraga, ia memiliki asetnya: dari tim F1 hingga klub sepak bola. 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Pelajari strategi sponsorship Red Bull secara lengkap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/2e3389899368a0506bf64999998379d7\"},\"headline\":\"Red Bull dan Sponsorship: Keberanian Melakukan Apa yang Tidak Dilakukan Orang Lain\",\"datePublished\":\"2026-08-27T14:29:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/\"},\"wordCount\":962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"articleSection\":[\"Marketing Sportivo\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/\",\"name\":\"Sponsorship Red Bull: Keberanian sebagai Strategi Bisnis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/red-bull-dan-sponsorship-keberanian-melakukan-apa-yang-tidak-dilakukan-orang-lain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"datePublished\":\"2026-08-27T14:29:53+00:00\",\"description\":\"Red Bull tidak sekadar mensponsori olahraga, ia memiliki asetnya: dari tim F1 hingga klub sepak bola. 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