{"id":350993,"date":"2026-09-03T16:24:09","date_gmt":"2026-09-03T14:24:09","guid":{"rendered":"https:\/\/rtrsports.com\/perempuan-dan-sponsorship-olahraga\/"},"modified":"2026-09-03T16:24:47","modified_gmt":"2026-09-03T14:24:47","slug":"perempuan-dan-sponsorship-olahraga","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/perempuan-dan-sponsorship-olahraga\/","title":{"rendered":"Perempuan dan Sponsorship Olahraga"},"content":{"rendered":"<p>Hubungan antara <strong>perempuan dan sponsorship olahraga<\/strong> layak untuk dibahas lebih dalam. Banyak produk dianggap sebagai wilayah eksklusif konsumen perempuan, sehingga kita sering mendengar <strong>\u201cKami tidak mensponsori karena pengambil keputusan pembeliannya adalah perempuan\u201d.<\/strong> Ini adalah prasangka yang keliru dan agak kuno, dan kami ingin sedikit meluruskannya.<\/p>\n<p>Sekilas, minat terhadap olahraga tampak lebih didominasi laki-laki, tetapi yang pertama perlu dicatat adalah bahwa <strong>jumlah perempuan yang menghadiri acara olahraga atau menonton olahraga<\/strong> di TV (atau melalui perangkat lain) <strong>meningkat sangat pesat<\/strong>.<\/p>\n<p>Menurut Repucom, di 24 negara utama yang mewakili Amerika, Asia, dan Eropa, <strong>rata-rata 46% perempuan menyatakan tertarik\/sangat tertarik<\/strong> pada olahraga, dibandingkan 69% laki-laki; kesenjangannya tidak terlalu besar*.<\/p>\n<h2>Olahraga Apa yang Ditonton Perempuan?<\/h2>\n<p><strong>Salah satu aspek penting adalah jenis olahraga yang diikuti oleh perempuan<\/strong>. Kita sering mengasosiasikan cabang olahraga tertentu dengan perempuan (misalnya bola voli), dengan asumsi entah kenapa bahwa mereka tidak tertarik pada sepak bola, rugbi, atau olahraga yang sayangnya masih dicap \u201clebih maskulin\u201d. Tentu saja, tidak ada yang lebih keliru dari itu.<\/p>\n<p><strong>Tenis, sepak bola, dan atletik<\/strong> adalah, masih menurut riset yang sama, olahraga paling populer di kalangan perempuan di <strong>Inggris<\/strong>. Sementara di <strong>Jerman<\/strong>, perempuan lebih menyukai sepak bola, atletik, dan motorsport.<\/p>\n<p>Kategori olahraga yang terakhir ini \u2014 motorsport \u2014 layak mendapat perhatian khusus. Mobil dan motor tidak hanya sangat digemari oleh perempuan (<a href=\"https:\/\/rtrsports.com\/id\/blog\/motogp-penonton-penggemar\/\">menurut riset terbaru, satu dari tiga penonton MotoGP adalah perempuan<\/a>), tetapi di berbagai kesempatan juga telah diluncurkan program olahraga yang sukses \u2014 <a href=\"https:\/\/rtrsports.com\/blog\/al-via-la-w-series-la-formula-1-sole-donne\/\">seperti W Series<\/a> \u2014 yang bertujuan meningkatkan jumlah \u201cdriver\u201d dan \u201crider\u201d perempuan di dalam kejuaraan. Sulit menentukan mana yang lebih dulu ada, telur atau ayam, seperti biasanya, tetapi performa luar biasa dari pembalap seperti <a href=\"https:\/\/rtrsports.com\/id\/blog\/wanita-roda-dua\/\"><strong>Ana Carrasco<\/strong><\/a>, <strong>Alice Powell<\/strong>, <strong>Juju Noda<\/strong>, dan <strong>Tatiana Calder\u00f3n<\/strong> menunjukkan tren pertumbuhan yang sangat kuat.<\/p>\n<h2>Siapa Sebenarnya Pengambil Keputusan Pembelian?<\/h2>\n<p>Yang berpotensi membuat sponsorship dari merek-merek yang secara tradisional diasosiasikan dengan pengambil keputusan pembelian perempuan (perawatan rumah dan bahan makanan) semakin efektif, di Italia juga terjadi perubahan sosial yang kuat serta meningkatnya jumlah keluarga yang terdiri dari satu orang.<\/p>\n<p>Menurut <strong>Buku Tahunan Statistik Istat 2017<\/strong>, di Italia 31,6% rumah tangga terdiri dari satu orang. Dari jumlah tersebut, 58,9% adalah laki-laki. Bayangkan bagaimana data ini memengaruhi gambaran klasik tentang pengambil keputusan pembelian yang mengisi kulkas dan mengurus rumah.<\/p>\n<p>Di beberapa negara, jumlah perempuan yang tertarik kini hampir setara dengan laki-laki, seperti terlihat dalam riset Nielsen tentang Australia berikut ini.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22267\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/nielsen-australia-600x317.png\" alt=\"\" width=\"600\" height=\"317\" \/><\/p>\n<p>Nielsen Digital Ratings (bulanan) pada Juli 2017 melaporkan bahwa 11,4 juta orang Australia mengonsumsi konten olahraga di ponsel, desktop, atau tablet mereka. Ini adalah kenaikan total sebesar 6% dibandingkan Juni 2017. Dan perempuan mencatatkan kenaikan sebesar 10%, dibandingkan dengan pertumbuhan 3% pada laki-laki dibanding bulan sebelumnya.<\/p>\n<p><strong>Terakhir, kami senang menyoroti keterbukaan yang belakangan ini terjadi bagi perempuan dalam menikmati olahraga di negara-negara yang secara tradisional menolaknya<\/strong>. Beberapa minggu lalu muncul kabar dari Arab Saudi yang akhirnya mengizinkan perempuan masuk ke stadion untuk menonton sepak bola. <a href=\"https:\/\/www.theguardian.com\/world\/2018\/jan\/12\/saudi-football-stadiums-prepare-welcome-women-first-time\"><strong>Baca beritanya di The Guardian<\/strong><\/a><\/p>\n<p>Jika Anda ingin tahu lebih lanjut, jangan ragu untuk menghubungi kami di <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n\n<pre>*Sumber: Fan DNA Survey, Agustus 2014, total delapan negara (AS, Inggris, Jerman, Meksiko, Malaysia, Cina, Jepang, Australia), responden berusia 16-65 tahun yang setidaknya sedikit tertarik pada olahraga (80-95% dari total populasi kelompok usia) n=24.024<\/pre>\n<p>    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n            <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah perempuan benar-benar sama tertariknya dengan olahraga seperti laki-laki?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Menurut riset Repucom di 24 negara, rata-rata 46% perempuan menyatakan tertarik atau sangat tertarik pada olahraga, dibandingkan 69% laki-laki: kesenjangan yang nyata namun tidak terlalu besar, dan di pasar seperti Australia kesenjangan ini terus menyempit dengan cepat.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n        <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Olahraga apa yang paling banyak diikuti oleh perempuan?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bervariasi menurut negara: di Inggris, tenis, sepak bola, dan atletik adalah yang paling populer di kalangan perempuan, sementara di Jerman didominasi oleh sepak bola, atletik, dan motorsport \u2014 mematahkan anggapan bahwa perempuan hanya mengikuti sedikit cabang olahraga yang dianggap \u201cfeminin\u201d.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \r\n    <\/div>\r\n    <br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studi Repucom, MotoGP, dan Arab Saudi: dunia olahraga sedang berubah, dan sponsorship yang mengabaikan penonton perempuan kehilangan peluang besar.<\/p>\n","protected":false},"author":14,"featured_media":157601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20110],"tags":[],"class_list":["post-350993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Perempuan dan Sponsorship Olahraga: Data dan Tren Global<\/title>\n<meta name=\"description\" content=\"Data Repucom, MotoGP, dan Arab Saudi menunjukkan penonton olahraga perempuan tumbuh pesat. 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