{"id":352698,"date":"2018-08-09T12:49:01","date_gmt":"2018-08-09T10:49:01","guid":{"rendered":"https:\/\/rtrsports.com\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/"},"modified":"2026-09-09T17:11:42","modified_gmt":"2026-09-09T15:11:42","slug":"this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/","title":{"rendered":"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga"},"content":{"rendered":"

Dalam salah satu langkah paling signifikan di lanskap media olahraga, NBA<\/strong> telah berinvestasi besar-besaran dalam distribusi konten globalnya, membawa basket Amerika ke rumah puluhan juta penggemar di seluruh dunia. Di platform seperti Sky dan layanan streaming internasional utama, penggemar Eropa dapat mengikuti pertandingan, tayangan ulang, dan analisis National Basketball Association<\/strong> hampir kapan saja sepanjang hari.<\/p>\n

Dalam konteks ini, satu klaim bergema lebih dari semua yang lain. Selama bertahun-tahun ini adalah ciri khas pemasaran NBA, muncul dalam berbagai iklan, transisi, dan materi komunikasi. Inilah kalimat yang digunakan liga paling terkenal di dunia untuk memperkenalkan diri kepada semua pendengarnya: This is Why We Play<\/strong>.<\/p>\n

This is why we play<\/h2>\n

“This is why we play” tidak selalu menjadi slogan<\/strong> NBA. Banyak frasa berkesan telah menemani liga yang kini dipimpin oleh Adam Silver, dari “where amazing happens” hingga “I love this game” dan yang jauh “NBA Action, it’s fantastic!”<\/p>\n

Mudah dipahami bahwa dari sudut pandang komunikasi dan pemasaran, kita menyaksikan lompatan besar. “NBA Action, it’s fantastic!” \u2014 begitu khas tahun 80-an \u2014 bisa diabaikan; baik “where amazing happens” maupun ikonik “I love this game” berbicara kepada audiens yang sama, meski dengan bahasa yang berbeda.<\/p>\n

Mengapa “This is why we play” berbeda? Di mana letak lompatannya?<\/h2>\n

Pertama, kata ganti berubah: “saya” menjadi “kami” \u2014 lebih inklusif, lebih kolektif. Tidak ada lagi penonton soliter yang terkurung di kamarnya menyaksikan aksi spektakuler para juara besar, tetapi ada kita, masyarakat basket, sebuah kolektivitas dan \u2014 yang lebih penting \u2014 sebuah komunitas. Pada tahun 2024, NBA memiliki lebih dari 100 juta pengikut di saluran media sosial resminya: komunitas nyata, bukan sekadar metafora.<\/p>\n

Namun revolusi besar bukan pada kata ganti, melainkan pada asosiasiya dengan kata kerja play: kita yang bermain<\/strong>. Ini adalah lompatan konseptual dan naratif yang sangat penting: tiba-tiba fokus kampanye beralih ke penonton\/aktor yang tidak hanya hadir, tetapi sangat aktif.<\/p>\n

Konsumen olahraga: antara penonton dan peserta<\/h2>\n

Klasifikasi konsumen olahraga yang paling terkenal datang sekitar pertengahan 1990-an (Milne, Sutton & McDonald, 1996) dan membagi audiens olahraga menjadi dua kategori makro:<\/p>\n

    \n
  • Konsumen Penonton<\/strong><\/li>\n
  • Konsumen Peserta, atau praktisi<\/strong><\/li>\n<\/ul>\n

    Meski perbedaan antara kedua kelompok itu jelas, kerangka teoritis ini masih berlaku di kalangan peneliti pemasaran olahraga hingga saat ini. Salah satu poin utama yang menarik perhatian adalah hubungan yang ada antara dua konsumen yang berbeda ini: apakah mereka adalah tipe orang yang benar-benar berbeda, atau definisi ini sangat “cair” dengan area tumpang tindih yang besar?<\/p>\n

    Penonton dan peserta: apa yang kita lakukan dengan olahraga<\/h2>\n

    Ambil olahraga seperti bola basket<\/strong>. Kumpulan praktisi lebih kecil dari penonton, dan hampir seluruhnya terkandung dalam diagram yang lebih besar. Mereka yang bermain bola basket hampir selalu juga menontonnya, tetapi sebaliknya tidak berlaku. Situasi yang sama semakin diperkuat dalam sepak bola<\/strong>: menurut data FIFA 2024, lebih dari 5 miliar orang mengikuti sepak bola sebagai penonton, dibandingkan sekitar 265 juta pemain terdaftar secara global.<\/p>\n

    Ada juga situasi yang sangat ekstrem, seperti Formula 1<\/strong> atau lari<\/strong>. F1 \u2014 yang audiens global kumulatifnya melampaui 1,5 miliar penonton unik pada 2023 menurut Liberty Media \u2014 hanya memiliki 20 pembalap aktif, dibandingkan puluhan juta penggemar.<\/p>\n

    Penonton dan peserta: apa yang dilakukan pemilik hak olahraga<\/h2>\n

    Pemilik produk olahraga segera menyadari bahwa ekspansi bisnis mereka bergantung pada penaklukan bagian grafik dengan warna berlawanan. Daripada menaklukkan audiens yang sepenuhnya baru<\/strong>, preferensinya adalah menargetkan konsumen olahraga yang belum masuk ke lingkaran kita.<\/strong><\/p>\n

    Seperti mudah dipahami, mencoba mengkonversi penonton menjadi peserta \u2014 dan peserta menjadi penonton setia \u2014 jauh lebih sederhana daripada membawa konsumen yang sepenuhnya baru ke dalam grafik. Kunci umumnya satu: inklusi<\/strong>.<\/p>\n

    If you have a body, you are an athlete<\/h2>\n

    Cukup melihat sekeliling untuk memahami bagaimana semua orang yang menciptakan produk olahraga mengadopsi kebijakan komunikasi dan pemasaran yang semakin berorientasi pada inklusi. “If you have a body, you are an athlete” tertulis di dalam toko Nike di seluruh dunia, menutup lingkaran apa yang telah dikatakan sejauh ini.<\/p>\n

    Menurut Nielsen Fan Insights 2024<\/strong>, 77% penggemar olahraga global juga menganggap dirinya sebagai praktisi olahraga setidaknya satu cabang: tumpang tindih yang sangat tinggi yang mengkonfirmasi betapa porosnya perbedaan teoritis antara kedua kategori dalam realitas kontemporer.<\/p>\n

    Kalimat “This is why we play<\/strong>” kini memiliki makna yang berbeda. Dengan kalimat ini, NBA<\/strong> berbicara kepada semua pemain basket di seluruh dunia, berusaha menjadikan mereka konsumen penonton. Pesan yang diparafrasekan adalah: jika Anda bermain basket, maka dalam program kami terdapat keunggulan permainan itu sendiri, alasan mengapa permainan itu ada. Anda menjadi kami. Kami tidak meminta Anda untuk menonton, kami mengajak Anda bermain bersama.<\/p>\n

    Di sinilah juga terletak keindahan, dan puisi, dari dunia ini.<\/p>\n\n

    \r\n\r\n

    Pertanyaan yang sering diajukan<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Apa perbedaan antara konsumen penonton dan konsumen peserta dalam olahraga?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Bagaimana merek olahraga menggunakan perbedaan antara penonton dan peserta?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Mengapa slogan NBA 'This is Why We Play' adalah contoh pemasaran inklusif?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Bagaimana analisis ini diterapkan dalam strategi sponsorship olahraga?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Mengapa beberapa olahraga hampir hanya memiliki penonton dan yang lain hampir hanya peserta?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    Dalam salah satu langkah paling signifikan di lanskap media olahraga, NBA telah berinvestasi besar-besaran dalam distribusi konten globalnya, membawa basket Amerika ke rumah puluhan juta penggemar di seluruh dunia. Di platform seperti Sky dan layanan streaming internasional utama, penggemar Eropa dapat mengikuti pertandingan, tayangan ulang, dan analisis National Basketball Association hampir kapan saja sepanjang hari. […]<\/p>\n","protected":false},"author":2,"featured_media":157647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20024],"tags":[],"class_list":["post-352698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDari Peserta ke Penonton: Strategi dalam Pemasaran Olahraga Modern<\/title>\n<meta name=\"description\" content=\"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga\" \/>\n<meta property=\"og:description\" content=\"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga\",\"datePublished\":\"2018-08-09T10:49:01+00:00\",\"dateModified\":\"2026-09-09T15:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/\"},\"wordCount\":1040,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-08-09-alle-15.09.21.png\",\"articleSection\":[\"Marketing Sportivo\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/\",\"name\":\"Dari Peserta ke Penonton: Strategi dalam Pemasaran Olahraga Modern\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-08-09-alle-15.09.21.png\",\"datePublished\":\"2018-08-09T10:49:01+00:00\",\"dateModified\":\"2026-09-09T15:11:42+00:00\",\"description\":\"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-08-09-alle-15.09.21.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-08-09-alle-15.09.21.png\",\"width\":1640,\"height\":918},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dari Peserta ke Penonton: Strategi dalam Pemasaran Olahraga Modern","description":"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/","og_locale":"id_ID","og_type":"article","og_title":"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga","og_description":"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.","og_url":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1640,"height":918,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png","type":"image\/png"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga","datePublished":"2018-08-09T10:49:01+00:00","dateModified":"2026-09-09T15:11:42+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/"},"wordCount":1040,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png","articleSection":["Marketing Sportivo"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/","url":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/","name":"Dari Peserta ke Penonton: Strategi dalam Pemasaran Olahraga Modern","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png","datePublished":"2018-08-09T10:49:01+00:00","dateModified":"2026-09-09T15:11:42+00:00","description":"Bagaimana perbedaan antara konsumen penonton dan peserta mendorong strategi sponsorship olahraga. Analisis pemasaran NBA dan konversi penggemar. RTR Sports.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-08-09-alle-15.09.21.png","width":1640,"height":918},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/id\/blog\/this-is-why-we-play-transformasi-dari-peserta-menjadi-penonton-dalam-pemasaran-olahraga\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/id\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\/"},{"@type":"ListItem","position":2,"name":"This is Why We Play: Transformasi dari Peserta menjadi Penonton dalam Pemasaran Olahraga"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/id\/#website","url":"https:\/\/rtrsports.com\/id\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/id\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/id\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/352698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/comments?post=352698"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/352698\/revisions"}],"predecessor-version":[{"id":352719,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/352698\/revisions\/352719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media\/157647"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media?parent=352698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/categories?post=352698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/tags?post=352698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}