{"id":355103,"date":"2019-04-03T08:28:47","date_gmt":"2019-04-03T06:28:47","guid":{"rendered":"https:\/\/rtrsports.com\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/"},"modified":"2026-09-17T17:36:19","modified_gmt":"2026-09-17T15:36:19","slug":"contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/","title":{"rendered":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa"},"content":{"rendered":"<p>Anda sudah tahu bahwa Anda ingin berinvestasi dalam olahraga. Anda memiliki gambaran jelas tentang disiplin mana yang paling selaras dengan merek Anda dan bagaimana pelanggan Anda mungkin bereaksi terhadap jenis kemitraan tertentu. Tapi apakah Anda benar-benar tahu apakah <strong>aktivasi sponsor<\/strong> Anda akan menghasilkan hasil yang Anda harapkan?<\/p>\n<p>Jawaban jujurnya adalah: mungkin tidak \u2014 sampai Anda memiliki contoh konkret untuk dipelajari. Kabar baiknya adalah ada studi kasus yang luar biasa, terdokumentasi, dan terukur yang menunjukkan apa yang berhasil dan mengapa. Berikut adalah pilihan <strong>contoh aktivasi sponsorship olahraga<\/strong> terbaik, diorganisir berdasarkan jenis, dengan data yang membuatnya meyakinkan.<\/p>\n<h2>Augmented reality: Nike dan kampanye Epic React<\/h2>\n<p>Konsumen semakin mencari pengalaman yang benar-benar imersif. Salah satu alat paling efektif untuk mencapainya, terutama dalam konteks sponsorship olahraga, adalah <strong>gamifikasi<\/strong>. Nike menggunakan augmented reality untuk menempatkan penonton Los Angeles ke dalam video game virtual selama peluncuran sepatu Epic React. Aktivasi tiga hari itu menghasilkan <strong>1,5 juta tayangan outdoor<\/strong>, 4,4 juta penayangan televisi (berkat Jimmy Kimmel), dan 25,6 juta penayangan di Snapchat.<\/p>\n<p>Prinsip yang menjadikan kasus ini salah satu yang paling banyak dikutip di industri ini sederhana: aktivasi tersebut melibatkan orang-orang alih-alih sekadar menunjukkan dirinya kepada mereka. Perbedaan antara penonton dan peserta adalah kunci aktivasi modern.<\/p>\n<h2>Konten video: dari Gymkhana hingga 360 derajat<\/h2>\n<p>Salah satu contoh paling berpengaruh dalam sejarah aktivasi motorsport adalah seri <strong>Gymkhana<\/strong> pembalap Ken Block di YouTube. Video-video itu \u2014 yang kini menjadi studi kasus referensi dalam pemasaran olahraga \u2014 mengintegrasikan sponsor secara organik, menciptakan konten yang bernilai bagi penonton terlepas dari kehadiran merek. Hasilnya: pembagian organik yang masif dan visibilitas sponsor yang diperkuat tanpa memaksakan apapun.<\/p>\n<p>Dalam sepak bola, klub-klub seperti <strong>Barcelona<\/strong>, <strong>Real Madrid<\/strong>, dan <strong>Paris Saint-Germain<\/strong> menggunakan video 360 derajat untuk menyelami penggemar dalam sesi latihan dan kehidupan sehari-hari klub, memposisikan diri sebagai organisasi terdepan dalam komunikasi digital. Video yang digunakan dengan baik mengubah sponsorship menjadi storytelling.<\/p>\n<h2>Experiential: ketika kontak fisik melampaui digital<\/h2>\n<p>Meskipun aktivasi digital terus berkembang, acara langsung tetap memiliki kemampuan unik untuk menciptakan koneksi emosional dengan penonton. Beberapa contoh <strong>aktivasi sponsorship experiential<\/strong> yang bekerja dengan sangat baik:<\/p>\n<ul>\n<li><strong>Coral<\/strong>: balapan babi mini untuk penonton di Cheltenham \u2014 aktivasi yang tak terlupakan dan sangat selaras dengan positioning bandar taruhan.<\/li>\n<li><strong>William Hill<\/strong>: &#8220;titik interaksi&#8221; di pusat kota Cheltenham, membawa merek melampaui area balapan.<\/li>\n<li><strong>Puma<\/strong>: treadmill dengan pelacak energi di Times Square, New York \u2014 visibilitas maksimal di salah satu tempat paling ramai di dunia.<\/li>\n<li><strong>NFL<\/strong>: perayaan seharian di Regent Street London, yang mengubah jalan belanja menjadi arena olahraga sementara.<\/li>\n<\/ul>\n<h2>Membangun nilai jangka panjang: Logitech, McLaren, dan Randstad<\/h2>\n<p>Aktivasi terbaik tidak berakhir dengan acara \u2014 mereka membangun nilai seiring waktu. Contoh emblematik adalah <a href=\"https:\/\/rtrsports.com\/id\/sponsorship-motogp\/\"><strong>kemitraan Logitech dan McLaren<\/strong><\/a> di Formula 1, yang menghasilkan peningkatan penjualan gaming wheel yang terukur berkat asosiasi dengan teknologi elit F1. Kolaborasi ini menunjukkan bahwa sponsorship, ketika diaktifkan dengan benar, dapat berdampak langsung pada pendapatan.<\/p>\n<p>Sama signifikannya adalah pengalaman <strong>Randstad<\/strong>, perusahaan rekrutmen, yang bekerja sama dengan tim Williams untuk mengembangkan akademi pelatihan bagi insinyur muda berbakat. Sebuah aktivasi yang memperkuat positioning perusahaan sebagai mitra talenta teknis, bukan hanya merek olahraga.<\/p>\n<h2>Media sosial dan UGC: contoh Dunlop di MotoGP<\/h2>\n<p>Media sosial menawarkan peluang luar biasa bagi mereka yang tahu cara menggunakannya secara strategis dalam konteks sponsorship olahraga. Kasus teladan datang langsung dari dunia <a href=\"https:\/\/rtrsports.com\/id\/sponsorship-motogp\/\"><strong>sponsorship MotoGP<\/strong><\/a>: Dunlop Spanyol mengembangkan platform FanPics yang menghasilkan hampir <strong>6 juta foto bermerek<\/strong>, 51.000 kunjungan landing page, 10.500 tag Facebook, dan tingkat tagging 9%. Semua itu di hadapan 120.000 peserta Grand Prix. Hasil yang mengesankan untuk aktivasi 90 menit.<\/p>\n<p>Pelajarannya jelas: ketika aktivasi memberikan sesuatu yang bernilai kepada penggemar \u2014 dalam kasus FanPics, foto kenangan berkualitas profesional \u2014 merek mendapatkan eksposur organik dalam skala besar.<\/p>\n<h2>Pertanyaan yang sering diajukan tentang aktivasi sponsorship<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa itu aktivasi sponsorship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Aktivasi sponsorship adalah keseluruhan kegiatan yang dilakukan merek untuk memaksimalkan hak-hak yang diperoleh melalui kontrak sponsorship olahraga. Aktivasi mengubah visibilitas logo sederhana menjadi pengalaman yang melibatkan penonton, menghasilkan engagement, brand recall, dan hasil komersial yang terukur. Tanpa aktivasi, sponsorship hanya menghasilkan sebagian kecil dari potensinya.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa anggaran khas untuk aktivasi sponsorship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Aturan umum industri menyatakan bahwa anggaran aktivasi harus setidaknya sama dengan biaya hak sponsorship itu sendiri, dan seringkali dua atau tiga kali lipat. Jika Anda menghabiskan X untuk kontrak sponsorship, Anda harus merencanakan untuk menghabiskan setidaknya X untuk aktivasi guna mendapatkan return on investment yang diharapkan. Underinvesting dalam aktivasi adalah salah satu kesalahan paling umum dan paling mahal yang dapat dilakukan merek.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jenis aktivasi apa yang paling efektif untuk sponsorship MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Aktivasi paling efektif di MotoGP menggabungkan kehadiran fisik di paddock dan di sirkuit dengan strategi digital yang memperkuat konten yang dibuat secara langsung. Pengalaman penggemar, konten video, UGC di media sosial, dan kampanye AR telah menunjukkan kinerja terbaik. Pilihan bergantung pada tujuan spesifik merek: kesadaran, generasi prospek, engagement, atau penjualan langsung. <a href=\"https:\/\/rtrsports.com\/id\/sponsorship-motogp\/\">RTR Sports Marketing<\/a> membantu merek mengidentifikasi kombinasi optimal.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bagaimana cara mengukur keberhasilan aktivasi sponsorship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Metrik bergantung pada tujuan. Untuk aktivasi kesadaran, tayangan, jangkauan, dan penayangan diukur; untuk aktivasi engagement, interaksi, UGC yang dihasilkan, dan tingkat partisipasi dianalisis; untuk aktivasi berorientasi bisnis, prospek, penjualan, dan perubahan brand recall dilacak. Program aktivasi terbaik mendefinisikan KPI sebelum acara dan mengukurnya secara sistematis setelahnya.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bisakah saya melakukan aktivasi sponsorship dengan anggaran terbatas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ya. Beberapa aktivasi paling efektif tidak memerlukan anggaran besar, melainkan kreativitas dan pemahaman tentang audiens sendiri. Kampanye UGC di media sosial, konten video yang difilmkan di lokasi selama acara, dan pengalaman digital seringkali memiliki rasio biaya-efektivitas yang sangat baik. Dengan mitra berpengalaman seperti <a href=\"https:\/\/rtrsports.com\/id\/sponsorship-motogp\/\">RTR Sports Marketing<\/a>, bahkan merek dengan anggaran sederhana pun dapat membangun aktivasi yang berdampak di dunia sponsorship olahraga.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Anda sudah tahu bahwa Anda ingin berinvestasi dalam olahraga. Anda memiliki gambaran jelas tentang disiplin mana yang paling selaras dengan merek Anda dan bagaimana pelanggan Anda mungkin bereaksi terhadap jenis kemitraan tertentu. Tapi apakah Anda benar-benar tahu apakah aktivasi sponsor Anda akan menghasilkan hasil yang Anda harapkan? Jawaban jujurnya adalah: mungkin tidak \u2014 sampai Anda [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":157729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-355103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa - RTR Sports<\/title>\n<meta name=\"description\" content=\"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa\" \/>\n<meta property=\"og:description\" content=\"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1087\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa\",\"datePublished\":\"2019-04-03T06:28:47+00:00\",\"dateModified\":\"2026-09-17T15:36:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/\"},\"wordCount\":917,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ken-block-the-gymkhana-files-0-hero.jpg\",\"articleSection\":[\"Sport Sponsorship\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/\",\"name\":\"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ken-block-the-gymkhana-files-0-hero.jpg\",\"datePublished\":\"2019-04-03T06:28:47+00:00\",\"dateModified\":\"2026-09-17T15:36:19+00:00\",\"description\":\"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ken-block-the-gymkhana-files-0-hero.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ken-block-the-gymkhana-files-0-hero.jpg\",\"width\":1087,\"height\":725},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa - RTR Sports","description":"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/","og_locale":"id_ID","og_type":"article","og_title":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa","og_description":"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.","og_url":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1087,"height":725,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Silvia Schweiger","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa","datePublished":"2019-04-03T06:28:47+00:00","dateModified":"2026-09-17T15:36:19+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/"},"wordCount":917,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg","articleSection":["Sport Sponsorship"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/","url":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/","name":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg","datePublished":"2019-04-03T06:28:47+00:00","dateModified":"2026-09-17T15:36:19+00:00","description":"Temukan contoh aktivasi sponsorship olahraga terbaik: Nike AR, Gymkhana, Dunlop FanPics, Logitech-McLaren. Data, hasil, dan pelajaran praktis.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ken-block-the-gymkhana-files-0-hero.jpg","width":1087,"height":725},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/id\/blog\/contoh-aktivasi-sponsorship-apa-yang-berhasil-dan-mengapa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/id\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\/"},{"@type":"ListItem","position":2,"name":"Contoh Aktivasi Sponsorship: Apa yang Berhasil dan Mengapa"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/id\/#website","url":"https:\/\/rtrsports.com\/id\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/id\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/id\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/355103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/comments?post=355103"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/355103\/revisions"}],"predecessor-version":[{"id":355104,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/355103\/revisions\/355104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media\/157729"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media?parent=355103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/categories?post=355103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/tags?post=355103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}