{"id":241492,"date":"2023-09-14T15:14:04","date_gmt":"2023-09-14T13:14:04","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/il-calcolo-del-roi-ritorno-sullinvestimento-nel-marketing-sportivo\/"},"modified":"2025-07-22T15:24:26","modified_gmt":"2025-07-22T13:24:26","slug":"%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e6%8a%95%e8%b3%87%e5%8f%8e%e7%9b%8a%e7%8e%87%e3%81%ae","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%8A%95%E8%B3%87%E5%8F%8E%E7%9B%8A%E7%8E%87%E3%81%AE\/","title":{"rendered":"\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306e\u8a08\u7b97"},"content":{"rendered":"<p>\u3072\u3068\u3064 <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/ja\/%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%82%B9%E3%83%9D%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%B7%E3%83%83%E3%83%97%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%A0\/\">\u30b9\u30dd\u30f3\u30b5\u30fc<\/a><br \/>\n<\/strong>\u306f\u3001\u81ea\u5206\u306e\u6295\u8cc7\u304c\u751f\u307f\u51fa\u3057\u305f\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 ROI\u8a08\u7b97\u306f\u3001\u8d77\u3053\u3063\u305f\u3053\u3068\u306e\u8a55\u4fa1\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u3082\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<b><\/b><\/p>\n<h2><b>ROI\u8a08\u7b97\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/h2>\n<p><strong>ROI\u3068\u306f<\/strong>Return on Investment\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306e\u7565\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 <a href=\"https:\/\/rtrsports.com\/ja\/%E5%BE%8C%E6%8F%B4\/\"><br \/>\n<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><br \/>\n<\/a>\u3068\u4f1a\u8a08\u306b\u3068\u3063\u3066\u3001ROI\u306f\u8ca1\u52d9\u4e88\u6e2c\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u904e\u53bb\u306e\u696d\u52d9\u306e\u5206\u6790\u3067\u3082\u3042\u308b\u3002 \u3064\u307e\u308a\u3001\u4f01\u696d\u306b\u3068\u3063\u3066ROI\u306e\u8abf\u67fb\u306f\u3001\u5c06\u6765\uff08\u4e88\u6e2c\uff09\u3068\u73fe\u5728\u306e\u8a55\u4fa1\uff08\u5206\u6790\uff09\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3088\u308a\u5177\u4f53\u7684\u306b\u8a00\u3048\u3070\u3001<strong>ROI<\/strong>\u8a08\u7b97\u3068\u306f\u3001\u6295\u8cc7\u306e\u30ea\u30b9\u30af\u3092\u77e5\u308a\u3001\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6570\u5b66\u7684\u624b\u6cd5\u3067\u3042\u308a\u3001\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u3001\u3042\u308b\u3044\u306f\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5229\u76ca\u3092\u8a08\u7b97\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3064\u3002<\/p>\n<h2><b>\u91d1\u878d\u5546\u54c1\u3068\u3057\u3066\u306eROI<\/b><\/h2>\n<p>ROI\u306f\u91d1\u878d\u5546\u54c1\u3067\u3042\u308b\u3002 \u7d4c\u6e08\u7684\u53ce\u5165\u3001\u3064\u307e\u308a\u652f\u51fa\u306e\u7d50\u679c\u3068\u3057\u3066\u3057\u304b\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3002 ROI\u306e\u8a08\u7b97\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30a6\u30a7\u30d6\u7d71\u8a08\u306a\u3069\u306e\u300c\u30bd\u30d5\u30c8\u300d\u30c7\u30fc\u30bf\u3068\u306f\u4e00\u5207\u95a2\u4fc2\u306a\u3044\u3002 ROI\u306e\u53e4\u5178\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/p>\n<p><strong>(\u7dcf\u53ce\u76ca &#8211; \u7dcf\u8cbb\u7528)<br \/>\n_______________________________ X100 = ROI%\u3002<\/strong><\/p>\n<p><strong>\u7dcf\u8cbb\u7528 <\/strong><b><\/b><\/p>\n<p>ROI\u306f\u5e38\u306b\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3055\u308c\u308b\u305f\u3081\u3001\u5b9f\u65bd\u3057\u305f\u4ed6\u306e\u6d3b\u52d5\u3068\u5bb9\u6613\u306b\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-59094\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/roi.jpg\" alt=\"ROI\" width=\"600\" height=\"397\" \/>\u7d14\u53ce\u5165&#8230;\u75db\u3044\u3068\u3053\u308d<\/b><\/h2>\n<p>\u3053\u306e\u6570\u5024\u306f\u3001\u6709\u9650\u3067\u6c7a\u3081\u3089\u308c\u305f\u671f\u9593\u5185\u306b\u691c\u8a0e\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30cb\u30b7\u30a2\u30c6\u30a3\u30d6\u304b\u3089\u751f\u3058\u308b\u5229\u76ca\uff08\u307e\u305f\u306f\u640d\u5931\uff09\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8ca1\u52d9\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u53d6\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u96e3\u3057\u3044\u4f5c\u696d\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002 2008\u5e7411\u6708\u3001<strong>\u30b8\u30e5\u30d4\u30bf\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u304c<\/strong>\u7c73\u56fd\u306e100\u4eba\u4ee5\u4e0a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e3\u30fc\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001<strong>\u30de\u30cd\u30b8\u30e3\u30fc\u306e78\uff05\u304c\u3001<\/strong>\u81ea\u793e\u306e\u7ba1\u7406\u90e8\u9580\u304b\u3089<strong>\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u5165\u624b\u3059\u308b\u306e\u304c\u975e\u5e38\u306b\u56f0\u96e3\u3060\u3068\u8a34\u3048\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<\/p>\n<h2>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3078\u306eROI\u306e\u9069\u7528<\/h2>\n<p>\u826f\u3044\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3068\u306f\u3001\u3068\u308a\u308f\u3051\u3001\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u8981\u7d04\u3059\u308b\u306a\u3089\u3070<\/p>\n<p><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7 = \u30d6\u30e9\u30f3\u30c9\u9732\u51fa &#8211;&gt; \u30d6\u30e9\u30f3\u30c9\u9078\u597d &#8211;&gt; \u8cfc\u8cb7\u50be\u5411<\/strong><\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u304c\u983b\u7e41\u306b\u9732\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u3068\u306a\u308b\u30b9\u30dd\u30fc\u30c4\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u3068\u306a\u308a\u3001\u305d\u306e\u7a2e\u76ee\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4fa1\u5024\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u88fd\u54c1\u306b\u5b9a\u7740\u3059\u308b\u3002 \u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u30d5\u30a1\u30f3\u306e\u9593\u306b\u5f37\u3044\u611f\u60c5\u7684\u306a\u7d46\u3092\u7bc9\u304f\u3053\u3068\u306b\u6210\u529f\u3059\u308b\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u81ea\u5206\u304c\u597d\u304d\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u3067\u5e38\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u76ee\u306b\u3057\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u597d\u610f\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308b\u3002 \u3053\u306e\u30d6\u30e9\u30f3\u30c9\u55dc\u597d\u306f\u3001\u8cfc\u5165\u610f\u5411\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\uff08<a href=\"https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/download\/9849\/9435\">\u300c\u30de\u30ca\u30c9\u306b\u304a\u3051\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3068\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a8d\u77e5\u304c\u8cfc\u5165\u610f\u5411\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306e\u5206\u6790\u300d\u3082\u53c2\u7167\uff09\u3002\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1aMotoGP&#8217;<\/a>)<\/p>\n<h2><b>\u512a\u308c\u305f\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u751f\u307f\u51fa\u3059\u512a\u308c\u305fROI<\/b><\/h2>\n<p>\u3069\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u3063\u3066\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3068\u95a2\u9023\u6d3b\u52d5\u304c\u672c\u7269\u3067\u3042\u308b\u3053\u3068\u3001\u30b9\u30dd\u30fc\u30c4\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u4f01\u696d\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3042\u3089\u3086\u308b\u6d3b\u52d5\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3053\u308c\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u672c\u7269\u3067\u3042\u308a\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5bfe\u5fdc\u3057\u3001\u4f01\u696d\u4fa1\u5024\u306e\u5b87\u5b99\u3092\u5c0a\u91cd\u3057\u3001\u30d5\u30a1\u30f3\u3084\u6d88\u8cbb\u8005\u306e\u76ee\u304b\u3089\u898b\u3066\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u5834\u5408\u306b\u306e\u307f\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<h2>ROI\u3001\u5c06\u6765\u4e88\u6e2c\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u8a08\u7b97<\/h2>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u5c06\u6765\u3068\u9577\u671f\u7684\u306a\u5229\u76ca\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3001\u6709\u52b9\u3067\u4fe1\u983c\u3067\u304d\u308b\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u305f\u3081\u306e\u7df4\u7fd2\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002 \u4e00\u4f8b\u3068\u3057\u3066\u3001<strong>\u9867\u5ba2<\/strong>\u751f\u6daf\u4fa1\u5024\uff08<strong>Customer<\/strong> Lifetime Value\uff09\u304c\u3042\u308b\u3002<b>ROI\u306f\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3068\u305d\u306e\u4fa1\u5024\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/b><\/p>\n<h2><b>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306eROI\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/b><\/h2>\n<ol>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u767a\u52d5\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u56fd\u306b\u3064\u3044\u3066\u3001\u52b9\u679c\u7684\u306a\u8abf\u67fb\u3068\u30c7\u30fc\u30bf\u53ce\u96c6<strong>\u65b9\u6cd5\u3092\u5b9a\u3081\u308b<\/strong>\u3002<\/li>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u524d\u3001\u5f8c\u3001\u6700\u4e2d\u306b<strong>\u6e2c\u5b9a\u3092<\/strong>\u884c\u3046<\/li>\n<li><strong>\u7d71\u8a08\u5206\u6790\u3092<\/strong>\u884c\u3044\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u58f2\u4e0a\u6c34\u6e96\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304c\u3069\u306e\u7a0b\u5ea6\u5909\u5316\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/li>\n<li>\u3053\u306e\u30c7\u30fc\u30bf\u3092<strong>\u8ca1\u52d9<\/strong>\u30e2\u30c7\u30eb\u306b\u5165\u529b\u3057\u3001\u7d76\u5bfe\u5024\uff08\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u5f97\u305f\u304b\uff09\u3068\u76f8\u5bfe\u5024\uff08\u4ed6\u306e\u53d6\u308a\u7d44\u307f\u3068\u6bd4\u8f03\u3057\u3066\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\uff09\u306e\u4e21\u65b9\u3067\u3001\u751f\u307f\u51fa\u3055\u308c\u305f\u4fa1\u5024\u3092\u5b9f\u969b\u306b\u8a08\u7b97\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n<\/ol>\n<h2><b>ROI\u3068\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc<\/b><\/h2>\n<p>\u8907\u6570\u5e74\u306b\u308f\u305f\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u306eROI\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u4e00\u5b9a\u671f\u9593\uff08\u901a\u5e38\u306f3\u5e74\u304b5\u5e74\uff09\u306b\u308f\u305f\u3063\u3066\u6295\u5165\u3055\u308c\u305f\u8cc7\u6e90\u3068\u5f97\u3089\u308c\u305f\u53ce\u76ca\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff1a<\/p>\n<ul>\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u305d\u306e\u5b58\u7d9a\u671f\u9593\u4e2d\u306b\u751f\u307f\u51fa\u3059\u30b3\u30b9\u30c8\u3068\u8ffd\u52a0\u53ce\u5165\u306e\u8981\u7d04\u3067\u3042\u308b\u3002<\/li>\n<li>ROI\u306e\u8a08\u7b97\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6b63\u5473\u30ea\u30bf\u30fc\u30f3\u3092\u3001\u305d\u308c\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u767a\u751f\u3057\u305f\u30b3\u30b9\u30c8\u3067\u5272\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/li>\n<li>\u8a08\u7b97\u5f0f\u3067\u306f(\u7dcf\u53ce\u76ca-\u7dcf\u8cbb\u7528\uff09\uff0f\u7dcf\u8cbb\u7528\u00d7100\uff1dROI\uff05\u3002<\/li>\n<\/ul>\n<h3><b>\u53ce\u76ca<\/b><\/h3>\n<p>\u3042\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e<strong>ROI\u304c200\uff05<\/strong>\u3060\u3068\u4eee\u5b9a\u3057\u3088\u3046\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7d14\u53ce\u76ca\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6d3b\u6027\u5316\u30b3\u30b9\u30c8\u306e2\u500d\u3068\u898b\u7a4d\u3082\u3089\u308c\u308b\u3002 \u3055\u3089\u306b\u5358\u7d14\u306b\u8a00\u3048\u3070\u30011\u30e6\u30fc\u30ed\u6295\u8cc7\u3059\u308b\u3054\u3068\u306b\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f2\u30e6\u30fc\u30ed\u306e\u5229\u76ca\u3092\u751f\u307f\u3001\u3055\u3089\u306b1\u30e6\u30fc\u30ed\u306e\u30b3\u30b9\u30c8\u8ca0\u62c5\u3092\u3059\u308b\u3002 \u3057\u305f\u304c\u3063\u3066\u3001ROI\u306f200\uff05\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001ROI\u306e\u8a08\u7b97\u306f\u3001\u5206\u6790\u671f\u9593\u4e2d\u306e\u7dcf\u6295\u8cc7\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3057\u3001\u7dcf\u30b3\u30b9\u30c8\u3068\u53ce\u76ca\u306e\u524a\u6e1b\u53ef\u80fd\u6027\u3092\u8003\u616e\u3059\u308b\u3002 \u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u8981\u7d04\u3067\u304d\u308b\uff1a\u958b\u59cb\u5e74\u30011\u5e74\u76ee\u30012\u5e74\u76ee\u3001\u7d2f\u7a4d\u3001\u5408\u8a08\u3002<\/p>\n<h3><b>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4fa1\u5024\u306f\uff1f<\/b><\/h3>\n<p>International Data Corp.\/Alinean\u304c2003\u5e74\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7d4c\u55b6\u5e79\u90e8\u306e62\uff05\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306eROI\u306f50\uff05\u304b\u3089300\uff05\u306e\u9593\u3067\u306a\u3051\u308c\u3070\u6e80\u8db3\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u4e3b\u5f35\u3057\u3066\u3044\u308b\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7d50\u679c\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u900f\u660e\u6027\u306e\u3042\u308b\u8a55\u4fa1\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u8cbb\u7528\u3068\u53ce\u76ca\u304c\u8003\u616e\u3055\u308c\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u306b\u6e2c\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<h2><b>ROI\u306e\u8a08\u7b97\u304c\u4fa1\u5024\u3092\u751f\u3080<\/b><\/h2>\n<p>ROI\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u4fa1\u5024\u304c\u751f\u307e\u308c\u308b\uff1a<\/p>\n<ul>\n<li>\u5229\u76ca\uff0f\u30b3\u30b9\u30c8\u6bd4\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u3089\u3086\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u52b9\u679c\u3084\u826f\u3057\u60aa\u3057\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<li>\u5358\u7d14\u306b\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u5024\u3067\u3042\u308b\u305f\u3081\u3001\u7d50\u679c\u3092\u7406\u89e3\u3057\u8aac\u660e\u3059\u308b\u306e\u306f\u7c21\u5358\u3060\u3002<\/li>\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4fa1\u5024\u3092\u6295\u8cc7\u984d\u3068\u7372\u5f97\u984d\u306b\u7167\u3089\u3057\u3066\u5206\u6790\u3057\u3001\u6d3b\u52d5\u306e\u898f\u6a21\u306b\u7121\u95a2\u4fc2\u306a\u8a55\u4fa1\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>ROI\u306e\u8a08\u7b97\u3084\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u306f\u3001\u3053\u306e\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u307e\u305f\u306fE\u30e1\u30fc\u30eb<a href=\"mailto:info@rtrsports.com\">\uff08info@rtrsports.com<\/a>\uff09\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3072\u3068\u3064 \u30b9\u30dd\u30f3\u30b5\u30fc \u306f\u3001\u81ea\u5206\u306e\u6295\u8cc7\u304c\u751f\u307f\u51fa\u3057\u305f\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 ROI\u8a08\u7b97\u306f\u3001\u8d77\u3053\u3063\u305f\u3053\u3068\u306e\u8a55\u4fa1\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u3082\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002 ROI\u8a08\u7b97\u3068 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