{"id":241547,"date":"2023-09-21T13:58:27","date_gmt":"2023-09-21T11:58:27","guid":{"rendered":"https:\/\/rtrsports.com\/en\/blog\/rethinking-sponsorship-metrics-making-the-most-of-brand-investments\/"},"modified":"2025-07-22T15:22:44","modified_gmt":"2025-07-22T13:22:44","slug":"%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e6%8a%95%e8%b3%87%e3%82%92%e6%9c%80%e5%a4%a7%e9%99%90%e3%81%ab%e6%b4%bb%e7%94%a8%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b9%e3%83%9d%e3%83%b3%e3%82%b5","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/rethinking-sponsorship-metrics-%E3%83%A1%E3%82%A4%E3%82%AD%E3%83%B3%E3%82%B0%E3%82%B6%E3%83%A2%E3%82%B9%E3%83%88%E3%82%AA%E3%83%96%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E6%8A%95%E8%B3%87\/","title":{"rendered":"\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u6307\u6a19\u3092\u518d\u8003\u3059\u308b\uff1a\u30d6\u30e9\u30f3\u30c9\u6295\u8cc7\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b"},"content":{"rendered":"<p><strong>\u30c7\u30b8\u30bf\u30eb\u5909\u9769\u306e<\/strong>\u6642\u4ee3\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u30ed\u30b4\u306e\u914d\u7f6e\u3084\u30b9\u30dd\u30f3\u30b5\u30fc\u4ed8\u304d\u30a4\u30d9\u30f3\u30c8\u3092\u306f\u308b\u304b\u306b\u8d85\u3048\u3066\u9032\u5316\u3057\u3066\u3044\u308b\u3002 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href=\"https:\/\/rtrsports.com\/ja\/%E3%83%96%E3%83%AD%E3%82%B0\/%E3%82%B9%E3%83%9D%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%B7%E3%83%83%E3%83%97%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\/\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u3064\u3044\u3066<\/a><\/strong>\u8a9e\u308b\u3068\u304d\u3001\u79c1\u305f\u3061\u304c\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u6307\u6a19\u3092\u518d\u8003\u3057\u3001\u672c\u5f53\u306b\u91cd\u8981\u306a\u3082\u306e\u3092\u6e2c\u5b9a\u3059\u308b\u3068\u304d\u304c\u6765\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u76ee\u6a19\u306e\u9032\u5316\uff1a\u8a8d\u77e5\u5ea6\u3092\u8d85\u3048\u3066<\/h2>\n<p><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u306e\u76ee\u6a19\u304c\u591a\u9762\u7684\u3067\u3042\u308b<\/strong>\u3053\u3068\u306f\u8ab0\u3082\u304c\u8a8d\u3081\u308b\u3068\u3053\u308d\u3060\u3002 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href=\"https:\/\/rtrsports.com\/ja\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e<\/a>\u672c\u8cea\u306f\u5358\u306a\u308b\u610f\u8b58\u306b\u3068\u3069\u307e\u3089\u306a\u3044<\/strong>\u3002<\/p>\n<p>\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u3001\u610f\u7fa9\u306e\u3042\u308b\u6d3b\u52d5\u306b\u8cdb\u540c\u3059\u308b\u305f\u3081\u3001\u3042\u308b\u3044\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u78ba\u304b\u306a\u3064\u306a\u304c\u308a\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u308b\u7406\u7531\u306f\u3055\u307e\u3056\u307e\u3060\u3002 \u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u4fa1\u5024\u3092\u771f\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u5fae\u5999\u306a\u76ee\u6a19\u306b\u76f4\u63a5\u5171\u9cf4\u3059\u308b\u6307\u6a19\u3092\u7279\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h3>\u865a\u6804\u306e\u6307\u6a19\u306f\u907f\u3051\u308b<\/h3>\n<p><strong>\u5927\u304d\u306a\u6570\u5b57\u3084\u5149\u6ca2\u306e\u3042\u308b\u6307\u6a19\u306b\u632f\u308a\u56de\u3055\u308c\u308b<\/strong>\u306e\u306f\u9b45\u529b\u7684\u3060\u3002 \u3057\u304b\u3057\u3001\u3053\u3053\u3067\u65b0\u305f\u306a\u767a\u898b\u304c\u3042\u308b\u3002<strong>\u3059\u3079\u3066\u306e\u6307\u6a19\u304c\u540c\u3058\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b<\/strong>\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002 \u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u307f\u3088\u3046-\u9a5a\u7570\u7684\u306a\u6570\u306f\u5370\u8c61\u7684\u306a\u5831\u544a\u66f8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u76ee\u6a19\u3078\u306e\u5177\u4f53\u7684\u306a\u8ca2\u732e\u306f\u3069\u3046\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u8005\u3068\u3057\u3066\u3001\u79c1\u305f\u3061\u304c\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u306f\u3001\u7d44\u7e54\u306e\u9858\u671b\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u884c\u52d5\u3084\u55dc\u597d\u3092\u7d50\u3073\u3064\u3051\u308b\u6307\u6a19\u3067\u3042\u308b\u3002 \u79c1\u305f\u3061\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3001\u30ed\u30b4\u306e\u8996\u8a8d\u6027\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u3089\u306e &#8220;\u4e3b\u8981\u306a &#8220;\u6307\u6a19\u306f\u3001\u3042\u306a\u305f\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u3063\u3066\u3044\u308b\u30b9\u30dd\u30fc\u30c4\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u4fc2\u306a\u304f\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <strong>\u7d50\u8ad6\u306f\uff1f \u4e3b\u8981\u306a\u6307\u6a19\u3092\u5305\u62ec\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u308f\u305b\u308b\u3002<\/strong><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143791\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/businesspeople-working-finance-accounting-analyze-financi.jpg\" alt=\"\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\" width=\"600\" height=\"400\" \/><\/h2>\n<h2>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/h2>\n<p>\u52b9\u679c\u7684\u306a\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u6838\u5fc3\u306f\u3001\u305d\u306eROI\u3092\u6e2c\u5b9a\u3057\u660e\u78ba\u306b\u3059\u308b\u80fd\u529b\u306b\u3042\u308b\u3002 \u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306eROI\u306f\u3001\u30ea\u30bf\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u652f\u51fa\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u97ff\u304f\u304b\u3068\u3044\u3046\u30cb\u30e5\u30a2\u30f3\u30b9\u7684\u306a\u898b\u65b9\u3067\u3059\u3002<\/p>\n<p><strong>Hookit Valuation Model\uff08HVM<\/strong>\uff09\u306f\u3001\u672c\u7269\u306e\u30e1\u30c7\u30a3\u30a2\u30b3\u30b9\u30c8\u3068\u540c\u7b49\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8cbb\u7528\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u306b\u5149\u3092\u5f53\u3066\u3066\u3044\u308b\u3002 \u7d50\u679c\u306f\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u9069\u5207\u306b\u4e88\u7b97\u3092\u914d\u5206\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3001\u30ea\u30f3\u30b4\u3068\u30ea\u30f3\u30b4\u306e\u6bd4\u8f03\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u55dc\u597d\uff1a\u672a\u77e5\u306e\u9818\u57df<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306f\u57fa\u790e\u7684\u306a\u3082\u306e\u3060\u304c\u3001\u5c06\u6765\u306f\u30d6\u30e9\u30f3\u30c9\u55dc\u597d\u306b\u5c5e\u3059\u308b\u3002 \u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3084\u9078\u629e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3001\u3082\u3063\u3068\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u30c7\u30b8\u30bf\u30eb\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u624b\u5143\u306b\u3042\u308b\u3053\u3068\u3067\u3001\u79c1\u305f\u3061\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u6d3b\u52d5\u306e\u5168\u4f53\u7684\u306a\u53cd\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u624b\u6bb5\u3092\u624b\u306b\u5165\u308c\u305f\u3002 \u7d42\u76e4\u6226\uff1f \u30d6\u30e9\u30f3\u30c9\u55dc\u597d\u3092\u4fc3\u9032\u3059\u308b\u3001\u672c\u7269\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u3002<\/p>\n<h3>\u5730\u57df\u5bc6\u7740\u578b\u30bb\u30fc\u30eb\u30b9\u30fb\u30ea\u30d5\u30c8\u306e\u8ffd\u6c42<\/h3>\n<p><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u306e<\/strong>\u81f3\u5b9d\u306f<strong>\u3001\u9593\u9055\u3044\u306a\u304f\u3001\u305d\u308c\u3092\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u76f4\u63a5\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3060\u308d\u3046<\/strong>\u3002 \u666e\u904d\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u65b9\u6cd5\u8ad6\u306f\u3064\u304b\u307f\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8ca9\u4fc3\u6d3b\u52d5\u3068\u8ca9\u58f2\u52d5\u5411\u3092\u7d50\u3073\u3064\u3051\u308b\u65b0\u305f\u306a\u30e2\u30c7\u30eb\u306f\u6709\u671b\u3067\u3042\u308b\u3002 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Hookit\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u504f\u308a\u306e\u306a\u3044\u30d3\u30e5\u30fc\u3092\u63d0\u793a\u3057\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u771f\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<h2>\u524d\u9014\u6d0b\u3005\uff1a\u91cd\u8981\u306a\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u5c0e\u5165<\/h2>\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u3001 <a href=\"https:\/\/rtrsports.com\/ja\/blog\/%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%81%8C%E3%81%82%E3%81%AA%E3%81%9F%E3%81%AE%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%92%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E5%BE%8C%E6%8A%BC%E3%81%97\/\"><br 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