{"id":241708,"date":"2023-10-19T14:41:30","date_gmt":"2023-10-19T12:41:30","guid":{"rendered":"https:\/\/rtrsports.com\/en\/blog\/in-sports-marketing-winning-is-not-a-value-nor-a-marketing-benefit\/"},"modified":"2025-07-22T15:22:10","modified_gmt":"2025-07-22T13:22:10","slug":"%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e5%8b%9d%e5%88%a9%e3%81%af%e3%80%81%e4%be%a1%e5%80%a4","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/in-sports-marketing-winning-is-not-a-value-nor-a-marketing-benefit\/","title":{"rendered":"\u30b9\u30dd\u30fc\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u52dd\u5229\u306f\u4fa1\u5024\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u76ca\u3067\u3082\u306a\u3044\u3002"},"content":{"rendered":"<p>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u6295\u8cc7\u3059\u308b\u7528\u610f\u304c\u3042\u308b\u306a\u3089 <a href=\"http:\/\/rtrsports.com\/en\"><br \/>\n<strong>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7<\/strong><br \/>\n<\/a>\u306b\u6295\u8cc7\u3059\u308b\u7528\u610f\u304c\u3042\u308b\u306a\u3089\u3001\u305d\u308c\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3060\u3002 \u77e5\u540d\u5ea6\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u30b9\u30dd\u30fc\u30c4\u56e3\u4f53\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u306b\u904e\u304e\u306a\u3044\u304c\u3001\u6c7a\u3057\u3066\u305d\u308c\u3060\u3051\u3067\u306f\u306a\u3044\u3002 \u9867\u5ba2\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u6a5f\u4f1a\u3084\u65b0\u305f\u306a\u30ea\u30fc\u30c9\u306b\u3064\u3044\u3066\u8a71\u3059\u3068\u304d\u3001\u79c1\u305f\u3061\u306f\u5e38\u306b\u3001\u9054\u6210\u3067\u304d\u308b\u77e5\u540d\u5ea6\u3084\u30ec\u30fc\u30b9\u306e\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u4f55\u3088\u308a\u3082\u3001\u3053\u3046\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u6d3b\u7528\u3067\u304d\u308b\u4fa1\u5024\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u7d50\u679c\u3088\u308a\u3082\u4fa1\u5024<\/h2>\n<p><strong>\u30d5\u30a9\u30fc\u30df\u30e5\u30e91<\/strong>\u3001<strong>\u30d5\u30a9\u30fc\u30df\u30e5\u30e9E<\/strong>\u3001\u307e\u305f\u306f <a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\"><br \/>\n<strong>MotoGP<\/strong><br \/>\n<\/a>\u3078\u306e\u6295\u8cc7\u3068\u306f\u3001\u5358\u306b\u6210\u7e3e\u306e\u826f\u3044\u30c1\u30fc\u30e0\u3084\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u9078\u3093\u3060\u308a\u3001\u6700\u3082\u591a\u304f\u52dd\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u305d\u3046\u306f\u3044\u304b\u306a\u3044\u3093\u3060\u3002 \u79c1\u305f\u3061\u306f\u4fa1\u5024\u89b3\u306b\u3064\u3044\u3066\u8a71\u3059\u3002 \u305f\u3068\u3048\u3070\u3001<strong>F<\/strong>1\u306b\u307e\u3064\u308f\u308b\u4fa1\u5024\u89b3\u306e\u77ed\u3044\u30ea\u30b9\u30c8\u304c\u3042\u308b\uff1a<\/p>\n<ul>\n<li>\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u6280\u8853<\/li>\n<li>\u7814\u7a76\u958b\u767a<\/li>\n<li>\u56fd\u969b\u6027<\/li>\n<li>\u7af6\u4e89\u529b<\/li>\n<li>\u30b9\u30d4\u30fc\u30c9<\/li>\n<li>\u30a8\u30af\u30bb\u30ec\u30f3\u30b9<\/li>\n<li>\u9ad8\u6027\u80fd<\/li>\n<li>\u30c1\u30fc\u30e0\u30b9\u30d4\u30ea\u30c3\u30c8<\/li>\n<li>\u30d8\u30ea\u30c6\u30fc\u30b8<\/li>\n<li>\u30b0\u30e9\u30de\u30fc<\/li>\n<\/ul>\n<p><strong>\u30d5\u30a9\u30fc\u30df\u30e5\u30e9E\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u308b<\/strong>\u3053\u3068\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u79c1\u305f\u3061\u306b\u306f\u4ed6\u306b\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4ed8\u52a0\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u6301\u7d9a\u53ef\u80fd\u6027<\/li>\n<li>\u9032\u6357\u72b6\u6cc1<\/li>\n<li>\u52b9\u7387\u6027<\/li>\n<li>\u30d1\u30a4\u30aa\u30cb\u30a2\uff0f\u524d\u4efb\u8005<\/li>\n<li>\u5148\u7aef\u6280\u8853<\/li>\n<li>\u65b0\u305f\u306a\u6311\u6226<\/li>\n<li>\u672a\u6765\u5fd7\u5411\u306e\u30d3\u30b8\u30e7\u30f3<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u306e\u3044\u304f\u3064\u304b\u3092\u4f01\u696d\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u5165\u308c\u308b\u3060\u3051\u3067\u3001\u3069\u3093\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3082\u3001\u5c11\u306a\u304f\u3068\u30825\u5e74\u9593\u306f\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u8208\u5473\u6df1\u304f\u3001\u6700\u65b0\u3067\u3042\u308b\u3001\u5185\u5bb9\u306e\u8c4a\u5bcc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <strong>\u3068\u3053\u308d\u3067\u3001\u30ea\u30b9\u30c8\u306e\u4e2d\u306b\u300c\u512a\u52dd\u300d\u304c\u3042\u308b\u306e\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3060\u308d\u3046\u304b\uff1f \u30ce\u30fc<\/strong>. \u52dd\u5229\u306f\u4fa1\u5024\u3067\u306f\u306a\u304f\u3001\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u3001\u30b1\u30fc\u30ad\u306e\u4e0a\u306e\u30a2\u30a4\u30b7\u30f3\u30b0\u3068\u547c\u3076\u3079\u304d\u3082\u306e\u3060\u3002<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144071 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg\" alt=\"\u30de\u30af\u30e9\u30fc\u30ec\u30f3\u6700\u901f\u30d4\u30c3\u30c8\u30b9\u30c8\u30c3\u30d7\" width=\"752\" height=\"1168\" \/><\/b><\/h2>\n<h2>\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f1d\u9054<\/h2>\n<p>\u79c1\u306f<strong>\u30de\u30af\u30e9\u30fc\u30ec\u30f3\u306e<\/strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u308a\u3001<strong>\u30de\u30af\u30e9\u30fc\u30ec\u30f3F1<\/strong>\u30c1\u30fc\u30e0\u304c\u30ab\u30bf\u30fc\u30eb\u306e\u30ec\u30fc\u30b9\u3067\u8a18\u9332\u3057\u305f<strong>1.80\u79d2\u306e\u30d4\u30c3\u30c8\u30b9\u30c8\u30c3\u30d7\u3068\u3044\u3046<\/strong>\u8a18\u9332\u3092\u793e\u5185\u306e\u5168\u54e1\u306b\u30e1\u30fc\u30eb\u3067\u9001\u308b\u6a5f\u4f1a\u3092\u5f97\u305f\u3044\u3002 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