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steps\u300d\u306e\u4f8b\u3068\u3057\u3066\u3088\u304f\u304a\u898b\u305b\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6d41\u308c\u3092\u56f3\u306b\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u306a\u304c\u3089\u78ba\u8a8d\u3059\u3079\u304d\u9805\u76ee\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u3044\u307e\u81ea\u5206\u305f\u3061\u304c\u3069\u3053\u306b\u3044\u3066\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5e38\u306b\u793a\u3059\u3001\u5c0f\u3055\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u3057\u3066\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u4e09\u3064\u306e\u6bb5\u968e<\/h2>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u4e09\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e<strong>\u610f\u601d\u6c7a\u5b9a<\/strong>\uff08decision making\uff09<\/li>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e<strong>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3<\/strong><\/li>\n<li>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e<strong>\u52b9\u679c\u6e2c\u5b9a<\/strong><\/li>\n<\/ul>\n<p><strong>\u610f\u601d\u6c7a\u5b9a<\/strong>\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306e\u4e2d\u3067\u6700\u3082\u6226\u7565\u7684\u306a\u90e8\u5206\u3067\u3059\u3002\u3053\u3053\u3067\u6c7a\u65ad\u304c\u4e0b\u3055\u308c\u3001\u65b9\u5411\u6027\u304c\u9078\u3070\u308c\u3001\u305d\u3057\u3066\u4f55\u3088\u308a\u3082\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6761\u4ef6\u304c\u4f01\u696d\u306e\u672c\u8cea\u3084\u7279\u6027\u3001\u3064\u307e\u308a\u3088\u304f\u5f15\u304d\u5408\u3044\u306b\u51fa\u3055\u308c\u308b\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u30d1\u30fc\u30d1\u30b9\u3001\u30d0\u30ea\u30e5\u30fc\u3068\u7167\u3089\u3057\u5408\u308f\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001<strong><a 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href=\"https:\/\/rtrsports.com\/ja\/blog\/%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%8A%95%E8%B3%87%E5%8F%8E%E7%9B%8A%E7%8E%87%E3%81%AE\/\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u52b9\u679c\u6e2c\u5b9a<\/a><\/strong>\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306e\u4e2d\u3067\u6700\u3082\u5206\u6790\u7684\u306a\u90e8\u5206\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306e\u5927\u304d\u306a\u52b9\u679c\u304c\u306f\u3063\u304d\u308a\u3068\u898b\u3048\u3001\u6539\u5584\u3059\u3079\u304d\u70b9\u304c\u898b\u3064\u304b\u308a\u3001\u7d30\u304b\u306a\u8abf\u6574\u306e\u6e96\u5099\u304c\u6574\u3046\u306e\u306f\u3053\u306e\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146432\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg\" alt=\"\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30db\u30a4\u30fc\u30eb\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u5faa\u74b0\" width=\"1911\" height=\"1911\" \/><\/p>\n<h2>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30db\u30a4\u30fc\u30eb<\/h2>\n<p>\u3082\u3046\u4e00\u3064\u660e\u3089\u304b\u306a\u306e\u306f\u3001\u3053\u306e\u56f3\u304c\u305d\u306e\u540d\u306e\u3068\u304a\u308a<strong>\u30db\u30a4\u30fc\u30eb<\/strong>\uff08\u8eca\u8f2a\uff09\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u51fa\u767a\u70b9\u3067\u3042\u308b\u30b9\u30bf\u30fc\u30c8\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u529b\u306f\u7e70\u308a\u8fd4\u3057\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u56de\u8ee2\u3092\u91cd\u306d\u308b\u3054\u3068\u306b\u826f\u304f\u306a\u308a\u3001\u529b\u5f37\u304f\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u91cd\u8981\u306a\u8003\u3048\u65b9\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306f\u6210\u679c\u306e\u6e2c\u5b9a\u3067\u7d42\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u305d\u3053\u304b\u3089\u65b0\u305f\u306a\u529b\u3092\u5f97\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30b9\u30dd\u30fc\u30c4\u306e\u30b7\u30fc\u30ba\u30f3\u304c\u7d42\u308f\u308b\u305f\u3073\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u5b8c\u4e86\u3059\u308b\u305f\u3073\u306b\u3001\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u6750\u6599\u3068\u3088\u308a\u7d30\u304b\u306a\u60c5\u5831\u3092\u6301\u3063\u3066\u6226\u7565\u306e\u6bb5\u968e\u306b\u623b\u308b\u6a5f\u4f1a\u306b\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/ja\/%E3%83%96%E3%83%AD%E3%82%B0\/the-plc-in-sponsorship\/\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u671f\u9593<\/a>\u306b\u3064\u3044\u3066\u66f8\u3044\u305f\u8a18\u4e8b\u3067\u3082\u8aac\u660e\u3057\u305f\u3068\u304a\u308a\u3001\u5c11\u306a\u304f\u3068\u30822\u30b7\u30fc\u30ba\u30f3\u306f\u5fc5\u8981\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u6700\u5927\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u306f3\u301c4\u30b7\u30fc\u30ba\u30f3\u5f8c\u3067\u3059\u3002\u8133\u306e\u8a8d\u77e5\u7684\u306a\u90e8\u5206\u3068\u611f\u60c5\u7684\u306a\u90e8\u5206\u306e\u4e21\u65b9\u306b\u50cd\u304d\u304b\u3051\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u308c\u306f\u307e\u3055\u306b\u30db\u30a4\u30fc\u30eb\u306e\u56de\u8ee2\u3067\u3042\u308a\u3001\u3053\u306e\u56f3\u304c\u4e00\u56de\u308a\u3059\u308b\u305f\u3073\u306b\u3001\u542b\u307e\u308c\u308b\u3059\u3079\u3066\u306e\u8981\u7d20\u304c\u5c11\u3057\u305a\u3064\u826f\u304f\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>Sponsorship decision making\uff1a\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Objectives.<\/strong> \u3044\u3064\u3082\u306e\u3088\u3046\u306b\u3001\u3059\u3079\u3066\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3067\u9054\u6210\u3057\u305f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3092\u5b9a\u3081\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u76ee\u6a19\u306fSMART\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u5177\u4f53\u7684\u3067\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u3001\u9054\u6210\u53ef\u80fd\u3067\u3001\u73fe\u5b9f\u7684\u3067\u3001\u671f\u9650\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/li>\n<li><strong>Budgeting.<\/strong> \u7b2c\u4e8c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u904b\u7528\u4e88\u7b97\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e88\u7b97\u306b\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u305d\u306e\u3082\u306e\u306e\u8cbb\u7528\u3068\u3001\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u8cbb\u7528\u306e\u4e21\u65b9\u3092\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>Sport \/ Property choice.<\/strong> \u3053\u306e\u6bb5\u968e\u306b\u306a\u3063\u3066\u521d\u3081\u3066\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u308b\u7af6\u6280\u3001\u30c1\u30fc\u30e0\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u9078\u624b\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u76f4\u611f\u306b\u3088\u308b\u5224\u65ad\u304c\u512a\u5148\u3055\u308c\u304c\u3061\u306a\u91cd\u8981\u306a\u5834\u9762\u3067\u3059\u3002\u5ba2\u89b3\u7684\u304b\u3064\u4e2d\u7acb\u7684\u306a\u7acb\u5834\u3067\u52d5\u304d\u3001\u52a9\u8a00\u3067\u304d\u308b\u3001\u6709\u80fd\u3067\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u529b\u3092\u501f\u308a\u308b\u307b\u3046\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/li>\n<li><strong>Negotiation.<\/strong> \u30b9\u30dd\u30fc\u30c4\u306e\u6a29\u5229\u4fdd\u6709\u8005\uff08\u30d7\u30ed\u30d1\u30c6\u30a3\uff09\u3084\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u4e00\u7dd2\u306b\u3001\u5b8c\u74a7\u306a\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u30d7\u30e9\u30f3\u3092\u4f5c\u308b\u6bb5\u968e\u3067\u3059\u3002\u76ee\u7684\u306f\u3001\u4f59\u8a08\u306a\u3082\u306e\u3092\u3059\u3079\u3066\u305d\u304e\u843d\u3068\u3057\u3001\u76ee\u6a19\u306b\u5408\u3063\u305f\u3001\u660e\u78ba\u3067\u7121\u99c4\u306e\u306a\u3044\u6a29\u5229\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u6b8b\u3059\u3053\u3068\u3067\u3059\u3002\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u6a19\u6e96\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3059\u3079\u3066\u306f\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u306b\u5fdc\u3058\u3066\u3001\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u3067\u4f5c\u3089\u308c\u307e\u3059\u3002<\/li>\n<li><strong>Legal reviews &#038; signing.<\/strong> \u610f\u601d\u6c7a\u5b9a\u306e\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u6cd5\u52d9\u30ec\u30d3\u30e5\u30fc\u3068\u5951\u7d04\u306e\u7de0\u7d50\u3067\u3059\uff08\u3082\u3061\u308d\u3093\u3001\u8907\u6570\u5e74\u5951\u7d04\u3067\u3001\u3059\u3067\u306b\u30db\u30a4\u30fc\u30eb\u306e2\u5468\u76ee\u30843\u5468\u76ee\u306b\u5165\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u5225\u3067\u3059\uff09\u3002\u6cd5\u52d9\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u81ea\u793e\u3092\u5b88\u308a\u3001\u30d7\u30ec\u30fc\u3059\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u5e83\u3055\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u3060\u3051\u3067\u306a\u304f\u3001\u8a71\u3057\u5408\u3063\u305f\u3059\u3079\u3066\u306e\u70b9\u3092\u8a73\u7d30\u307e\u3067\u6587\u66f8\u306b\u6b8b\u3057\u3001\u73fe\u5728\u306f\u3082\u3061\u308d\u3093\u3001\u3068\u308a\u308f\u3051\u5c06\u6765\u306b\u554f\u984c\u3092\u62b1\u3048\u306a\u3044\u305f\u3081\u306b\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<h2>Sponsorship activation\uff1a\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Release notes &#038; announcements.<\/strong> \u65b0\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u5834\u5408\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u767a\u8868\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u77ac\u9593\u3067\u3059\u3002\u767a\u8868\u306f\u30b9\u30dd\u30fc\u30c4\u30fb\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u9023\u643a\u3057\u3066\u884c\u3046\u3079\u304d\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u3084\u5c02\u7528\u306e\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u306e\u5834\u3067\u884c\u3048\u3070\u306a\u304a\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u30aa\u30d5\u30b7\u30fc\u30ba\u30f3\u660e\u3051\u3067\u30e1\u30c7\u30a3\u30a2\u3082\u30d5\u30a1\u30f3\u3082\u65b0\u3057\u3044\u30cb\u30e5\u30fc\u30b9\u3092\u5f85\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u5e74\u306e\u521d\u3081\u306f\u3044\u3064\u3082\u767a\u8868\u306b\u9069\u3057\u305f\u6642\u671f\u3067\u3059\u3002<\/li>\n<li><strong>Marketing &#038; graphic materials ready.<\/strong> \u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7b2c\u4e8c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5fc5\u8981\u306a\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u305d\u308c\u4ee5\u5916\u306e\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7d20\u6750\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30d0\u30ca\u30fc\u304b\u3089\u5e97\u982d\u8ca9\u4fc3\u7269\u3001\u52d5\u753b\u5e83\u544a\u304b\u3089\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7528\u306e\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u307e\u3067\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u5f62\u3068\u8272\u3068\u4e2d\u8eab\u3092\u6301\u3061\u59cb\u3081\u308b\u306e\u306f\u3053\u3053\u304b\u3089\u3067\u3059\u3002<\/li>\n<li><strong>Content &#038; social media planning.<\/strong> \u30ec\u30fc\u30b9\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30b9\u30dd\u30fc\u30c4\u3084\u4f01\u696d\u306e\u91cd\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8003\u616e\u3057\u305f\u7de8\u96c6\u8a08\u753b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u305d\u3057\u3066\u65e5\u5e38\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u3001\u6210\u529f\u3059\u308b\u4e00\u5e74\u3092\u9001\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3057\u3066\u304a\u3051\u3070\u3001\u884c\u304d\u5f53\u305f\u308a\u3070\u3063\u305f\u308a\u306b\u306a\u3089\u305a\u3001\u6700\u3082\u7dca\u8feb\u3057\u305f\u5834\u9762\u3067\u5373\u8208\u5bfe\u5fdc\u306b\u8ffd\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>Activities and events scheduling.<\/strong> \u540c\u3058\u304f\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u6a29\u5229\u3092\u6d3b\u7528\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3001\u5c55\u793a\u4f1a\u3001\u30b3\u30f3\u30d9\u30f3\u30b7\u30e7\u30f3\u3001\u793e\u5185\u884c\u4e8b\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b7\u30e7\u30fc\u30ab\u30fc\u3084\u30b7\u30e7\u30fc\u30d0\u30a4\u30af\u306e\u6d3b\u7528\u3001\u30e9\u30a4\u30c0\u30fc\u3001\u30c9\u30e9\u30a4\u30d0\u30fc\u3001\u7d4c\u55b6\u9663\u306e\u51fa\u6f14\u3001\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04\uff08\u307b\u3093\u306e\u4e00\u4f8b\u3067\u3059\uff09\u306f\u3001\u6700\u5927\u306e\u52b9\u679c\u3068\u9069\u5207\u306a\u904b\u55b6\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u524d\u3082\u3063\u3066\u8a08\u753b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>Last minute &#038; low hanging fruit.<\/strong> \u30b9\u30dd\u30fc\u30c4\u306f\u4e88\u6e2c\u4e0d\u80fd\u3067\u3001\u4e00\u5e74\u306e\u9593\u306b\u306f\u76f4\u524d\u306b\u8a2a\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u3084\u3001\u3059\u3050\u306b\u624b\u306b\u3067\u304d\u308b\u6210\u679c\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u4e88\u60f3\u5916\u306e\u9006\u8ee2\u52dd\u5229\u3001\u601d\u3044\u304c\u3051\u306a\u3044\u53d7\u8cde\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u65e5\u66dc\u65e5\u306a\u3069\u3001\u3053\u308c\u3089\u306f\u307b\u3093\u306e\u4e00\u4f8b\u3067\u3059\u3002\u6e96\u5099\u3092\u6574\u3048\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u3084\u30b3\u30fc\u30b9\u3067\u8d77\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u6ce8\u610f\u6df1\u304f\u8ffd\u3044\u3001\u3069\u3093\u306a\u4e8b\u614b\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u7d20\u6750\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u7d76\u5bfe\u306b\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<h2>Sponsorship measurement\uff1a\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Reports &#038; meetings.<\/strong> \u30c1\u30fc\u30e0\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u305d\u3057\u3066\u30b9\u30dd\u30fc\u30c4\u30fb\u30d7\u30ed\u30d1\u30c6\u30a3\u5168\u822c\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u9032\u6357\u306b\u3064\u3044\u3066\u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u9001\u308a\u3001\u72b6\u6cc1\u3092\u5831\u544a\u3057\u3066\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u958b\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u3068\u3063\u3066\u901a\u5e38\u6700\u521d\u306e\u3001\u305d\u3057\u3066\u91cd\u8981\u306a\u610f\u898b\u4ea4\u63db\u306e\u6a5f\u4f1a\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u308a\u3042\u308b\u3082\u306e\u306b\u3057\u3001\u9060\u616e\u306a\u304f\u8cea\u554f\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001\u5c4a\u3044\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4e01\u5be7\u306b\u8aad\u307f\u3001\u4fdd\u7ba1\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>Digital &#038; social reporting.<\/strong> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7d71\u8a08\u304b\u3089\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u9032\u307f\u5177\u5408\u306b\u3064\u3044\u3066\u8208\u5473\u6df1\u3044\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5dfb\u304d\u8fbc\u3080\u306e\u306b\u7279\u306b\u52b9\u679c\u7684\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u304c\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u4e00\u90e8\u306b\u306a\u3063\u305f\u77ac\u9593\u306b\u95a2\u5fc3\u304c\u5927\u304d\u304f\u9ad8\u307e\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>AVE &#038; TV audience.<\/strong> \u5e83\u544a\u63db\u7b97\u5024\uff08Advertising Value Equivalent\uff09\u3068\u30c6\u30ec\u30d3\u8996\u8074\u8005\u306e\u5206\u6790\u306f\u3001\u3057\u3070\u3057\u3070\u30bb\u30c3\u30c8\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002AVE\u306f\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3067\u5f97\u305f\u306e\u3068\u540c\u3058\u9732\u51fa\u3092\u5e83\u544a\u3067\u5f97\u308b\u306b\u306f\u3001\u3044\u304f\u3089\u6255\u3046\u5fc5\u8981\u304c\u3042\u3063\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u91cd\u8981\u306a\u554f\u3044\u306b\u7b54\u3048\u308b\u3082\u306e\u3067\u3059\u3002F1\u3084MotoGP\u306e\u3088\u3046\u306a\u5927\u898f\u6a21\u306a\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u3001\u30c6\u30ec\u30d3\u306e\u8996\u8074\u8005\u6570\u3068\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001\u6570\u306e\u9762\u3067\u3082\u5730\u7406\u7684\u306a\u5e83\u304c\u308a\u306e\u9762\u3067\u3082\u5727\u5012\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001AVE\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002AMEC\u304c2020\u5e74\u306b\u767a\u8868\u3057\u305f\u300cBarcelona Principles 3.0\u300d\uff08\u30d0\u30eb\u30bb\u30ed\u30ca\u539f\u52473.0\uff09\u306f\u3001\u5e83\u544a\u63db\u7b97\u5024\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u3092\u6e2c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u79c1\u305f\u3061\u306f\u3001AVE\u3092\u552f\u4e00\u306e\u6307\u6a19\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u3044\u304f\u3064\u304b\u3042\u308b\u6307\u6a19\u306e\u4e00\u3064\u3068\u3057\u3066\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>Customer satisfaction questionnaires.<\/strong> \u4e00\u5bfe\u4e00\u306e\u65bd\u7b56\u3001\u30de\u30b9\u5e83\u544a\u4ee5\u5916\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u8ca9\u58f2\u4fc3\u9032\u306a\u3069\u3067\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u6e80\u8db3\u5ea6\u8abf\u67fb\u304c\u3001\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306e\u8a55\u4fa1\u3092\u6b63\u3057\u304f\u3064\u304b\u3080\u305f\u3081\u306b\u91cd\u8981\u306b\u306a\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u3001\u5c55\u793a\u4f1a\u3001\u30a4\u30d9\u30f3\u30c8\u306f\u5f93\u6765\u306e\u7d71\u8a08\u3068\u306f\u7570\u306a\u308b\u30c7\u30fc\u30bf\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>Sales reports.<\/strong> \u6700\u5f8c\u306b\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u5b9f\u65bd\u5f8c\u3001\u3042\u308b\u3044\u306f\u5c11\u306a\u304f\u3068\u3082\u958b\u59cb\u304b\u3089\u3057\u3070\u3089\u304f\u305f\u3063\u305f\u5f8c\u306e\u58f2\u4e0a\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u307e\u3059\u3002\u53ce\u76ca\u3078\u306e\u5f71\u97ff\u306f\u3001\u51fa\u81ea\u3001\u898f\u6a21\u3001\u696d\u7a2e\u3092\u554f\u308f\u305a\u3001\u3069\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u8003\u616e\u3059\u3079\u304d\u552f\u4e00\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7269\u4e8b\u304c\u3046\u307e\u304f\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<h2>\u4f7f\u3044\u65b9<\/h2>\n<p>\u3042\u3089\u3086\u308b\u56f3\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u3053\u306e\u300c\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30db\u30a4\u30fc\u30eb\u300d\u3082\u5358\u7d14\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u591a\u304f\u306e\u8981\u7d20\u3092\u52a0\u3048\u308b\u3053\u3068\u3082\u3001\u6e1b\u3089\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u540c\u3058\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u4e8c\u3064\u3068\u306a\u3044\u4ee5\u4e0a\u3001\u540c\u3058\u30b1\u30fc\u30b9\u3082\u4e8c\u3064\u3068\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u8a66\u307f\u306e\u76ee\u7684\u306f\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306e\u5faa\u74b0\u7684\u306a\u6027\u8cea\u3068\u3001\u3042\u3089\u3086\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u69cb\u6210\u3059\u308b\u591a\u304f\u306e\u6bb5\u968e\u3084\u8981\u7d20\u3092\u793a\u3059\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u4e00\u6b69\u305a\u3064\u9806\u756a\u306b\u9032\u3080\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u304a\u63a2\u3057\u306a\u3089\u3001<a href=\"https:\/\/rtrsports.com\/ja\/blog\/understanding-the-sports-sponsorship-process-from-an-agency-expert\/\">\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30d7\u30ed\u30bb\u30b9\u306e8\u3064\u306e\u6bb5\u968e<\/a>\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3069\u306e\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3082\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u500b\u5225\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u6210\u529f\u3059\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3078\u306e\u7b2c\u4e00\u6b69\u3060\u3068\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30db\u30a4\u30fc\u30eb\u3092\u3001<a href=\"https:\/\/rtrsports.com\/ja\/%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9F%E3%83%A5%E3%83%A9-1-%E3%82%B9%E3%83%9D%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%B7%E3%83%83%E3%83%97\/\">F1<\/a>\u3001<a href=\"https:\/\/rtrsports.com\/ja\/%E3%82%B9%E3%83%9D%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%B7%E3%83%83%E3%83%97-%E3%83%A2%E3%83%88gp\/\">MotoGP<\/a>\u3001\u305d\u306e\u4ed6\u306e<a href=\"https:\/\/rtrsports.com\/ja\/blog\/%E3%83%A2%E3%83%BC%E3%82%BF%E3%83%BC%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%82%A8%E3%83%BC%E3%82%B8%E3%82%A7%E3%83%B3%E3%82%B7%E3%83%BC%E3%81%A8%E3%81%AF\/\">\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30e2\u30fc\u30bf\u30fc\u30b9\u30dd\u30fc\u30c4\u30fb\u30b7\u30ea\u30fc\u30ba<\/a>\u3067\u306e\u7686\u3055\u307e\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3069\u3046\u6d3b\u304b\u305b\u308b\u304b\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001info@rtrsports.com 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itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306f\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306e\u30ec\u30dd\u30fc\u30c8\u3084\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u3001AVE\u3068\u30c6\u30ec\u30d3\u8996\u8074\u8005\u3001\u6e80\u8db3\u5ea6\u8abf\u67fb\u3001\u58f2\u4e0a\u5206\u6790\u3067\u3059\u3002AVE\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3001AMEC\u306e\u300cBarcelona Principles 3.0\u300d\u306b\u3088\u308c\u3070\u3001AVE\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u3092\u6e2c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30db\u30a4\u30fc\u30eb\uff08sponsorship wheel\uff09\u3068\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u8868\u3059\u305f\u3081\u306b\u79c1\u305f\u3061\u304c\u4f7f\u3063\u3066\u3044\u308b\u56f3\u3067\u3059\u3002\u4e09\u3064\u306e\u6bb5\u968e\uff08\u610f\u601d\u6c7a\u5b9a\u3001\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u52b9\u679c\u6e2c\u5b9a\uff09\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u56f2\u3080\u3088 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":196958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20185,20186],"tags":[],"class_list":["post-242562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20185","category-20186"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30db\u30a4\u30fc\u30eb\uff1a\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u5faa\u74b0<\/title>\n<meta name=\"description\" content=\"RTR 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