{"id":286116,"date":"2025-06-10T17:16:23","date_gmt":"2025-06-10T15:16:23","guid":{"rendered":"https:\/\/rtrsports.com\/%e4%b8%96%e7%95%8c%e3%81%ae%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e3%83%bb%e3%82%b9%e3%83%9d%e3%83%b3%e3%82%b5%e3%83%bc%e3%82%b7%e3%83%83%e3%83%97%e6%94%af%e5%87%ba\/"},"modified":"2025-07-05T18:00:43","modified_gmt":"2025-07-05T16:00:43","slug":"%e4%b8%96%e7%95%8c%e3%81%ae%e3%82%b9%e3%83%9d%e3%83%bc%e3%83%84%e3%83%bb%e3%82%b9%e3%83%9d%e3%83%b3%e3%82%b5%e3%83%bc%e3%82%b7%e3%83%83%e3%83%97%e6%94%af%e5%87%ba","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/sports-sponsorship-data\/","title":{"rendered":"\u4e16\u754c\u306e\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u652f\u51fa"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\"><b>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u652f\u51fa<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">\u65e9\u3044\u3082\u306e\u3067\u4eca\u5e74\u3082\u6b8b\u308a\u308f\u305a\u304b\u3068\u306a\u3063\u305f\u304c\u3001<strong>2017\u5e74\u306e\u5168\u4e16\u754c\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u652f\u51fa<\/strong>\u7dcf\u984d\u306e\u4e88\u6e2c\u30c7\u30fc\u30bf\u306f628\u5104\u30c9\u30eb\u306b\u9054\u3057\u3001\u524d\u5e74\u6bd44.45\uff05\u5897\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u6570\u5b57\u3068\u306a\u3063\u305f\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u5f93\u6765\u306e\u5e83\u544a\u3067\u8d77\u304d\u3066\u3044\u308b\u3053\u3068\u3068\u6bd4\u8f03\u3059\u308c\u3070\u3001\u5370\u8c61\u7684\u306a\u3082\u306e\u3060\u3002 <\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17205 size-full\" title=\"\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u652f\u51fa\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/luisella-graf-1.PNG-2.png\" alt=\"\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u652f\u51fa\" width=\"1387\" height=\"696\" \/><\/p>\n<p>\u753b\u50cf\uff1aStatista<\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>2017\u5e74\u306f\u3001<\/strong>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5168\u822c\uff08\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u629c\u3044\u305f\uff09\u3068\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u304c\u5805\u8abf\u306a\u4f38\u3073\u3092\u8a18\u9332\u3057\u305f\u4ee5\u5916\u306f\u3001<strong>\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u505c\u6ede\u307e\u305f\u306f\u82e5\u5e72\u306e\u6e1b\u5c11\u3092\u8a18\u9332\u3057\u305f<\/strong>\u3002\u30bb\u30af\u30bf\u30fc\u5168\u4f53\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u304a\u304b\u3052\u3067\u529b\u5f37\u3044\u6210\u9577\u3092\u793a\u3057\u305f\u3002 <\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17201\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/sports-sponsorship-data-2017-2.png\" alt=\"\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30fb\u30c7\u30fc\u30bf 2017\" width=\"1277\" height=\"665\" \/><\/p>\n<p>\u753b\u50cf\uff1a\u30bc\u30cb\u30b9<\/p>\n<h2 class=\"p2\"><span class=\"s1\"><b>\u306a\u305c\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u306a\u306e\u304b\uff1f<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\"><strong>\u306a\u305c\u3067\u3059\u304b\uff1f<\/strong> \u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e88\u7b97\u3092\u62c5\u5f53\u3059\u308b\u8005\u304c\u81ea\u554f\u3059\u3079\u304d\u8cea\u554f\u3067\u3042\u308b\u3002\u306a\u305c\u3001<strong> \u4e16\u754c\u3067\u6700\u3082\u6709\u540d\u306a\u4f01\u696d<\/strong>\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5fc5\u8981\u3068\u3057\u306a\u3044\u4f01\u696d\u3001\u3042\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u88fd\u54c1\u306e\u4ee3\u540d\u8a5e\u306e\u3088\u3046\u306a\u4f01\u696d\uff08\u4f8b\u3048\u3070\u3001\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3001P&amp;G\u3001\u30d0\u30c9\u30ef\u30a4\u30b6\u30fc\u3001\u30cf\u30a4\u30cd\u30b1\u30f3\u3001\u30c6\u30ec\u30d5\u30a9\u30cb\u30ab\u3001\u6a2a\u6d5c\u3001\u30d4\u30ec\u30ea\u3001\u30ed\u30ec\u30c3\u30af\u30b9\u3001\u30de\u30b9\u30bf\u30fc\u30ab\u30fc\u30c9\u3001\u30d7\u30ec\u30a4\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30d9\u30e9\u30a4\u30be\u30f3\u3001\u30a6\u30cb\u30af\u30ec\u30b8\u30c3\u30c8\u3001\u30ac\u30b9\u30d7\u30ed\u30e0\u3001\u30ab\u30bf\u30fc\u30eb\u822a\u7a7a\u3001\u30c8\u30eb\u30b3\u822a\u7a7a\u3001DHL\u306a\u3069\uff09\u304c\u3001\u3053\u306e<strong> \u5206\u91ce\u306b\u5927\u304d\u304f\u95a2\u4e0e\u3057\u3066<\/strong>\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u306a\u305c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3082\u7570\u306a\u308b\u4f01\u696d\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u6295\u8cc7\u3059\u308b\u306e\u304b\uff1f <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u5f7c\u3089\u306f\u4ed6\u306e\u5927\u591a\u6570\u306e\u4f01\u696d\u304c\u77e5\u3089\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u30de\u30a8\u30b1\u30ca\u30c6\u30a3\u30ba\u30e0\u306e\u4e00\u7a2e\u306a\u306e\u3060\u308d\u3046\u304b\uff1f\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u6c17\u306e\u5411\u304f\u307e\u307e\u306b\u3070\u3089\u6492\u304f\u4f59\u88d5\u304c\u3042\u308b\u307b\u3069\u3001\u591a\u984d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u3054\u60f3\u50cf\u306e\u901a\u308a\u3001\u7b54\u3048\u306f\u30ce\u30fc\u3060\u3002<strong>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3068<\/strong>\u305d\u306e<strong>\u4fa1\u5024\u306f<\/strong>\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3001\u65e5\u306b\u65e5\u306b\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u8fc5\u901f\u306a\u8aac\u660e\u304c\u3042\u308b\uff1a\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u306a\u308b\u3053\u3068\u3092\u6c7a\u3081\u305f\u3002 <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>\u65b0\u30b7\u30ca\u30ea\u30aa\u3001\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8 <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>1) \u6975\u7aef\u306a\u65ad\u7247\u5316 <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u3053\u3053\u6570\u5e74\u3001\u79c1\u305f\u3061\u306f\u30c6\u30fc\u30de\u5225\u306e\u30c6\u30ec\u30d3\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3066\u304d\u305f\u3002<\/strong>MAVISE\uff08\u6b27\u5dde\u8996\u8074\u899a\u89b3\u6e2c\u6240\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u305f\u6b27\u5dde\u306e\u30c6\u30ec\u30d3\u304a\u3088\u3073\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u8996\u8074\u899a\u30b5\u30fc\u30d3\u30b9\u304a\u3088\u3073\u4f01\u696d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09\u306b\u3088\u308b\u3068\u30012017\u5e74\u306e<strong>\u6b27\u5dde\u3060\u3051\u3067<\/strong>5370\u306e\u30c6\u30ec\u30d3\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u3042\u3063\u305f\u30022009\u5e74\u306b\u306f3615\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u3042\u308a\u300149\uff05\u306e\u5897\u52a0\u3067\u3042\u3063\u305f\uff08\u30ed\u30fc\u30ab\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u30a6\u30a3\u30f3\u30c9\u30a6\u30ba\u3092\u9664\u304f\uff09\u3002 <\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">mavise.obs.coe.int\/welcome<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u540c\u3058\u50be\u5411\u304c\u5370\u5237\u96d1\u8a8c\u306b\u3082\u5f53\u3066\u306f\u307e\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/strong> <strong>\u305d\u3046\u3060\u306d\u3002<\/strong> \u3053\u3053\u6570\u5e74\u3001\u79c1\u305f\u3061\u306f\u7279\u5b9a\u306e\u8ad6\u6587\u306e\u51fa\u7248\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u3092\u76ee\u6483\u3057\u305f\u3002\u4e00\u4f8b\u3068\u3057\u3066\u3001\u30a2\u30e1\u30ea\u30ab\u3092\u898b\u3066\u307f\u3088\u3046\uff08\u30a2\u30e1\u30ea\u30ab\u306f2002\u5e74\u304b\u30892016\u5e74\u306e\u9593\u306b35\uff05\u5897\uff09\u3002 <\/span><\/p>\n<h2 class=\"p2\"><strong>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u7d71\u8a08<\/strong><\/h2>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17207\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/numero-di-riviste-Luisella.PNG-2.png\" alt=\"\u30b9\u30dd\u30f3\u30b5\u30fc\u30c7\u30fc\u30bf\" width=\"1372\" height=\"698\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">\u3060\u304b\u3089\u3001\u304b\u3064\u3066\u306f\u5c11\u6570\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u3084\u51fa\u7248\u7269\u3092\u4f7f\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7372\u5f97\u3059\u308b\u306e\u304c\u6bd4\u8f03\u7684\u7c21\u5358\u3060\u3063\u305f\u3068\u3059\u308c\u3070\u3001\u4eca\u306f\u3053\u306e\u3088\u3046\u306b\u5de8\u5927\u306b\u7d30\u5206\u5316\u3055\u308c\u3001\u7d50\u679c\u7684\u306b\u4e88\u7b97\u3082\u4f38\u3073\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8033\u306b\u89e6\u308c\u3001\u76ee\u306b\u7559\u307e\u308b\u306e\u306f\u975e\u5e38\u306b\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u308b\u3002 <\/span><\/p>\n<p class=\"p2\"><strong>\u76ee\u6a19\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u672c\u5f53\u306e\u554f\u984c\u306f\u3001\u4eca\u65e5\u73fe\u5728\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3069\u3053\u306b\u3044\u308b\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/strong> \u3042\u306a\u305f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u30015000\u4ee5\u4e0a\u3042\u308b\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u3046\u3061\u3044\u304f\u3064\u3092\u898b\u3066\u3044\u308b\u3060\u308d\u3046\u304b\uff1f\u305d\u308c\u3068\u3082\u30015000\u90e8\u3082\u767a\u884c\u3055\u308c\u3066\u3044\u308b\u30af\u30fc\u30eb\u306a\u65b0\u96d1\u8a8c\u3092\u8aad\u3093\u3067\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u5192\u3059\u30ea\u30b9\u30af\u306f\u3001\u8ab0\u306b\u3082\u30d2\u30c3\u30c8\u3057\u306a\u3044\u4f55\u5343\u3082\u306e\u6295\u4e0b\u3067\u30ea\u30bd\u30fc\u30b9\u3092\u6d41\u3059\u3053\u3068\u3067\u3042\u308b\u3002 <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2) \u30c7\u30b8\u30bf\u30eb\u7206\u767a<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u30c7\u30b8\u30bf\u30eb\u306e\u7206\u767a\u7684\u306a\u666e\u53ca\u306f\u3001CMO\u306e\u4ed5\u4e8b\u3092\u3055\u3089\u306b\u8907\u96d1\u306b\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u591a\u304f\u306e\u60c5\u5831\u304c\u30c7\u30b8\u30bf\u30eb\u3067\u6d88\u8cbb\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u540c\u6642\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3082\u5927\u5e45\u306b\u666e\u53ca\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u6210\u4eba\u306e60\uff05\u4ee5\u4e0a\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u3067\u30cb\u30e5\u30fc\u30b9\u3092\u5165\u624b\u3057\u3066\u3044\u308b\u3002 <\/span><\/p>\n<p class=\"p5\"><span class=\"s2\"><a href=\"http:\/\/www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/\">www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u540c\u6642\u306b\u3001\u4f01\u696d\u3082\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u5b58\u5728\u611f\u3092\u793a\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u8ffd\u968f\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4eca\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u4e16\u754c\u4e2d\u306b\u3042\u308b\u30b7\u30e7\u30c3\u30d7\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u9ad8\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u898b\u305f\u308a\u3001\u5546\u54c1\u3092\u767a\u898b\u3057\u305f\u308a\u3001\u305d\u308c\u3089\u306b\u3064\u3044\u3066\u60c5\u5831\u4ea4\u63db\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>2017\u5e74\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f10\u5104\u3092\u8d85\u3048\u3001<\/strong>\u4e16\u754c\u4e2d\u306e<strong>E\u30b3\u30de\u30fc\u30b9\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u305f\u58f2\u4e0a\u306f2\u5146\u3092\u8d85\u3048\u308b<\/strong> <a href=\"https:\/\/www.atom.com\/blog\/internet-statistics\/\">\u3002www.atom.com\/blog\/internet-statistics\/<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>3) \u4fe1\u983c\u6027<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u3082\u3046\u3072\u3068\u3064\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4fe1\u983c\u6027\u3060\u3002<\/strong> \u79c1\u305f\u3061\u306f\u3001\u88fd\u54c1\u3092\u58f2\u308a\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u308b\uff08\u305d\u306e\u904e\u7a0b\u3067\u5927\u91d1\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\uff09\u8ab0\u304b\u304c\u3001\u81ea\u5206\u305f\u3061\u306e\u88fd\u54c1\u304c\u6700\u9ad8\u3060\u3068\u8a00\u3063\u3066\u3044\u308b\u306e\u3092\u4fe1\u7528\u3057\u306a\u3044&#8230;&#8230;\u4eba\u3005\u306f\u5e7b\u6ec5\u3057\u3001\u5e83\u544a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u610f\u8b58\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u3060\u304b\u3089\u4eca\u3001\u3042\u306a\u305f\u306f\u6975\u7aef\u306a\u5206\u65ad\u5316\u3068\u3001\u3088\u308a\u81ea\u899a\u7684\u3067\u5e7b\u6ec5\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u76f4\u9762\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u305d\u306e<strong>\u4e0a\u3001\u4eba\u3005\u306f\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u306b\u6ca1\u982d\u3057\u3066\u3044\u308b<\/strong>&#8230;\u305d\u3057\u3066\u3001\u5f7c\u3089\u306f\u5e38\u306b\u4e2d\u65ad\u3055\u308c\u308b\u3053\u3068\u3092\u597d\u307e\u306a\u3044\u3002\u4eba\u3005\u306f\u3001\u4ed6\u306e\u3069\u3093\u306a\u5f62\u306e\u5e83\u544a\u3092\u898b\u305f\u308a\u6d88\u8cbb\u3057\u305f\u308a\u3059\u308b\u3088\u308a\u3082\u3001\u3080\u3057\u308d\u500b\u4eba\u7684\u306a\u753b\u9762\u3092\u898b\u3066\u3044\u308b\uff08\u305d\u308c\u3086\u3048\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3078\u306e\u5e83\u544a\u652f\u51fa\u304c\u6025\u5897\u3057\u3066\u3044\u308b\uff09\u3002\u5f7c\u3089\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u306e\u306f\u3001\u305d\u308c\u304c\u5fc5\u8981\u306a\u3068\u304d\u3060\u3051\u3067\u3042\u308a\u3001\u4eba\u751f\u306b\u306f\u65b0\u3057\u3044\u30b7\u30e3\u30f3\u30d7\u30fc\u3084\u5b89\u3044\u96fb\u6c17\u6599\u91d1\u30d7\u30e9\u30f3\u3088\u308a\u3082\u8208\u5473\u6df1\u3044\u3082\u306e\u304c\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u5fc5\u8981\u306b\u306a\u308b\u307e\u3067\u306f\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u3068\u304d\u3001\u79c1\u305f\u3061\u306f\u30b0\u30fc\u30b0\u30eb\u3067\u691c\u7d22\u3059\u308b\u3002 <\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u90aa\u9b54\u3057\u306a\u3044\u3082\u306e\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u60c5\u71b1\u3068\u95a2\u5fc3\u3092\u6301\u3063\u3066\u898b\u3088\u3046\u3068\u601d\u3046\u3082\u306e\u304c\u5fc5\u8981\u306a\u306e\u3060\u3002<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u3067\u306f\u3001\u306a\u305c\u3053\u308c\u3089\u306e\u5927\u4f01\u696d\u304c\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u5229\u7528\u3059\u308b\u306e\u304b\u3001\u304a\u308f\u304b\u308a\u3060\u308d\u3046\u304b\uff1f <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u5f7c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30a4\u30d9\u30f3\u30c8\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u30b7\u30e7\u30fc\u3092\u898b\u308b\u6c7a\u65ad\u3092\u3057\u305f\u3002 <\/span><span class=\"s1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u611b\u3059\u308b\u3082\u306e\u306e\u4e00\u90e8\u3068\u306a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u306e\u597d\u304d\u306a\u30b9\u30dd\u30fc\u30c4\u306b\u4e0e\u3048\u308b\u30b5\u30dd\u30fc\u30c8\u306b\u611f\u8b1d\u3057\u59cb\u3081\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u3067\u3042\u308b\u30b9\u30dd\u30fc\u30c4\u306e\u7a2e\u76ee\u3001\u30c1\u30fc\u30e0\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4fa1\u5024\u306b\u3088\u3063\u3066\u8c4a\u304b\u306b\u306a\u308b\u3002\u3057\u3070\u3089\u304f\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u306f\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u306a\u308a\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u614b\u5ea6\u306f\u8cfc\u8cb7\u610f\u6b32\u306b\u3064\u306a\u304c\u308b\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214\"><span class=\"s3\">link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214<\/span><\/a><\/span><\/p>\n<p class=\"p5\"><span class=\"s2\"><a href=\"https:\/\/www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276\">www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u306f\u30b0\u30eb\u30fc\u30d7\u306e\u4e00\u54e1\u3067\u3042\u308a\u3001\u305d\u306e\u8ca2\u732e\u304c\u611b\u3055\u308c\u3001\u8a55\u4fa1\u3055\u308c\u3001\u30b7\u30e7\u30fc\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30d5\u30a1\u30f3\u306e\u5fc3\u306e\u6301\u3061\u4e3b\u306a\u306e\u3060\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u7121\u99c4\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3072\u3068\u3064\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b&#8230;&#8230;\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u52d5\u7684\u306b\u3001\u305d\u3057\u3066\u3055\u3089\u306a\u308b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306a\u304f\u3001\u305d\u306e\u5b58\u5728\u3092\u793a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u305f\u3044\u3068\u601d\u3048\u3070\u3001\u4f1d\u3048\u308b\u3079\u304d\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7528\u306e\u7d20\u6750\u3001\u6d1e\u5bdf\u3001\u821e\u53f0\u88cf\u306e\u6a5f\u4f1a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3060\u3051\u306e\u6a5f\u4f1a\u3082\u305f\u304f\u3055\u3093\u3042\u308b\u3002 <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>\u5192\u982d\u306b\u6319\u3052\u305f\u3088\u3046\u306a\u5927\u4f01\u696d\u304c\u30b9\u30dd\u30fc\u30c4\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u308b\u306e\u306f\u3001\u5358\u306b\u30b2\u30fc\u30e0\u304c\u597d\u304d\u3060\u304b\u3089\u3060\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/b><\/span><\/p>\n<h2><strong>\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u4f01\u696d\u3002 \u306a\u305c\u3067\u3059\u304b\uff1f <\/strong><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3084\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u304a\u805e\u304d\u306b\u306a\u308a\u305f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3089\u3001RTR\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 <a href=\"mailto:info@rtrsports.com\"><span class=\"s5\">info@rtrsports.com<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u6b21\u56de\u306e\u7279\u96c6\u3067\u306f\u3001\u30d5\u30a1\u30f3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ea\u30fc\u30c1\u306e\u53ce\u76ca\u5316\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3059\u308b\u3002 <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u3053\u308c\u304b\u3089\u3082<b><a href=\"https:\/\/rtrsports.com\/ja\/rtr%E3%82%B9%E3%83%9D%E3%83%BC%E3%83%84%E3%82%92%E9%81%B8%E3%81%B6%E7%90%86%E7%94%B1\/\">RTR\u30b9\u30dd\u30fc\u30c4\u3092<\/a> <\/b>\u3088\u308d\u3057\u304f<b>\u3002 <\/b> <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b9\u30dd\u30fc\u30c4\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u652f\u51fa 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