{"id":345646,"date":"2026-07-14T10:30:26","date_gmt":"2026-07-14T08:30:26","guid":{"rendered":"https:\/\/rtrsports.com\/?p=345646"},"modified":"2026-07-14T10:30:26","modified_gmt":"2026-07-14T08:30:26","slug":"nascar-sponsorship-roi-framework","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/nascar-sponsorship-roi-framework\/","title":{"rendered":"NASCAR\u30b9\u30dd\u30f3\u30b5\u30fcROI\uff1a5\u3064\u306e\u67f1\u3067\u6e2c\u308b\u6295\u8cc7\u5bfe\u52b9\u679c"},"content":{"rendered":"

NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3068\u306f\u3001\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u6210\u679c\u3001B2B\u63a5\u5f85\u306b\u3088\u308b\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3001\u6d88\u8cbb\u8005\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3001\u76f4\u63a5\u7684\u306a\u5546\u696d\u7684\u58f2\u4e0a\u3068\u3044\u30465\u3064\u306e\u9818\u57df\u3067\u5f97\u3089\u308c\u308b\u4e8b\u696d\u4e0a\u306e\u30ea\u30bf\u30fc\u30f3\u306e\u7dcf\u8a08\u3092\u3001\u6a29\u5229\u8cbb\u7528\u3068\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u306e\u5408\u8a08\u306b\u5bfe\u3057\u3066\u7b97\u51fa\u3057\u305f\u3082\u306e\u3060\u3002<\/p>\n

\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3053\u306e\u3046\u3061\u4e00\u3064\u304b\u4e8c\u3064\u306e\u6307\u6a19\u3057\u304b\u6e2c\u5b9a\u3057\u3066\u3044\u306a\u3044\u3002\u305d\u306e\u7d50\u679c\u3001\u5b9f\u969b\u306b\u751f\u307f\u51fa\u3055\u308c\u305fNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u4f53\u7cfb\u7684\u306b\u904e\u5c0f\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ea\u30bf\u30fc\u30f3\u3092\u5358\u4e00\u306e\u6570\u5024\u3067\u306f\u306a\u304f\u4e94\u3064\u306e\u554f\u3044\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u2015\u2015\u305d\u3053\u306b\u3001\u5c02\u9580\u7684\u306a<a href=”https:\/\/rtrsports.com\/en\/nascar-sponsorship-agency\/”><u>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/u><\/a>\u304c\u5b58\u5728\u3059\u308b\u610f\u7fa9\u304c\u3042\u308b\u3002<\/p>\n

\u7af6\u4e89\u529b\u3042\u308bCup\u30b7\u30ea\u30fc\u30ba\u306e\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30b9\u30dd\u30f3\u30b5\u30fc\u304c\u5f97\u308b\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306f\u3001\u30b7\u30fc\u30ba\u30f3\u3042\u305f\u308a500\u4e07\u301c1500\u4e07\u30c9\u30eb\u898f\u6a21\u306b\u9054\u3059\u308b\u3002\u3053\u308c\u306f\u6709\u7528\u306a\u57fa\u6e96\u5024\u3067\u306f\u3042\u308b\u304c\u3001\u3042\u304f\u307e\u3067\u3082\u53f0\u5e33\u306e\u6700\u521d\u306e\u4e00\u884c\u306b\u904e\u304e\u306a\u3044\u3002\u672c\u7a3f\u3067\u306f\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u3069\u306e\u3088\u3046\u306b\u5b8c\u5168\u6e2c\u5b9a\u3059\u308b\u304b\u3092\u89e3\u8aac\u3059\u308b\u30025\u3064\u306e\u67f1\u3067\u69cb\u6210\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u5404\u6307\u6a19\u3092\u3064\u306a\u3050\u8a08\u7b97\u5f0f\u3001\u6210\u5426\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3001\u305d\u3057\u3066\u5831\u544a\u3055\u308c\u308bROI\u3092\u3072\u305d\u304b\u306b\u6b6a\u3081\u308b\u8a08\u6e2c\u4e0a\u306e\u8aa4\u308a\u306b\u3064\u3044\u3066\u9806\u3092\u8ffd\u3063\u3066\u8aac\u660e\u3059\u308b\u3002<\/p>\n

&nbsp;<\/p>\n


<div><\/p>

<strong>\u8981\u70b9\u307e\u3068\u3081 \u2015 NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI 5\u67f1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>
<ul>
<li><strong>\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024<\/strong> \u2015 Joyce Julius VTOC\u3001Nielsen QI\u8a55\u4fa1\u3001Relo Metrics\u306e\u8996\u8a8d\u6027\u5206\u6790\u3092\u6d3b\u7528\u3002Cup\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u306f1\u30b7\u30fc\u30ba\u30f3\u3042\u305f\u308a500\u4e07\u301c1500\u4e07\u30c9\u30eb\u76f8\u5f53\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u751f\u3080<\/li>
<li><strong>\u30c7\u30b8\u30bf\u30eb\u30fb\u30bd\u30fc\u30b7\u30e3\u30ebROI<\/strong> \u2015 UTM\u30bf\u30b0\u4ed8\u304dURL\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u3001\u30c1\u30fc\u30e0\u904b\u55b6\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u306e\u53c2\u7167\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8ffd\u8de1<\/li>
<li><strong>B2B\u63a5\u5f85\u3068\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u4fa1\u5024<\/strong> \u2015 \u6728\u66dc\u304b\u3089\u65e5\u66dc\u306b\u307e\u305f\u304c\u308b\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3067\u30011\u30a4\u30d9\u30f3\u30c8\u3042\u305f\u308a\u6700\u59274\u65e5\u9593\u306e\u5546\u8ac7\u6a5f\u4f1a\u3092\u5275\u51fa\u3002CRM\u306b\u3088\u308b\u6848\u4ef6\u8ffd\u8de1\u3067\u6210\u679c\u3092\u53ef\u8996\u5316<\/li>
<li><strong>\u6d88\u8cbb\u8005\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8<\/strong> \u2015 \u8a8d\u77e5\u5ea6\u3001\u691c\u8a0e\u610f\u5411\u3001\u60f3\u8d77\u7387\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u6e2c\u5b9a\u3002NASCAR\u30d5\u30a1\u30f3\u306f\u540c\u7b49\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u30b9\u30dd\u30f3\u30b5\u30fc\u30ed\u30b4\u3092\u3088\u308a\u9ad8\u3044\u78ba\u7387\u3067\u60f3\u8d77\u3059\u308b\uff08Levin, Joiner &amp; Cameron, 2001\uff09<\/li>
<li><strong>\u76f4\u63a5\u7684\u306a\u5546\u696d\u6210\u679c<\/strong> \u2015 \u8ca9\u58f2\u5897\u52a0\u3001\u5c0f\u58f2\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30d7\u30ed\u30e2\u30b3\u30fc\u30c9\u5229\u7528\u3001\u682a\u4e3b\u4fa1\u5024\u3078\u306e\u5f71\u97ff\u300224\u793e\u306eNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u3092\u5206\u6790\u3057\u305f\u7814\u7a76\u3067\u306f\u3001\u8cbb\u7528\u63a7\u9664\u5f8c\u306e\u5e73\u5747\u8cc7\u7523\u5897\u52a0\u304c3\u5104\u30c9\u30eb\u3092\u8d85\u3048\u305f\uff08Pruitt, Cornwell &amp; Clark, 2004\uff09<\/li>
<\/ul>
<\/div>
<\/div>\n

&nbsp;<\/p>\n

\u7cbe\u5ea6\u306e\u9ad8\u3044NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u3068\u306f\u3001\u6a29\u5229\u8cbb\u7528\uff0b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u5206\u6bcd\u306b\u7f6e\u3044\u305f\u3046\u3048\u3067\u3001\u3053\u306e5\u3064\u306e\u67f1\u3059\u3079\u3066\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3060\u3002\u4e00\u3064\u306e\u67f1\u3060\u3051\u3092\u6a29\u5229\u8cbb\u7528\u3068\u6bd4\u3079\u308b\u306e\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3002<\/p>\n

&nbsp;<\/p>\n


<h3 class=”h6″><a href=”https:\/\/rtrsports.com\/en\/blog\/nascar-sponsorship\/”>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d72026\uff1a\u8cbb\u7528\u306e\u5b9f\u614b\u3068\u76f8\u5834<\/a><\/h3>
<\/div>\n

&nbsp;
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306f\u3069\u3046\u6e2c\u5b9a\u3059\u308b\u306e\u304b<\/strong><\/h2>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306f\u30015\u3064\u306e\u7570\u306a\u308b\u67f1\u306b\u308f\u305f\u308b\u30ea\u30bf\u30fc\u30f3\u3092\u6570\u5024\u5316\u3057\u3001\u305d\u308c\u3092\u7dcf\u6295\u8cc7\u984d\u3067\u5272\u308b\u3053\u3068\u3067\u7b97\u51fa\u3059\u308b\u3002\u3053\u3053\u3067\u3044\u3046\u6295\u8cc7\u984d\u306b\u306f\u3001\u6a29\u5229\u8cbb\u7528\u3068\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u306e\u4e21\u65b9\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n

\u3053\u306e\u5b9a\u7fa9\u304c\u91cd\u8981\u306a\u306e\u306f\u3001\u6700\u3082\u3088\u304f\u898b\u3089\u308c\u308b\u4e8c\u3064\u306e\u5931\u6557\u304c\u305d\u306e\u4e2d\u306b\u6f5c\u3093\u3067\u3044\u308b\u304b\u3089\u3060\u3002\u4e00\u3064\u306f\u5358\u4e00\u306e\u67f1\u3057\u304b\u6e2c\u3089\u306a\u3044\u3053\u3068\u3001\u3082\u3046\u4e00\u3064\u306f\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u5206\u6bcd\u304b\u3089\u9664\u5916\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n

\u307e\u305f\u3001\u4e8c\u3064\u306e\u6982\u5ff5\u306f\u533a\u5225\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306f\u652f\u51fa\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3060\u3002ROSI\uff08\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306fNielsen\u304c\u63d0\u5531\u3059\u308b\u52a0\u91cd\u7248\u306e\u6307\u6a19\u3067\u3001\u6226\u7565\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4fc2\u6570\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u7d14\u7c8b\u306a\u8ca1\u52d9\u7684\u8aad\u307f\u53d6\u308a\u3067\u306f\u898b\u3048\u306b\u304f\u304f\u306a\u308b\u975e\u91d1\u92ad\u7684\u76ee\u6a19\u3092\u88dc\u5b8c\u3059\u308b\u3002<\/p>\n

\u3069\u3061\u3089\u3082\u4e8b\u5f8c\u7684\u306b\u306f\u6a5f\u80fd\u3057\u306a\u3044\u3002\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u306f\u3001\u5951\u7d04\u7de0\u7d50\u524d\u306b\u8a2d\u8a08\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u30b7\u30fc\u30ba\u30f3\u524d\u306b\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u3051\u3066\u3044\u306a\u3044\u67f1\u306f\u3001\u30b7\u30fc\u30ba\u30f3\u5f8c\u306b\u660e\u78ba\u306a\u5e30\u5c5e\u5206\u6790\u304c\u3067\u304d\u306a\u3044\u304b\u3089\u3060\u3002\u5b9f\u52d9\u5bb6\u305f\u3061\u306f\u4e00\u8cab\u3057\u3066\u5831\u544a\u3057\u3066\u3044\u308b\u2015\u2015\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6301\u3063\u3066\u5951\u7d04\u306b\u81e8\u3093\u3060\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4e8b\u5f8c\u306b\u6e2c\u5b9a\u3092\u59cb\u3081\u305f\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u660e\u3089\u304b\u306b\u9ad8\u3044\u30ea\u30bf\u30fc\u30f3\u3092\u8a18\u9332\u3059\u308b\u3068\u3002<\/p>\n

\u8981\u3059\u308b\u306b\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306e\u6e2c\u5b9a\u65b9\u6cd5\u306f\u5951\u7d04\u7f72\u540d\u524d\u306b\u7b54\u3048\u3092\u51fa\u3059\u3079\u304d\u554f\u3044\u3067\u3042\u308a\u3001\u30b7\u30fc\u30ba\u30f3\u7d42\u4e86\u5f8c\u306b\u7b54\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u3053\u306e\u9806\u756a\u3092\u5b88\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u3059\u3067\u306b\u6226\u3044\u306e\u5927\u534a\u306f\u5236\u3057\u305f\u3082\u540c\u7136\u3060\u3002\u30b7\u30fc\u30ba\u30f3\u304c\u7d42\u308f\u3063\u3066\u304b\u3089ROI\u306e\u6e2c\u308a\u65b9\u3092\u8003\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30af\u30ea\u30fc\u30f3\u306aROI\u7b97\u51fa\u306b\u4e0d\u53ef\u6b20\u306a\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u3059\u3067\u306b\u5931\u3063\u3066\u3044\u308b\u3002
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI 5\u67f1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/h2>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306e\u6b63\u78ba\u306a\u6e2c\u5b9a\u306b\u306f\u3001\u307e\u305aNASCAR\u304c\u6c4e\u7528\u7684\u306a\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u30e2\u30c7\u30eb\u304c\u524d\u63d0\u3068\u3059\u308b\u30b9\u30dd\u30fc\u30c4\u3068\u306f\u69cb\u9020\u7684\u306b\u7570\u306a\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
\n<ul>
\n<li>\u653e\u9001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u3001\u500b\u5225\u306e\u30d7\u30ec\u30fc\u306e\u9023\u7d9a\u3067\u306f\u306a\u304f\u30013\u301c4\u6642\u9593\u306e\u30b0\u30ea\u30fc\u30f3\u30d5\u30e9\u30c3\u30b0\u30a6\u30a3\u30f3\u30c9\u30a6\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u9732\u51fa\u3055\u305b\u308b<\/li>
\n<li>\u30ab\u30ec\u30f3\u30c0\u30fc\u306f36\u30ec\u30fc\u30b9\u306b\u53ca\u3076\u9577\u4e01\u5834\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3067\u69cb\u6210\u3055\u308c\u308b<\/li>
\n<li>\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306f\u6728\u66dc\u304b\u3089\u65e5\u66dc\u307e\u3067\u7d9a\u304f<\/li>
\n<li>\u30d5\u30a1\u30f3\u306e\u71b1\u91cf\u304c\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u8cfc\u8cb7\u884c\u52d5\u3078\u3068\u8ee2\u63db\u3055\u308c\u308b<\/li>
\n<li>\u30d5\u30fc\u30c9\uff08\u30dc\u30f3\u30cd\u30c3\u30c8\uff09\u304b\u3089\u30af\u30a9\u30fc\u30bf\u30fc\u30d1\u30cd\u30eb\u306b\u81f3\u308b\u307e\u3067\u306e\u5e83\u544a\u67a0\u306f\u3001\u30dc\u30fc\u30eb\u30b9\u30dd\u30fc\u30c4\u306b\u306f\u5b58\u5728\u3057\u306a\u3044\u72ec\u81ea\u306e\u4fa1\u683c\u4f53\u7cfb\u3067\u53d6\u5f15\u3055\u308c\u308b<\/li>
\n<\/ul>
\n\u3060\u304b\u3089\u3053\u305d\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306f\u305d\u306e\u72ec\u81ea\u306e\u6587\u8108\u3067\u8aad\u307f\u89e3\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u6c4e\u7528\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3053\u306e\u69cb\u9020\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306f\u5b9f\u614b\u3088\u308a\u4f4e\u304f\u7b97\u51fa\u3055\u308c\u3066\u3057\u307e\u3046\u3002\u4ee5\u4e0b\u306b\u793a\u30595\u3064\u306e\u67f1\u306f\u3001\u305d\u306e\u6b6a\u307f\u306a\u3057\u306bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u7b54\u3048\u3060\u3002<\/p>\n

&nbsp;
\n<h3><strong>\u7b2c1\u67f1 \u2015 \u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024<\/strong><\/h3>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3068\u306f\u3001\u30ec\u30fc\u30b9\u653e\u9001\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u7372\u5f97\u3059\u308b\u30aa\u30f3\u30b9\u30af\u30ea\u30fc\u30f3\u9732\u51fa\u306e\u5e83\u544a\u63db\u7b97\u8cbb\u7528\u306e\u3053\u3068\u3060\u3002\u6700\u3082\u6b74\u53f2\u304c\u9577\u304f\u3001\u6700\u3082\u3088\u304f\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u67f1\u3067\u3042\u308a\u3001\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u8ffd\u8de1\u3059\u308b\u552f\u4e00\u306e\u6307\u6a19\u3067\u3082\u3042\u3063\u305f\u3002<\/p>\n

1985\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f<a href=”http:\/\/www.joycejulius.com\/” target=”_blank” rel=”nofollow noopener”><u>Joyce Julius and Associates<\/u><\/a>\u306f\u3001VTOC\uff08Value of Time on Camera\uff09\u65b9\u5f0f\u306b\u3088\u308bNASCAR\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u306e\u9577\u5e74\u306e\u57fa\u6e96\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u3002\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u9bae\u660e\u306b\u6620\u308a\u8fbc\u3093\u3060\u30d6\u30e9\u30f3\u30c9\u9732\u51fa\u3068\u97f3\u58f0\u8a00\u53ca\u3092\u8a08\u6e2c\u3057\u300130\u79d2CM\u3042\u305f\u308a\u7d043\u56de\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u3092\u57fa\u6e96\u3068\u3057\u305f\u5e83\u544a\u6642\u9593\u306e\u56fa\u5b9a\u63db\u7b97\u5024\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\uff08<a href=”https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/00036846.2014.899672″ target=”_blank” rel=”nofollow noopener”><u>Applied Economics \/ Tandfonline<\/u><\/a>\uff09\u3002<\/p>\n

<a href=”https:\/\/www.nielsen.com\/report\/sponsorship-media-value-benchmarking-report\/” target=”_blank” rel=”nofollow noopener”><u>Nielsen Sports<\/u><\/a>\u306f\u72ec\u81ea\u306eQI\u30b9\u30b3\u30a2\u624b\u6cd5\u306b\u3088\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u8a55\u4fa1\u3092\u63d0\u4f9b\u3057\u3001<a href=”https:\/\/relometrics.com\/” target=”_blank” rel=”nofollow noopener”><u>Relo Metrics<\/u><\/a>\u306fAI\u3092\u6d3b\u7528\u3057\u305f\u653e\u9001\u8996\u8a8d\u6027\u306e\u5206\u6790\u3092\u52a0\u3048\u308b\u3002<\/p>\n

<strong>\u6570\u5024\u306e\u5b9f\u614b<\/strong><\/p>\n

\u7af6\u4e89\u529b\u3042\u308bCup\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u306e\u5834\u5408\u3001Fox\u3001NBC\u3001Amazon Prime Video\u3001TNT Sports\u3092\u901a\u3058\u305f36\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u9732\u51fa\u304b\u3089\u751f\u307e\u308c\u308bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306f\u30b7\u30fc\u30ba\u30f3\u3042\u305f\u308a\u6982\u306d500\u4e07\u301c1500\u4e07\u30c9\u30eb\u306e\u7bc4\u56f2\u306b\u53ce\u307e\u308b\uff08<a href=”https:\/\/rtrsports.com\/en\/blog\/nascar-sponsorship\/”><u>RTR Sports<\/u><\/a>\uff09\u3002<\/p>\n

\u3053\u306e\u6570\u5024\u3092\u5b9f\u614b\u306b\u5373\u3057\u305f\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u4e8c\u3064\u306e\u8abf\u6574\u304c\u5fc5\u8981\u3060\u3002
\n<ul>
\n<li><strong>\u8996\u8a8d\u6027\uff1a<\/strong><a href=”https:\/\/blog.relometrics.com\/uncovering_media_value_in_nascar_part_2″ target=”_blank” rel=”nofollow noopener”><u>Relo Metrics\u306eNASCAR\u8996\u8a8d\u6027\u8abf\u67fb<\/u><\/a>\u306b\u3088\u308b\u3068\u3001\u30ec\u30fc\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u306b\u8d77\u56e0\u3059\u308b\u30d6\u30ec\u306b\u3088\u3063\u3066\u3001\u5e73\u5747\u3057\u3066\u653e\u9001\u30d5\u30ec\u30fc\u30e0\u306e\u7d0420%\u304c\u5224\u8aad\u56f0\u96e3\u306a\u72b6\u614b\u306b\u3042\u308b\u3002\u8996\u8a8d\u3067\u304d\u306a\u3044\u9732\u51fa\u3092\u8996\u8a8d\u3067\u304d\u305f\u3082\u306e\u3068\u3057\u3066\u8a55\u4fa1\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3002<\/li>
\n<li><strong>\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u6210\u7e3e\uff1a<\/strong>\u30ab\u30e1\u30e9\u306b\u6620\u308b\u6642\u9593\u306f\u3001\u9806\u4f4d\u3001\u5468\u56de\u5148\u982d\u6570\u3001\u30d5\u30a1\u30f3\u304b\u3089\u306e\u4eba\u6c17\u306b\u9023\u52d5\u3059\u308b\u3002Relo Metrics\u306e\u8abf\u67fb\u3067\u306f\u3001\u653e\u9001\u30ab\u30e1\u30e9\u304c\u5404\u30ec\u30fc\u30b9\u306e\u7d0450%\u306e\u6642\u9593\u3092\u4e0a\u4f4d10\u540d\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u306b\u96c6\u4e2d\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u304a\u308a\u3001\u540c\u3058\u5e83\u544a\u67a0\u3067\u3082\u30b7\u30fc\u30ba\u30f3\u306e\u5c55\u958b\u306b\u3088\u3063\u3066\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306f\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u3002<\/li>
\n<\/ul>
\n\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u306b\u306f\u3001\u52a0\u91cd\u88dc\u6b63\u306a\u3057\u306e\u5358\u4e00\u9732\u51fa\u6570\u5024\u3092\u305d\u306e\u307e\u307e\u5831\u544a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u4e21\u8005\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n

&nbsp;
\n<h3><strong>\u7b2c2\u67f1 \u2015 \u30c7\u30b8\u30bf\u30eb\u30fb\u30bd\u30fc\u30b7\u30e3\u30ebROI<\/strong><\/h3>
\n\u30c7\u30b8\u30bf\u30eb\u30fb\u30bd\u30fc\u30b7\u30e3\u30ebROI\u3068\u306f\u3001\u5951\u7d04\u671f\u9593\u4e2d\u306b\u30c1\u30fc\u30e0\u304a\u3088\u3073\u30b7\u30ea\u30fc\u30ba\u304c\u904b\u55b6\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u751f\u307e\u308c\u308b\u53c2\u7167\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u4fa1\u5024\u306e\u7dcf\u4f53\u3060\u3002<\/p>\n

Cup\u30c1\u30fc\u30e0\u306f\u3001Instagram\u3001X\u3001Facebook\u3001YouTube\u3001TikTok\u3092\u5408\u308f\u305b\u3066\u6570\u767e\u4e07\u5358\u4f4d\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u64c1\u3057\u3066\u304a\u308a\u3001\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u5951\u7d04\u30d7\u30ed\u30b0\u30e9\u30e0\u5185\u306e\u5168\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306b\u308f\u305f\u3063\u3066\u30c1\u30fc\u30e0\u304b\u3089\u306e\u5c02\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u9732\u51fa\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

\u3053\u306e\u67f1\u306f\u63a8\u5b9a\u3067\u306f\u306a\u304f\u3001\u5b9f\u6e2c\u3060\u3002UTM\u30bf\u30b0\u4ed8\u304d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u3001\u5c02\u7528\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u305d\u3057\u3066\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u30c1\u30fc\u30e0\u3092\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u8ffd\u8de1\u3055\u308c\u308b\u3002\u7cbe\u5ea6\u306e\u9ad8\u3044NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u67f1\u306f\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3068\u306f\u5225\u306b\u7ba1\u7406\u3059\u308b\u3002\u4e21\u8005\u304c\u7b54\u3048\u308b\u554f\u3044\u306f\u7570\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n

<strong>\u72ec\u7acb\u3057\u305f\u8ffd\u8de1\u304c\u5fc5\u8981\u306a\u7406\u7531<\/strong><\/p>\n

\u30c7\u30b8\u30bf\u30ebROI\u3092\u5358\u72ec\u3067\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4e00\u8cab\u3057\u3066\u540c\u3058\u4e8b\u5b9f\u306b\u884c\u304d\u7740\u304f\u2015\u2015\u30c7\u30b8\u30bf\u30eb\u3068\u653e\u9001\u306e\u5408\u8a08\u3060\u3051\u3067\u3001\u6b8b\u308b\u4e09\u3064\u306e\u67f1\u3092\u8a08\u4e0a\u3059\u308b\u524d\u304b\u3089\u3059\u3067\u306b\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30ec\u30d9\u30eb\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30b3\u30b9\u30c8\u3092\u8d85\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u30c7\u30b8\u30bf\u30eb\u9732\u51fa\u3092\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306e\u5185\u6570\u3068\u3057\u3066\u6271\u3046\u3068\u3001\u3053\u306e\u4e8b\u5b9f\u304c\u898b\u3048\u306a\u304f\u306a\u308b\u3002<\/p>\n

\u89e3\u6c7a\u7b56\u306f\u3001\u30bf\u30b0\u4ed8\u304d\u30ea\u30f3\u30af\u3068\u5c02\u7528\u30da\u30fc\u30b8\u3092\u901a\u3058\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u76f4\u63a5\u5e30\u5c5e\u3055\u305b\u308b\u3053\u3068\u3060\u3002\u63a8\u6e2c\u3067\u306f\u306a\u304f\u3001\u76f4\u63a5\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u6b63\u78ba\u306a\u50cf\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u3002<\/p>\n

&nbsp;
\n<h3><strong>\u7b2c3\u67f1 \u2015 B2B\u63a5\u5f85\u3068\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u4fa1\u5024<\/strong><\/h3>
\n\u63a5\u5f85ROI\u3068\u306f\u3001\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306b\u304a\u3051\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u30d1\u30c9\u30c3\u30af\u30a2\u30af\u30bb\u30b9\u3001\u73fe\u5834\u5546\u8ac7\u304b\u3089\u751f\u307e\u308c\u308b\u5e30\u5c5e\u53ef\u80fd\u306aB2B\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u4fa1\u5024\u3060\u3002\u305d\u3057\u3066\u3053\u3053\u306b\u3053\u305d\u3001NASCAR\u306e\u30ab\u30ec\u30f3\u30c0\u30fc\u304c\u69cb\u9020\u7684\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3059\u308b\u3002<\/p>\n

\u6728\u66dc\u304b\u3089\u65e5\u66dc\u307e\u3067\u306e\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306f\u30011\u30a4\u30d9\u30f3\u30c8\u3042\u305f\u308a\u6700\u59274\u65e5\u9593\u306e\u512a\u826f\u30d0\u30a4\u30e4\u30fc\u3068\u306e\u63a5\u89e6\u6642\u9593\u3092\u751f\u307f\u51fa\u3059\u3002\u3053\u308c\u306f\u7c73\u56fd\u30b9\u30dd\u30fc\u30c4\u306e\u3044\u304b\u306a\u308b\u5358\u4e00\u8a66\u5408\u65e5\u3092\u3082\u4e0a\u56de\u308b\u6642\u9593\u3060\u3002\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u901a\u5e38\u30011\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u3042\u305f\u308a6\u301c8\u679a\u306e\u30ac\u30ec\u30fc\u30b8\u30db\u30c3\u30c8\u30d1\u30b9\u3092\u53d7\u3051\u53d6\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u67a2\u306b\u6848\u5185\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

<strong>\u6e2c\u5b9a\u65b9\u6cd5<\/strong><\/p>\n

\u8a08\u6e2c\u306f\u5370\u8c61\u8ad6\u3067\u306f\u306a\u304f\u3001\u898f\u5f8b\u3042\u308b\u624b\u6cd5\u3067\u884c\u3046\u3002
\n<ul>
\n<li>NASCAR\u306e\u63a5\u5f85\u30a4\u30d9\u30f3\u30c8\u306b\u62db\u5f85\u3057\u305f\u30b2\u30b9\u30c8\u3092CRM\u306b\u3059\u3079\u3066\u30bf\u30b0\u4ed8\u3051\u3059\u308b<\/li>
\n<li>\u305d\u306e\u5f8c4\u301c6\u30f6\u6708\u9593\u306b\u308f\u305f\u308a\u3001NASCAR\u63a5\u70b9\u3092\u6301\u3063\u305f\u9867\u5ba2\u306e\u6848\u4ef6\u9032\u6357\u3092\u8ffd\u8de1\u3059\u308b<\/li>
\n<li>\u305d\u308c\u3089\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u5e30\u5c5e\u3059\u308b\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u4fa1\u5024\u3092\u7b97\u51fa\u3059\u308b<\/li>
\n<\/ul>
\n\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u3092\u4fdd\u3064\u3046\u3048\u3067\u4e00\u3064\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308b\u2015\u2015\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30a6\u30a3\u30f3\u30c9\u30a6\u4e2d\u306b\u540c\u3058\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5927\u578b\u306e\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3068\u3001\u30b7\u30b0\u30ca\u30eb\u304c\u6df7\u6fc1\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n

\u3053\u306e\u67f1\u304c\u30b9\u30ad\u30c3\u30d7\u3055\u308c\u304c\u3061\u306a\u306e\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8a08\u6e2c\u3068\u6bd4\u3079\u3066\u5e30\u5c5e\u5206\u6790\u304c\u96e3\u3057\u3044\u304b\u3089\u3060\u3002\u3057\u304b\u3057\u305d\u308c\u3067\u3082\u3001\u6700\u3082\u9ad8\u3044\u4fa1\u5024\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u306f\u3053\u3053\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u653e\u9001\u3060\u3051\u6e2c\u5b9a\u3057\u3066\u63a5\u5f85\u3092\u7121\u8996\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4fdd\u5b88\u7684\u306b\u898b\u7a4d\u3082\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5927\u304d\u304f\u5b9f\u5728\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3092\u8a08\u4e0a\u305b\u305a\u306b\u3001\u5b9f\u969b\u3088\u308a\u4f4e\u3044ROI\u3092\u5831\u544a\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n

&nbsp;
\n<h3><strong>\u7b2c4\u67f1 \u2015 \u6d88\u8cbb\u8005\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8<\/strong><\/h3>
\n\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3068\u306f\u3001\u5951\u7d04\u671f\u9593\u3092\u901a\u3058\u3066NASCAR\u30d5\u30a1\u30f3\u5c64\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u3001\u691c\u8a0e\u610f\u5411\u3001\u8cfc\u8cb7\u610f\u6b32\u3001\u30ed\u30b4\u60f3\u8d77\u7387\u3001\u597d\u610f\u5ea6\u304c\u6e2c\u5b9a\u53ef\u80fd\u306a\u5f62\u3067\u5909\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n

\u3053\u306e\u67f1\u306e\u8a08\u6e2c\u624b\u6bb5\u306f\u3001\u30b7\u30fc\u30ba\u30f3\u7d42\u4e86\u5f8c\u306e\u5358\u767a\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u306a\u304f\u3001\u5bfe\u7167\u7fa4\u3092\u8a2d\u3051\u305f\u56db\u534a\u671f\u3054\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u3060\u3002\u6bd4\u8f03\u5bfe\u8c61\u306a\u3057\u306b\u6700\u7d42\u72b6\u614b\u3060\u3051\u3092\u6349\u3048\u3066\u3082\u3001\u5909\u5316\u91cf\u306f\u8aad\u307f\u53d6\u308c\u306a\u3044\u3002<\/p>\n

<strong>\u7814\u7a76\u304c\u793a\u3059\u4e8b\u5b9f<\/strong><\/p>\n

<em>Journal of Current Issues and Research in Advertising<\/em>\u306b\u63b2\u8f09\u3055\u308c\u305f<a href=”https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10641734.2001.10505118″ target=”_blank” rel=”nofollow noopener”><u>Levin\u3001Joiner\u3001Cameron\u306e2001\u5e74\u306e\u7814\u7a76<\/u><\/a>\u306f\u3001NASCAR\u30d5\u30a1\u30f3\u304c\u540c\u7b49\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u30b9\u30dd\u30f3\u30b5\u30fc\u306e\u30ed\u30b4\u3092\u3088\u308a\u9ad8\u3044\u78ba\u7387\u3067\u60f3\u8d77\u3059\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002\u3053\u306e\u77e5\u898b\u306f\u305d\u306e\u5f8c\u306e\u7814\u7a76\u3067\u3082\u7e70\u308a\u8fd4\u3057\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002\u540c\u7814\u7a76\u3067\u306fNASCAR\u30ec\u30fc\u30b9\u306e\u6620\u50cf\u30af\u30ea\u30c3\u30d7\u3092\u7528\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3068\u60f3\u8d77\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u691c\u8a3c\u3057\u3001\u95a2\u4e0e\u5ea6\u306e\u9ad8\u3044\u30d5\u30a1\u30f3\u306e\u9593\u3067\u306f\u30aa\u30f3\u30ab\u30fc\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u5f93\u6765\u578b\u5e83\u544a\u3092\u4e0a\u56de\u308b\u7d50\u679c\u3092\u793a\u3057\u305f\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u30d5\u30a1\u30f3\u6587\u5316\u304c\u751f\u307f\u51fa\u3059\u3082\u3046\u4e00\u3064\u306e\u7a00\u6709\u306a\u5909\u6570\u304c\u3042\u308b\u3002\u8abf\u67fb\u306b\u56de\u7b54\u3057\u305fNASCAR\u30d5\u30a1\u30f3\u306f\u3001\u30d5\u30a1\u30f3\u3068\u3057\u3066\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8868\u73fe\u3068\u3057\u3066\u30b9\u30dd\u30f3\u30b5\u30fc\u30d6\u30e9\u30f3\u30c9\u3092\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u5831\u544a\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u4ed6\u306e\u7c73\u56fd\u30b9\u30dd\u30fc\u30c4\u3067\u307b\u3068\u3093\u3069\u898b\u3089\u308c\u306a\u3044\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u8cfc\u8cb7\u884c\u52d5\u3060\u3002<\/p>\n

\u3053\u306e\u5909\u5316\u3092\u6b63\u78ba\u306b\u6349\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u5951\u7d04\u524d\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u304c\u4e0d\u53ef\u6b20\u3060\u3002\u305d\u308c\u304c\u306a\u3051\u308c\u3070\u3001\u30b7\u30fc\u30ba\u30f3\u5f8c\u306e\u5909\u52d5\u3092\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u5e30\u5c5e\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u5e02\u5834\u5168\u4f53\u306e\u52d5\u5411\u3068\u533a\u5225\u3067\u304d\u306a\u3044\u3002\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306a\u304d\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8a08\u6e2c\u306f\u3001\u30c7\u30fc\u30bf\u306b\u898b\u305b\u304b\u3051\u305f\u61b6\u6e2c\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n

&nbsp;
\n<h3><strong>\u7b2c5\u67f1 \u2015 \u76f4\u63a5\u7684\u306a\u5546\u696d\u6210\u679c<\/strong><\/h3>
\n\u76f4\u63a5\u7684\u306a\u5546\u696d\u6210\u679c\u3068\u306f\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u5e30\u5c5e\u3059\u308b\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u8ca9\u58f2\u5897\u52a0\u3001\u5c0f\u58f2\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30d7\u30ed\u30e2\u30b3\u30fc\u30c9\u306e\u5229\u7528\u3001\u5730\u57df\u5225\u58f2\u4e0a\u5909\u52d5\u3001\u305d\u3057\u3066\u4e0a\u5834\u4f01\u696d\u306e\u5834\u5408\u306b\u306f\u682a\u4e3b\u4fa1\u5024\u306e\u5909\u52d5\u3092\u6307\u3059\u3002<\/p>\n

NASCAR\u306b\u306f\u53c2\u7167\u3067\u304d\u308b\u660e\u78ba\u306a\u5c0f\u58f2\u30e2\u30c7\u30eb\u304c\u5b58\u5728\u3059\u308b\u3002NASCAR\u30d6\u30e9\u30f3\u30c9\u306e\u5c0f\u58f2\u5e97\u3067\u306ePOP\u30d7\u30ed\u30b0\u30e9\u30e0\u3001Jimmie Johnson\u6642\u4ee3\u306eLowe’s\u304c\u5c55\u958b\u3057\u305f\u4f4f\u5b85\u6539\u4fee\u58f2\u308a\u5834\u3067\u306e\u6d3b\u6027\u5316\u65bd\u7b56\u3001Kyle Busch\u306e\u6d3b\u8e8d\u671f\u306b\u304a\u3051\u308bM&amp;M’s\u306e\u3088\u3046\u306a\u7279\u5b9a\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u6d3b\u52d5\u671f\u9593\u306b\u9023\u52d5\u3057\u305f\u5730\u57df\u5225\u58f2\u4e0a\u5411\u4e0a\u306a\u3069\u304c\u305d\u306e\u4f8b\u3060\u3002<\/p>\n

<strong>\u5b66\u8853\u7684\u306a\u88cf\u3065\u3051<\/strong><\/p>\n

<em>Journal of Advertising Research<\/em>\uff082004\u5e74\uff09\u306b\u63b2\u8f09\u3055\u308c\u305f<a href=”https:\/\/aquila.usm.edu\/fac_pubs\/3017\/” target=”_blank” rel=”nofollow noopener”><u>Pruitt\u3001Cornwell\u3001Clark\u306e\u7814\u7a76<\/u><\/a>\u306f\u3001\u4e0a\u5834\u3057\u3066\u3044\u308b24\u793e\u306e<a href=”https:\/\/rtrsports.com\/en\/blog\/nascar-sponsors-list\/”><u>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc<\/u><\/a>\u3092\u5206\u6790\u3057\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8cbb\u7528\u63a7\u9664\u5f8c\u306e\u5e73\u5747\u682a\u4e3b\u8cc7\u7523\u5897\u52a0\u984d\u304c3\u5104\u30c9\u30eb\u3092\u8d85\u3048\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002\u8457\u8005\u3089\u306f\u3053\u308c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6587\u732e\u4e0a\u3067\u8a18\u9332\u3055\u308c\u305f\u4efb\u610f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u3057\u3066\u6700\u5927\u898f\u6a21\u306e\u52b9\u679c\u3068\u8a55\u3057\u305f\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u682a\u4e3b\u4fa1\u5024\u3068\u3044\u3046\u5f62\u3067\u76f4\u63a5\u793a\u3055\u308c\u305fNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3060\u3002<\/p>\n

\u8a08\u6e2c\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u30de\u30c3\u30c1\u30c9\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u8ca9\u58f2\u5206\u6790\u3001\u30ea\u30c7\u30f3\u30d7\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u5e30\u5c5e\u5206\u6790\u3001\u682a\u4fa1\u306b\u5bfe\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u30b9\u30bf\u30c7\u30a3\u624b\u6cd5\u304c\u7528\u3044\u3089\u308c\u308b\u3002\u58f2\u4e0a\u5411\u4e0a\u3068\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u305f\u682a\u4fa1\u53cd\u5fdc\u3092\u63d0\u793a\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e\u8b70\u8ad6\u3092\u4e8b\u696d\u6210\u679c\u306e\u8b70\u8ad6\u3078\u3068\u6607\u83ef\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

&nbsp;
\n<h2><strong>\u4e0b\u4f4d\u30b7\u30ea\u30fc\u30ba\u306b\u304a\u3051\u308bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u6709\u52b9\u6027<\/strong><\/h2>
\n5\u67f1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306fCup\u30ec\u30d9\u30eb\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u304c\u3001\u5404\u67f1\u306e\u6bd4\u91cd\u306f\u5909\u308f\u308b\u3002<\/p>\n

NASCAR O’Reilly Auto Parts Series\uff08<a href=”https:\/\/rtrsports.com\/en\/blog\/nascar-xfinity-title-sponsor-replacement-oreilly-auto-parts-takes-over-in-2026\/”><u>2026\u5e74\u306bXfinity\u30b7\u30ea\u30fc\u30ba\u304b\u3089\u5909\u66f4\u3055\u308c\u305fNASCAR\u30bf\u30a4\u30c8\u30eb\u30b9\u30dd\u30f3\u30b5\u30fc<\/u><\/a>\u3092\u51a0\u3059\u308b\u7b2c2\u30ca\u30b7\u30e7\u30ca\u30eb\u30b7\u30ea\u30fc\u30ba\uff09\u3084Craftsman Truck Series\u3067\u306f\u3001\u8996\u8074\u8005\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306e\u7d76\u5bfe\u5024\u306f\u4f4e\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u8cbb\u7528\u306f\u30ea\u30fc\u30c1\u3088\u308a\u3082\u901f\u304f\u4e0b\u843d\u3059\u308b\u3002\u305d\u308c\u3053\u305d\u304c\u4e0b\u4f4d\u30b7\u30ea\u30fc\u30ba\u3092\u5358\u306b\u5b89\u4fa1\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u52b9\u7387\u7684\u306a\u9078\u629e\u80a2\u306b\u3057\u3066\u3044\u308b\u7406\u7531\u3060\u3002<\/p>\n

\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8a66\u9a13\u5c0e\u5165\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306f\u3001Cup\u306e\u6a29\u5229\u8cbb\u7528\u306e\u3054\u304f\u4e00\u90e8\u30675\u3064\u306e\u67f1\u3059\u3079\u3066\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u5b9a\u3057\u306a\u304c\u3089\u3001\u540c\u3058\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306e\u69cb\u9020\u304b\u3089\u6e2c\u5b9a\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3068\u63a5\u5f85\u4fa1\u5024\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u4fa1\u5024\u7b97\u51fa\u306f\u3001\u3088\u308a\u5c0f\u3055\u306a\u6295\u8cc7\u57fa\u76e4\u306b\u5bfe\u3057\u3066\u884c\u3046\u3060\u3051\u3060\u3002Truck\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u679c\u306fTruck\u306e\u7d4c\u6e08\u6027\u3067\u8a55\u4fa1\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044Cup\u306e\u57fa\u6e96\u3068\u6bd4\u8f03\u3059\u308b\u306e\u306f\u7b4b\u9055\u3044\u3060\u3002\u305d\u3046\u898b\u308c\u3070\u3001\u30ea\u30bf\u30fc\u30f3\u306f\u5341\u5206\u306b\u6210\u7acb\u3059\u308b\u3002<\/p>\n

&nbsp;
\n<h2><strong>NASCAR ROI \u2015 \u4e8b\u4f8b\u306b\u5b66\u3076<\/strong><\/h2>
\n\u6700\u3082\u793a\u5506\u306b\u5bcc\u3080NASCAR ROI\u306e\u4e8b\u4f8b\u306f\u3001\u5b9f\u8df5\u306b\u304a\u3044\u3066NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u3069\u3046\u6e2c\u5b9a\u3059\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u3044\u305a\u308c\u306e\u4e8b\u4f8b\u306b\u304a\u3044\u3066\u3082\u30ea\u30bf\u30fc\u30f3\u306f\u7279\u5b9a\u306e\u67f1\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n

\u9577\u671f\u306b\u308f\u305f\u308b\u5c0f\u58f2\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001POS\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3068\u9023\u52d5\u3057\u3066\u904b\u55b6\u3055\u308c\u305f\u5834\u5408\u306b\u76f4\u63a5\u7684\u5546\u696d\u6210\u679c\u306e\u67f1\u304c\u3069\u308c\u307b\u3069\u8907\u5229\u7684\u306b\u6210\u9577\u3059\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n

<a href=”https:\/\/aquila.usm.edu\/fac_pubs\/3017\/” target=”_blank” rel=”nofollow noopener”><u>Pruitt\u3001Cornwell\u3001Clark\u306e\u5206\u6790<\/u><\/a>\u306f\u3001\u682a\u4e3b\u4fa1\u5024\u306e\u67f1\u306b\u304a\u3051\u308b\u6c7a\u5b9a\u7248\u4e8b\u4f8b\u3068\u3057\u3066\u4eca\u3082\u53c2\u7167\u3055\u308c\u308b\u300220\u6570\u793e\u306e\u4e0a\u5834\u4f01\u696d\u306b\u308f\u305f\u308b\u682a\u5f0f\u5e02\u5834\u306e\u53cd\u5fdc\u3092\u5207\u308a\u51fa\u3057\u3001\u4e00\u8cab\u3057\u3066\u6b63\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u2015\u2015\u7279\u306b\u3001\u81ea\u52d5\u8eca\u3068\u306e\u771f\u306e\u89aa\u548c\u6027\u3092\u6301\u3064\u4f01\u696d\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306b\u304a\u3044\u3066\u52b9\u679c\u304c\u9855\u8457\u3060\u3063\u305f\u3002<\/p>\n

<strong>\u5171\u901a\u3059\u308b\u8981\u56e0<\/strong><\/p>\n

\u6210\u529f\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u6a29\u5229\u8cbb\u7528\u306e\u898f\u6a21\u3067\u306f\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u4e8b\u524d\u306b\u3069\u306e\u67f1\u306b\u81ea\u793e\u306e\u76ee\u6a19\u304c\u5bbf\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u67f1\u3092\u9069\u5207\u306b\u6e2c\u5b9a\u3057\u305f\u3053\u3068\u3060\u3002<\/p>\n

\u53cd\u5bfe\u306b\u5931\u6557\u3057\u305f\u4e8b\u4f8b\u306f\u4e00\u69d8\u306b\u540c\u3058\u7279\u5fb4\u3092\u6301\u3064\u3002\u9ad8\u984d\u306a\u6a29\u5229\u8cbb\u7528\u3001\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u306e\u4e0d\u5728\u3001\u305d\u3057\u3066\u66f4\u65b0\u306e\u6839\u62e0\u3068\u3057\u3066\u4f7f\u308f\u308c\u305f\u5358\u4e00\u67f1\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3002\u6b8b\u308b4\u3064\u306e\u67f1\u304c\u305d\u306e\u66f4\u65b0\u3092\u652f\u6301\u3057\u306a\u304b\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3060\u3002\u6b63\u78ba\u306aNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u4fa1\u5024\u7b97\u51fa\u304c\u9732\u308f\u306b\u3059\u308b\u306e\u306f\u305d\u306e\u4e56\u96e2\u3060\u3002\u305d\u3057\u3066\u675c\u64b0\u306a\u7b97\u51fa\u304c\u96a0\u3059\u306e\u3082\u540c\u3058\u4e56\u96e2\u3067\u3042\u308a\u3001\u8ca7\u5f31\u306aROI\u3092\u5b9f\u614b\u3088\u308a\u826f\u304f\u898b\u305b\u3066\u3057\u307e\u3046\u3002<\/p>\n

&nbsp;
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u4fa1\u5024\u306f\u3069\u3046\u8a08\u7b97\u3059\u308b\u306e\u304b<\/strong><\/h2>
\n\u5206\u6bcd\u304c\u6b63\u76f4\u3067\u3042\u308c\u3070\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u4fa1\u5024\u7b97\u51fa\u306f\u660e\u5feb\u3060\u3002NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u542b\u30805\u3064\u306e\u67f1\u3092\u3001\u5358\u4e00\u306eROI\u6570\u5024\u306b\u5909\u63db\u3059\u308b\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n

ROI\uff08%\uff09\uff1d\uff08\u7dcf\u30ea\u30bf\u30fc\u30f3 \u2212 \u7dcf\u6295\u8cc7\u984d\uff09\u00f7 \u7dcf\u6295\u8cc7\u984d \u00d7 100<\/p>\n

\u7dcf\u6295\u8cc7\u984d \uff1d \u6a29\u5229\u8cbb\u7528 \uff0b \u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528<\/p>\n

NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u4fa1\u5024\u7b97\u51fa\u306b\u304a\u3044\u3066\u6700\u3082\u983b\u7e41\u306b\u898b\u3089\u308c\u308b\u6b6a\u307f\u306f\u3001\u5206\u6bcd\u304b\u3089\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u9664\u5916\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5831\u544a\u3055\u308c\u308bROI\u304c\u6a5f\u68b0\u7684\u306b\u62bc\u3057\u4e0a\u3052\u3089\u308c\u308b\u3002<a href=”https:\/\/www.nielsen.com\/report\/sponsorship-media-value-benchmarking-report\/” target=”_blank” rel=”nofollow noopener”><u>Nielsen ROSI<\/u><\/a>\u306f\u65b9\u7a0b\u5f0f\u306e\u53cd\u5bfe\u5074\u3092\u8abf\u6574\u3057\u3001\u7d14\u7c8b\u306a\u91d1\u92ad\u7684\u6570\u5024\u3067\u306f\u898b\u3048\u306b\u304f\u304f\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u76ee\u6a19\u3092\u6349\u3048\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30a6\u30a7\u30a4\u30c8\u3092\u91d1\u92ad\u7684\u30ea\u30bf\u30fc\u30f3\u306b\u4e57\u3058\u308b\u3002<\/p>\n

<strong>\u8a08\u7b97\u4f8b<\/strong><\/p>\n

Cup\u30b7\u30ea\u30fc\u30ba\u306e\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u8cbb\u7528500\u4e07\u30c9\u30eb\u306b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528750\u4e07\u30c9\u30eb\u3092\u52a0\u3048\u3001\u7dcf\u6295\u8cc7\u984d1,250\u4e07\u30c9\u30eb\u3068\u3059\u308b\u30025\u3064\u306e\u67f1\u306b\u3064\u3044\u3066\u4f8b\u793a\u7684\u306a\u30ea\u30bf\u30fc\u30f3\u3092\u60f3\u5b9a\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002
\n<ul>
\n<li>\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\uff1a1,000\u4e07\u30c9\u30eb<\/li>
\n<li>\u30c7\u30b8\u30bf\u30eb\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\uff1a300\u4e07\u30c9\u30eb<\/li>
\n<li>\u63a5\u5f85\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\uff1a400\u4e07\u30c9\u30eb<\/li>
\n<li>\u6d88\u8cbb\u8005\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\uff1a200\u4e07\u30c9\u30eb<\/li>
\n<li>\u76f4\u63a5\u7684\u306a\u5546\u696d\u6210\u679c\uff1a300\u4e07\u30c9\u30eb<\/li>
\n<li><strong>\u7dcf\u30ea\u30bf\u30fc\u30f3\uff1a2,200\u4e07\u30c9\u30eb<\/strong><\/li>
\n<\/ul>
\n\u3053\u308c\u306b\u3088\u308a\u521d\u5e74\u5ea6ROI\u306f\u304a\u3088\u305d76%\u3068\u306a\u308b\u3002<\/p>\n

\u3044\u304b\u306a\u308bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u4fa1\u5024\u7b97\u51fa\u306b\u3082\u4ed8\u968f\u3059\u3079\u304d\u7559\u610f\u70b9\u304c\u4e8c\u3064\u3042\u308b\u3002\u6570\u5024\u306f\u3042\u304f\u307e\u3067\u4f8b\u793a\u3067\u3042\u308a\u3001\u7d04\u675f\u3055\u308c\u305f\u5024\u3067\u306f\u306a\u3044\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u5358\u5e74\u5ea6\u306e\u8a08\u6e2c\u3067\u306f\u898b\u843d\u3068\u3057\u3066\u3057\u307e\u30462\u5e74\u76ee\u4ee5\u964d\u306e\u8907\u5229\u52b9\u679c\u3092\u6349\u3048\u308b\u305f\u3081\u306b\u3001\u6700\u4f4e2\u30b7\u30fc\u30ba\u30f3\u306e\u8a08\u6e2c\u671f\u9593\u304c\u5fc5\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u3060\u30022\u5e74\u76ee\u3092\u542b\u307e\u306a\u3044NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u4fa1\u5024\u7b97\u51fa\u306f\u5951\u7d04\u306e\u4fa1\u5024\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3001\u5206\u6bcd\u304b\u3089\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u7701\u3044\u305f\u3082\u306e\u306f\u904e\u5927\u8a55\u4fa1\u3059\u308b\u3002\u3069\u3061\u3089\u3082\u6b63\u78ba\u306a\u50cf\u3092\u6b6a\u3081\u308b\u3002<\/p>\n

&nbsp;
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u5e73\u5747ROI\u306f\u3069\u308c\u304f\u3089\u3044\u304b<\/strong><\/h2>
\n\u9069\u5207\u306b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30c8\u3055\u308c\u305fNASCAR Cup\u30b7\u30ea\u30fc\u30ba\u306e\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u30015\u3064\u306e\u67f1\u5168\u4f53\u3067\u6295\u8cc7\u984d\u306e5\u301c10\u500d\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u304c\u73cd\u3057\u304f\u306a\u3044\u3002\u4e00\u65b9\u3001\u6a29\u5229\u3092\u8cfc\u5165\u3057\u306a\u304c\u3089\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u4f55\u3082\u6295\u3058\u306a\u304b\u3063\u305f\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u3001\u6a29\u5229\u8cbb\u7528\u306e\u56de\u53ce\u3059\u3089\u9054\u6210\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u591a\u304f\u3001\u5927\u534a\u304c2\u30b7\u30fc\u30ba\u30f3\u4ee5\u5185\u306b\u64a4\u9000\u3057\u3066\u3044\u308b\u3002<\/p>\n

<strong>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u69cb\u9020<\/strong>
\n<ul>
\n<li>\u7af6\u4e89\u529b\u3042\u308bCup\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u306e\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3060\u3051\u3067\u3001\u30b7\u30fc\u30ba\u30f3\u3042\u305f\u308a500\u4e07\u301c1500\u4e07\u30c9\u30eb\u306b\u9054\u3059\u308b\uff08<a href=”https:\/\/rtrsports.com\/en\/blog\/nascar-sponsorship\/”><u>RTR Sports<\/u><\/a>\uff09<\/li>
\n<li>\u6a29\u5229\u8cbb\u75281\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u75282\u30c9\u30eb\u3092\u6295\u3058\u308b\u30d6\u30e9\u30f3\u30c9\u306e5\u67f1\u5408\u8a08ROI\u306f\u3001\u7dcf\u6295\u8cc7\u984d\u306e4\u301c10\u500d\u306e\u7bc4\u56f2\u306b\u53ce\u307e\u308b\u3053\u3068\u304c\u591a\u3044<\/li>
\n<li>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7701\u7565\u3057\u305f\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u3001\u521d\u5e74\u5ea6\u304b\u3089\u660e\u78ba\u306b\u78ba\u8a8d\u3067\u304d\u308b\u5927\u5dee\u3092\u3064\u3051\u3066\u52a3\u5f8c\u3059\u308b<\/li>
\n<\/ul>
\n\u3053\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u5bfe\u6a29\u5229\u8cbb\u7528\u306e\u6bd4\u7387\u3053\u305d\u304c\u3001\u5f37\u3044NASCAR ROI\u3068\u5f31\u3044ROI\u3092\u5206\u3051\u308b\u6700\u5927\u306e\u5909\u6570\u3060\u3002\u30c1\u30fc\u30e0\u3001\u30c9\u30e9\u30a4\u30d0\u30fc\u3001\u30ec\u30fc\u30b9\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u9078\u629e\u3088\u308a\u3082\u5f71\u97ff\u304c\u5927\u304d\u3044\u3002\u540c\u3058\u6a29\u5229\u8cbb\u7528\u3092\u652f\u6255\u3063\u305f\u4e8c\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u30ed\u30b4\u306e\u5f8c\u308d\u306b\u3042\u308b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u3060\u3051\u3067\u307e\u3063\u305f\u304f\u7570\u306a\u308bROI\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u306f\u5341\u5206\u306b\u3042\u308a\u3046\u308b\u3002<\/p>\n

\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7121\u8996\u3057\u305f\u5e73\u5747\u5024\u306f\u8aa4\u89e3\u3092\u62db\u304f\u3002NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5e38\u306b\u30ea\u30bf\u30fc\u30f3\u3068\u3068\u3082\u306b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u5831\u544a\u3059\u308b\u3053\u3068\u3067\u3082\u3042\u308b\u3002\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30c8\u3055\u308c\u305f\u7d50\u679c\u3068\u975e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30c8\u306e\u7d50\u679c\u306e\u5dee\u3053\u305d\u304c\u3001\u3059\u3079\u3066\u3092\u7269\u8a9e\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n

&nbsp;
\n<h2><strong>F1\u3001NBA\u3001NFL\u3068\u306e\u8a08\u6e2c\u306e\u9055\u3044<\/strong><\/h2>
\n\u6c4e\u7528\u7684\u306a\u30b9\u30dd\u30fc\u30c4\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304cNASCAR\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u904e\u5c0f\u8a55\u4fa1\u3059\u308b\u7406\u7531\u306f\u3001NASCAR\u306b\u56fa\u6709\u3067\u30dc\u30fc\u30eb\u30b9\u30dd\u30fc\u30c4\u3084F1\u306b\u306f\u307b\u3068\u3093\u3069\u5b58\u5728\u3057\u306a\u3044\u4e09\u3064\u306e\u69cb\u9020\u7684\u5909\u6570\u306b\u3042\u308b\u3002\u305d\u308c\u305e\u308c\u304cNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u306e\u8a2d\u8a08\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/p>\n

<strong>\u5909\u65701 \u2015 \u9732\u51fa\u54c1\u8cea<\/strong><\/p>\n

NASCAR\u306e\u5e83\u89d2\u30b7\u30e7\u30c3\u30c8\u3068\u6642\u901f320\u30ad\u30ed\u3092\u8d85\u3048\u308b\u30b9\u30d4\u30fc\u30c9\u306f\u3001\u8996\u8a8d\u6027\u88dc\u6b63\u306a\u3057\u306b\u751f\u306e\u753b\u9762\u5360\u6709\u6642\u9593\u3092\u305d\u306e\u307e\u307e\u8a55\u4fa1\u3059\u308b\u3068\u904e\u5927\u8a08\u4e0a\u306b\u306a\u308b\u3002<a href=”https:\/\/blog.relometrics.com\/uncovering_media_value_in_nascar_part_2″ target=”_blank” rel=”nofollow noopener”><u>Relo Metrics\u306eNASCAR\u7814\u7a76<\/u><\/a>\u3067\u306f\u3001\u653e\u9001\u30d5\u30ec\u30fc\u30e0\u306e\u7d0420%\u304c\u30ec\u30fc\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u306b\u3088\u3063\u3066\u30d6\u30ec\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u305f\u3002\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u3084\u30a2\u30e1\u30ea\u30ab\u30f3\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb\u306e\u5bc6\u63a5\u3067\u3086\u3063\u304f\u308a\u3068\u3057\u305f\u30ab\u30e1\u30e9\u30ef\u30fc\u30af\u306b\u6bd4\u3079\u3066\u3001\u3053\u306e\u8abf\u6574\u306e\u91cd\u8981\u6027\u306fNASCAR\u306b\u304a\u3044\u3066\u683c\u6bb5\u306b\u5927\u304d\u3044\u3002<\/p>\n

<strong>\u5909\u65702 \u2015 \u30d0\u30a4\u30e4\u30fc\u3068\u306e\u63a5\u89e6\u6642\u9593<\/strong><\/p>\n

\u6728\u66dc\u304b\u3089\u65e5\u66dc\u307e\u3067\u306e\u30ec\u30fc\u30b9\u30a6\u30a3\u30fc\u30af\u30a8\u30f3\u30c9\u306f1\u30a4\u30d9\u30f3\u30c8\u3042\u305f\u308a4\u65e5\u9593\u306e\u512a\u826f\u63a5\u5f85\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3002NFL\u306e\u8a66\u5408\u65e5\u306b\u304a\u3051\u308b3\u301c4\u6642\u9593\u3068\u6bd4\u8f03\u3059\u308c\u3070\u3001B2B\u67f1\u306e\u62e1\u5f35\u5e45\u306f\u660e\u767d\u3060\u3002<\/p>\n

<strong>\u5909\u65703 \u2015 \u30d5\u30a1\u30f3\u884c\u52d5<\/strong><\/p>\n

NASCAR\u30d5\u30a1\u30f3\u306f\u89aa\u548c\u6027\u3092\u30b9\u30dd\u30f3\u30b5\u30fc\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u8ee2\u63db\u3059\u308b\u6bd4\u7387\u304c\u9ad8\u304f\u3001\u5b66\u8853\u6587\u732e\u3067\u3082\u7e70\u308a\u8fd4\u3057\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u308b\u3002\u30dc\u30fc\u30eb\u30b9\u30dd\u30fc\u30c4\u306e\u89b3\u5ba2\u306f\u3053\u306e\u6c34\u6e96\u306b\u9054\u3057\u306a\u3044\u3002<a href=”https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10641734.2001.10505118″ target=”_blank” rel=”nofollow noopener”><u>Levin\u3001Joiner\u3001Cameron\uff082001\u5e74\uff09<\/u><\/a>\u306f\u3053\u306e\u52b9\u679c\u3092\u76f4\u63a5\u691c\u8a3c\u3057\u3001\u95a2\u4e0e\u5ea6\u306e\u9ad8\u3044NASCAR\u30d5\u30a1\u30f3\u304c\u4f4e\u95a2\u4e0e\u306e\u30d5\u30a1\u30f3\u3088\u308a\u3082\u30b9\u30dd\u30f3\u30b5\u30fc\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u614b\u5ea6\u304c\u3088\u308a\u597d\u610f\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002<\/p>\n

\u3053\u306e\u4e09\u3064\u306e\u5909\u6570\u306b\u91cd\u307f\u3092\u4e0e\u3048\u306a\u3044NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u5b9f\u969b\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u304c\u751f\u3093\u3060\u4fa1\u5024\u3088\u308a20\u301c40%\u4f4e\u3044\u6570\u5024\u3092\u5831\u544a\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u501f\u7528\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u72ec\u81ea\u8a2d\u8a08\u306b\u52a3\u308b\u7406\u7531\u306f\u3053\u3053\u306b\u3042\u308b\u2015\u2015\u501f\u7528\u3055\u308c\u305f\u3082\u306e\u306f\u3053\u306e\u4e09\u3064\u306e\u70b9\u3067\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u632f\u308b\u821e\u3044\u3092\u3059\u308b\u30b9\u30dd\u30fc\u30c4\u306b\u5408\u308f\u305b\u3066\u6821\u6b63\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n

&nbsp;
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u8a08\u6e2c\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u72af\u3059\u4e3b\u306a\u8aa4\u308a<\/strong><\/h2>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u306b\u304a\u3044\u3066\u904e\u5c0f\u5831\u544a\u3092\u5f15\u304d\u8d77\u3053\u3059\u8aa4\u308a\u306f\u3001\u4e3b\u306b7\u3064\u306b\u96c6\u7d04\u3055\u308c\u308b\u3002<\/p>\n

<strong>1. \u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u4e8b\u696d\u4fa1\u5024\u3068\u540c\u4e00\u8996\u3059\u308b\u3002<\/strong>Joyce Julius VTOC\u3068Nielsen QI\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u306f\u5e83\u544a\u63db\u7b97\u9732\u51fa\u306e\u4ee3\u7406\u6307\u6a19\u3067\u3042\u308a\u3001\u640d\u76ca\u8a08\u7b97\u66f8\u306e\u4e00\u9805\u76ee\u3067\u306f\u306a\u3044\u3002\u3053\u308c\u3092\u30ea\u30bf\u30fc\u30f3\u3068\u3057\u3066\u5831\u544a\u3059\u308b\u3053\u3068\u306f\u3001\u8996\u8a8d\u6027\u3068\u6210\u679c\u3092\u6df7\u540c\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n

<strong>2. \u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u6295\u8cc7\u5206\u6bcd\u304b\u3089\u9664\u5916\u3059\u308b\u3002<\/strong>\u3053\u308c\u3092\u7701\u7565\u3059\u308b\u3068\u3001\u5831\u544a\u3055\u308c\u308bNASCAR ROI\u304c50%\u4ee5\u4e0a\u81a8\u3089\u3080\u3053\u3068\u3082\u73cd\u3057\u304f\u306a\u3044\u3002\u5206\u6bcd\u306b\u306f\u6a29\u5229\u8cbb\u7528\u3068\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u306e\u4e21\u65b9\u304c\u5fc5\u8981\u3060\u3002<\/p>\n

<strong>3. \u8a08\u6e2c\u3092\u4e8b\u5f8c\u306b\u8a2d\u8a08\u3057\u3001\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u3051\u306a\u3044\u3002<\/strong>\u57fa\u6e96\u70b9\u304c\u306a\u3051\u308c\u3070\u5909\u5316\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002\u4e8b\u524d\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u660e\u3089\u304b\u306b\u9ad8\u3044\u30ea\u30bf\u30fc\u30f3\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3002<\/p>\n

<strong>4. \u8996\u8a8d\u6027\u88dc\u6b63\u306a\u3057\u3067\u751f\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8a08\u4e0a\u3059\u308b\u3002<\/strong>NASCAR\u3067\u306f\u3053\u306e\u6b6a\u307f\u304c\u4ed6\u306e\u4e3b\u8981\u7c73\u56fd\u30b9\u30dd\u30fc\u30c4\u3088\u308a\u5927\u304d\u304f\u3001<a href=”https:\/\/blog.relometrics.com\/uncovering_media_value_in_nascar_part_2″ target=”_blank” rel=”nofollow noopener”><u>Relo Metrics\u306b\u3088\u308c\u3070\u7d0420%\u306e\u30d5\u30ec\u30fc\u30e0\u304c\u5224\u8aad\u56f0\u96e3<\/u><\/a>\u306a\u72b6\u614b\u306b\u3042\u308b\u3002<\/p>\n

<strong>5. \u5358\u5e74\u5ea6ROI\u3092\u5831\u544a\u3059\u308b\u3002<\/strong>\u521d\u5e74\u5ea6\u306f\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u6bb5\u968e\u3067\u3042\u308a\u3001\u30ea\u30bf\u30fc\u30f3\u306f2\u5e74\u76ee\u304b\u3089\u8907\u5229\u7684\u306b\u62e1\u5927\u3059\u308b\u3002\u5358\u5e74\u5ea6\u306e\u6570\u5024\u306f\u69cb\u9020\u7684\u306b\u5951\u7d04\u306e\u4fa1\u5024\u3092\u904e\u5c0f\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n

<strong>6. \u5e30\u5c5e\u304c\u96e3\u3057\u3044\u304b\u3089\u3068\u3044\u3063\u3066B2B\u63a5\u5f85\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u7121\u8996\u3059\u308b\u3002<\/strong>NASCAR\u306b\u304a\u3051\u308b\u6700\u9ad8\u4fa1\u5024\u306e\u30ea\u30bf\u30fc\u30f3\u306e\u4e00\u90e8\u306f\u307e\u3055\u306b\u3053\u3053\u306b\u5bbf\u3063\u3066\u304a\u308a\u3001\u30b9\u30ad\u30c3\u30d7\u3059\u308b\u3053\u3068\u306f\u5b9f\u5728\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u6368\u3066\u308b\u3053\u3068\u306b\u7b49\u3057\u3044\u3002<\/p>\n

<strong>7. \u30c1\u30fc\u30e0\u306e\u30aa\u30f3\u30c8\u30e9\u30c3\u30af\u6210\u7e3e\u3092\u30a2\u30a6\u30c8\u30ab\u30e0\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3046\u3002<\/strong>\u6210\u7e3e\u306f\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3078\u306e\u30a4\u30f3\u30d7\u30c3\u30c8\u3067\u3042\u308a\u3001\u30a2\u30a6\u30c8\u30ab\u30e0\u6307\u6a19\u3067\u306f\u306a\u3044\u3002\u554f\u3046\u3079\u304d\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u4f55\u3092\u5f97\u305f\u304b\u3067\u3042\u308a\u3001\u30de\u30b7\u30f3\u304c\u3069\u3053\u3067\u30d5\u30a3\u30cb\u30c3\u30b7\u30e5\u3057\u305f\u304b\u3067\u306f\u306a\u3044\u3002<\/p>\n

&nbsp;
\n<h2><strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u8a08\u6e2c\u3059\u308b\u4e3b\u8981\u4f01\u696d<\/strong><\/h2>
\n\u5b9f\u52d9\u306b\u304a\u3044\u3066NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u3069\u306e\u67f1\u3092\u30ab\u30d0\u30fc\u3059\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u30025\u3064\u3059\u3079\u3066\u3092\u4e00\u793e\u3067\u5b8c\u7d50\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d9\u30f3\u30c0\u30fc\u306f\u5b58\u5728\u3057\u306a\u3044\u304b\u3089\u3060\u3002
\n<ul>
\n<li><a href=”http:\/\/www.joycejulius.com\/” target=”_blank” rel=”nofollow noopener”><strong><u>Joyce Julius and Associates<\/u><\/strong><\/a> \u2015 1985\u5e74\u304b\u3089VTOC\u65b9\u5f0f\u3067NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u8ffd\u8de1\u3057\u3066\u304d\u305f\u3001\u30aa\u30f3\u30b9\u30af\u30ea\u30fc\u30f3\u9732\u51fa\u8a55\u4fa1\u306b\u304a\u3051\u308b\u696d\u754c\u306e\u9577\u5e74\u306e\u57fa\u6e96<\/li>
\n<li><a href=”https:\/\/www.nielsen.com\/report\/sponsorship-media-value-benchmarking-report\/” target=”_blank” rel=”nofollow noopener”><strong><u>Nielsen Sports<\/u><\/strong><\/a> \u2015 \u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c7\u30a3\u30a2\u8a55\u4fa1\u3068ROSI\u52a0\u91cd\u30ea\u30bf\u30fc\u30f3\u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u30022024\u5e74NASCAR\u30b7\u30fc\u30ba\u30f3\u306fSponsorship Media Value Benchmarking Report\u306b\u53ce\u9332<\/li>
\n<li><a href=”https:\/\/relometrics.com\/” target=”_blank” rel=”nofollow noopener”><strong><u>Relo Metrics<\/u><\/strong><\/a> \u2015 AI\u306b\u3088\u308b\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30d3\u30b8\u30e7\u30f3\u3068\u653e\u9001\u8996\u8a8d\u6027\u5206\u6790\u3092\u9069\u7528\u3002NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u304c\u5b9f\u969b\u306b\u753b\u9762\u4e0a\u3067\u5224\u8aad\u53ef\u80fd\u3060\u3063\u305f\u304b\u3092\u691c\u8a3c\u3057\u3001<a href=”https:\/\/blog.relometrics.com\/uncovering_media_value_in_nascar_part_3-0″ target=”_blank” rel=”nofollow noopener”><u>\u5e73\u5747\u30d5\u30ec\u30fc\u30e0\u30d6\u30ec\u7387\u304c\u7d0420%\u3067\u3042\u308b\u3053\u3068\u3092\u8a18\u9332<\/u><\/a><\/li>
\n<li><a href=”https:\/\/www.sponsorunited.com\/” target=”_blank” rel=”nofollow noopener”><strong><u>SponsorUnited<\/u><\/strong><\/a> \u2015 \u7c73\u56fd\u30b9\u30dd\u30fc\u30c4\u5168\u4f53\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u30af\u30ed\u30b9\u30c7\u30a3\u30fc\u30eb\u6bd4\u8f03\u3092\u63d0\u4f9b\u3002\u4fa1\u683c\u306e\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u6709\u52b9<\/li>
\n<li><strong>Zoomph<\/strong> \u2015 \u653e\u9001\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u4f1a\u5834\u5185\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u308f\u305f\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u9732\u51fa\u3092\u8ffd\u8de1<\/li>
\n<\/ul>
\n\u5b9f\u52d9\u4e0a\u306e\u63a8\u5968\u306f\u3001\u30c1\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u3060\u3051\u306b\u983c\u3089\u305a\u3001\u72ec\u7acb\u3057\u305f\u7b2c\u4e09\u8005\u30c7\u30fc\u30bf\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3060\u3002\u63a5\u5f85\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u540c\u6642\u306b\u628a\u63e1\u3067\u304d\u308b\u30d9\u30f3\u30c0\u30fc\u306f\u4e00\u793e\u3082\u5b58\u5728\u3057\u306a\u3044\u3002\u8907\u6570\u30c4\u30fc\u30eb\u306e\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u7d71\u5408\u3059\u308b\u4f5c\u696d\u3053\u305d\u304c\u5b9f\u52d9\u306e\u6838\u5fc3\u3060\u3002<\/p>\n

&nbsp;
\n<h2><strong>\u5951\u7d04\u7f72\u540d\u524d\u306bNASCAR ROI\u8a08\u6e2c\u3092\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5<\/strong><\/h2>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306e\u6e2c\u5b9a\u65b9\u6cd5\u306f\u3001\u7f72\u540d\u524d\u306b\u7b54\u3048\u3092\u51fa\u3059\u3079\u304d\u554f\u3044\u3060\u3002\u5951\u7d04\u524d\u306bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u8a08\u3059\u308b\u624b\u9806\u306f\u3001\u6b21\u306e5\u6bb5\u968e\u306e\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u307e\u3068\u3081\u3089\u308c\u308b\u3002<\/p>\n

<strong>1. \u4ea4\u6e09\u958b\u59cb\u524d\u306b\u30015\u3064\u306e\u67f1\u305d\u308c\u305e\u308c\u306b\u5bfe\u3057\u3066\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/strong>\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u5f62\u3067\u5951\u7d04\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u3060\u3002<\/p>\n

<strong>2. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u691c\u8a0e\u610f\u5411\u3001\u60f3\u8d77\u7387\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e8b\u524d\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/strong>\u4ee5\u964d\u306e\u3059\u3079\u3066\u306e\u8a08\u6e2c\u7d50\u679c\u306b\u53c2\u7167\u70b9\u3092\u4e0e\u3048\u308b\u305f\u3081\u3060\u3002<\/p>\n

<strong>3. \u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u624b\u6cd5\u3092\u6a29\u5229\u4fdd\u6709\u8005\u306e\u7fa9\u52d9\u3068\u3057\u3066\u5951\u7d04\u306b\u660e\u8a18\u3059\u308b\u3002<\/strong>NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u8a08\u6e2c\u3092\u5584\u610f\u4efb\u305b\u306b\u3057\u306a\u3044\u305f\u3081\u3060\u3002<\/p>\n

<strong>4. \u5951\u7d04\u3092\u627f\u8a8d\u3059\u308b\u524d\u306b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u3092\u78ba\u5b9a\u3059\u308b\u3002<\/strong>\u6a29\u5229\u8cbb\u75281\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u75282\u30c9\u30eb\u3092\u76ee\u5b89\u3068\u3059\u308b\u3002\u3053\u308c\u3092\u6b20\u3044\u305f\u5951\u7d04\u306f\u3059\u3079\u3066\u306e\u67f1\u3067\u52a3\u5f8c\u3059\u308b\u3002<\/p>\n

<strong>5. \u6700\u4f4e2\u30b7\u30fc\u30ba\u30f3\u306e\u8a08\u6e2c\u671f\u9593\u3092\u78ba\u7d04\u3059\u308b\u3002<\/strong>\u521d\u5e74\u5ea6\u306f\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u76f8\u5f53\u3057\u3001\u30ea\u30bf\u30fc\u30f3\u306f2\u5e74\u76ee\u304b\u3089\u8907\u5229\u7684\u306b\u62e1\u5927\u3059\u308b\u304b\u3089\u3060\u3002<\/p>\n

\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u306f\u4e00\u8cab\u3057\u3066\u3044\u308b\u3002\u5f37\u3044NASCAR ROI\u3092\u5831\u544a\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3053\u306e\u624b\u9806\u3092\u4f55\u3089\u304b\u306e\u5f62\u3067\u8e0f\u3093\u3067\u304a\u308a\u3001\u5f31\u3044ROI\u3092\u5831\u544a\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u307b\u307c\u4f8b\u5916\u306a\u304f\u5148\u306b\u7f72\u540d\u3057\u3066\u8a08\u6e2c\u3092\u5f8c\u304b\u3089\u69cb\u7bc9\u3057\u3066\u3044\u308b\u3002\u7279\u5b9a\u306e\u30c4\u30fc\u30eb\u4ee5\u4e0a\u306b\u3001\u3053\u306e\u9806\u756a\u3092\u5b88\u308b\u3053\u3068\u3053\u305d\u304cCFO\u306e\u4fe1\u983c\u306b\u8010\u3048\u308bNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u8a08\u6e2c\u306e\u8981\u8ae6\u3060\u3002<\/p>\n

&nbsp;<\/p>\n


<div><strong>NASCAR ROI\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u30ec\u30dd\u30fc\u30c8\u4ee5\u4e0a\u306e\u3082\u306e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong>
\u5951\u7d04\u7de0\u7d50\u524d\u304b\u3089\u8a08\u6e2c\u3092\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3092RTR\u304c\u652f\u6301\u3055\u308c\u308b\u7406\u7531\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/div>
<a href=”https:\/\/rtrsports.com\/en\/why-choose-rtr-sports\/” class=”btn” style=”white-space: nowrap; margin: 10px;”>RTR Sports\u3092\u9078\u3076\u7406\u7531<\/a>
<\/div>\n

&nbsp;
\n<h2><strong>\u7f72\u540d\u306e\u524d\u306b\u3001\u6b63\u3057\u304f\u6e2c\u308b<\/strong><\/h2>
\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u306e\u6b63\u78ba\u306a\u8a08\u6e2c\u306f\u3001\u6a29\u5229\u8cbb\u7528\uff0b\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u8cbb\u7528\u3092\u5206\u6bcd\u306b\u7f6e\u3044\u305f5\u67f1\u306b\u308f\u305f\u308b\u898f\u5f8b\u3042\u308b\u4fa1\u5024\u7b97\u51fa\u306b\u96c6\u7d04\u3055\u308c\u308b\u3002\u5951\u7d04\u524d\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u304b\u3089\u59cb\u307e\u308a\u3001\u6700\u4f4e2\u30b7\u30fc\u30ba\u30f3\u306e\u8a08\u6e2c\u671f\u9593\u3092\u8a2d\u3051\u3066\u8ffd\u8de1\u3059\u308b\u3002<\/p>\n

\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3060\u3051\u3092\u6e2c\u5b9a\u3057\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7ROI\u3092\u6162\u6027\u7684\u306b\u904e\u5c0f\u8a55\u4fa1\u3057\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u66f4\u65b0\u306e\u6b63\u5f53\u6027\u3092\u793a\u3059\u3053\u3068\u306b\u3082\u82e6\u52b4\u3059\u308b\u30025\u3064\u306e\u67f1\u3059\u3079\u3066\u3092\u8a08\u6e2c\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u9006\u306e\u7acb\u5834\u306b\u7acb\u3064\u2015\u2015\u66f4\u65b0\u3060\u3051\u3067\u306a\u304f\u3001\u62e1\u5927\u306e\u6839\u62e0\u3092\u624b\u306b\u3059\u308b\u3002<\/p>\n

NASCAR ROI\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u61b6\u6e2c\u3067\u306f\u306a\u304f\u6226\u7565\u3068\u3057\u3066\u69cb\u7bc9\u3059\u308b\u306a\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30e2\u30fc\u30bf\u30fc\u30b9\u30dd\u30fc\u30c4\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u306e\u5bfe\u8a71\u3060\u3002\u305d\u308c\u306f\u5951\u7d04\u304c\u7f72\u540d\u3055\u308c\u308b\u524d\u304b\u3089\u59cb\u307e\u308b\u3079\u304d\u3082\u306e\u3060\u3002<\/p>\n


<div><strong>NASCAR ROI\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8cea\u306f\u3001\u305d\u308c\u304c\u7f6e\u304b\u308c\u305f\u6226\u7565\u306e\u8cea\u3092\u8d85\u3048\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong>
\u3088\u308a\u5e83\u3044\u30e2\u30fc\u30bf\u30fc\u30b9\u30dd\u30fc\u30c4\u6226\u7565\u306e\u4e2d\u3067NASCAR\u3092\u4f4d\u7f6e\u3065\u3051\u308b\u306a\u3089\u3001\u72ec\u7acb\u3057\u305f\u8996\u70b9\u304b\u3089\u30d7\u30ed\u30bb\u30b9\u3092\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/div>
<a href=”https:\/\/rtrsports.com\/en\/” class=”btn” style=”white-space: nowrap; margin: 10px;”>\u30e2\u30fc\u30bf\u30fc\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/a>
<\/div>\n

&nbsp;<\/p>\n

&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"

NASCAR\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306eROI\u306f\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u30025\u67f1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u8a08\u7b97\u5f0f\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3001\u8a08\u6e2c\u8a2d\u8a08\u306e\u5168\u624b\u9806\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n","protected":false},"author":2,"featured_media":345667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22190],"tags":[],"class_list":["post-345646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nascar-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nNASCAR\u30b9\u30dd\u30f3\u30b5\u30fcROI\uff1a5\u3064\u306e\u67f1\u3067\u6e2c\u308b\u6295\u8cc7\u5bfe\u52b9\u679c<\/title>\n<meta name=\"description\" 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