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2025\u5e744\u670822\u65e5<\/strong>\u3001Google\u306fChrome\u306b\u304a\u3051\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u3092\u898b\u9001\u308a\u3001\u4f55\u5ea6\u3082\u7d04\u675f\u3057\u3066\u304d\u305f\u30e6\u30fc\u30b6\u30fc\u9078\u629e\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u5c0e\u5165\u3082\u884c\u308f\u306a\u3044\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u73fe\u72b6\u306f\u3059\u3079\u3066\u7dad\u6301\u3055\u308c\u305f\u307e\u307e\u3067\u3001\u8a2d\u5b9a\u9805\u76ee\u306f\u30d6\u30e9\u30a6\u30b6\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u8a2d\u5b9a\u306e\u5965\u306b\u57cb\u3082\u308c\u3066\u3044\u307e\u3059\u3002\u534a\u5e74\u5f8c\u306e2025\u5e7410\u670817\u65e5<\/strong>\u3001\u767a\u8868\u306e\u3082\u3046\u534a\u5206\u2014\u2014\u307b\u3068\u3093\u3069\u8ab0\u3082\u8ad6\u8a55\u3057\u306a\u304b\u3063\u305f\u90e8\u5206\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002Google\u306fTopics\u3001Protected Audience\u3001Attribution Reporting\u3092\u542b\u3080\u3001Privacy Sandbox\u306e10\u306eAPI\u3092\u64a4\u56de\u3057\u305f\u306e\u3067\u3059\u3002\u5ec3\u6b62\u306f2026\u5e741\u6708\u306eChrome 144\u304b\u3089\u59cb\u307e\u308a\u3001\u5b8c\u5168\u306a\u524a\u9664\u306f7\u6708\u306eChrome 150\u3067\u5b8c\u4e86\u3057\u307e\u3057\u305f\u3002Cookie\u306e\u4ee3\u66ff\u306f\u3001\u3082\u306f\u3084\u5b58\u5728\u3057\u307e\u305b\u3093\u3002Cookie\u306f\u3001\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u4e8c\u5341\u5e74\u9593\u3001\u501f\u308a\u3066\u304d\u305f\u3082\u306e<\/h2>\n

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Cookie\u304c\u6280\u8853\u7684\u306b\u306f\u751f\u304d\u6b8b\u3063\u3066\u3082\u3001\u6226\u7565\u7684\u306b\u306f\u751f\u304d\u6b8b\u308c\u306a\u3044\u7406\u7531<\/h2>\n

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Firefox\u306f2019\u5e749\u6708<\/strong>\u4ee5\u964d\u3001Enhanced Tracking Protection\u306b\u3088\u3063\u3066\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0Cookie\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u304a\u308a\u30012022\u5e746\u6708<\/strong>\u304b\u3089\u306fTotal Cookie Protection\u306b\u3088\u3063\u3066\u3053\u306e\u5206\u96e2\u3092\u3059\u3079\u3066\u306eCookie\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002Safari\u306f2020\u5e743\u6708<\/strong>\u4ee5\u964d\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u3059\u3079\u3066\u306e<\/strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002GDPR(2018\u5e74)\u3068Brexit\u5f8c\u306eUK-GDPR\u306f\u3001\u53b3\u5bc6\u306b\u5fc5\u8981\u3067\u306a\u3044\u3042\u3089\u3086\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u3064\u3044\u3066\u660e\u793a\u7684\u306a\u540c\u610f\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u308c\u304c\u4e8c\u3064\u306e\u3046\u3061\u3088\u308a\u60aa\u3044\u65b9\u306e\u77e5\u3089\u305b\u3067\u3059\u3002Safari\u30e6\u30fc\u30b6\u30fc\u3001Firefox\u30e6\u30fc\u30b6\u30fc\u3001Chrome\u306eopt-out\u3001\u305d\u3057\u3066\u540c\u610f\u62d2\u5426\u3092\u7a4d\u307f\u4e0a\u3052\u308c\u3070\u3001\u5b9f\u969b\u306e\u30b5\u30f3\u30d7\u30eb\u306f\u30b9\u30e9\u30a4\u30c9\u3067\u58f2\u3089\u308c\u3066\u3044\u308b\u7406\u8ad6\u4e0a\u306e\u30e6\u30cb\u30d0\u30fc\u30b9\u304b\u3089\u306f\u308b\u304b\u306b\u9060\u3044\u3068\u3053\u308d\u306b\u3042\u308a\u3001\u3057\u304b\u3082\u305d\u306e\u4e56\u96e2\u306e\u5927\u304d\u3055\u3092\u6b63\u78ba\u306b\u8a00\u3048\u308b\u4eba\u306f\u8ab0\u3082\u3044\u307e\u305b\u3093\u3002Cookie\u306f\u6280\u8853\u7684\u306b\u306f\u751f\u304d\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002\u6226\u7565\u7684\u306b\u306f\u751f\u304d\u6b8b\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e3\u301c4\u5e74\u3067\u9032\u884c\u3057\u3066\u304d\u305f\u5b9f\u52d9\u4e0a\u306e\u5e30\u7d50\u306f\u3001\u4fa1\u5024\u3042\u308b\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30c7\u30fc\u30bf\u304c\u3001\u540c\u610f\u3092\u76f4\u63a5\u53d6\u5f97\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u81ea\u3089\u6240\u6709\u3059\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u5185\u5074\u3078\u3068\u79fb\u52d5\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u5730\u56f3\u306e\u4e2d\u3067\u3001\u5927\u898f\u6a21\u306a\u30b9\u30dd\u30fc\u30c4\u9078\u624b\u6a29\u306f\u69cb\u9020\u7684\u306b\u7279\u6a29\u7684\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u30ed\u30b0\u30a4\u30f3\u6e08\u307f\u306e\u6570\u767e\u4e07\u30e6\u30fc\u30b6\u30fc\u3001\u540c\u610f\u306b\u4e0d\u5229\u306b\u3067\u306f\u306a\u304f\u6709\u5229\u306b\u50cd\u304f\u611f\u60c5\u7684\u306a\u95a2\u4fc2\u3001\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u7e70\u308a\u8fd4\u3055\u308c\u308b\u95a2\u4fc2\u6027\u2014\u2014\u3053\u308c\u3089\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u5e02\u5834\u306e\u4ed6\u306e\u90e8\u5206\u304c\u7e2e\u5c0f\u3059\u308b\u4e2d\u3067\u3001\u306a\u304a\u6210\u9577\u3092\u7d9a\u3051\u308b\u3001\u6570\u5c11\u306a\u3044\u30b9\u30b1\u30fc\u30eb\u3057\u305f\u540c\u610f\u6e08\u307f\u30c7\u30fc\u30bf\u306e\u4f9b\u7d66\u6e90\u306e\u4e00\u3064\u306a\u306e\u3067\u3059\u3002<\/p>\n

MotoGP\u304c\u4eca\u3001\u30ec\u30a4\u30e4\u30fc\u3054\u3068\u306b\u4f55\u3092\u6355\u6349\u3057\u3066\u3044\u308b\u304b<\/h2>\n

\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u8a71\u3092\u3059\u308b\u524d\u306b\u3001MotoGP\u304c\u5b9f\u969b\u306b\u4f55\u3092\u6355\u6349\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3088\u304f\u8033\u306b\u3059\u308b\u901a\u8aac\u3092\u3053\u3053\u3067\u6b63\u3057\u3066\u304a\u304f\u3079\u304d\u3067\u3057\u3087\u3046\u2014\u2014MotoGP\u306e\u30c7\u30b8\u30bf\u30eb\u5c55\u958b\u306fF1\u3088\u308a\u5f8c\u767a\u3060\u3068\u3044\u3046\u8aac\u3067\u3059\u3002\u305d\u308c\u306f\u4e8b\u5b9f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002F1\u304cF1 TV Pro\u3092\u30ed\u30fc\u30f3\u30c1\u3057\u305f\u306e\u306f2018\u5e745\u6708\u3067\u3057\u305f<\/strong>\u3002motogp.com\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u305d\u306e\u4f55\u5e74\u3082\u524d\u304b\u3089\u3001\u76f4\u63a5\u5951\u7d04\u3059\u308b\u4f1a\u54e1\u5411\u3051\u306b\u30b7\u30fc\u30ba\u30f3\u5168\u4f53\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3088\u308a\u65b0\u3057\u3044\u306e\u306f\u88fd\u54c1\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u3067\u3059\u2014\u2014\u305d\u3057\u3066\u30d0\u30a4\u30e4\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u307e\u3055\u306b\u3053\u306e\u70b9\u3067\u3059\u3002\u4fa1\u5024\u304c\u307e\u3060\u300c\u6628\u65e5\u306e\u4fa1\u683c\u300d\u306e\u307e\u307e\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u72ec\u81ea\u306b\u4fdd\u6709\u3059\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u69cb\u6210\u306f\u3001\u73fe\u5728\u56db\u3064\u306e\u30ec\u30a4\u30e4\u30fc\u306b\u6574\u7406\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u4fa1\u5024\u306f\u540c\u5217\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

VideoPass<\/strong>\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30ed\u30b0\u30a4\u30f3\u6e08\u307f\u30e6\u30fc\u30b6\u30fc\u3001\u8996\u8074\u30c7\u30fc\u30bf\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u55dc\u597d\u3001\u540c\u610f\u6e08\u307f\u306e\u30b8\u30aa\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30c7\u30d0\u30a4\u30b9\u30c7\u30fc\u30bf\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u30b7\u30fc\u30ba\u30f3\u3092\u901a\u3058\u3066\u95a2\u4fc2\u304c\u7d99\u7d9a\u3059\u308b\u305f\u3081\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u3057\u3066\u3082\u3063\u3068\u3082\u8c4a\u304b\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

TimingPass<\/strong>\u306f\u6620\u50cf\u3092\u4f34\u308f\u306a\u3044\u30e9\u30a4\u30d6\u30bf\u30a4\u30df\u30f3\u30b0\u5c02\u7528\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u306f\u5c0f\u3055\u304f\u3001\u8cea\u7684\u306b\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u30bb\u30af\u30bf\u30fc\u30bf\u30a4\u30e0\u3092\u898b\u308b\u3088\u3046\u306a\u3001\u30c6\u30af\u30cb\u30ab\u30eb\u5fd7\u5411\u306e\u30d5\u30a1\u30f3\u5c64\u3067\u3059\u3002\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u3092\u8ef8\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306f\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u4e2d\u3067\u3082\u3063\u3068\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3042\u308a\u3001\u540c\u6642\u306b\u3001\u5546\u8ac7\u306e\u5834\u3067\u8ab0\u3082\u8981\u6c42\u3057\u3066\u3053\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

MotoGP\u30a2\u30d7\u30ea<\/strong>\u306f2026\u5e742\u6708\u306b\u5358\u4e00\u306e\u30a2\u30af\u30bb\u30b9\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u5237\u65b0\u3055\u308c\u2014\u2014\u30e9\u30a4\u30d6\u6620\u50cf\u3001\u30e9\u30a4\u30d6\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30e9\u30a4\u30d6\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u5206\u523b\u307f\u306e\u30d6\u30ed\u30b0\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u2014\u2014\u3001\u3088\u308a\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30d5\u30a1\u30f3\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u5927\u304d\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u306e\u6df1\u3055\u306f\u4f4e\u3044\u3082\u306e\u306e\u3001lookalike\u30e2\u30c7\u30eb\u3092\u652f\u3048\u308b\u306e\u306f\u3053\u306e\u898f\u6a21\u3067\u3059\u3002<\/p>\n

\u30c1\u30b1\u30c3\u30c6\u30a3\u30f3\u30b0\u3068hospitality<\/strong>\u306f\u3001\u30b5\u30fc\u30ad\u30c3\u30c8\u5074\u306e\u8cc7\u7523\u3084\u63d0\u643a\u3059\u308b\u8ca9\u58f2\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u3001\u5b9f\u969b\u306e\u884c\u52d5\u306b\u89e6\u308c\u308b\u30ec\u30a4\u30e4\u30fc\u3067\u3059\u3002\u8ab0\u304c\u5b9f\u969b\u306b\u30b0\u30e9\u30f3\u30d7\u30ea\u3078\u8db3\u3092\u904b\u3076\u306e\u304b\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u652f\u51fa\u3067\u3001\u3069\u306e\u56fd\u304b\u3089\u306a\u306e\u304b\u3002\u3053\u308c\u306f\u307e\u305f\u3001\u3082\u3063\u3068\u3082\u65ad\u7247\u5316\u3057\u305f\u30ec\u30a4\u30e4\u30fc\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30b5\u30fc\u30ad\u30c3\u30c8\u3054\u3068\u306b\u3001\u6b74\u53f2\u7684\u306b\u305d\u308c\u305e\u308c\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u30ed\u30b8\u30c3\u30af\u3092\u6301\u3063\u3066\u304d\u305f\u305f\u3081\u3067\u3059\u3002\u88cf\u4ed8\u3051\u306e\u3042\u308b\u4e8b\u4f8b\u306f\u3001Quint\u3068\u306e\u30d7\u30ec\u30df\u30a2\u30e0hospitality\u306b\u304a\u3051\u308b\u72ec\u5360\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3067\u3001\u3053\u308c\u306b\u3088\u3063\u3066\u6700\u4e0a\u4f4d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c64\u304c\u5358\u4e00\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ec\u30a4\u30e4\u30fc\u5168\u4f53\u306e\u7d71\u5408\u306b\u3064\u3044\u3066\u306f\u3001\u306f\u3063\u304d\u308a\u3068\u7533\u3057\u4e0a\u3052\u3066\u304a\u304d\u305f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4e16\u9593\u3067\u3082\u3063\u3068\u3082\u5b89\u6613\u306a\u898b\u7acb\u3066\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u70b9\u3060\u304b\u3089\u3067\u3059\u2014\u2014\u305d\u308c\u306fMotoGP Sports Entertainment Group\u304c\u516c\u5f0f\u306b\u63b2\u3052\u305f\u76ee\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002\u516c\u8868\u3055\u308c\u3066\u3044\u308b\u512a\u5148\u4e8b\u9805\u306f\u3001\u5730\u7406\u7684\u62e1\u5927\u3001\u8208\u884c\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u5316\u3001\u30c7\u30b8\u30bf\u30eb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u30d5\u30a1\u30f3\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u3059\u3002\u30c1\u30b1\u30c3\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u304c\u3001\u3053\u306e\u56db\u3064\u306e\u3046\u3061\u4e09\u3064\u306e\u5b9f\u52d9\u4e0a\u306e\u524d\u63d0\u6761\u4ef6\u3067\u3042\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u79c1\u305f\u3061\u306e\u898b\u7acb\u3066\u3067\u3059\u3002\u305d\u306e\u524d\u63d0\u3067\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u3053\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u300c\u89b3\u5ba2\u300d\u3067\u306f\u306a\u304f\u300c\u8cc7\u7523\u300d\u306b\u3059\u308b\u6570\u5b57<\/h2>\n

12\u6708\u306b\u7d42\u4e86\u3057\u305f2025\u5e74\u30b7\u30fc\u30ba\u30f3\u3053\u305d\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u30b1\u30fc\u30b9\u306e\u571f\u53f0\u306b\u3059\u3079\u304d\u30b7\u30fc\u30ba\u30f3\u3067\u3059\u3002<\/p>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u306f6\u51043,200\u4e07\u4eba\u30012024\u5e74\u6bd4\u306712%\u5897\u52a0\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f6,000\u4e07\u4eba\u8d85\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f61%\u3002\u516c\u5f0fYouTube\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u306e\u8996\u8074\u6642\u9593\u306f10\u5104\u5206\u8d85\u3002\u30b5\u30fc\u30ad\u30c3\u30c8\u3067\u306e\u89b3\u5ba2\u52d5\u54e1\u6570\u306f360\u4e07\u4eba\u30015\u6708\u306e\u30eb\u30fb\u30de\u30f3\u3067\u306f31\u4e071,797\u4eba\u3068\u3044\u3046\u53f2\u4e0a\u6700\u591a\u8a18\u9332\u3092\u6a39\u7acb\u3002\u30c6\u30ec\u30d3\u8996\u8074\u8005\u6570\u306f\u30b0\u30e9\u30f3\u30d7\u30ea\u5e73\u5747\u30679%\u5897\u52a0\u3001\u30b9\u30d7\u30ea\u30f3\u30c8\u30ec\u30fc\u30b9\u3067\u306f+26%\u3002<\/strong>5\u5e74\u9023\u7d9a\u3067\u3001\u30d5\u30a1\u30f3\u306e\u534a\u6570\u4ee5\u4e0a\u304c35\u6b73\u672a\u6e80\u3067\u3059\u3002<\/p>\n

2026\u5e74\u7b2c1\u56db\u534a\u671f\u2014\u2014Liberty Media\u304cMotoGP\u3092\u9023\u7d50\u3057\u305f\u6700\u521d\u306e\u6c7a\u7b97\u3067\u3059\u2014\u2014\u3067\u306f\u3001\u58f2\u4e0a\u9ad8\u306f25%\u5897\u306e9,400\u4e07\u30c9\u30eb\u3068\u306a\u308a\u3001primary revenue\u306f6,400\u4e07\u30c9\u30eb\u304b\u30898,300\u4e07\u30c9\u30eb\u3078\u3068\u4f38\u3073\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u5208\u308a\u53d6\u308a\u3067\u306f\u306a\u304f\u3001\u69cb\u7bc9\u306e\u9014\u4e0a\u306b\u3042\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8ecc\u9053\u3067\u3059\u3002<\/p>\n

\u3082\u3057\u79c1\u304cCIO\u3060\u3063\u305f\u3089\u3001\u771f\u3063\u5148\u306b\u898b\u308b\u306e\u306f\u3053\u306e61%\u3068\u3044\u3046\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3067\u3059\u3002\u7d76\u5bfe\u5024\u3068\u3057\u3066\u9ad8\u3044\u304b\u3089\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u540c\u610f\u3078\u306e\u610f\u6b32\u3092\u6e2c\u308c\u308b\u552f\u4e00\u306e\u30d7\u30ed\u30ad\u30b7\u3060\u304b\u3089\u3067\u3059\u3002MotoGP\u306f\u81ea\u793e\u306eopt-in\u7387\u3092\u516c\u8868\u3057\u3066\u3044\u307e\u305b\u3093\u2014\u2014\u3069\u306e\u9078\u624b\u6a29\u3082\u516c\u8868\u3057\u3066\u3044\u307e\u305b\u3093\u2014\u2014\u76f4\u63a5\u306e\u30c7\u30fc\u30bf\u304c\u306a\u3044\u4ee5\u4e0a\u3001\u95a2\u4fc2\u6027\u306e\u8cea\u3053\u305d\u304c\u624b\u306b\u5165\u308b\u6700\u826f\u306e\u8fd1\u4f3c\u5024\u306a\u306e\u3067\u3059\u3002\u5546\u8ac7\u306e\u5834\u3067\u3053\u308c\u3092\u5c0b\u306d\u3066\u304f\u3060\u3055\u3044\u3002\u69cb\u7bc9\u6bb5\u968e\u306b\u3042\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u3001\u307e\u3060\u7b54\u3048\u3066\u304f\u308c\u308b\u985e\u306e\u8cea\u554f\u3067\u3059\u3002<\/p>\n

F1\u304c\u793a\u3059\u30b7\u30b0\u30ca\u30eb:\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u306f\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u3067\u304d\u308b\u6642\u306b\u58f2\u308b<\/h2>\n

\u4e00\u3064\u306e\u80cc\u666f\u4e8b\u5b9f\u306f\u3001\u591a\u304f\u306e\u4e88\u6e2c\u3088\u308a\u3082\u96c4\u5f01\u3067\u3059\u30022025\u5e7410\u670817\u65e5<\/strong>\u3001Apple\u306fFormula One Group\u3068\u30012026\u5e74\u304b\u3089\u306e\u7c73\u56fd\u306b\u304a\u3051\u308bF1\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u914d\u4fe1\u6a29\u306b\u3064\u3044\u3066\u3001\u72ec\u5360\u7684\u306a5\u5e74\u5951\u7d04\u3092\u7de0\u7d50\u3057\u307e\u3057\u305f\u3002\u4e21\u8005\u306f\u91d1\u984d\u3092\u516c\u5f0f\u306b\u306f\u767a\u8868\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u5831\u9053\u3067\u306f\u7dcf\u984d7\u5104\u30c9\u30eb\u8d85<\/strong>\u3001\u9ad8\u3044\u898b\u7a4d\u3082\u308a\u3067\u306f7\u51045,000\u4e07\u30c9\u30eb\u3001\u3064\u307e\u308a\u5e74\u95931\u51044,000\u4e07\u301c1\u51045,000\u4e07\u30c9\u30eb<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u307e\u3067ESPN\u304c\u652f\u6255\u3063\u3066\u3044\u305f8,500\u4e07\u301c9,000\u4e07\u30c9\u30eb\u3068\u6bd4\u3079\u3066\u306e\u6570\u5b57\u3067\u3059\u3002\u5373\u5ea7\u306b\u751f\u3058\u305f\u5b9f\u52d9\u4e0a\u306e\u5f71\u97ff\u3068\u3057\u3066\u3001F1 TV Pro\u306f\u7c73\u56fd\u5e02\u5834\u304b\u3089\u64a4\u9000\u3057\u307e\u3057\u305f\u2014\u2014\u5e74\u9593\u5951\u7d04\u306e\u8ca9\u58f2\u306f10\u670817\u65e5\u3067\u7d42\u4e86\u3001\u66f4\u65b0\u306f11\u670817\u65e5\u3001\u6708\u984d\u30d7\u30e9\u30f3\u306f12\u67088\u65e5\u3067\u7d42\u4e86\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u79c1\u306e\u898b\u7acb\u3066\u3067\u306f\u3001\u3053\u308c\u306f\u5546\u696d\u7684\u306b\u5408\u7406\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u6226\u7565\u7684\u306b\u306f\u591a\u304f\u3092\u7269\u8a9e\u308b\u52d5\u304d\u3067\u3059\u3002F1\u306e\u7c73\u56fd\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u306f\u3001Nielsen Sports\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u30702024\u5e74\u306b5,200\u4e07\u4eba\u3001\u524d\u5e74\u6bd410.5%\u5897<\/strong>\u3068\u306a\u308a\u307e\u3057\u305f\u2014\u2014\u9078\u624b\u6a29\u5074\u306e\u5e83\u5831\u767a\u8868\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u51fa\u6240\u3067\u3042\u308b\u70b9\u306f\u533a\u5225\u3057\u3066\u304a\u304f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u898f\u6a21\u3092\u524d\u63d0\u306b\u3059\u308c\u3070\u3001Apple\u3068\u306e\u5951\u7d04\u306e\u7d76\u5bfe\u984d\u306f\u3001\u7c73\u56fd\u306e\u76f4\u63a5\u5951\u7d04\u8005\u3068\u306e\u95a2\u4fc2\u3092\u90e8\u5206\u7684\u306b\u624b\u653e\u3059\u3053\u3068\u3092\u6b63\u5f53\u5316\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b7\u30b0\u30ca\u30eb\u306f\u660e\u78ba\u3067\u3059\u3002F1\u306f\u3001\u81ea\u793e\u306efirst-party\u3092\u81ea\u524d\u3067\u80b2\u3066\u308b\u3088\u308a\u3001\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u3078\u4e00\u62ec\u3067\u58f2\u3063\u305f\u65b9\u304c\u4fa1\u5024\u304c\u9ad8\u304f\u306a\u308b\u6bb5\u968e\u306b\u9054\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

MotoGP\u306f\u6b63\u53cd\u5bfe\u306e\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002Liberty Media\u306f2025\u5e747\u67083\u65e5<\/strong>\u3001Dorna Sports\u306e\u7d0484%\u3092\u3001\u4f01\u696d\u4fa1\u502442\u5104\u30e6\u30fc\u30ed\u3067\u53d6\u5f97\u3059\u308b\u8cb7\u53ce\u3092\u5b8c\u4e86\u3057\u30012026\u5e742\u6708\u306b\u306f\u793e\u540d\u3092MotoGP Sports Entertainment Group\u3078\u3068\u5909\u66f4\u3057\u307e\u3057\u305f\u3002MotoGP\u306efirst-party\u306e\u30b5\u30a4\u30af\u30eb\u306f\u3001\u5148\u884c\u3057\u3066\u30de\u30cd\u30bf\u30a4\u30ba\u3059\u308b\u6bb5\u968e\u3067\u306f\u306a\u304f\u3001\u69cb\u7bc9\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001Liberty\u306eMotoGP\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/a>\u306b\u3064\u3044\u3066\u79c1\u305f\u3061\u304c\u884c\u3063\u3066\u3044\u308b\u898b\u7acb\u3066\u3092\u3001\u4e00\u3064\u306e\u5177\u4f53\u7684\u306a\u8cc7\u7523\u306b\u5f53\u3066\u306f\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u305f\u3060\u3057\u3001\u3053\u3053\u306b\u306f\u8a00\u3063\u3066\u304a\u304f\u3079\u304d\u9650\u754c\u304c\u3042\u308a\u3001\u3057\u304b\u3082\u5927\u534a\u306e\u5206\u6790\u3067\u306f\u305d\u308c\u304c\u898b\u5f53\u305f\u308a\u307e\u305b\u3093\u30022027\u301c2031\u5e74\u306eMotoGP\u5546\u696d\u5951\u7d04<\/a>\u2014\u2014\u5831\u9053\u3067\u306fF1\u306b\u306a\u305e\u3089\u3048\u3066\u300c\u30b3\u30f3\u30b3\u30eb\u30c9\u5354\u5b9a\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u516c\u5f0f\u540d\u79f0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u2014\u2014\u306f\u30015\u3064\u306e\u5168\u30b3\u30f3\u30b9\u30c8\u30e9\u30af\u30bf\u30fc\u306811\u306e\u5168\u30c1\u30fc\u30e0\u306b\u3088\u3063\u3066\u7f72\u540d\u3055\u308c\u30012031\u5e74\u307e\u3067\u306e\u30b5\u30a4\u30af\u30eb(2036\u5e74\u307e\u3067\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u4ed8\u304d)\u3092\u30ab\u30d0\u30fc\u3057\u3001\u30c1\u30fc\u30e0\u5074\u304c\u6c42\u3081\u3066\u3044\u305f\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u6b69\u5408\u3067\u306f\u306a\u304f\u3001\u5e74\u9593\u7d04800\u4e07\u30e6\u30fc\u30ed\u306e\u56fa\u5b9a\u984d\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002MGPSEG\u306f\u30c1\u30fc\u30e0\u306b\u5bfe\u3057\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6226\u7565\u9818\u57df\u3068\u3057\u3066\u5f37\u5316\u3059\u308b\u3088\u3046\u6c42\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cac\u4efb\u5206\u62c5\u306f\u3001\u3044\u307e\u3060\u78ba\u5b9a\u3057\u3066\u3044\u306a\u3044\u4e8b\u9805\u306e\u4e00\u3064\u3067\u3059<\/strong>\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u5951\u7d04\u3092\u30c7\u30fc\u30bf\u7d71\u5408\u8a08\u753b\u306b\u7d50\u3073\u3064\u3051\u308b\u516c\u958b\u6587\u66f8\u306f\u4e00\u3064\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3092\u8a9e\u308b\u4eba\u304c\u3044\u308c\u3070\u3001\u305d\u308c\u306f\u5f15\u7528\u3067\u306f\u306a\u304f\u89e3\u91c8\u3092\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

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\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u9593\u9055\u3048\u3066\u3044\u308b\u3053\u3068<\/h2>\n

\u4e09\u3064\u306e\u8aa4\u308a\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306f\u3082\u306f\u3084\u9a5a\u304b\u306a\u304f\u306a\u308b\u307b\u3069\u306e\u898f\u5247\u6027\u3067\u7e70\u308a\u8fd4\u3055\u308c\u308b\u306e\u3092\u76ee\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u7b2c\u4e00\u306f\u3001first-party\u3092\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u6df7\u540c\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong>\u3053\u306e\u4e8c\u3064\u306f\u5225\u7269\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u4f55\u56de\u898b\u3089\u308c\u305f\u304b\u3068\u3044\u3046\u3053\u3068\u2014\u2014\u30d5\u30ed\u30fc\u3001\u9732\u51fa\u3001\u8a8d\u77e5\u3067\u3059\u3002first-party\u3068\u306f\u5c5e\u6027\u30c7\u30fc\u30bf\u3067\u3059\u3002\u8ab0\u3067\u3042\u308b\u304b\u3001\u4f55\u3092\u6d88\u8cbb\u3059\u308b\u304b\u3001\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u308b\u304b\u3001\u4f55\u304c\u4e88\u6e2c\u3067\u304d\u308b\u304b\u3002title\u67a0\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5bfe\u4fa1\u3068\u3057\u3066\u652f\u6255\u3046\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9732\u51fa\u306e\u6307\u6a19\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d5\u30a1\u30a4\u30eb\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u5bfe\u4fa1\u3068\u3057\u3066\u652f\u6255\u3046\u30d6\u30e9\u30f3\u30c9\u306f\u3001CRM\u306e\u6307\u6a19\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4e21\u8005\u306f\u7570\u306a\u308b\u6570\u5f0f\u306e\u4e0a\u3067\u6b63\u5f53\u5316\u3055\u308c\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u627f\u8a8d\u3059\u3079\u304d\u793e\u5185\u306e\u90e8\u9580\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u7b2c\u4e8c\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u30c7\u30fc\u30bf\u306f\u30a6\u30a7\u30d6\u306e\u4ed6\u306e\u90e8\u5206\u3092\u8972\u3046\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u529b\u5b66\u3068\u306f\u7121\u7e01\u3060\u3068\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/strong>\u305d\u3093\u306a\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002GDPR\u306e\u540c\u610f\u306f\u3001VideoPass\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u3082\u3001\u4ed6\u306e\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u540c\u69d8\u306b\u9069\u7528\u3055\u308c\u3001\u30b3\u30f3\u30bb\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u8cea\u304c\u3001\u5b9f\u969b\u306b\u6d3b\u7528\u53ef\u80fd\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8cea\u3092\u6c7a\u3081\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u672c\u5f53\u306b\u6d3b\u7528\u3057\u305f\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u540c\u610f\u306e\u30b5\u30a4\u30af\u30eb\u3001\u30af\u30ed\u30b9\u30d6\u30e9\u30f3\u30c9\u5229\u7528\u306e\u5883\u754c\u7dda\u3001\u56fd\u969b\u79fb\u8ee2\u306e\u5236\u9650\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u672c\u683c\u7684\u306a\u6280\u8853\u4f5c\u696d\u3067\u3042\u308a\u3001CMO\u3088\u308a\u3082CIO\u306e\u65b9\u304c\u3046\u307e\u304f\u8a55\u4fa1\u3067\u304d\u308b\u985e\u306e\u4ed5\u4e8b\u3067\u3042\u308b\u306e\u306f\u5076\u7136\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u3053\u306e\u8b70\u8ad6\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001IT\u306e\u8b70\u984c\u306b\u3082\u5165\u308b\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u7b2c\u4e09\u306f\u3001\u30c7\u30fc\u30bf\u304c\u5951\u7d04\u306b\u3064\u3044\u3066\u81ea\u52d5\u7684\u306b\u3064\u3044\u3066\u304f\u308b\u3068\u601d\u3044\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002<\/strong>\u305d\u3046\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3001\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u306e\u983b\u5ea6\u3001\u5229\u7528\u6a29\u304c\u5354\u8cdb\u5951\u7d04\u66f8\u306b\u660e\u8a18\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u624b\u5143\u306b\u6b8b\u308b\u306e\u306f\u8cfc\u5165\u3057\u305f\u53ef\u8996\u6027<\/a>\u3060\u3051\u3067\u3001\u305d\u308c\u4ee5\u5916\u306f\u4f55\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001MotoGP\u306b\u3046\u307e\u304f\u53c2\u5165\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d6\u30e9\u30f3\u30c9<\/a>\u304c\u3001\u57fa\u8abf\u8b1b\u6f14\u7528\u306e\u30c7\u30e2\u3067\u306f\u306a\u304f\u3001\u672c\u756a\u74b0\u5883\u3067\u7a3c\u50cd\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8cb7\u3063\u3066\u3044\u308b\u306e\u3068\u540c\u3058\u539f\u7406\u3067\u3059\u3002<\/p>\n

\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4e09\u6bb5\u968e:\u96e3\u6613\u5ea6\u9806\u306b<\/h2>\n

\u30c7\u30fc\u30bf\u3092\u542b\u3080\u30e2\u30fc\u30bf\u30fc\u30b9\u30dd\u30fc\u30c4\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u691c\u8a0e\u3057\u3066\u3044\u308bCIO\u3084CMO\u306e\u305f\u3081\u306b\u3001\u79c1\u305f\u3061\u304c\u7528\u3044\u308b\u5b9f\u52d9\u4e0a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4e09\u3064\u306e\u6bb5\u968e\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7b2c\u4e00\u6bb5\u968e:CRM enrichment\u3002<\/strong>\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u81ea\u793e\u5185\u306eCRM\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u6d3e\u751f\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u2014\u2014\u8b58\u5225\u30c7\u30fc\u30bf\u306e\u79fb\u8ee2\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u5411\u3051\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4e0a\u306e\u5f71\u97ff\u304c\u3082\u3063\u3068\u3082\u8efd\u304f\u3001\u5951\u7d04\u958b\u59cb\u304b\u3089\u6700\u521d\u306e12\u304b\u6708\u9593\u3067\u73fe\u5b9f\u7684\u306b\u7a3c\u50cd\u3055\u305b\u3089\u308c\u308b\u552f\u4e00\u306e\u6bb5\u968e\u3067\u3059\u3002<\/p>\n

\u7b2c\u4e8c\u6bb5\u968e:lookalike modeling\u3002<\/strong>\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u96c6\u8a08\u6e08\u307f\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f7f\u3063\u3066\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u2014\u2014\u30a8\u30c7\u30a3\u30c8\u30ea\u30a2\u30eb\u3001walled garden\u3001DSP\u2014\u2014\u3067lookalike\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u540c\u610f\u6e08\u307f\u306e\u30d5\u30a1\u30f3\u306b\u4f3c\u3066\u3044\u308b\u3082\u306e\u306e\u5225\u306e\u5834\u6240\u3067\u7372\u5f97\u3055\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c1\u306b\u5bfe\u3059\u308b\u30ec\u30d0\u30ec\u30c3\u30b8\u304c\u3082\u3063\u3068\u3082\u5927\u304d\u3044\u6bb5\u968e\u3067\u3059\u3002\u7b2c\u4e00\u6bb5\u968e\u3068\u6bd4\u3079\u305f\u969b\u306e\u4fa1\u5024\u306e\u500d\u7387\u306b\u3064\u3044\u3066\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u516c\u958b\u60c5\u5831\u6e90\u3067\u88cf\u4ed8\u3051\u3089\u308c\u305f\u6570\u5b57\u3092\u898b\u305f\u3053\u3068\u304c\u306a\u3044\u305f\u3081\u3001\u79c1\u306f\u305d\u308c\u3092\u4f7f\u3044\u307e\u305b\u3093\u3002\u52b9\u679c\u81ea\u4f53\u306f\u672c\u7269\u3067\u3059\u304c\u3001\u305d\u306e\u6570\u5024\u5316\u306f\u30b9\u30e9\u30a4\u30c9\u4e0a\u306e\u4fc2\u6570\u3067\u306f\u306a\u304f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5b9f\u969b\u306eCPM\u306b\u57fa\u3065\u3044\u3066\u30b1\u30fc\u30b9\u3054\u3068\u306b\u884c\u3046\u3079\u304d\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u7b2c\u4e09\u6bb5\u968e:direct addressable activation\u3002<\/strong>\u81ea\u793e\u4fdd\u6709\u30c1\u30e3\u30cd\u30eb\u2014\u2014\u30e1\u30fc\u30eb\u3001VideoPass\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001\u30a8\u30c7\u30a3\u30c8\u30ea\u30a2\u30eb\u3068\u306e\u9023\u643a\u2014\u2014\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u76f4\u63a5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u89b3\u70b9\u3067\u3082\u3063\u3068\u3082\u7e4a\u7d30\u306a\u6bb5\u968e\u3067\u3042\u308a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u5074\u306b\u3082\u3063\u3068\u3082\u9ad8\u3044\u5b9f\u52d9\u7684\u306a\u6210\u719f\u5ea6\u3092\u8981\u6c42\u3057\u307e\u3059\u304c\u3001\u30d5\u30a1\u30f3\u304c\u3059\u3067\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u3044\u308b\u5834\u6240\u306b\u7740\u5730\u3059\u308b\u305f\u3081\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u4fa1\u5024\u3082\u3082\u3063\u3068\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u4e09\u3064\u306e\u6bb5\u968e\u306f\u3001\u3069\u308c\u304b\u4e00\u3064\u3092\u9078\u3076\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u68af\u5b50\u3067\u3059\u3002title\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u53c2\u5165\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u771f\u5263\u306a\u8a71\u3057\u5408\u3044\u306f\u3053\u306e\u4e09\u3064\u3059\u3079\u3066\u3092\u30ab\u30d0\u30fc\u3057\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u6392\u4ed6\u6a29<\/a>\u3068\u3042\u308f\u305b\u3066\u5951\u7d04\u66f8\u306b\u660e\u8a18\u3057\u307e\u3059\u3002<\/p>\n

\u5177\u4f53\u7684\u306a\u76ee\u5b89\u3068\u3057\u3066\u898f\u6a21\u611f\u3092\u793a\u3059\u3068\u3001\u5b9a\u8a55\u306e\u3042\u308b\u30b5\u30c6\u30e9\u30a4\u30c8\u30c1\u30fc\u30e0\u306etitle sponsorship\u306f\u3001\u73fe\u5728\u5e74\u9593300\u4e07\u301c500\u4e07\u30e6\u30fc\u30ed\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059<\/a>\u3002\u30a8\u30c7\u30a3\u30c8\u30ea\u30a2\u30eb\u5546\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u3068\u5546\u696d\u5951\u7d04\u306e\u7de0\u7d50\u304c\u5b8c\u4e86\u3057\u305f\u6bb5\u968e\u3067\u306f\u3001600\u4e07\u301c1,000\u4e07\u30e6\u30fc\u30ed\u3068\u898b\u7a4d\u3082\u3089\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u69cb\u6210\u8981\u7d20\u306f\u3001\u4eca\u306e\u3068\u3053\u308d\u3053\u306e\u4fa1\u683c\u306e\u4e2d\u3067\u5225\u5efa\u3066\u3067\u8a55\u4fa1\u3055\u308c\u3066\u306f\u3044\u307e\u305b\u3093\u3002\u4eca\u5f8c24\u304b\u6708\u306e\u3046\u3061\u306b\u3001\u305d\u3046\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u79c1\u304c\u5546\u8ac7\u306e\u5834\u306b\u6301\u3061\u8fbc\u3080\u554f\u3044<\/h2>\n

\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u300cMotoGP\u306f\u6b63\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u300d\u3068\u805e\u304b\u308c\u305f\u3068\u304d\u3001first-party\u3068\u3044\u3046\u30c6\u30fc\u30de\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3089\u305b\u308b\u554f\u3044\u306f\u305f\u3060\u4e00\u3064\u3067\u3059\u3002\u5fa1\u793e\u306e\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u30ab\u30a6\u30ea\u30f3\u30b0\u306b\u30ed\u30b4\u3092\u8f09\u305b\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u4eca\u3069\u3053\u306b\u3082\u6301\u3063\u3066\u3044\u306a\u3044\u9867\u5ba2\u5c5e\u6027\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8cb7\u3046\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3002<\/p>\n

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