{"id":351330,"date":"2018-05-18T11:13:25","date_gmt":"2018-05-18T09:13:25","guid":{"rendered":"https:\/\/rtrsports.com\/sports-sponsorship-scandal-ja\/"},"modified":"2026-09-09T19:18:11","modified_gmt":"2026-09-09T17:18:11","slug":"sports-sponsorship-scandal-ja","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ja\/blog\/sports-sponsorship-scandal-ja\/","title":{"rendered":"\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3068\u30b9\u30ad\u30e3\u30f3\u30c0\u30eb\uff1a\u4f55\u304b\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u304d\u4f55\u304c\u8d77\u304d\u308b\u306e\u304b"},"content":{"rendered":"

2026\u5e749\u6708\u66f4\u65b0\u3002<\/em><\/p>\n

2025\u5e742\u670815\u65e5\u3001\u30b8\u30e3\u30f3\u30cb\u30c3\u30af\u30fb\u30b7\u30ca\u30fc\u304c\u7372\u5f97\u3057\u305f\u3070\u304b\u308a\u306e\u5168\u8c6a\u30aa\u30fc\u30d7\u30f3\u306e\u30bf\u30a4\u30c8\u30eb\u9632\u885b\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3066\u3044\u305f\u3068\u304d\u3001WADA\u3068\u306e\u548c\u89e3\u5408\u610f\u304c\u516c\u8868\u3055\u308c\u305f\u2014\u20142024\u5e74\u306b\u767a\u899a\u3057\u305f\u30af\u30ed\u30b9\u30c6\u30dc\u30fc\u30eb\uff08clostebol\uff09\u306e\u967d\u6027\u691c\u67fb\u306b\u3088\u308b3\u304b\u6708\u9593\u306e\u51fa\u5834\u505c\u6b62\u3067\u3042\u308b\u3002\u305d\u306e\u6570\u6642\u9593\u5f8c\u3001\u30e9\u30d0\u30c3\u30c4\u30a1\uff08Lavazza\uff09\u3001\u30ed\u30ec\u30c3\u30af\u30b9\uff08Rolex\uff09\u3001\u305d\u3057\u3066\u3053\u306e\u30a4\u30bf\u30ea\u30a2\u4eba\u30c6\u30cb\u30b9\u9078\u624b\u306e\u4ed6\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u306b\u96fb\u8a71\u304c\u304b\u304b\u3063\u3066\u304d\u305f\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d42\u308f\u3089\u305b\u308b\u305f\u3081\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3002<\/p>\n

13\u5e74\u524d\u306e2012\u5e7410\u670817\u65e5\u3001\u30ca\u30a4\u30ad\uff08Nike\uff09\u306f1\u901a\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u30e9\u30f3\u30b9\u30fb\u30a2\u30fc\u30e0\u30b9\u30c8\u30ed\u30f3\u30b0\uff08Lance Armstrong\uff09\u3068\u306e16\u5e74\u9593\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u7d42\u4e86\u3092\u767a\u8868\u3057\u305f\uff1a\u300c\u30e9\u30f3\u30b9\u30fb\u30a2\u30fc\u30e0\u30b9\u30c8\u30ed\u30f3\u30b0\u304c\u30c9\u30fc\u30d4\u30f3\u30b0\u306b\u95a2\u4e0e\u3057\u3001\u30ca\u30a4\u30ad\u309210\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u6b3a\u3044\u3066\u3044\u305f\u3053\u3068\u3092\u793a\u3059\u5727\u5012\u7684\u306a\u8a3c\u62e0\u306b\u3088\u308a\u3001\u6211\u3005\u306f\u5927\u5909\u6b8b\u5ff5\u306a\u304c\u3089\u5f7c\u3068\u306e\u5951\u7d04\u3092\u7d42\u4e86\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u305f\u3002\u300d24\u6642\u9593\u4ee5\u5185\u306b\u3001\u30a2\u30fc\u30e0\u30b9\u30c8\u30ed\u30f3\u30b0\u306f\u30ca\u30a4\u30ad\u3001\u30a2\u30f3\u30cf\u30a4\u30b6\u30fc\u30fb\u30d6\u30c3\u30b7\u30e5\uff08Anheuser-Busch\uff09\u3001\u30c8\u30ec\u30c3\u30af\u30fb\u30d0\u30a4\u30b7\u30af\u30eb\u30ba\uff08Trek Bicycles\uff09\u3001\u305d\u3057\u3066\u4ed6\u306e\u591a\u304f\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u3092\u6b21\u3005\u3068\u5931\u3063\u305f\u3002<\/p>\n

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\u30e2\u30e9\u30ea\u30c6\u30a3\u30fb\u30af\u30ed\u30fc\u30ba\uff08morality clause\uff09<\/strong>\u306f\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u307e\u305f\u306f\u30b9\u30dd\u30fc\u30c4\u8cc7\u7523\u306b\u5bfe\u3057\u3066\u884c\u52d5\u898f\u7bc4\u306e\u9075\u5b88\u3092\u7fa9\u52d9\u4ed8\u3051\u308b\uff1a\u305d\u306e\u884c\u52d5\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u306e\u8a55\u5224\u3092\u50b7\u3064\u3051\u305f\u5834\u5408\u3001\u5951\u7d04\u306f\u4e00\u65b9\u7684\u306b\u505c\u6b62\u307e\u305f\u306f\u89e3\u9664\u3067\u304d\u308b\u3002\u9000\u51fa\u6761\u9805\uff08exit clause\uff09<\/strong>\u306f\u3088\u308a\u5177\u4f53\u7684\u3067\u3001\u9000\u51fa\u6a29\u3092\u767a\u52d5\u3059\u308b\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u2014\u2014\u6b63\u5f0f\u306a\u51fa\u5834\u505c\u6b62\u3001\u5211\u4e8b\u6709\u7f6a\u5224\u6c7a\u3001\u95a2\u9023\u30b9\u30dd\u30fc\u30c4\u6a5f\u95a2\u306b\u3088\u308b\u8abf\u67fb\u304c\u9032\u884c\u4e2d\u306e\u5834\u5408\u306a\u3069\u3002<\/p>\n

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3\u3064\u306e\u5bfe\u5fdc\u30013\u3064\u306e\u30e2\u30c7\u30eb<\/h2>\n

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\u8a08\u753b\u306f\u5951\u7d04\u3088\u308a\u5148\u306b\u6765\u308b<\/h2>\n

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He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/ja\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/posts\/351330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/comments?post=351330"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/posts\/351330\/revisions"}],"predecessor-version":[{"id":353085,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/posts\/351330\/revisions\/353085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/media\/157593"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/media?parent=351330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/categories?post=351330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/ja\/wp-json\/wp\/v2\/tags?post=351330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}