{"id":242192,"date":"2024-01-03T09:08:02","date_gmt":"2024-01-03T08:08:02","guid":{"rendered":"https:\/\/rtrsports.com\/dlaczego-marka-potrzebuje-sponsoringu-motogp-w-2024-r\/"},"modified":"2025-06-10T17:32:46","modified_gmt":"2025-06-10T15:32:46","slug":"dlaczego-marka-potrzebuje-sponsoringu-motogp-w-2024-r","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/","title":{"rendered":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?"},"content":{"rendered":"

W \u015bwiecie sport\u00f3w motorowych nie ma takiej nieruchomo\u015bci jak MotoGP<\/strong><\/a>. Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie. Dla marek, kt\u00f3re chc\u0105 zaanga\u017cowa\u0107 docelowych odbiorc\u00f3w w 2024 roku i p\u00f3\u017aniej<\/strong>, sponsoring MotoGP zapewnia niezr\u00f3wnan\u0105 ekspozycj\u0119 i mo\u017cliwo\u015bci marketingowe. Oto g\u0142\u0119bsze spojrzenie na to, dlaczego ten elitarny tor wy\u015bcigowy jest niezb\u0119dnym atutem sponsorskim w przysz\u0142ym roku i w przysz\u0142o\u015bci.<\/p>\n

Globalny wp\u0142yw i skala<\/strong><\/h2>\n

Przede wszystkim MotoGP oferuje rozleg\u0142y globalny zasi\u0119g, z kt\u00f3rym niewielu innych sponsor\u00f3w sportowych mo\u017ce si\u0119 r\u00f3wna\u0107. Sam sezon 2024 obejmie 21 wy\u015bcig\u00f3w na pi\u0119ciu kontynentach<\/strong><\/a>. Ka\u017cdy weekend wy\u015bcigowy przyci\u0105ga \u015brednio<\/strong> ponad 150 000 fan\u00f3w<\/strong>, a \u0142\u0105czna globalna widownia telewizyjna przekracza 400 milion\u00f3w<\/strong>. Ta og\u00f3lno\u015bwiatowa ekspozycja i ogl\u0105dalno\u015b\u0107 oferuje markom mi\u0119dzynarodowy zasi\u0119g, kt\u00f3rego sponsoring regionalny lub w jednym kraju po prostu nie mo\u017ce zapewni\u0107. Gdziekolwiek firma prowadzi dzia\u0142alno\u015b\u0107, MotoGP mo\u017ce dotrze\u0107 i rezonowa\u0107 na tych rynkach.<\/p>\n

\"motogp-sponsoring-2\"<\/strong><\/h2>\n

Dost\u0119p do po\u017c\u0105danej grupy demograficznej<\/strong><\/h2>\n

Co wa\u017cne, MotoGP zapewnia r\u00f3wnie\u017c sponsorom dost\u0119p do bardzo po\u017c\u0105danej grupy demograficznej. Ponad 60% fan\u00f3w MotoGP to osoby w wieku od 25 do 54 lat<\/strong>, a wi\u0119c w przedziale wiekowym umo\u017cliwiaj\u0105cym dokonywanie zakup\u00f3w. Ponadto odbiorcy sk\u0142aniaj\u0105 si\u0119 ku bardziej zamo\u017cnym osobom, przy czym 20% z nich ma doch\u00f3d gospodarstwa domowego powy\u017cej 100 tys. dolar\u00f3w<\/strong>. S\u0105 to najlepsi klienci docelowi dla marek premium w kategoriach takich jak motoryzacja, technologia, moda i alkohole. MotoGP oferuje platform\u0119 umo\u017cliwiaj\u0105c\u0105 dotarcie z mark\u0105 do tej cennej grupy odbiorc\u00f3w.<\/p>\n

Pozycjonowanie i znaczenie marki <\/strong><\/h2>\n

Opr\u00f3cz zasi\u0119gu i danych demograficznych, atrybuty MotoGP s\u0105 zgodne z pozycjonowaniem marki premium<\/strong>. Koncepcje takie jak szybko\u015b\u0107, wydajno\u015b\u0107, precyzyjna<\/strong> in\u017cynieria, odwaga<\/strong> i innowacyjno\u015b\u0107<\/strong> o\u017cywaj\u0105 dzi\u0119ki temu sportowi. Marki mog\u0105 \u0142atwo powi\u0105za\u0107 te skojarzenia z w\u0142asnymi warto\u015bciami i to\u017csamo\u015bci\u0105. Marki technologiczne mog\u0105 podkre\u015bla\u0107 doskona\u0142o\u015b\u0107 in\u017cynieryjn\u0105, podczas gdy firmy motoryzacyjne prezentuj\u0105 pr\u0119dko\u015b\u0107 i prowadzenie. Nawet poza sektorami wy\u015bcigowymi, elegancka, wyczynowa estetyka i atmosfera MotoGP oferuje du\u017cy potencja\u0142 brandingowy<\/strong>.<\/p>\n

Marketing do\u015bwiadcze\u0144<\/strong><\/h2>\n

Sponsoring pozwala na wyj\u0105tkowe do\u015bwiadczenia zwi\u0105zane z go\u015bcinno\u015bci\u0105. Marki mog\u0105 organizowa\u0107 wydarzenia lub oferowa\u0107 ekskluzywne zakulisowe do\u015bwiadczenia dla swoich klient\u00f3w, interesariuszy, a nawet pracownik\u00f3w.<\/p>\n

Rozw\u00f3j biznesu i hotelarstwo<\/h3>\n

Wykraczaj\u0105c poza marketing, sponsoring MotoGP otwiera r\u00f3wnie\u017c drog\u0119 do znacz\u0105cych mo\u017cliwo\u015bci rozwoju biznesu. Zakulisowy dost\u0119p do padoku<\/strong><\/a> umo\u017cliwia firmom przyjmowanie kluczowych klient\u00f3w i partner\u00f3w, aby mogli z bliska do\u015bwiadczy\u0107 tego sportu. Te ekskluzywne wydarzenia sprzyjaj\u0105 pog\u0142\u0119bianiu relacji zawodowych w niezapomnianym otoczeniu. Marki mog\u0105 zaimponowa\u0107 i nagrodzi\u0107 odbiorc\u00f3w B2B. Aktywacje hotelarskie generuj\u0105 wymierny zwrot z inwestycji wykraczaj\u0105cy poza zwyk\u0142\u0105 \u015bwiadomo\u015b\u0107 marki.<\/p>\n

\"motogp-sponsoring\"<\/strong><\/h2>\n

Ekscytacja, emocje i rozrywka<\/strong><\/h2>\n

W przeciwie\u0144stwie do statycznych zasob\u00f3w sponsorskich, MotoGP zapewnia ci\u0105g\u0142e emocje, emocje i rozrywk\u0119<\/strong> – kluczowe sk\u0142adniki do tworzenia anga\u017cuj\u0105cych tre\u015bci marki w mediach spo\u0142eczno\u015bciowych i innych kana\u0142ach. Wysokooktanowa akcja na torze zapewnia mn\u00f3stwo ciekawych widok\u00f3w, d\u017awi\u0119k\u00f3w i historii, kt\u00f3re mo\u017cna w\u0142\u0105czy\u0107 do kampanii promocyjnych na dowolnej platformie. Tre\u015bci te osi\u0105gaj\u0105 dobre wyniki i oferuj\u0105 fanom nowy punkt widzenia na mark\u0119.<\/p>\n

Innowacyjne aktywacje<\/strong><\/h2>\n

Opr\u00f3cz tre\u015bci, spektakl MotoGP nadaje si\u0119 r\u00f3wnie\u017c do innowacyjnych, eksperymentalnych aktywacji marki.<\/strong><\/a> Sponsorzy mog\u0105 w\u0142\u0105czy\u0107 pokazy kaskaderskie na motocyklach, cyfrowe stacje gier,<\/strong> symulatory VR<\/strong> i wiele innych, aby zanurzy\u0107 konsument\u00f3w w historii swojej marki. Obszary go\u015bcinne mog\u0105 sta\u0107 si\u0119 prawdziwymi wioskami marki. Atmosfera padoku sprzyja kreatywno\u015bci. Ostatnie aktywacje<\/strong> marki obejmowa\u0142y nawet robotyk\u0119, motocykle pokryte diodami LED<\/strong> i awangardowe instalacje artystyczne na torze.<\/p>\n

Sojusze zawodnik\u00f3w<\/strong><\/h2>\n

Opr\u00f3cz sponsoringu na poziomie marki, kluczowi zawodnicy MotoGP sami oferuj\u0105 indywidualne mo\u017cliwo\u015bci sponsoringu. Najlepsi zawodnicy, tacy jak Marc Marquez<\/strong>, mog\u0105 pochwali\u0107 si\u0119 silnymi markami osobistymi i milionami obserwuj\u0105cych w mediach spo\u0142eczno\u015bciowych. Wsp\u00f3\u0142praca z takimi gwiazdami zwi\u0119ksza zasi\u0119g i zwi\u0119ksza liczb\u0119 kontakt\u00f3w, zw\u0142aszcza z m\u0142odszymi grupami demograficznymi. Marki koncentruj\u0105ce si\u0119 na stylu \u017cycia, odzie\u017cy i technologii mobilnej mog\u0105 czerpa\u0107 korzy\u015bci ze wsp\u00f3\u0142pracy z ambasadorami zawodnik\u00f3w i rozwoju produkt\u00f3w pod wsp\u00f3ln\u0105 mark\u0105.<\/p>\n

Gromadzenie danych<\/strong><\/h2>\n

W przeciwie\u0144stwie do statycznej reklamy, aktywny sponsoring MotoGP zapewnia bezpo\u015bredni wgl\u0105d w odbiorc\u00f3w poprzez aktywacj\u0119 na miejscu i gromadzenie danych<\/strong>. Przedstawiciele marki zyskuj\u0105 bezpo\u015bredni kontakt z uczestnikami, aby zebra\u0107 opinie z pierwszej r\u0119ki. Ankiety i analiza zachowa\u0144 konsument\u00f3w na torze ujawniaj\u0105 cenne informacje, kt\u00f3re pozwalaj\u0105 udoskonali\u0107 pozycjonowanie i kierowa\u0107 przysz\u0142ymi decyzjami marketingowymi. Taki zakres danych jest trudny do uzyskania za po\u015brednictwem tradycyjnych kampanii.<\/p>\n

Wiadomo\u015bci oparte na warto\u015bciach<\/strong><\/h2>\n

Sojusz MotoGP umo\u017cliwia r\u00f3wnie\u017c markom przekazywanie komunikat\u00f3w opartych na warto\u015bciach, takich jak zr\u00f3wnowa\u017cony rozw\u00f3j,<\/a> r\u00f3\u017cnorodno\u015b\u0107 i integracja<\/strong>. Dzi\u0119ki innowacjom, takim jak biopaliwa<\/strong> pojawiaj\u0105ce si\u0119 na torze i zwi\u0119kszony udzia\u0142 kobiet w wy\u015bcigach, sponsorzy mog\u0105 podkre\u015bli\u0107 wsp\u00f3lne zasady poprzez partnerstwo. Przekazywanie celu marki i odpowiedzialno\u015bci spo\u0142ecznej pomaga budowa\u0107 wi\u0119\u017a z dzisiejszymi konsumentami.<\/p>\n

D\u0142ugoterminowa lojalno\u015b\u0107 i ekspozycja<\/strong><\/h2>\n

Wreszcie, ci\u0105g\u0142o\u015b\u0107 kalendarza wy\u015bcig\u00f3w oznacza, \u017ce sponsoring MotoGP zapewnia trwa\u0142\u0105 ekspozycj\u0119 i wi\u0119\u017a z publiczno\u015bci\u0105 przez wiele miesi\u0119cy, a nie tylko jednorazowy program. D\u0142ugoterminowa integracja marki kultywuje g\u0142\u0119bsz\u0105 lojalno\u015b\u0107 w\u015br\u00f3d entuzjast\u00f3w wy\u015bcig\u00f3w. Coroczne odnawianie wzmacnia stowarzyszenie i pozycjonuje mark\u0119 jako element dziedzictwa sportu.<\/strong><\/p>\n

W dzisiejszym rozdrobnionym krajobrazie medialnym markom coraz trudniej jest dotrze\u0107 do kluczowych odbiorc\u00f3w na du\u017c\u0105 skal\u0119. MotoGP zapewnia ten po\u017c\u0105dany dost\u0119p w r\u00f3\u017cnych grupach demograficznych, geograficznych i platformach. W po\u0142\u0105czeniu z dodatkami hotelarskimi, wgl\u0105dem w dane, innowacyjnymi aktywacjami i skojarzeniami warto\u015bci, MotoGP oferuje jedn\u0105 z najbardziej atrakcyjnych mo\u017cliwo\u015bci sponsoringu dla marek premium w 2024 roku i w przysz\u0142o\u015bci. Nadszed\u0142 czas, aby marki uruchomi\u0142y swoje silniki i przyspieszy\u0142y swoj\u0105 ekspozycj\u0119 na ca\u0142ym \u015bwiecie za po\u015brednictwem tego najwa\u017cniejszego toru wy\u015bcigowego.
\nDla marek badaj\u0105cych mo\u017cliwo\u015bci sponsorowania MotoGP, RTR Sports<\/strong><\/a> jest wiod\u0105c\u0105 agencj\u0105 zajmuj\u0105c\u0105 si\u0119 strategi\u0105 i wdra\u017caniem aktywacji. Dzi\u0119ki ponad 25-letniemu do\u015bwiadczeniu w sponsoringu MotoGP dla wielu marek<\/strong>, RTR Sports uwalnia pe\u0142ny potencja\u0142 sponsoringu poprzez dostosowane wydarzenia go\u015bcinne, dost\u0119p do padoku, partnerstwa z zawodnikami i innowacyjne do\u015bwiadczenia marki na torze i poza nim. Odwied\u017a stron\u0119 RTRsports.com, aby dowiedzie\u0107 si\u0119 wi\u0119cej o aktywacji sponsoringu MotoGP, kt\u00f3ry zapewnia wymierny zwrot z inwestycji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.<\/p>\n","protected":false},"author":14,"featured_media":196124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20268],"tags":[],"class_list":["post-242192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?<\/title>\n<meta name=\"description\" content=\"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?\" \/>\n<meta property=\"og:description\" content=\"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?\",\"datePublished\":\"2024-01-03T08:08:02+00:00\",\"dateModified\":\"2025-06-10T15:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/\"},\"wordCount\":1134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/\",\"name\":\"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"datePublished\":\"2024-01-03T08:08:02+00:00\",\"dateModified\":\"2025-06-10T15:32:46+00:00\",\"description\":\"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Formu\u0142a 1 vs. MotoGP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/why-your-brand-needs-a-motogp-sponsorship-in-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?","description":"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/","og_locale":"pl_PL","og_type":"article","og_title":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?","og_description":"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?","datePublished":"2024-01-03T08:08:02+00:00","dateModified":"2025-06-10T15:32:46+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/"},"wordCount":1134,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","articleSection":["MotoGP"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/","url":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/","name":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","datePublished":"2024-01-03T08:08:02+00:00","dateModified":"2025-06-10T15:32:46+00:00","description":"Jako szczyt wy\u015bcig\u00f3w motocyklowych, MotoGP oferuje niezr\u00f3wnan\u0105 pr\u0119dko\u015b\u0107, dramatyzm i innowacje, kt\u00f3re przyci\u0105gaj\u0105 fan\u00f3w na ca\u0142ym \u015bwiecie.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","width":1000,"height":667,"caption":"Formu\u0142a 1 vs. MotoGP"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/why-your-brand-needs-a-motogp-sponsorship-in-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Dlaczego Twoja marka potrzebuje sponsoringu MotoGP w 2024 roku?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=242192"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242192\/revisions"}],"predecessor-version":[{"id":286147,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242192\/revisions\/286147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/196124"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=242192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=242192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=242192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}