{"id":242213,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/cyberbezpieczenstwo-sponsoring-w-formule-1\/"},"modified":"2026-10-06T18:47:34","modified_gmt":"2026-10-06T16:47:34","slug":"cyberbezpieczenstwo-sponsoring-w-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/cybersecurity-sponsoring-in-formula-1\/","title":{"rendered":"Cyberbezpiecze\u0144stwo w F1: kim s\u0105 sponsorzy i dlaczego wybieraj\u0105 Formu\u0142\u0119 1"},"content":{"rendered":"<p>W listopadzie 2025 roku George Kurtz, za\u0142o\u017cyciel i prezes CrowdStrike, zosta\u0142 wsp\u00f3\u0142w\u0142a\u015bcicielem zespo\u0142u Mercedesa w Formule 1, przejmuj\u0105c udzia\u0142y w sp\u00f3\u0142ce Toto Wolffa. Sze\u015b\u0107 lat wcze\u015bniej jego firma wesz\u0142a do zespo\u0142u jako sponsor techniczny; dzi\u015b CrowdStrike nale\u017cy do grona Principal Partners zespo\u0142u. To chyba najlepszy przyk\u0142ad tego, jak bardzo w ci\u0105gu kilku lat zacie\u015bni\u0142a si\u0119 relacja mi\u0119dzy Formu\u0142\u0105 1 a firmami z bran\u017cy cyberbezpiecze\u0144stwa.<\/p>\n<p>W 2026 roku wiele zespo\u0142\u00f3w ma partnera w dziedzinie cyberbezpiecze\u0144stwa: CrowdStrike wsp\u00f3\u0142pracuje z Mercedesem, Bitdefender z Ferrari, 1Password z Red Bullem, Keeper Security z Williamsem, a Arctic Wolf z Alpine. To nie jest chwilowa moda. Zesp\u00f3\u0142 Formu\u0142y 1 to firma technologiczna, kt\u00f3ra wytwarza i przesy\u0142a po ca\u0142ym \u015bwiecie ogromne ilo\u015bci danych, a te dane s\u0105 bardzo cenne. Dla marki z bran\u017cy cyberbezpiecze\u0144stwa ochrona ich na oczach globalnej publiczno\u015bci Formu\u0142y 1 to najbardziej przekonuj\u0105cy dow\u00f3d, jaki mo\u017ce przedstawi\u0107.<\/p>\n<h2>Kim s\u0105 sponsorzy cyberbezpiecze\u0144stwa w F1<\/h2>\n<ul>\n<li><strong>CrowdStrike i Mercedes.<\/strong> Wsp\u00f3\u0142praca zacz\u0119\u0142a si\u0119 w 2019 roku. Dzi\u015b CrowdStrike nale\u017cy do Principal Partners zespo\u0142u, a od listopada 2025 roku jego za\u0142o\u017cyciel jest tak\u017ce wsp\u00f3\u0142w\u0142a\u015bcicielem.<\/li>\n<li><strong>Bitdefender i Ferrari.<\/strong> Rumu\u0144ska firma trafi\u0142a do Maranello w 2022 roku, zast\u0119puj\u0105c Kaspersky&#8217;ego, a w pa\u017adzierniku 2025 roku przed\u0142u\u017cy\u0142a i rozszerzy\u0142a umow\u0119, zyskuj\u0105c wi\u0119ksz\u0105 widoczno\u015b\u0107 na bolidzie.<\/li>\n<li><strong>1Password i Red Bull.<\/strong> Od 2025 roku jest wy\u0142\u0105cznym partnerem zespo\u0142u w dziedzinie cyberbezpiecze\u0144stwa, z logo nawet na ekranie kierownicy.<\/li>\n<li><strong>Keeper Security i Williams.<\/strong> Oficjalny partner od 2024 roku, w 2026 roku w trzecim sezonie wsp\u00f3\u0142pracy, z globaln\u0105 kampani\u0105 z udzia\u0142em Alexa Albona.<\/li>\n<li><strong>Arctic Wolf i Alpine.<\/strong> Do\u0142\u0105czy\u0142 w 2025 roku, w tym samym czasie, gdy Red Bull og\u0142osi\u0142 wsp\u00f3\u0142prac\u0119 z 1Password.<\/li>\n<\/ul>\n<p>W przesz\u0142o\u015bci t\u0119 histori\u0119 wsp\u00f3\u0142tworzy\u0142y inne nazwy. Kaspersky przez ponad dziesi\u0119\u0107 lat by\u0142 partnerem Ferrari, a\u017c do 2022 roku, gdy umow\u0119 zerwano po rosyjskiej inwazji na Ukrain\u0119. Darktrace wsp\u00f3\u0142pracowa\u0142 z McLarenem od 2020 roku, wprowadzaj\u0105c sztuczn\u0105 inteligencj\u0119 do cyberobrony zespo\u0142u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"Cyberbezpiecze\u0144stwo w F1: Mercedes, partner CrowdStrike od 2019 roku\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Dlaczego zesp\u00f3\u0142 F1 musi si\u0119 chroni\u0107<\/h2>\n<p>Zesp\u00f3\u0142 Formu\u0142y 1 \u017cyje danymi. Podczas weekendu wy\u015bcigowego setki czujnik\u00f3w przesy\u0142aj\u0105 informacje z bolidu do gara\u017cu i z gara\u017cu do fabryki, gdzie in\u017cynierowie i symulatory pracuj\u0105 w czasie rzeczywistym. Do tego dochodz\u0105 projekty bolid\u00f3w, dane z tunelu aerodynamicznego, strategie, umowy i informacje o kierowcach. To maj\u0105tek wart miliardy, co pokazuje <a href=\"https:\/\/rtrsports.com\/pl\/blog\/the-unprecedented-economic-growth-of-formula-one-teams-unraveling-the-factors-behind-the-soaring-success\/\">warto\u015b\u0107 zespo\u0142\u00f3w Formu\u0142y 1<\/a>, kt\u00f3ry w ci\u0105gu sezonu ponad dwadzie\u015bcia razy przemieszcza si\u0119 z kontynentu na kontynent.<\/p>\n<p>Zagro\u017cenia s\u0105 takie same jak w ka\u017cdej du\u017cej firmie: phishing, kradzie\u017c danych logowania, ransomware. Jeden e-mail otwarty w nieodpowiednim momencie mo\u017ce zablokowa\u0107 ca\u0142y system. Dlatego wiele z tych wsp\u00f3\u0142prac to co\u015b wi\u0119cej ni\u017c sponsoring: firmy naprawd\u0119 dostarczaj\u0105 swoje narz\u0119dzia, z kt\u00f3rych zesp\u00f3\u0142 korzysta codziennie w fabryce i na torze.<\/p>\n<h2>Dlaczego firmy z bran\u017cy bezpiecze\u0144stwa wybieraj\u0105 Formu\u0142\u0119 1<\/h2>\n<p>Z perspektywy dostawcy cyberbezpiecze\u0144stwa Formu\u0142a 1 ma trzy rzadkie zalety.<\/p>\n<ul>\n<li><strong>Poligon do\u015bwiadczalny.<\/strong> Ochrona zespo\u0142u, kt\u00f3ry pracuje w ogromnym tempie, z danymi, kt\u00f3re nie mog\u0105 si\u0119 zatrzyma\u0107 nawet na sekund\u0119, to konkretny dow\u00f3d jako\u015bci produktu. I historia, kt\u00f3r\u0105 klienci od razu rozumiej\u0105.<\/li>\n<li><strong>W\u0142a\u015bciwa publiczno\u015b\u0107.<\/strong> Formu\u0142\u0119 1 \u015bledz\u0105 mened\u017cerowie i decydenci na ca\u0142ym \u015bwiecie, czyli w\u0142a\u015bnie ci, kt\u00f3rzy wybieraj\u0105 dostawc\u00f3w bezpiecze\u0144stwa dla swoich firm. A hospitality w padoku pozwala spotka\u0107 si\u0119 z nimi osobi\u015bcie.<\/li>\n<li><strong>Reputacja.<\/strong> Skojarzenie ze \u015brodowiskiem, w kt\u00f3rym precyzja i niezawodno\u015b\u0107 s\u0105 wszystkim, pomaga budowa\u0107 zaufanie, a ono jest dla firmy z bran\u017cy bezpiecze\u0144stwa warto\u015bci\u0105 najwa\u017cniejsz\u0105.<\/li>\n<\/ul>\n<p>Z tego samego powodu Formu\u0142a 1 przyci\u0105ga tak wiele firm technologicznych, o czym piszemy w naszym przewodniku po <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsorowanie-w-sportach-motorowych-dla-marek-technologicznych-i-saas-przewodnik-na-rok-2026\/\">sponsoringu w sportach motorowych dla marek tech i SaaS<\/a>.<\/p>\n<h2>Ile jest wart taki sponsoring<\/h2>\n<p>Kwot um\u00f3w prawie nigdy si\u0119 nie ujawnia, a szacunki prasy trzeba traktowa\u0107 ostro\u017cnie. Mo\u017cna jednak powiedzie\u0107, \u017ce forma liczy si\u0119 tak samo jak cena: wiele z tych partnerstw \u0142\u0105czy pieni\u0105dze i us\u0142ugi, czyli cz\u0119\u015b\u0107 warto\u015bci stanowi technologia dostarczana zespo\u0142owi. Dla firmy, kt\u00f3ra rozwa\u017ca wej\u015bcie do Formu\u0142y 1, to model wart poznania: sponsor nie zawsze p\u0142aci wy\u0142\u0105cznie czekiem.<\/p>\n<p>Pe\u0142ny obraz marek obecnych w mistrzostwach daje nasza lista <a href=\"https:\/\/rtrsports.com\/pl\/blog\/oficjalni-partnerzy-formuly-1\/\">partner\u00f3w Formu\u0142y 1 w 2026 roku<\/a>. A kto my\u015bli o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a> w bran\u017cy cyberbezpiecze\u0144stwa, powinien wiedzie\u0107, \u017ce miejsc w czo\u0142owych zespo\u0142ach jest ma\u0142o i prawie wszystkie s\u0105 zaj\u0119te: najlepsze okazje cz\u0119sto znajduj\u0105 si\u0119 w zespo\u0142ach ze \u015brodka stawki albo w seriach prowadz\u0105cych do Formu\u0142y 1.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania o cyberbezpiecze\u0144stwo w F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kt\u00f3re firmy z bran\u017cy cyberbezpiecze\u0144stwa sponsoruj\u0105 Formu\u0142\u0119 1 w 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>W\u015br\u00f3d najwa\u017cniejszych: CrowdStrike z Mercedesem, Bitdefender z Ferrari, 1Password z Red Bullem, Keeper Security z Williamsem i Arctic Wolf z Alpine.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Od kiedy CrowdStrike sponsoruje Mercedesa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Od 2019 roku. W listopadzie 2025 roku George Kurtz, za\u0142o\u017cyciel CrowdStrike, kupi\u0142 prywatnie 15% sp\u00f3\u0142ki, przez kt\u00f3r\u0105 Toto Wolff posiada jedn\u0105 trzeci\u0105 zespo\u0142u. Dzi\u015b CrowdStrike nale\u017cy do Principal Partners Mercedesa.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kto jest partnerem Ferrari w dziedzinie cyberbezpiecze\u0144stwa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bitdefender, od 2022 roku, kiedy zast\u0105pi\u0142 Kaspersky&#8217;ego. W pa\u017adzierniku 2025 roku umow\u0119 przed\u0142u\u017cono i rozszerzono.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Darktrace sponsoruje McLarena?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Darktrace nie figuruje w\u015br\u00f3d obecnych partner\u00f3w McLarena. By\u0142 partnerem zespo\u0142u od 2020 roku, z odnowieniem w 2021 roku obejmuj\u0105cym tak\u017ce IndyCar, i wprowadzi\u0142 sztuczn\u0105 inteligencj\u0119 do cyberochrony zespo\u0142u.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego zespo\u0142y F1 potrzebuj\u0105 cyberbezpiecze\u0144stwa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Poniewa\u017c zarz\u0105dzaj\u0105 ogromnymi ilo\u015bciami bardzo cennych danych, od telemetrii po projekty bolid\u00f3w, i nieustannie przesy\u0142aj\u0105 je mi\u0119dzy torem a fabryk\u0105. S\u0105 nara\u017cone na te same zagro\u017cenia co ka\u017cda du\u017ca firma, takie jak phishing i ransomware.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego firmy z bran\u017cy cyberbezpiecze\u0144stwa sponsoruj\u0105 Formu\u0142\u0119 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Poniewa\u017c Formu\u0142a 1 jest wiarygodnym poligonem dla ich produkt\u00f3w, dociera do mened\u017cer\u00f3w i decydent\u00f3w na ca\u0142ym \u015bwiecie i kojarzy mark\u0119 z precyzj\u0105 i niezawodno\u015bci\u0105, kluczowymi warto\u015bciami dla ka\u017cdego, kto sprzedaje bezpiecze\u0144stwo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>W listopadzie 2025 roku George Kurtz, za\u0142o\u017cyciel i prezes CrowdStrike, zosta\u0142 wsp\u00f3\u0142w\u0142a\u015bcicielem zespo\u0142u Mercedesa w Formule 1, przejmuj\u0105c udzia\u0142y w sp\u00f3\u0142ce Toto Wolffa. Sze\u015b\u0107 lat wcze\u015bniej jego firma wesz\u0142a do zespo\u0142u jako sponsor techniczny; dzi\u015b CrowdStrike nale\u017cy do grona Principal Partners zespo\u0142u. To chyba najlepszy przyk\u0142ad tego, jak bardzo w ci\u0105gu kilku lat zacie\u015bni\u0142a si\u0119 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-242213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cyberbezpiecze\u0144stwo F1: sponsorzy zespo\u0142\u00f3w w 2026 roku<\/title>\n<meta name=\"description\" content=\"Cyberbezpiecze\u0144stwo w F1: CrowdStrike z Mercedesem, Bitdefender z Ferrari, 1Password z Red Bullem i inni. 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