{"id":242247,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/szampan-sponsoring-w-formule-1-historia-i-znaczenie\/"},"modified":"2026-10-05T15:45:53","modified_gmt":"2026-10-05T13:45:53","slug":"szampan-sponsoring-w-formule-1-historia-i-znaczenie","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/szampan-sponsoring-w-formule-1-historia-i-znaczenie\/","title":{"rendered":"Szampan w Formule 1: historia, dostawcy i warto\u015b\u0107 dla sponsor\u00f3w"},"content":{"rendered":"<p><strong>Oficjalnym szampanem Formu\u0142y 1 jest od 2025 roku Mo\u00ebt &amp; Chandon: marka wr\u00f3ci\u0142a na podium dzi\u0119ki dziesi\u0119cioletniej umowie mi\u0119dzy F1 a LVMH, og\u0142oszonej 5 lutego 2025 roku, w miejsce Ferrari Trento (2021-2024). Toast na podium F1 si\u0119ga 1950 roku, gdy Mo\u00ebt podarowa\u0142 butelk\u0119 Juanowi Manuelowi Fangio; natomiast tryskanie narodzi\u0142o si\u0119 w 24-godzinnym wy\u015bcigu Le Mans w 1967 roku za spraw\u0105 Dana Gurneya.<\/strong><\/p>\n<p><em>Zaktualizowano w pa\u017adzierniku 2026.<\/em><\/p>\n<p>Gdyby trzeba by\u0142o skondensowa\u0107 zwyci\u0119stwo w jednym ge\u015bcie, by\u0142oby to pewnie potrz\u0105\u015bni\u0119cie butelk\u0105 i oblanie mechanik\u00f3w. To rytua\u0142, kt\u00f3ry wygl\u0105da na spontaniczny, i cz\u0119\u015bciowo taki by\u0142, ale dzi\u015b jest te\u017c jednym z najcenniejszych moment\u00f3w marki w sporcie: pojawia si\u0119 u szczytu emocji, przed \u015bwiatow\u0105 publiczno\u015bci\u0105, w tej samej chwili, gdy kierowca unosi puchar. Znajdziesz tu, sk\u0105d si\u0119 wzi\u0105\u0142, kto go dostarcza\u0142 przez lata, dlaczego jest wart co\u015b dla sponsora i co dzieje si\u0119 w innych sportach.<\/p>\n<h2>Jakiego szampana u\u017cywa si\u0119 dzi\u015b na podium F1<\/h2>\n<p>Od 2025 roku jest to Mo\u00ebt &amp; Chandon. Pierwsza tr\u00f3jka i zwyci\u0119ski zesp\u00f3\u0142 \u015bwi\u0119tuj\u0105 jego butelkami, a marka by\u0142a te\u017c partnerem tytularnym Grand Prix Belgii 2025. Wraz z powrotem Mo\u00ebta F1 zamkn\u0119\u0142a rozdzia\u0142 Ferrari Trento, w\u0142oskiego wina musuj\u0105cego (nie szampana), kt\u00f3re pojawi\u0142o si\u0119 w 2021 roku, po Carbon i kr\u00f3tkim powrocie Mo\u00ebta w czasie pandemii. Kolejno\u015b\u0107 dostawc\u00f3w wed\u0142ug rekonstrukcji:<\/p>\n<ul>\n<li><strong>od 1950:<\/strong> Mo\u00ebt &amp; Chandon, z pierwsz\u0105 butelk\u0105 dla Fangio po Grand Prix Francji w Reims;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, argenty\u0144ska wersja domu, przez kilka Grand Prix;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, w kr\u00f3tkim powrocie;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>od 2025:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>\u0179r\u00f3d\u0142a nie zgadzaj\u0105 si\u0119 co do dok\u0142adnych lat pierwszej umowy Mo\u00ebta (jedne podaj\u0105 1966, inne 1950-1999): istotne jest, \u017ce przez dekady toast F1 nale\u017ca\u0142 do niego.<\/p>\n<h2>Jak narodzi\u0142o si\u0119 tryskanie<\/h2>\n<p>W 1950 roku, po Grand Prix Francji w Reims-Gueux, Mo\u00ebt &amp; Chandon podarowa\u0142 butelk\u0119 Fangio: st\u0105d wzi\u0105\u0142 si\u0119 toast na podium. Tryskanie przysz\u0142o p\u00f3\u017aniej i niemal przypadkiem. W 1966 roku w Le Mans korek jednej z butelek wyskoczy\u0142 sam; w 1967 Dan Gurney, zwyci\u0119zca z A.J. Foyt w Fordzie GT40, potrz\u0105sn\u0105\u0142 butelk\u0105 Mo\u00ebta i obla\u0142 Henry&#8217;ego Forda II, Carrolla Shelby&#8217;ego i ka\u017cdego wok\u00f3\u0142 siebie. Opowiedzia\u0142 o tym sam: to by\u0142 spontaniczny gest, bez my\u015bli o zak\u0142adaniu tradycji.<\/p>\n<h2>Dlaczego jest to warte co\u015b dla sponsora<\/h2>\n<p>Szampan na podium to podr\u0119cznikowy przypadek lokowania marki: produkt pojawia si\u0119 w chwili najwi\u0119kszych emocji, w r\u0119ku zwyci\u0119zcy, a scena jest filmowana i udost\u0119pniana na ca\u0142ym \u015bwiecie. Dla luksusowego domu warto\u015b\u0107 le\u017cy w skojarzeniu zwyci\u0119stwa z toastem: marka nie tylko stoi obok emocji, lecz czyni j\u0105 rozpoznawaln\u0105. Z LVMH umowa dotyczy zreszt\u0105 nie tylko podium: to samo dziesi\u0119cioletnie partnerstwo doprowadzi\u0142o do tego, \u017ce Mo\u00ebt &amp; Chandon zwi\u0105za\u0142 swoje imi\u0119 z ca\u0142ym Grand Prix.<\/p>\n<p>Kto chce zrozumie\u0107, jak grupa luksusowa wchodzi do F1, mo\u017ce przeczyta\u0107 histori\u0119 <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-louis-vuitton-w-formule-1-historyczny-moment\/\">sponsoringu Louis Vuitton w Formule 1<\/a>, nale\u017c\u0105c\u0105 do tego samego uniwersum marek.<\/p>\n<h2>Inne sporty, inne rytua\u0142y<\/h2>\n<p>Ka\u017cdy sport ma sw\u00f3j. W 500 Mil Indianapolis zwyci\u0119zca pije mleko: tradycja si\u0119ga 1936 roku, gdy Louis Meyer po trzecim zwyci\u0119stwie poprosi\u0142 o ma\u015blank\u0119, a dyrektor Milk Foundation zobaczy\u0142 zdj\u0119cie w gazecie. W futbolu ameryka\u0144skim prysznic z Gatorade narodzi\u0142 si\u0119 w 1984 roku, gdy Jim Burt z New York Giants wyla\u0142 ch\u0142odziark\u0119 na trenera Billa Parcellsa. W MotoGP podium \u015bwi\u0119tuje si\u0119 Prosecco: Consorzio Prosecco DOC jest oficjalnym dostawc\u0105 celebracji od 2019 roku. Napoje si\u0119 zmieniaj\u0105, mechanizm zostaje: zbiorowy, rozpoznawalny gest, kt\u00f3ry marka mo\u017ce uczyni\u0107 swoim.<\/p>\n<h2>Granica: alkohol i rynki<\/h2>\n<p>Rytua\u0142 ma granic\u0119. Na Grand Prix w krajach, w kt\u00f3rych alkohol jest zakazany (Arabia Saudyjska, Bahrajn, Katar, Emiraty), F1 zast\u0119puje szampana napojem bezalkoholowym. Dla sponsora temat nie jest marginalny: obecno\u015b\u0107 napoj\u00f3w alkoholowych w sportach motorowych ma histori\u0119 przepis\u00f3w i spor\u00f3w, kt\u00f3r\u0105 opisujemy w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/alcohol-advertising-in-f1-between-sports-marketing-and-ethics\/\">reklama alkoholu w F1: mi\u0119dzy sportem, marketingiem i etyk\u0105<\/a> oraz w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/alcohol-motor-sports-sponsorships\/\">Drink and Drive: dlaczego tyle marek alkoholi sponsoruje sporty motorowe<\/a>. Kto rozwa\u017ca wej\u015bcie do F1, znajdzie progi bud\u017cetowe w przewodniku po <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">kosztach sponsoringu w Formule 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do Formu\u0142y 1?<\/strong><br \/>RTR Sports Marketing buduje sponsoringi w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formu\u0142y 1<\/a><br \/><\/div>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mo\u00ebt &amp; Chandon wraca jako oficjalny szampan<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, jak tryskanie sta\u0142o si\u0119 tradycj\u0105<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, Mo\u00ebt &amp; Chandon i F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, powr\u00f3t Mo\u00ebt &amp; Chandon<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney i pierwsze tryskanie<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">24h Le Mans, tradycja tryskania<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC i MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, mleko na Indy 500<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, prysznic z Gatorade<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jakiego szampana u\u017cywa Formu\u0142a 1 na podium?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 2025 roku Mo\u00ebt &amp; Chandon, oficjalny szampan F1 na mocy dziesi\u0119cioletniej umowy mi\u0119dzy F1 a LVMH. W latach 2021-2024 dostawc\u0105 by\u0142o Ferrari Trento.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kto zacz\u0105\u0142 tryska\u0107 szampanem na podium?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, w 24-godzinnym wy\u015bcigu Le Mans w 1967 roku, po zwyci\u0119stwie z A.J. Foyt w Fordzie GT40. Toast na podium F1 si\u0119ga natomiast 1950 roku, z butelk\u0105 Mo\u00ebta podarowan\u0105 Fangio.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego na niekt\u00f3rych Grand Prix nie tryska si\u0119 szampanem?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nW krajach, w kt\u00f3rych alkohol jest zakazany, jak Arabia Saudyjska, Bahrajn, Katar i Emiraty, F1 u\u017cywa napoju bezalkoholowego.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co pije si\u0119 na podium MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: Consorzio Prosecco DOC jest oficjalnym dostawc\u0105 celebracji na podium od 2019 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego szampan na podium to dobra inwestycja dla marki?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBo produkt pojawia si\u0119 w chwili najwi\u0119kszych emocji, w r\u0119ku zwyci\u0119zcy, przed \u015bwiatow\u0105 publiczno\u015bci\u0105: skojarzenie zwyci\u0119stwa z mark\u0105 jest natychmiastowe.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Oficjalnym szampanem Formu\u0142y 1 jest od 2025 roku Mo\u00ebt &amp; Chandon: marka wr\u00f3ci\u0142a na podium dzi\u0119ki dziesi\u0119cioletniej umowie mi\u0119dzy F1 a LVMH, og\u0142oszonej 5 lutego 2025 roku, w miejsce Ferrari Trento (2021-2024). Toast na podium F1 si\u0119ga 1950 roku, gdy Mo\u00ebt podarowa\u0142 butelk\u0119 Juanowi Manuelowi Fangio; natomiast tryskanie narodzi\u0142o si\u0119 w 24-godzinnym wy\u015bcigu Le Mans [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-242247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Szampan F1: historia, dostawcy i warto\u015b\u0107 dla sponsor\u00f3w<\/title>\n<meta name=\"description\" content=\"Jakiego szampana u\u017cywa F1 na podium? Od 2025 Mo\u00ebt &amp; Chandon. Historia rytua\u0142u (Gurney 1967), dostawcy od 1950 i warto\u015b\u0107 dla sponsor\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/szampan-sponsoring-w-formule-1-historia-i-znaczenie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szampan w Formule 1: historia, dostawcy i warto\u015b\u0107 dla sponsor\u00f3w\" \/>\n<meta property=\"og:description\" content=\"Jakiego szampana u\u017cywa F1 na podium? Od 2025 Mo\u00ebt &amp; Chandon. 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