{"id":242252,"date":"2024-01-03T09:15:09","date_gmt":"2024-01-03T08:15:09","guid":{"rendered":"https:\/\/rtrsports.com\/jak-i-dlaczego-bwt-sponsoruje-f1\/"},"modified":"2025-06-23T18:13:45","modified_gmt":"2025-06-23T16:13:45","slug":"jak-i-dlaczego-bwt-sponsoruje-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"Jak i dlaczego BWT sponsoruje F1?"},"content":{"rendered":"

BWT, skr\u00f3t od \u201eBest Water Technology\u201d, jest jedn\u0105 z wielu du\u017cych marek zaanga\u017cowanych w sponsoring F1. W tym artykule dowiesz si\u0119, co czyni je wyj\u0105tkowymi i jak skorzysta\u0142y na nawi\u0105zaniu partnerstwa w F1… <\/em><\/h3>\n

BWT<\/strong> to austriacka marka wody<\/strong>, a jej zaanga\u017cowanie w F1<\/strong> obejmowa\u0142o wsp\u00f3\u0142prac\u0119 z r\u00f3\u017cnymi zespo\u0142ami i kierowcami. Ich sponsoring<\/a><\/strong> zespo\u0142u Force India\/Racing Point F1 jest prawdopodobnie tym, z czego s\u0105 najbardziej znani, poniewa\u017c partnerstwo obejmowa\u0142o unikalne r\u00f3\u017cowe barwy. Wa\u017cne jest jednak, aby przyjrze\u0107 si\u0119 bli\u017cej programowi sponsorowania sport\u00f3w motorowych marki – z pewno\u015bci\u0105 stanowi\u0105 one interesuj\u0105ce studium przypadku. Ich program sponsorski rozci\u0105ga si\u0119 nawet na \u201egrassroots\u201d<\/strong>, poniewa\u017c inwestuj\u0105 r\u00f3wnie\u017c w drabink\u0119 F1. \u015awiadczy to o zrozumieniu przez BWT potencjalnego rozwoju sport\u00f3w motorowych i mo\u017ce stanowi\u0107 interesuj\u0105cy model dla innych marek, kt\u00f3re chc\u0105 zaanga\u017cowa\u0107 si\u0119 w sponsoring sport\u00f3w motorowych .<\/a><\/p>\n

Austriacka marka jest liderem w zakresie uzdatniania wody w Europie<\/strong>, dostarczaj\u0105c czyst\u0105 wod\u0119 z kran\u00f3w i dystrybutor\u00f3w. Ich polityka obraca si\u0119 wok\u00f3\u0142 nie sprzedawania plastikowych butelek na<\/a> wod\u0119 ze wzgl\u0119du na negatywny wp\u0142yw marnowania plastiku na \u015brodowisko. Te unikalne zasady sprawiaj\u0105, \u017ce BWT jest cenn\u0105 mark\u0105 w F1, zw\u0142aszcza je\u015bli we\u017amie si\u0119 pod uwag\u0119 zobowi\u0105zanie sportu do bardziej zr\u00f3wnowa\u017conego rozwoju poprzez zmniejszenie emisji dwutlenku w\u0119gla – czego dowodem s\u0105 ambitne cele w zakresie zr\u00f3wnowa\u017conego rozwoju<\/a>.<\/p>\n

\"esteban<\/h2>\n

Wsp\u00f3\u0142praca BWT z zespo\u0142ami F1<\/h2>\n

Jak wspomniano wcze\u015bniej, najbardziej znacz\u0105ce zaanga\u017cowanie BWT w F1 polega\u0142o na sponsorowaniu zespo\u0142u<\/strong>. Przez lata mieli silne relacje z Astonem Martinem<\/strong>, dzi\u0119ki czemu BWT stali si\u0119 g\u0142\u00f3wnymi sponsorami zespo\u0142u F1 Astona Martina, wcze\u015bniej znanego jako Racing Point Force India i Racing Point. Wsp\u00f3\u0142praca ta rozpocz\u0119\u0142a si\u0119 w 2017 roku i pomog\u0142a zbudowa\u0107 BWT platform\u0119 w F1 – umowa sprawi\u0142a, \u017ce wszystkie samochody Racing Point Force India zmieni\u0142y kolor na r\u00f3\u017cowy, g\u0142\u00f3wny kolor austriackiej marki. R\u00f3\u017cowe samochody przynios\u0142y BWT wiele sukces\u00f3w komercyjnych ze wzgl\u0119du na to, jak bardzo si\u0119 wyr\u00f3\u017cnia\u0142y. Jednak po zmianach w strategii zespo\u0142u Aston Martin i ch\u0119ci powrotu do kultowych zielonych barw Astona Martina, marki zako\u0144czy\u0142y wsp\u00f3\u0142prac\u0119 w 2021 roku.<\/a><\/p>\n

Zako\u0144czenie tej wsp\u00f3\u0142pracy nie zako\u0144czy\u0142o jednak sponsorowania F1 przez BWT, poniewa\u017c w 2022 roku og\u0142osili nowe partnerstwo, tym razem z zespo\u0142em Alpine F1<\/strong>. Sponsorowanie Alpine ma sens dla BWT, poniewa\u017c wsp\u00f3lne zasady marki sprawiaj\u0105, \u017ce s\u0105 idealnymi partnerami – Alpine to nie tylko ekscytuj\u0105cy zesp\u00f3\u0142, ale tak\u017ce zobowi\u0105zali si\u0119 do wykorzystania swojej platformy do ujawnienia wa\u017cnych kwestii spo\u0142ecznych<\/a>. Idzie to w parze z misj\u0105 BWT \u201eZmieniaj \u015bwiat – \u0142yk po \u0142yku\u201d. Ta zgodno\u015b\u0107 warto\u015bci jest symbolizowana przez r\u00f3\u017cowo-niebieskie barwy samochod\u00f3w Alpine, poniewa\u017c r\u00f3\u017cowy kolor reprezentuje misj\u0119 BWT, aby uczyni\u0107 wod\u0119 pitn\u0105 bardziej zr\u00f3wnowa\u017con\u0105.<\/p>\n

Silny zwi\u0105zek mi\u0119dzy obiema markami podkre\u015bla Cedric Journel, wiceprezes Alpine ds. sprzeda\u017cy i marketingu: \u201eCieszymy si\u0119, \u017ce mo\u017cemy og\u0142osi\u0107, \u017ce BWT b\u0119dzie partnerem tytularnym Alpine F1 Team przez kolejne lata. Programy zr\u00f3wnowa\u017conego rozwoju Alpine i BWT s\u0105 w pe\u0142ni zgodne w zakresie eliminacji tworzyw sztucznych jednorazowego u\u017cytku i cieszymy si\u0119, \u017ce mo\u017cemy po\u0142\u0105czy\u0107 si\u0142y, aby przekona\u0107 wielu ludzi na ca\u0142ym \u015bwiecie – naszych pracownik\u00f3w, partner\u00f3w, klient\u00f3w i fan\u00f3w – do ograniczenia odpad\u00f3w z tworzyw sztucznych. Jednocze\u015bnie wykorzystamy ogromn\u0105 globaln\u0105 platform\u0119 F1, aby wesprze\u0107 BWT w walce z niesprawiedliw\u0105 dystrybucj\u0105 czystej, bezpiecznej i zdrowej wody pitnej\u201d. <\/a><\/p>\n

BWT chce wykorzysta\u0107 swoj\u0105 unikaln\u0105 platform\u0119 jako sponsor zespo\u0142u F1, aby promowa\u0107 kwestie niezr\u00f3wnowa\u017conych zasob\u00f3w i dost\u0119pno\u015bci czystej wody<\/strong>. Jak ju\u017c wcze\u015bniej wspomniano, ich logo jest obecne na samochodach Alpine, a tak\u017ce na ich kultowych r\u00f3\u017cowych barwach, a dzi\u0119ki temu partnerstwu zesp\u00f3\u0142 Alpine pomo\u017ce promowa\u0107 przes\u0142anie BWT. Wa\u017cne jest r\u00f3wnie\u017c, aby rzuci\u0107 \u015bwiat\u0142o na niesamowit\u0105 prac\u0119, jak\u0105 BWT wykonuje, aby zapewni\u0107 czyst\u0105 wod\u0119 ludziom w mniej rozwini\u0119tych krajach, poniewa\u017c prowadz\u0105 oni projekt budowy 10 000 studni w Gambii, Tanzanii i okolicach.<\/a><\/p>\n

Inne zaanga\u017cowanie w sporty motorowe<\/h2>\n

Poprzez swoje zaanga\u017cowanie w sporty motorowe inne ni\u017c F1, BWT podkre\u015bla fakt, \u017ce rozumie, jak wa\u017cn\u0105 platform\u0119 oferuje \u015bwiat sport\u00f3w motorowych. R\u00f3\u017cowe barwy BWT mo\u017cna r\u00f3wnie\u017c zobaczy\u0107 w mistrzostwach Formu\u0142y 2<\/strong>, poniewa\u017c BWT jest oficjalnym sponsorem tytularnym BWT HWA RACELAB. Firma inwestuje r\u00f3wnie\u017c w rozw\u00f3j przysz\u0142ych talent\u00f3w<\/strong>, co wida\u0107 po jej obecno\u015bci w Formule 4 z zespo\u0142em BWT M\u00fccke Motorsport. Wyra\u017anie wida\u0107, \u017ce austriacka marka rozwin\u0119\u0142a mi\u0142o\u015b\u0107 do sport\u00f3w motorowych, a ta pasja pozwala im tworzy\u0107 wyj\u0105tkowe relacje. Ta transformacja sponsoringu w partnerstwo jest kluczem do maksymalnego wykorzystania um\u00f3w handlowych.<\/p>\n

Najlepsi kierowcy wspieraj\u0105cy BWT<\/h2>\n

Zaanga\u017cowanie BWT w F1 rozci\u0105ga si\u0119 nawet na partnerstwa z poszczeg\u00f3lnymi kierowcami, poniewa\u017c zosta\u0142y one poparte przez niekt\u00f3rych z najwi\u0119kszych sportowc\u00f3w tego sportu. Sebastian Vettel<\/strong> zosta\u0142 oficjalnym partnerem marki w 2021 roku w ramach partnerstwa z zespo\u0142em Aston Martin F1. Wsp\u00f3\u0142praca z niemieck\u0105 ikon\u0105 sprawi\u0142a, \u017ce Vettel sta\u0142 si\u0119 twarz\u0105 r\u00f3\u017cnych kampanii BWT, w tym przekszta\u0142cenia wybranych szk\u00f3\u0142 w \u201eStrefy bez butelek\u201d.<\/a> Vettel<\/em> sta\u0142 si\u0119 logicznym ambasadorem marki ze wzgl\u0119du na prac\u0119, kt\u00f3r\u0105 wykonuje, aby pom\u00f3c w rozwoju ruchu \u201eSave the Planet\u201d.<\/p>\n

Po zako\u0144czeniu wsp\u00f3\u0142pracy z Vettelem i Aston Martinem, BWT zatrudni\u0142o 2-krotnego mistrza \u015bwiata Fernando Alonso<\/strong>. Hiszpan nosi\u0142 r\u00f3\u017cowy kask z mottem marki \u201eChange the World – Sip by Sip\u201d.<\/p>\n

Korzy\u015bci z relacji BWT-F1 s\u0105 obop\u00f3lne – oczywi\u015bcie globalna platforma F1 jest nieoceniona dla BWT, poniewa\u017c s\u0105 w stanie przekaza\u0107 swoje przes\u0142anie fanom na ca\u0142ym \u015bwiecie; jednak F1 r\u00f3wnie\u017c korzysta z posiadania tak przyjaznej dla \u015brodowiska marki w swoim k\u0105cie. Konsoliduje to ich ruch, aby pom\u00f3c uczyni\u0107 ich sport bardziej zr\u00f3wnowa\u017conym, poniewa\u017c w 2019 r. og\u0142osili plan osi\u0105gni\u0119cia neutralno\u015bci w\u0119glowej do 2030<\/a> r. Wsp\u00f3lne cele BWT i F1 sprawi\u0142y, \u017ce F1 sta\u0142a si\u0119 \u015brodowiskiem, w kt\u00f3rym marka wodna mo\u017ce naprawd\u0119 si\u0119 rozwija\u0107 i ciekawie b\u0119dzie zobaczy\u0107, co b\u0119dzie dalej. By\u0107 mo\u017ce w niedalekiej przysz\u0142o\u015bci F1 stanie si\u0119 \u201estref\u0105 woln\u0105 od butelek\u201d…<\/p>\n","protected":false},"excerpt":{"rendered":"

BWT, skr\u00f3t od \u201eBest Water Technology\u201d, jest jedn\u0105 z wielu du\u017cych marek zaanga\u017cowanych w sponsoring F1. W tym artykule dowiesz si\u0119, co czyni je wyj\u0105tkowymi i jak skorzysta\u0142y na nawi\u0105zaniu partnerstwa w F1… BWT to austriacka marka wody, a jej zaanga\u017cowanie w F1 obejmowa\u0142o wsp\u00f3\u0142prac\u0119 z r\u00f3\u017cnymi zespo\u0142ami i kierowcami. Ich sponsoring zespo\u0142u Force India\/Racing […]<\/p>\n","protected":false},"author":33,"featured_media":194737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20268],"tags":[],"class_list":["post-242252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak i dlaczego BWT sponsoruje Formu\u0142\u0119 1? - RTR Sports<\/title>\n<meta name=\"description\" content=\"BWT to jedna z wielu du\u017cych marek zaanga\u017cowanych w sponsoring F1. 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