{"id":242252,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/jak-i-dlaczego-bwt-sponsoruje-f1\/"},"modified":"2026-10-05T11:09:36","modified_gmt":"2026-10-05T09:09:36","slug":"jak-i-dlaczego-bwt-sponsoruje-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"BWT w Formule 1: historia r\u00f3\u017cowego sponsora, od Force India do Alpine"},"content":{"rendered":"<p><strong>BWT, skr\u00f3t od Best Water Technology, to austriacka firma zajmuj\u0105ca si\u0119 uzdatnianiem wody z siedzib\u0105 w Mondsee. W Formule 1 jest od 2017 roku, kiedy zosta\u0142a sponsorem tytularnym Force India i wprowadzi\u0142a r\u00f3\u017cowy kolor do stawki; pod\u0105\u017cy\u0142a za zespo\u0142em jako Racing Point i Aston Martin (2021, z dyskretniejsz\u0105 mark\u0105) i od 2022 roku jest partnerem tytularnym Alpine. W 2026 roku zesp\u00f3\u0142 nadal \u015bciga si\u0119 jako BWT Alpine, ale od 2027 roku nazwa b\u0119dzie brzmie\u0107 Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Zaktualizowano w pa\u017adzierniku 2026 r.<\/em><\/p>\n<p>W padoku F1 jest kolor, kt\u00f3ry kojarzy si\u0119 ze sponsorem bardziej ni\u017c jakikolwiek inny: r\u00f3\u017cowy BWT. Pojawia si\u0119 w 2017 roku na Force India, zostaje z Racing Point, w 2021 roku kurczy si\u0119 do szczeg\u00f3\u0142u na zielonym Aston Martinie, a w 2022 roku wraca z impetem na Alpine, kt\u00f3ry w pierwszych dw\u00f3ch wy\u015bcigach tamtego sezonu jedzie w prawie ca\u0142kowicie r\u00f3\u017cowym malowaniu. Tu znajdziesz, kim jest BWT, jak zmienia\u0142a si\u0119 jej obecno\u015b\u0107 w F1, co m\u00f3wi jej przekaz o wodzie i dlaczego od 2027 roku ta historia si\u0119 zmienia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon w Alpine z r\u00f3\u017cowo-niebieskim malowaniem BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Kim jest BWT<\/h2>\n<p>BWT produkuje systemy do uzdatniania i poprawy jako\u015bci wody dla dom\u00f3w prywatnych, przemys\u0142u, obiekt\u00f3w publicznych i hoteli. Firma powsta\u0142a w 1823 roku jako Benckiser Wassertechnik; w 1990 roku zosta\u0142a przej\u0119ta w ramach management buyout przez Andreasa Wei\u00dfenbachera, kt\u00f3ry nazwa\u0142 j\u0105 Best Water Technology, a \u201eB\u201d oznacza\u0142o ambicj\u0119 robienia rzeczy \u201etroch\u0119 lepiej\u201d ni\u017c inni. Ma siedzib\u0119 w Mondsee w Austrii, a zak\u0142ady tak\u017ce w Niemczech, Francji i Szwajcarii.<\/p>\n<h2>Obecno\u015b\u0107 w F1, rok po roku<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT wchodzi do F1 jako sponsor tytularny Force India. To pow\u00f3d r\u00f3\u017cowych samochod\u00f3w, kt\u00f3re padok nazywa \u201ePink Panthers\u201d.<\/li>\n<li><strong>2018-2020:<\/strong> zesp\u00f3\u0142 staje si\u0119 Racing Point, a BWT pozostaje u jego boku.<\/li>\n<li><strong>2021:<\/strong> wraz z przej\u015bciem do Aston Martina i zielonym malowaniem BWT zostaje partnerem z dyskretniejsz\u0105 mark\u0105, a tytu\u0142 przypada Cognizant. Sebastian Vettel zostaje ambasadorem marki i \u015bciga si\u0119 w r\u00f3\u017cowym kasku.<\/li>\n<li><strong>2022:<\/strong> 11 lutego Alpine og\u0142asza BWT jako partnera tytularnego w ramach wieloletniej umowy, a zesp\u00f3\u0142 staje si\u0119 BWT Alpine F1 Team. A522 jest prawie ca\u0142kowicie r\u00f3\u017cowy w pierwszych dw\u00f3ch wy\u015bcigach, w Bahrajnie i Arabii Saudyjskiej.<\/li>\n<li><strong>2026:<\/strong> A526, zaprezentowany w Barcelonie 23 stycznia, jest niebieski z logo BWT w kolorze r\u00f3\u017cowym na bokach. To pierwszy Alpine z silnikiem Mercedesa, jako klient.<\/li>\n<li><strong>2027:<\/strong> og\u0142oszone 27 maja 2026 roku, Gucci zajmuje miejsce BWT jako partner tytularny: zesp\u00f3\u0142 b\u0119dzie si\u0119 nazywa\u0142 Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>Przekaz: \u201eChange the world, sip by sip\u201d<\/h2>\n<p>R\u00f3\u017cowy nie jest przypadkowym wyborem koloru: w opowie\u015bci BWT oznacza misj\u0119 zmieniania \u015bwiata \u201e\u0142yk po \u0142yku\u201d, z ide\u0105 \u201eBottle Free Zones\u201d, miejsc, w kt\u00f3rych pije si\u0119 wod\u0119 z kranu, a nie z plastikowych butelek. Gdy w 2021 roku Vettel zosta\u0142 ambasadorem marki, r\u00f3\u017cowy kask nosi\u0142 w\u0142a\u015bnie to has\u0142o, a wsp\u00f3\u0142praca ruszy\u0142a od przekszta\u0142cania szk\u00f3\u0142 i przedszkoli w \u201eBottle Free Zones\u201d; w tych samych miesi\u0105cach Formu\u0142a 1 prosi\u0142a sw\u00f3j personel, by w padoku nie u\u017cywa\u0107 plastikowych butelek jednorazowych. Dla marki, kt\u00f3rej produktem jest woda z kranu, widoczno\u015b\u0107 w F1 i temat zr\u00f3wnowa\u017conego rozwoju sport\u00f3w motorowych wzajemnie si\u0119 wspiera\u0142y.<\/p>\n<h2>Co F1 da\u0142a BWT<\/h2>\n<p>Platform\u0119 i przede wszystkim rozpoznawaln\u0105 to\u017csamo\u015b\u0107. Kolor zapewni\u0142 firmie z bran\u017cy technologii wodnych obecno\u015b\u0107 w stawce, jakiej ma\u0142e logo na bokach nie zagwarantowa\u0142oby. To u\u017cyteczne studium przypadku dla ka\u017cdego, kto my\u015bli o sponsoringu: kolor, przekaz i zesp\u00f3\u0142, kt\u00f3ry nosi go na torze przez lata, s\u0105 wart wi\u0119cej ni\u017c pojedynczy sezon z mark\u0105 na pierwszym planie.<\/p>\n<h2>Od 2027: naming przechodzi do Gucci<\/h2>\n<p>Po pi\u0119ciu sezonach jako partner tytularny (od 2022 do 2026) BWT oddaje nazw\u0119 zespo\u0142u Gucci, kt\u00f3re wchodzi do F1 jako pierwszy luksusowy dom mody, kt\u00f3ry zostaje partnerem tytularnym. Dla tych, kt\u00f3rzy obserwuj\u0105 rynek, to sygna\u0142: naming zespo\u0142u nie jest sta\u0142y i zmienia si\u0119 wraz ze strategiami tych, kt\u00f3rzy go kupuj\u0105. Kim s\u0105 dzi\u015b sponsorzy zespo\u0142\u00f3w, znajdziesz w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">sponsorzy zespo\u0142\u00f3w F1 w 2026 roku<\/a> i na li\u015bcie <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsor-tytularny-kazdego-zespolu-w-sezonie-2026-formuly-1\/\">sponsor\u00f3w tytularnych sezonu 2026<\/a>; obraz samochod\u00f3w i kierowc\u00f3w jest w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">zespo\u0142y Formu\u0142y 1 2026<\/a>, a o progach bud\u017cetowych m\u00f3wi poradnik o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">kosztach sponsoringu w Formule 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do Formu\u0142y 1?<\/strong><br \/>RTR Sports Marketing buduje sponsoring w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring w Formule 1<\/a><br \/><\/div>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT z Aston Martinem w 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, marka BWT na Aston Martinie<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT i Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT do\u0142\u0105cza do Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, komunikat o partnerstwie z BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel ambasadorem BWT<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, malowanie Alpine 2026<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci partnerem tytularnym Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci i Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co oznacza BWT?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT to skr\u00f3t od Best Water Technology: austriacka firma zajmuj\u0105ca si\u0119 uzdatnianiem wody z siedzib\u0105 w Mondsee, za\u0142o\u017cona w 1823 roku jako Benckiser Wassertechnik i przemianowana po management buyout z 1990 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kt\u00f3ry zesp\u00f3\u0142 F1 sponsoruje BWT w 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlpine, kt\u00f3ry \u015bciga si\u0119 jako BWT Alpine F1 Team. BWT jest partnerem tytularnym zespo\u0142u od 2022 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego samochody BWT s\u0105 r\u00f3\u017cowe?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nR\u00f3\u017cowy to kolor marki: BWT wprowadzi\u0142a go do F1 w 2017 roku z Force India, zachowa\u0142a z Racing Point, a od 2022 roku z Alpine. Oznacza has\u0142o \u201eChange the world, sip by sip\u201d.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy BWT odchodzi z Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 2027 roku BWT nie b\u0119dzie ju\u017c partnerem tytularnym: nazwa zespo\u0142u zmieni si\u0119 na Gucci Racing Alpine Formula One Team, jak og\u0142oszono 27 maja 2026 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kto by\u0142 ambasadorem BWT w F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, od 2021 roku, kiedy je\u017adzi\u0142 dla Aston Martina: jego r\u00f3\u017cowy kask nosi\u0142 has\u0142o \u201eChange the world, sip by sip\u201d.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, skr\u00f3t od Best Water Technology, to austriacka firma zajmuj\u0105ca si\u0119 uzdatnianiem wody z siedzib\u0105 w Mondsee. W Formule 1 jest od 2017 roku, kiedy zosta\u0142a sponsorem tytularnym Force India i wprowadzi\u0142a r\u00f3\u017cowy kolor do stawki; pod\u0105\u017cy\u0142a za zespo\u0142em jako Racing Point i Aston Martin (2021, z dyskretniejsz\u0105 mark\u0105) i od 2022 roku jest partnerem [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20211],"tags":[],"class_list":["post-242252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT w F1: r\u00f3\u017cowy sponsor, od Force India do Alpine<\/title>\n<meta name=\"description\" content=\"Kim jest BWT, jak wesz\u0142a do F1 w 2017 z Force India, r\u00f3\u017cowy kolor, tytu\u0142 Alpine od 2022 i zmiana na Gucci w 2027. 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