{"id":242254,"date":"2023-06-21T14:26:29","date_gmt":"2023-06-21T12:26:29","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-helmet-sponsor-maximising-brand-visibility\/"},"modified":"2026-10-05T15:34:59","modified_gmt":"2026-10-05T13:34:59","slug":"formula-1-helmet-sponsor-maximising-brand-visibility","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/formula-1-helmet-sponsor-maximizing-brand-visibility\/","title":{"rendered":"Kask Formu\u0142y 1: bezpiecze\u0144stwo, design i warto\u015b\u0107 dla sponsor\u00f3w"},"content":{"rendered":"

Kask kierowcy Formu\u0142y 1 to dwie rzeczy naraz: certyfikowane urz\u0105dzenie bezpiecze\u0144stwa (norma FIA 8860-2018, obowi\u0105zkowa od 2019 roku, przewiduje mi\u0119dzy innymi odporno\u015b\u0107 na uderzenie metalowego pocisku o masie 225 gram\u00f3w wystrzelonego z pr\u0119dko\u015bci\u0105 250 km\/h) oraz najbardziej osobista przestrze\u0144 marki, jak\u0105 posiada kierowca. Dla sponsora liczy si\u0119, bo jest w najbli\u017cszych uj\u0119ciach, pod\u0105\u017ca za kierowc\u0105, a nie za zespo\u0142em, i zgodnie z regulaminem musi przez ca\u0142y sezon pozosta\u0107 zasadniczo taki sam.<\/strong><\/p>\n

Zaktualizowano w pa\u017adzierniku 2026.<\/em><\/p>\n

Kask Ayrtona Senny by\u0142 \u017c\u00f3\u0142ty, z zielonym pasem i cienkim niebieskim paskiem: kolory Brazylii. Wystarczy\u0142a jedna klatka, nawet od ty\u0142u, \u017ceby wiedzie\u0107, kto jest w \u015brodku. Dlatego w kasku spotykaj\u0105 si\u0119 dwa \u015bwiaty, kt\u00f3re wydaj\u0105 si\u0119 odleg\u0142e, bezpiecze\u0144stwo i marketing: ten sam przedmiot, kt\u00f3ry ma poch\u0142on\u0105\u0107 uderzenie, jest te\u017c tym, co kibice rozpoznaj\u0105 przede wszystkim. Znajdziesz tu, jak si\u0119 zmienia\u0142, jak jest zbudowany dzi\u015b, co regulamin m\u00f3wi o designie i co to znaczy dla sponsoruj\u0105cych.<\/p>\n

Jak zmienia\u0142 si\u0119 kask w Formule 1<\/h2>\n

Kaski s\u0105 w Formule 1 obowi\u0105zkowe od 1952 roku; wcze\u015bniej kierowca nosi\u0142 niewiele wi\u0119cej ni\u017c sk\u00f3rzan\u0105 czapk\u0119. Przez lata \u015bcigano si\u0119 w kaskach otwartych, wzmocnionej skorupie u\u017cywanej z szybk\u0105 lub goglami, a w 1954 roku firma Bell wyprodukowa\u0142a pierwszy seryjny kask wy\u015bcigowy. Prze\u0142om nast\u0105pi\u0142 w 1968 roku: podczas Grand Prix Niemiec Dan Gurney jako pierwszy kierowca F1 w\u0142o\u017cy\u0142 kask integralny, opracowany z Bellem, bo mia\u0142 do\u015b\u0107 dostawania w twarz brudu wyrzucanego przez ko\u0142a poprzedzaj\u0105cych bolid\u00f3w. To by\u0142y czasy, gdy Jackie Stewart prowadzi\u0142 walk\u0119 o bezpiecze\u0144stwo, kt\u00f3ra przynios\u0142a tak\u017ce kask integralny.<\/p>\n

Ostatni skok jest niedawny. Norma FIA 8860-2018 jest w F1 obowi\u0105zkowa od 2019 roku i wprowadzi\u0142a zaawansowan\u0105 ochron\u0119 balistyczn\u0105, test z pociskiem 225 gram\u00f3w przy 250 km\/h, szybk\u0119 z przedni\u0105 kraw\u0119dzi\u0105 obni\u017con\u0105 o 10 mm i materia\u0142y kompozytowe zdolne poch\u0142ania\u0107 wi\u0119cej energii. Opracowali j\u0105 z FIA czterej producenci: Stilo, Bell, Schuberth i Arai.<\/p>\n

Jak zbudowany jest dzi\u015b kask F1<\/h2>\n

Skorupa jest z w\u0142\u00f3kna w\u0119glowego z materia\u0142\u00f3w klasy balistycznej, a najpowszechniejszym modelem w stawce jest Bell HP77 Evo IV, certyfikowany 8860-2018-ABP: w 2026 roku u\u017cywa go 14 z 22 kierowc\u00f3w, mi\u0119dzy innymi Hamilton, Leclerc, Norris, Piastri, Russell, Antonelli i Alonso. W\u015br\u00f3d nowo\u015bci jest montowany z boku system blokady szybki, maj\u0105cy zmniejszy\u0107 ryzyko jej oderwania przy uderzeniach z du\u017c\u0105 pr\u0119dko\u015bci\u0105 i nie zostawia\u0107 przeszk\u00f3d w \u015brodku pola widzenia.<\/p>\n

Kask jako marka osobista<\/h2>\n

Z punktu widzenia marketingu kask jest t\u0105 cz\u0119\u015bci\u0105 wyposa\u017cenia, w kt\u00f3rej kierowca ma najwi\u0119ksz\u0105 swobod\u0119 wyrazu, i dlatego z czasem sta\u0142 si\u0119 symbolem to\u017csamo\u015bci. Od 2015 roku regulamin sportowy wymaga, by kask by\u0142 prezentowany \u201ew zasadniczo tym samym malowaniu\u201d w ka\u017cdym wy\u015bcigu sezonu: regu\u0142a powsta\u0142a, by kierowc\u00f3w mo\u017cna by\u0142o rozpozna\u0107 na torze i w telewizji. To wyb\u00f3r, kt\u00f3ry nagradza ci\u0105g\u0142o\u015b\u0107: kask jest mark\u0105, a marka \u017cyje z powtarzalno\u015bci.<\/p>\n

Stawka 2026 dobrze to pokazuje. Verstappen zachowuje barwy Holandii z lwem na g\u00f3rze; Leclerc nosi czerwie\u0144 i biel flagi Monako; Piastri czerwie\u0144, \u017c\u00f3\u0142\u0107 i b\u0142\u0119kit Australii z numerem 81; Alonso \u0142\u0105czy Hiszpani\u0119 z Asturi\u0105. Norris doda\u0142 z\u0142ot\u0105 gwiazd\u0119 do swojej fluorescencyjnej zieleni i po tytule zamieni\u0142 4 na numer 1; Hamilton, kt\u00f3ry przeszed\u0142 do Ferrari, wr\u00f3ci\u0142 do ca\u0142kowicie \u017c\u00f3\u0142tego kasku w kolorze Modena z czerwonymi akcentami i siedmioma gwiazdami, po jednej za ka\u017cdy tytu\u0142 mistrza \u015bwiata. To te same mechanizmy, kt\u00f3re zamieniaj\u0105 mocny kolor w j\u0119zyk marki, jak opowiada historia BWT w Formule 1<\/a>.<\/p>\n

Ile to warte dla sponsora<\/h2>\n

Logo na kasku jest ma\u0142e, ale ma szczeg\u00f3ln\u0105 ekspozycj\u0119: kamery cz\u0119sto zatrzymuj\u0105 si\u0119 na twarzy kierowcy, a kask pojawia si\u0119 w zbli\u017ceniach, na podium, w wywiadach. Przede wszystkim pod\u0105\u017ca za kierowc\u0105, nie za zespo\u0142em: to skojarzenie osobiste, kt\u00f3re wa\u017cy, gdy kierowca ma w\u0142asn\u0105 publiczno\u015b\u0107. Dlatego kask nale\u017cy traktowa\u0107 jako osobn\u0105 pozycj\u0119 obok sponsoringu zespo\u0142u: ten Russella, na przyk\u0142ad, w\u0142\u0105cza elementy sponsor\u00f3w Mercedesa w osobisty projekt.<\/p>\n

Wyb\u00f3r mi\u0119dzy kaskiem a bolidem zale\u017cy od celu. Bolid daje najwi\u0119ksz\u0105 powierzchni\u0119 i uj\u0119cia og\u00f3lne i m\u00f3wi \u201epartner zespo\u0142u\u201d; kask daje \u015bci\u015blejsze skojarzenie z twarz\u0105. Wiele marek wybiera oba, ale liczy si\u0119 nie miejsce: liczy si\u0119 to, co marka robi z t\u0105 obecno\u015bci\u0105, jak wyja\u015bniamy w sponsoring i widoczno\u015b\u0107 w erze cyfrowej<\/a>. Kto rozwa\u017ca wej\u015bcie do F1, znajdzie progi bud\u017cetowe w przewodniku po kosztach sponsoringu w Formule 1<\/a>.<\/p>\n

<\/p>
Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do Formu\u0142y 1?<\/strong>
RTR Sports Marketing buduje sponsoringi w sportach motorowych od 1995 roku.<\/div>

Sponsoring Formu\u0142y 1<\/a>
<\/div>\n

\u0179r\u00f3d\u0142a<\/strong>: Formula 1, nowa norma kask\u00f3w od 2019<\/a>; Bell Racing, kaski w F1 w 2026<\/a>; Formula 1, zasady dotycz\u0105ce designu kask\u00f3w<\/a>; PlanetF1, kaski 2026<\/a>; Formula 1, kask Hamiltona dla Ferrari<\/a>; Jalopnik, kask integralny w F1<\/a>; Porsche, najbardziej ikoniczne kaski<\/a>; Hagerty, historia kasku w F1<\/a>.<\/p>\n

\r\n\r\n

Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n \r\n <\/p>\n
\r\n\r\n

\r\n Jak\u0105 norm\u0119 bezpiecze\u0144stwa musz\u0105 spe\u0142nia\u0107 kaski F1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nNorm\u0119 FIA 8860-2018, obowi\u0105zkow\u0105 w F1 od 2019 roku. Przewiduje mi\u0119dzy innymi zaawansowan\u0105 ochron\u0119 balistyczn\u0105: kask musi wytrzyma\u0107 metalowy pocisk o masie 225 gram\u00f3w wystrzelony z pr\u0119dko\u015bci\u0105 250 km\/h.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Od kiedy kaski s\u0105 obowi\u0105zkowe w Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nOd 1952 roku. Kask integralny pojawi\u0142 si\u0119 w 1968 roku, gdy Dan Gurney jako pierwszy w\u0142o\u017cy\u0142 go podczas Grand Prix Niemiec.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Czy kierowca F1 mo\u017ce zmieni\u0107 design kasku w trakcie sezonu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nOd 2015 roku regulamin sportowy wymaga, by kask by\u0142 prezentowany w zasadniczo tym samym malowaniu w ka\u017cdym wy\u015bcigu sezonu, aby kierowc\u00f3w mo\u017cna by\u0142o rozpozna\u0107.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Kto produkuje kaski Formu\u0142y 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nNajpowszechniejszym producentem jest Bell, z modelem HP77 Evo IV u\u017cywanym w 2026 roku przez 14 z 22 kierowc\u00f3w. Norm\u0119 opracowali z FIA tak\u017ce Stilo, Schuberth i Arai.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Lepiej sponsorowa\u0107 kask kierowcy czy bolid?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nTo zale\u017cy od celu: kask wi\u0105\u017ce mark\u0119 z twarz\u0105 i pojawia si\u0119 w zbli\u017ceniach, bolid daje wi\u0119cej powierzchni i m\u00f3wi partner zespo\u0142u. Wiele marek u\u017cywa obu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Jako sponsor kasku Formu\u0142y 1 masz potencja\u0142, aby wykorzysta\u0107 jeden z najpopularniejszych sport\u00f3w na \u015bwiecie i zyska\u0107 widoczno\u015b\u0107 marki dzi\u0119ki strategicznym projektom. Projekty kask\u00f3w to nie tylko kwestia estetyki czy preferencji kierowcy; s\u0105 one wa\u017cn\u0105 cz\u0119\u015bci\u0105 umowy sponsorskiej zespo\u0142u i odgrywaj\u0105 kluczow\u0105 rol\u0119 w widoczno\u015bci marki.<\/p>\n","protected":false},"author":14,"featured_media":194806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20212],"tags":[],"class_list":["post-242254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-marketing-sportowy"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKask F1: bezpiecze\u0144stwo, design i warto\u015b\u0107 dla sponsor\u00f3w<\/title>\n<meta name=\"description\" content=\"Kask F1 mi\u0119dzy bezpiecze\u0144stwem (norma FIA 8860-2018) a marketingiem: jak si\u0119 zmienia\u0142, jak jest zbudowany, zasady designu i warto\u015b\u0107 dla sponsor\u00f3w.\" 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