{"id":242264,"date":"2024-01-03T09:24:44","date_gmt":"2024-01-03T08:24:44","guid":{"rendered":"https:\/\/rtrsports.com\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/"},"modified":"2025-06-24T15:25:39","modified_gmt":"2025-06-24T13:25:39","slug":"zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/","title":{"rendered":"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>Nietypowe skrzy\u017cowanie Formu\u0142y 1 i globalnej logistyki<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">W dziedzinie globalnej logistyki niewiele marek jest tak rozpoznawalnych jak <strong>DHL.<\/strong> Jej wszechobecne \u017c\u00f3\u0142to-czerwone logo jest znane praktycznie w ka\u017cdym zak\u0105tku \u015bwiata, od billboard\u00f3w po koszulki dru\u017cyny rugby Stormers z Western Province. Jednak wiele os\u00f3b mo\u017ce nie wiedzie\u0107, jaka historia kryje si\u0119 za charakterystyczn\u0105 szat\u0105 graficzn\u0105 DHL. Nie jest to tylko opowie\u015b\u0107 o <strong>brandingu korporacyjnym <\/strong>, ale fascynuj\u0105ce skrzy\u017cowanie przedsi\u0119biorczo\u015bci ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.<\/p>\n<h2 class=\"ai-optimize-8\"><strong>Eddie Jordan: Cz\u0142owiek stoj\u0105cy za zmian\u0105 kultowej marki<\/strong><\/h2>\n<p class=\"ai-optimize-9\">W centrum tej opowie\u015bci znajduje si\u0119 <strong>Eddie Jordan<\/strong>, by\u0142y kierowca wy\u015bcigowy, kt\u00f3ry sta\u0142 si\u0119 magnatem biznesowym, kt\u00f3ry za\u0142o\u017cy\u0142 <strong>zesp\u00f3\u0142 Jordan F1 w 1991 roku<\/strong>. Pomimo stosunkowo kr\u00f3tkiego sta\u017cu jako kierowca wy\u015bcigowy, bystry zmys\u0142 biznesowy Jordana szybko uczyni\u0142 z niego si\u0142\u0119, z kt\u00f3r\u0105 nale\u017cy si\u0119 liczy\u0107 na arenie <strong>Formu\u0142y<\/strong> 1. Jego zesp\u00f3\u0142 mo\u017ce nie zdoby\u0142 mistrzostwa, ale odegra\u0142 kluczow\u0105 rol\u0119 w rozpocz\u0119ciu kariery <strong>Michaela Schumachera<\/strong> i odegra\u0142 nieoczekiwan\u0105 rol\u0119 w kszta\u0142towaniu marki DHL, kt\u00f3r\u0105 znamy dzisiaj.<\/p>\n<h2 class=\"ai-optimize-10\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126798\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg\" alt=\"Jordan DHL\" width=\"600\" height=\"316\" \/><\/strong><\/h2>\n<h2 class=\"ai-optimize-11\"><strong>Benson &amp; Hedges i DHL: Z\u0142o\u017cona historia sponsoringu<\/strong><\/h2>\n<p class=\"ai-optimize-12\">Nasza historia rozpoczyna si\u0119 w 1996 roku, kiedy Jordan podpisa\u0142 znacz\u0105c\u0105 umow\u0119 sponsorsk\u0105 z <strong>Benson &amp; Hedges<\/strong>, znan\u0105 firm\u0105 produkuj\u0105c\u0105 papierosy. Wsp\u00f3\u0142praca ta trwa\u0142a a\u017c do wycofania si\u0119 Jordan F1 z tego sportu w 2005 roku i przetrwa\u0142a nawet coraz bardziej rygorystyczne przepisy FIA, organu zarz\u0105dzaj\u0105cego F1, dotycz\u0105ce brandingu papieros\u00f3w na samochodach wy\u015bcigowych. Reklama zmieni\u0142a si\u0119 z Benson &amp; Hedges na Bitten Hisses, nast\u0119pnie na Buzzing Hornets w 1998 roku, a ostatecznie na Bitten Heroes w 2001 roku, w zale\u017cno\u015bci od krajowych przepis\u00f3w dotycz\u0105cych reklamy papieros\u00f3w.<\/p>\n<p class=\"ai-optimize-13\">W 2000 roku na scen\u0119 wkroczy\u0142 kolejny gracz &#8211; Deutsche<strong>Post<\/strong>, kt\u00f3ry do\u0142\u0105czy\u0142 jako sponsor zespo\u0142u Jordan F1. W 2002 r. Deutsche Post przej\u0119\u0142a DHL, ameryka\u0144sk\u0105 firm\u0119 logistyczn\u0105, i przedstawi\u0142a pomys\u0142 uczynienia DHL g\u0142\u00f3wnym sponsorem. Propozycja obejmowa\u0142a r\u00f3wnie\u017c zmian\u0119 barw samochod\u00f3w zespo\u0142u na bia\u0142o-czerwony branding DHL, na co Jordan wyrazi\u0142 zgod\u0119.<\/p>\n<h2 class=\"ai-optimize-14\"><strong>Wyzwanie: Odwa\u017cna propozycja i rewolucja w brandingu<\/strong><\/h2>\n<p class=\"ai-optimize-15\">Spraw\u0119 skomplikowa\u0142o jednak zobowi\u0105zanie umowne z <strong>Benson &amp; Hedges<\/strong>. Umowa przewidywa\u0142a, \u017ce bolidy <strong>Jordan F1 musz\u0105 mie\u0107 \u017c\u00f3\u0142to-czerwone barwy<\/strong>. W obliczu potencjalnego konfliktu mi\u0119dzy dwoma g\u0142\u00f3wnymi sponsorami, Jordan zwo\u0142a\u0142 spotkanie z Deutsche Post i DHL, aby zaproponowa\u0107 odwa\u017cne rozwi\u0105zanie.<\/p>\n<p class=\"ai-optimize-16\">Jordan opowiedzia\u0142 o tym kluczowym spotkaniu w podca\u015bcie z by\u0142ym kierowc\u0105 F1 Davidem Coulthardem. Wezwa\u0142 DHL do ponownego rozwa\u017cenia kolor\u00f3w marki, argumentuj\u0105c: \u201ePoprosi\u0142e\u015b mnie, abym spr\u00f3bowa\u0142 uczyni\u0107 DHL najwi\u0119ksz\u0105 mark\u0105 logistyczn\u0105 na \u015bwiecie, a w obecnej sytuacji nie mog\u0119 tego zrobi\u0107. Ka\u017cdy guru marketingu powie ci, \u017ce nigdy nie powiniene\u015b zmienia\u0107 kolor\u00f3w swojej marki, ale w tym przypadku musisz ugry\u017a\u0107 kul\u0119 i zap\u0142aci\u0107 za d\u0142ugoterminowe korzy\u015bci\u201d.<\/p>\n<h2 class=\"ai-optimize-17\"><strong>Wynik: Kultowy rebranding i globalna rozpoznawalno\u015b\u0107 DHL<\/strong><\/h2>\n<p class=\"ai-optimize-18\"><strong>DHL podj\u0105\u0142 wyzwanie i w odwa\u017cnym posuni\u0119ciu przyj\u0105\u0142 kultowy ju\u017c \u017c\u00f3\u0142to-czerwony branding<\/strong>. \u015awiadectwem sukcesu tego rebrandingu jest fakt, \u017ce ponad dwie dekady p\u00f3\u017aniej DHL nadal dzia\u0142a w tej kolorystyce. <strong>Eddie<\/strong> Jordan nadal otrzymuje comiesi\u0119czne tantiemy za sw\u00f3j innowacyjny pomys\u0142.<\/p>\n<h2 class=\"ai-optimize-19\"><strong>DHL i <a href=\"http:\/\/F1.com\">Formu\u0142a 1<\/a>: Trwa\u0142e partnerstwo<\/strong><\/h2>\n<p class=\"ai-optimize-20\">Do 2004 roku, rok przed odej\u015bciem Jordan F1, <strong>DHL sta\u0142 si\u0119 oficjalnym globalnym partnerem logistycznym F1<\/strong>. Dziedzictwo zespo\u0142u Jordan F1 by\u0142o kontynuowane przez jego nast\u0119pc\u00f3w &#8211; Midland Racing (2006), Spyker (2007), Force India (2008), Racing Point (2018), a ostatnio Aston Martin w 2021 roku. Ta niezwyk\u0142a opowie\u015b\u0107 podkre\u015bla si\u0142\u0119 strategicznego brandingu i to, jak dzi\u0119ki odrobinie \u015bmia\u0142o\u015bci i zdrowej dawce przedsi\u0119biorczo\u015bci zesp\u00f3\u0142 F1 przyczyni\u0142 si\u0119 do globalnego uznania jednej z wiod\u0105cych firm logistycznych na \u015bwiecie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nietypowe skrzy\u017cowanie Formu\u0142y 1 i globalnej logistyki W dziedzinie globalnej logistyki niewiele marek jest tak rozpoznawalnych jak DHL. Jej wszechobecne \u017c\u00f3\u0142to-czerwone logo jest znane praktycznie w ka\u017cdym zak\u0105tku \u015bwiata, od billboard\u00f3w po koszulki dru\u017cyny rugby Stormers z Western Province. Jednak wiele os\u00f3b mo\u017ce nie wiedzie\u0107, jaka historia kryje si\u0119 za charakterystyczn\u0105 szat\u0105 graficzn\u0105 DHL. Nie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20214],"tags":[],"class_list":["post-242264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Historia \u017c\u00f3\u0142tej i czerwonej marki DHL<\/title>\n<meta name=\"description\" content=\"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1\" \/>\n<meta property=\"og:description\" content=\"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1\",\"datePublished\":\"2024-01-03T08:24:44+00:00\",\"dateModified\":\"2025-06-24T13:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/\"},\"wordCount\":643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/jordan-dhl.jpeg\",\"articleSection\":[\"Formu\u0142a1\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/\",\"name\":\"Historia \u017c\u00f3\u0142tej i czerwonej marki DHL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/jordan-dhl.jpeg\",\"datePublished\":\"2024-01-03T08:24:44+00:00\",\"dateModified\":\"2025-06-24T13:25:39+00:00\",\"description\":\"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/jordan-dhl.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/jordan-dhl.jpeg\",\"width\":1024,\"height\":540,\"caption\":\"DHL i Formu\u0142a 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Historia \u017c\u00f3\u0142tej i czerwonej marki DHL","description":"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/","og_locale":"pl_PL","og_type":"article","og_title":"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1","og_description":"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1024,"height":540,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Emanuele Venturoli","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1","datePublished":"2024-01-03T08:24:44+00:00","dateModified":"2025-06-24T13:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/"},"wordCount":643,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg","articleSection":["Formu\u0142a1"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/","url":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/","name":"Historia \u017c\u00f3\u0142tej i czerwonej marki DHL","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg","datePublished":"2024-01-03T08:24:44+00:00","dateModified":"2025-06-24T13:25:39+00:00","description":"To nie tylko opowie\u015b\u0107 o brandingu korporacyjnym, ale tak\u017ce skrzy\u017cowanie bystro\u015bci biznesowej ze \u015bwiatem wy\u015bcig\u00f3w Formu\u0142y 1.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg","width":1024,"height":540,"caption":"DHL i Formu\u0142a 1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/zaskakujaca-historia-za-ikonicznym-zolto-czerwonym-znakiem-dhls-jedna-lekcja-z-formuly-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Zaskakuj\u0105ca historia stoj\u0105ca za \u017c\u00f3\u0142tym i czerwonym brandingiem DHL: Lekcja od Formu\u0142y 1"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/pl\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=242264"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242264\/revisions"}],"predecessor-version":[{"id":290450,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242264\/revisions\/290450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/194547"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=242264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=242264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=242264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}