{"id":242273,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/wszystko-co-musimy-wiedziec-o-umowie-sponsorskiej-formula-1-daramco\/"},"modified":"2026-10-02T17:28:53","modified_gmt":"2026-10-02T15:28:53","slug":"wszystko-co-musimy-wiedziec-o-umowie-sponsorskiej-formula-1-daramco","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/","title":{"rendered":"Aramco F1: czym jest, co sponsoruje i ile wart jest kontrakt"},"content":{"rendered":"<p><strong>Aramco to pa\u0144stwowy saudyjski koncern energetyczny i od 2020 roku Global Partner Formu\u0142y 1, od 2022 roku partner Aston Martin, a od 1 stycznia 2024 roku partner tytularny zespo\u0142u, kt\u00f3ry nazywa si\u0119 Aston Martin Aramco Formula One Team. Warto\u015b\u0107 umowy z F1 nie jest oficjalna: w 2020 roku Motorsport Week poda\u0142 szacunek 450 milion\u00f3w dolar\u00f3w na dziesi\u0119\u0107 lat, od 42 do 51 milion\u00f3w rocznie.<\/strong><\/p>\n<p><em>Zaktualizowano w pa\u017adzierniku 2026.<\/em><\/p>\n<p>Zapytaj mark\u0119, co sprzedaje Aramco, a odpowie: rop\u0119. W Formule 1 Aramco kupuje co\u015b innego: miejsce na dachu mistrzostw, nazw\u0119 zespo\u0142u i, od 2026 roku, to, co trafia do zbiornik\u00f3w. Trzy poziomy, trzy kontrakty i \u017caden z podan\u0105 cen\u0105. Dlatego warto oddzieli\u0107 to, co udokumentowane, od tego, co szacowane.<\/p>\n<h2>Aramco F1 w skr\u00f3cie<\/h2>\n<ul>\n<li>Kim jest: pa\u0144stwowy saudyjski koncern energetyczny (Autosport, ESPN).<\/li>\n<li>Mistrzostwa: 10 marca 2020 roku F1 przedstawia go jako sz\u00f3stego Global Partnera, po DHL, Emirates, Heineken, Pirelli i Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>Warto\u015b\u0107: nieoficjalna. Motorsport Week poda\u0142 450 milion\u00f3w dolar\u00f3w na dziesi\u0119\u0107 lat, od 42 do 51 milion\u00f3w rocznie (Motorsport Week).<\/li>\n<li>Zesp\u00f3\u0142: partner Aston Martin od 2022 roku i partner tytularny od 1 stycznia 2024 roku, na pi\u0119\u0107 lat (Aston Martin F1, F1technical).<\/li>\n<li>Technologia: od 2026 roku dostarcza zespo\u0142owi zaawansowane paliwa i smary, a zesp\u00f3\u0142 przechodzi na silniki Honda (Aston Martin F1, F1technical).<\/li>\n<li>Czego nie potwierdzono: oficjalnego czasu trwania i ceny umowy z F1 oraz jakiegokolwiek udzia\u0142u w kapitale zespo\u0142u.<\/li>\n<\/ul>\n<h2>Kim jest Aramco<\/h2>\n<p>Aramco to gigant energetyczny i chemiczny nale\u017c\u0105cy do pa\u0144stwa saudyjskiego (Autosport). Jego obecno\u015b\u0107 w F1 odczytuje si\u0119 te\u017c jako krok w stron\u0119 Grand Prix w Arabii Saudyjskiej, o kt\u00f3rym prasa wspomina\u0142a ju\u017c w 2020 roku jako o mo\u017cliwo\u015bci (ESPN, Autosport).<\/p>\n<h2>Pierwsze pi\u0119tro: Global Partner F1<\/h2>\n<p>10 marca 2020 roku Formu\u0142a 1 og\u0142asza d\u0142ugoterminow\u0105 umow\u0119 z Aramco, kt\u00f3re zostaje sz\u00f3stym Global Partnerem mistrzostw (Motor Sport Magazine, ESPN). Porozumienie obejmuje prawa do nazwy niekt\u00f3rych Grand Prix 2020, w tym Hiszpanii, W\u0119gier i Stan\u00f3w Zjednoczonych, oraz wsp\u00f3\u0142prac\u0119 nad zr\u00f3wnowa\u017conymi paliwami, sprawno\u015bci\u0105 silnik\u00f3w i technologiami mobilno\u015bci (ESPN, Motor Sport Magazine).<\/p>\n<p>Co do ceny, jedyna liczba w obiegu to szacunek: Motorsport Week napisa\u0142, \u017ce F1 dostanie od 42 do 51 milion\u00f3w dolar\u00f3w rocznie przez dziesi\u0119\u0107 lat, \u0142\u0105cznie 450 milion\u00f3w, po oko\u0142o pi\u0119tnastu miesi\u0105cach negocjacji z po\u015brednictwem agencji CAA Sports (Motorsport Week). F1 m\u00f3wi\u0142a o umowie d\u0142ugoterminowej, bez liczb i bez czasu trwania (Motor Sport Magazine, ESPN). Moim zdaniem t\u0119 liczb\u0119 nale\u017cy czyta\u0107 jako rz\u0105d wielko\u015bci, a nie cen\u0119 katalogow\u0105.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Ferrari na torze podczas Grand Prix Francji 2022, przed band\u0105 reklamow\u0105 Aramco przy torze\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Drugie pi\u0119tro: Aston Martin<\/h2>\n<p>Aramco jest partnerem Aston Martin od 2022 roku (Aston Martin F1). Od 1 stycznia 2024 roku zesp\u00f3\u0142 nazywa si\u0119 Aston Martin Aramco Formula One Team: Aramco zostaje partnerem tytularnym, a Cognizant znika z nazwy (Aston Martin F1, F1technical). Przed\u0142u\u017cenie trwa pi\u0119\u0107 lat (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"Aston Martin z numerem 18 Lance'a Strolla podczas Grand Prix Austrii 2022, z logo Aramco i Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Trzecie pi\u0119tro: paliwa i smary<\/h2>\n<p>Od 2026 roku Aramco dostarcza Aston Martin zaawansowane paliwa i smary, r\u00f3wnolegle z przej\u015bciem na silniki Honda (Aston Martin F1, F1technical). To poziom najbardziej oddalony od logo: od 2026 roku wszystkie zespo\u0142y u\u017cywaj\u0105 zaawansowanych paliw zr\u00f3wnowa\u017conych (Formula1.com), a partner energetyczny, kt\u00f3ry je rozwija, jest wewn\u0105trz produktu, nie obok niego.<\/p>\n<h2>Czego nie wiemy i co krytykowano<\/h2>\n<p>Dok\u0142adna cena i czas trwania kontraktu z F1 nie s\u0105 publiczne, podobnie jak warunki finansowe umowy z Aston Martin (Motor Sport Magazine, F1technical). W przesz\u0142o\u015bci m\u00f3wiono o opcjach na udzia\u0142 w kapitale zespo\u0142u: nie znale\u017ali\u015bmy potwierdzenia i nie traktujemy tego jako faktu.<\/p>\n<p>Przy og\u0142oszeniu w 2020 roku ESPN zwr\u00f3ci\u0142 uwag\u0119 na napi\u0119cie mi\u0119dzy umow\u0105 a celem F1, jakim jest zerowa emisja netto do 2030 roku, podczas gdy F1 i Aramco przedstawia\u0142y wsp\u00f3\u0142prac\u0119 jako prac\u0119 nad zr\u00f3wnowa\u017conymi paliwami i sprawno\u015bci\u0105 silnik\u00f3w (ESPN, Motor Sport Magazine). To krytyka, o kt\u00f3rej warto pami\u0119ta\u0107, a nie nasza ocena.<\/p>\n<h2>Czego uczy sponsor\u00f3w<\/h2>\n<p>Przypadek Aramco F1 pokazuje struktur\u0119 trzech pi\u0119ter i jest to nasza interpretacja, nie opublikowane dane. Na pierwszym s\u0105 mistrzostwa, z widoczno\u015bci\u0105 globaln\u0105. Na drugim zesp\u00f3\u0142, z nazw\u0105 w tytule. Na trzecim rola techniczna, kt\u00f3ra zmienia sponsora w dostawc\u0119. Ka\u017cde pi\u0119tro ma inny koszt i inny horyzont: przewodnik o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">koszcie sponsoringu w Formule 1<\/a> podaje progi wej\u015bcia, a strona o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a> pokazuje, jak pracujemy. Kto nosi nazw\u0119 w tytule innych zespo\u0142\u00f3w, pokazuje lista <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsor-tytularny-kazdego-zespolu-w-sezonie-2026-formuly-1\/\">sponsor\u00f3w tytularnych F1 2026<\/a>, a na czas po podpisaniu jest przewodnik o <a href=\"https:\/\/rtrsports.com\/pl\/czym-jest-aktywacja-sponsoringu-sportowego\/\">aktywacji sponsoringu sportowego<\/a>.<\/p>\n<p>Logo przychodzi na ko\u0144cu. Najpierw jest rola.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do Formu\u0142y 1?<\/strong><br \/>RTR Sports Marketing buduje sponsoringi w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formu\u0142y 1<\/a><br \/><\/div>\n<p><em>Zdj\u0119cia: Ferrari na Grand Prix Francji 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Aston Martin Strolla na Grand Prix Austrii 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Zdj\u0119cie wyr\u00f3\u017cniaj\u0105ce: Aston Martin Strolla na Grand Prix Austrii 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 og\u0142asza globalne partnerstwo z Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 og\u0142asza umow\u0119 z saudyjskim gigantem naftowym Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, kim jest Aramco, pa\u0144stwowy saudyjski sponsor energetyczny F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, umowa z Aramco warta ponad 450 milion\u00f3w dla F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco partnerem tytularnym zespo\u0142u (grudzie\u0144 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin przed\u0142u\u017ca partnerstwo ze sponsorem tytularnym Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, jednostki nap\u0119dowe 2026<\/a>; RTR Sports Marketing, sponsoring w sportach motorowych.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119stsze pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czym jest Aramco i dlaczego jest w F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco to pa\u0144stwowy saudyjski koncern energetyczny. Jest w F1 od 2020 roku jako Global Partner mistrzostw, od 2022 roku jako partner Aston Martin, a od 2024 roku jako partner tytularny zespo\u0142u (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ile Aramco p\u0142aci za sponsoring F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nCena nie jest oficjalna. W 2020 roku Motorsport Week poda\u0142 szacunek 450 milion\u00f3w dolar\u00f3w na dziesi\u0119\u0107 lat, od 42 do 51 milion\u00f3w rocznie. F1 m\u00f3wi\u0142a o umowie d\u0142ugoterminowej, bez podania liczb ani czasu trwania (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Aramco jest sponsorem tytularnym Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTak, od 1 stycznia 2024 roku: zesp\u00f3\u0142 nazywa si\u0119 Aston Martin Aramco Formula One Team, a Cognizant znikn\u0105\u0142 z nazwy. Umowa trwa pi\u0119\u0107 lat (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Od kiedy Aramco jest sponsorem Formu\u0142y 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 10 marca 2020 roku, gdy F1 og\u0142osi\u0142a je sz\u00f3stym Global Partnerem obok DHL, Emirates, Heineken, Pirelli i Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co Aramco robi dla Aston Martin od 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDostarcza zespo\u0142owi zaawansowane paliwa i smary, a zesp\u00f3\u0142 od 2026 roku u\u017cywa silnik\u00f3w Honda. Od 2026 roku wszystkie zespo\u0142y F1 u\u017cywaj\u0105 zaawansowanych paliw zr\u00f3wnowa\u017conych (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Aramco ma udzia\u0142 w Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNie jest to potwierdzone. Oficjalne komunikaty, kt\u00f3re czytali\u015bmy, m\u00f3wi\u0105 o partnerstwie i partnerze tytularnym, nie o udziale w kapitale zespo\u0142u (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco to pa\u0144stwowy saudyjski koncern energetyczny i od 2020 roku Global Partner Formu\u0142y 1, od 2022 roku partner Aston Martin, a od 1 stycznia 2024 roku partner tytularny zespo\u0142u, kt\u00f3ry nazywa si\u0119 Aston Martin Aramco Formula One Team. Warto\u015b\u0107 umowy z F1 nie jest oficjalna: w 2020 roku Motorsport Week poda\u0142 szacunek 450 milion\u00f3w dolar\u00f3w [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-242273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1: czym jest, co sponsoruje i ile wart jest kontrakt<\/title>\n<meta name=\"description\" content=\"Aramco F1: sponsor Formu\u0142y 1 od 2020 i partner tytularny Aston Martin od 2024. Co sponsoruje, szacowana warto\u015b\u0107 umowy i co nie jest potwierdzone. 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