{"id":242275,"date":"2023-05-01T10:25:04","date_gmt":"2023-05-01T08:25:04","guid":{"rendered":"https:\/\/rtrsports.com\/6-powodow-wspieranych-badan-dlaczego-sponsoring-jest-najnowszym-narzedziem-do-zwiekszenia-obrotow-w-twojej-firmie\/"},"modified":"2026-10-15T12:42:42","modified_gmt":"2026-10-15T10:42:42","slug":"6-powodow-wspieranych-badan-dlaczego-sponsoring-jest-najnowszym-narzedziem-do-zwiekszenia-obrotow-w-twojej-firmie","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/6-research-backed-reasons-why-sponsorship-is-the-ultimate-tool-for-skyrocketing-your-companys-turnover\/","title":{"rendered":"Dlaczego sponsorowa\u0107 sporty motorowe: 6 powod\u00f3w popartych danymi z lat 2025-2026"},"content":{"rendered":"<p><strong>Dlaczego sponsorowa\u0107 sporty motorowe, w skr\u00f3cie: bo \u0142\u0105cz\u0105 globaln\u0105 i m\u0142od\u0105 baz\u0119 fan\u00f3w, rosn\u0105cy rynek sponsoringu i d\u0142ugoterminowe partnerstwa. F1 ma 827 milion\u00f3w fan\u00f3w (+12% wzgl\u0119dem 2024), a MotoGP 632 miliony (+12%); w 2025 roku sponsoring po raz pierwszy przekroczy\u0142 20% przychod\u00f3w ca\u0142kowitych F1 (21,7%), a liczba partner\u00f3w serii wzros\u0142a od 2020 roku z 12 do 27. To sze\u015b\u0107 powod\u00f3w ze zweryfikowanymi danymi, ka\u017cdy z w\u0142asnym ograniczeniem.<\/strong><\/p>\n<p><em>Zaktualizowano w pa\u017adzierniku 2026 roku.<\/em><\/p>\n<p>Sponsoring sportowy jest pe\u0142en liczb bez \u017ar\u00f3d\u0142a: \u201emi\u0119dzynarodowych\u201d bada\u0144, zwrot\u00f3w \u201edo 300%\u201d, warto\u015bci procentowych bez roku. Tu s\u0105 tylko dane opublikowane przez mistrzostwa, sp\u00f3\u0142ki, kt\u00f3re nimi zarz\u0105dzaj\u0105, i ich sprawozdania, ze \u017ar\u00f3d\u0142em obok. Gdy liczba jest samoocen\u0105 fan\u00f3w albo deklaracj\u0105 strony zainteresowanej, jest to napisane.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-fauxels-3183197.jpg\" alt=\"Pracownicy firmy omawiaj\u0105cy przy stole plan sponsoringu\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Sze\u015b\u0107 powod\u00f3w w skr\u00f3cie<\/h2>\n<ul>\n<li>Globalny zasi\u0119g: 827 milion\u00f3w fan\u00f3w F1, 632 miliony MotoGP.<\/li>\n<li>M\u0142oda publiczno\u015b\u0107: w F1 43% fan\u00f3w ma mniej ni\u017c 35 lat, w MotoGP ponad po\u0142owa.<\/li>\n<li>Rosn\u0105cy rynek: sponsoring to 21,7% przychod\u00f3w ca\u0142kowitych F1, a partner\u00f3w od 2020 roku przyby\u0142o z 12 do 27.<\/li>\n<li>D\u0142ugoterminowe partnerstwa: dziesi\u0119cioletnie umowy, jak ta z LVMH, i relacje techniczne, jak Shell i Ferrari, deklarowana od 1950 roku.<\/li>\n<li>Technologia do opowiedzenia: od 2026 roku F1 wykorzystuje oko\u0142o 50% mocy elektrycznej i zr\u00f3wnowa\u017cone paliwa.<\/li>\n<li>Mierzalny zwrot, je\u015bli cele ustali si\u0119 wcze\u015bniej: przypadek z archiwum ze wska\u017anikiem 1 do 46,9 i jeden na trzech fan\u00f3w F1 deklaruj\u0105cy wi\u0119ksz\u0105 sk\u0142onno\u015b\u0107 do zakup\u00f3w u partner\u00f3w.<\/li>\n<\/ul>\n<h2>1. Globalny zasi\u0119g: setki milion\u00f3w fan\u00f3w<\/h2>\n<p>Formu\u0142a 1 szacuje swoj\u0105 baz\u0119 na 827 milion\u00f3w fan\u00f3w w 2025 roku, o 12% wi\u0119cej ni\u017c rok wcze\u015bniej i o 63% wi\u0119cej ni\u017c w 2018 (Formula1.com). MotoGP deklaruje 632 miliony fan\u00f3w, +12% wzgl\u0119dem 2024, 3,6 miliona widz\u00f3w na torach (Liberty Media podaje ponad 3,66 miliona, +21%) i ogl\u0105dalno\u015b\u0107 telewizyjn\u0105 wy\u017csz\u0105 \u015brednio o 9%, z wy\u015bcigami Sprint na poziomie +26% (Motorsport.com, Liberty Media).<\/p>\n<p>Ograniczenie: \u201efani\u201d to szacunek os\u00f3b deklaruj\u0105cych zainteresowanie mistrzostwami, a nie liczba os\u00f3b, do kt\u00f3rych dociera marka. Ekspozycja pojedynczego sponsora zale\u017cy od tego, gdzie jest logo, w ilu wy\u015bcigach i w jakich mediach.<\/p>\n<h2>2. M\u0142oda i coraz bardziej kobieca publiczno\u015b\u0107<\/h2>\n<p>W F1 42% fan\u00f3w to kobiety (w 2018 roku by\u0142o 37%), a 43% ma mniej ni\u017c 35 lat, z przyrostem 51 milion\u00f3w fan\u00f3w poni\u017cej 35 lat w ci\u0105gu roku (Formula1.com). W MotoGP ponad po\u0142owa fan\u00f3w ma mniej ni\u017c 35 lat (Motorsport.com).<\/p>\n<p>Globalna ankieta 2025 Formu\u0142y 1 i Motorsport Network, oparta na ponad 100 000 odpowiedzi bardzo zaanga\u017cowanych fan\u00f3w ze 186 kraj\u00f3w, m\u00f3wi, \u017ce 76% uwa\u017ca, \u017ce sponsorzy wzbogacaj\u0105 do\u015bwiadczenie F1, a co trzeci ch\u0119tniej kupuje u partner\u00f3w F1, przy czym w\u015br\u00f3d pokolenia Z odsetek ten wzrasta do 40% (Formula1.com). To deklaracje bardzo zaanga\u017cowanych pasjonat\u00f3w, a nie zmierzona sprzeda\u017c: pomagaj\u0105 zrozumie\u0107 postaw\u0119 wobec sponsor\u00f3w, a nie oszacowa\u0107 zwrot.<\/p>\n<h2>3. Rosn\u0105cy rynek sponsoringu<\/h2>\n<p>W 2025 roku przychody F1 wynios\u0142y 3,87 miliarda dolar\u00f3w, +14%, a sponsoring stanowi\u0142 21,7% przychod\u00f3w ca\u0142kowitych: po raz pierwszy od przej\u0119cia przez Liberty Media przekracza 20% (Liberty Media, Black Book Motorsport). W\u015br\u00f3d nowych partner\u00f3w 2025 roku jest dziesi\u0119cioletni kontrakt z grup\u0105 LVMH (Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer), Nestl\u00e9, Santander, Allwyn i PepsiCo (Black Book Motorsport), a partner\u00f3w F1 od 2020 roku jest ponad dwa razy wi\u0119cej, z 12 do 27 (Formula1.com). MotoGP zamkn\u0119\u0142o 2025 rok z przychodami 573 milion\u00f3w dolar\u00f3w, +14% w uj\u0119ciu pro forma (Liberty Media).<\/p>\n<p>Dla kogo\u015b, kto chce wej\u015b\u0107, rosn\u0105cy rynek oznacza wi\u0119ksz\u0105 konkurencj\u0119 o te same miejsca: to nasza interpretacja, a nie opublikowana dana.<\/p>\n<h2>4. D\u0142ugoterminowe partnerstwa<\/h2>\n<p>Sporty motorowe nagradzaj\u0105 tych, kt\u00f3rzy zostaj\u0105. Umowa LVMH z F1 trwa dziesi\u0119\u0107 lat (Black Book Motorsport), a Shell deklaruje partnerstwo techniczne z Ferrari, kt\u00f3re si\u0119ga pierwszych mistrzostw \u015bwiata, w 1950 roku (Shell, dana deklarowana przez firm\u0119).<\/p>\n<p>W F1 wida\u0107 to tak\u017ce w warunkach wej\u015bcia: minimalny poziom 2 milion\u00f3w dolar\u00f3w rocznie, co najmniej dwa sezony, bez pojedynczego wy\u015bcigu (RTR Sports Marketing, badanie z wrze\u015bnia 2026). Przed\u0142u\u017cenie nie jest pewne i trzeba o nim decydowa\u0107 wed\u0142ug jasnych kryteri\u00f3w, jak wyja\u015bnia przewodnik o tym, <a href=\"https:\/\/rtrsports.com\/pl\/blog\/odnowienie-renegocjacja-lub-zmiana-jak-zdecydowac-kiedy-konczy-sie-cykl-sponsorowania-sportow-motorowych\/\">kiedy przed\u0142u\u017cy\u0107, renegocjowa\u0107 lub zmieni\u0107 sponsoring<\/a>.<\/p>\n<h2>5. Technologia i innowacja do opowiedzenia<\/h2>\n<p>Od 2026 roku jednostki nap\u0119dowe F1 zachowuj\u0105 turbodo\u0142adowane V6 o pojemno\u015bci 1,6 litra, eliminuj\u0105 MGU-H i podnosz\u0105 moc MGU-K ze 120 do 350 kW, do oko\u0142o 50% mocy elektrycznej wobec oko\u0142o 20% w poprzednich jednostkach, a wszystkie zespo\u0142y u\u017cywaj\u0105 zaawansowanych zr\u00f3wnowa\u017conych paliw (Formula1.com, Motorsport.com). Dla marek z bran\u017cy energii, motoryzacji, technologii i finans\u00f3w to konkretny materia\u0142 narracyjny, jak pokazuje artyku\u0142 o tym, <a href=\"https:\/\/rtrsports.com\/pl\/blog\/f1-motogp-i-zielona-rewolucja-jak-zrownowazony-rozwoj-zmienia-sponsoring-sportow-motorowych\/\">jak zr\u00f3wnowa\u017cony rozw\u00f3j zmienia sponsoring w sportach motorowych<\/a>.<\/p>\n<p>Ograniczenie: histori\u0119 techniczn\u0105 trzeba opowiedzie\u0107. Samo logo jej nie przekazuje.<\/p>\n<h2>6. Mierzalny zwrot, je\u015bli zdefiniuje si\u0119 go wcze\u015bniej<\/h2>\n<p>Zwrot ze sponsoringu mierzy si\u0119 wy\u0142\u0105cznie wzgl\u0119dem cel\u00f3w ustalonych z g\u00f3ry: rozpoznawalno\u015b\u0107, kontakty handlowe, sprzeda\u017c, hospitality, wp\u0142yw na region. Przyk\u0142ad z naszego archiwum: podczas World Ducati Week 2000 w Misano regionalna inwestycja 294,2 miliona lir\u00f3w wygenerowa\u0142a efekt gospodarczy w wysoko\u015bci 13,8 miliarda lir\u00f3w, czyli wska\u017anik 1 do 46,9 (RTR Sports Marketing, dane archiwalne, Promozione Alberghiera Rimini). Ten przypadek opisuje <a href=\"https:\/\/rtrsports.com\/pl\/blog\/ile-wart-jest-sponsoring-sportowy-studium-przypadku-ducati\/\">case study World Ducati Week<\/a>.<\/p>\n<p>To nie jest zwrot marki sponsorskiej, lecz regionu, i pochodzi sprzed 26 lat: pokazuje, \u017ce zwrot mo\u017cna zmierzy\u0107, gdy zdecyduje si\u0119, co mierzy\u0107, a nie \u017ce jest gwarantowany. Po podpisaniu liczy si\u0119 <a href=\"https:\/\/rtrsports.com\/pl\/czym-jest-aktywacja-sponsoringu-sportowego\/\">aktywacja sponsoringu sportowego<\/a>.<\/p>\n<h2>Ograniczenia, kt\u00f3re warto zna\u0107 przed podpisaniem<\/h2>\n<ul>\n<li>Baza fan\u00f3w to nie publiczno\u015b\u0107, do kt\u00f3rej dociera marka: liczy si\u0119, gdzie jest logo, w ilu wy\u015bcigach i w jakich mediach.<\/li>\n<li>Ankiety mierz\u0105 deklarowane postawy, a nie sprzeda\u017c: \u201eco trzeci\u201d w F1 to odpowied\u017a bardzo zaanga\u017cowanych fan\u00f3w.<\/li>\n<li>Umowy s\u0105 d\u0142ugoterminowe i maj\u0105 progi wej\u015bcia: w F1 2 miliony dolar\u00f3w rocznie i co najmniej dwa sezony, bez pojedynczego wy\u015bcigu (RTR Sports Marketing, badanie z wrze\u015bnia 2026).<\/li>\n<li>Ka\u017cde mistrzostwa maj\u0105 w\u0142asn\u0105 publiczno\u015b\u0107 i warunki: wyboru mi\u0119dzy F1, MotoGP i innymi dokonuje si\u0119 wed\u0142ug publiczno\u015bci, cel\u00f3w i bud\u017cetu, a nie liczby fan\u00f3w.<\/li>\n<\/ul>\n<h2>Jak oceni\u0107 wej\u015bcie do sport\u00f3w motorowych<\/h2>\n<p>U\u017cyteczne pytanie nie brzmi, czy sporty motorowe dzia\u0142aj\u0105 w og\u00f3le, ale kt\u00f3ra cz\u0119\u015b\u0107 ich publiczno\u015bci i widoczno\u015bci s\u0142u\u017cy Twojej marce, przy jakim bud\u017cecie i na jak d\u0142ugo. Do orientacji s\u0142u\u017c\u0105 przewodnik o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">koszcie sponsoringu w Formule 1<\/a>, strona o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a> i ta o <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">sponsoringu w MotoGP<\/a>; dla og\u00f3lnego obrazu jest artyku\u0142 o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/zalety-wady-sponsoring-sport\/\">korzy\u015bciach ze sponsoringu sportowego<\/a>.<\/p>\n<p>Liczby sport\u00f3w motorowych rosn\u0105. Zwrot dla sponsora zale\u017cy od tego, co postanowi zmierzy\u0107 przed podpisaniem.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do sport\u00f3w motorowych?<\/strong><br \/>RTR Sports Marketing buduje sponsoring w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formu\u0142y 1<\/a><br \/><\/div>\n<p><em>Zdj\u0119cie: fauxels, Pexels.<\/em><\/p>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/records-growth-and-unforgettable-moments-the-2025-formula-1-season-so-far.1usXKBpUsYIndrYz22GQTq\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, sezon 2025 w liczbach<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-motorsport-network-unveil-2025-global-fan-survey.4YqMebNy8BLaapyJfjzDXO\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Global Fan Survey 2025<\/a>; <a href=\"https:\/\/www.motorsport.com\/motogp\/news\/marc-marquez-propels-motogp-to-record-figures-in-2025\/10785455\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport.com, MotoGP 2025: rekordy<\/a>; <a href=\"https:\/\/www.libertymedia.com\/news\/detail\/579\/liberty-media-corporation-reports-fourth-quarter-and-year\" target=\"_blank\" rel=\"nofollow noopener\">Liberty Media, wyniki 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-financial-results-liberty-media-revenue-2025-february-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, rachunki F1 za 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, jednostki nap\u0119dowe 2026<\/a>; <a href=\"https:\/\/www.motorsport.com\/all\/news\/fia-finalises-2026-formula-1-engine-regulations\/10353602\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport.com, przepisy silnikowe 2026<\/a>; <a href=\"https:\/\/www.shell.com\/about-us\/shell-motorsport\/shell-and-ferrari.html\" target=\"_blank\" rel=\"nofollow noopener\">Shell, Shell i Ferrari<\/a>; RTR Sports Marketing, badanie z wrze\u015bnia 2026 o progach rynkowych w F1 i archiwum RTR dla przypadku World Ducati Week (Promozione Alberghiera Rimini).<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego firmy sponsoruj\u0105 sporty motorowe?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z sze\u015bciu udokumentowanych powod\u00f3w: globalny zasi\u0119g (827 milion\u00f3w fan\u00f3w F1, 632 miliony MotoGP), m\u0142oda publiczno\u015b\u0107, rosn\u0105cy rynek sponsoringu, d\u0142ugoterminowe partnerstwa, technologia do opowiedzenia i zwrot, kt\u00f3ry mo\u017cna zmierzy\u0107, je\u015bli cele ustali si\u0119 wcze\u015bniej.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ilu fan\u00f3w ma Formu\u0142a 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>827 milion\u00f3w w 2025 roku, o 12% wi\u0119cej ni\u017c rok wcze\u015bniej i o 63% wi\u0119cej ni\u017c w 2018. 42% to kobiety, a 43% ma mniej ni\u017c 35 lat (Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ilu fan\u00f3w ma MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>632 miliony w 2025 roku, o 12% wi\u0119cej ni\u017c w 2024, z 3,6 miliona widz\u00f3w na torach i ponad po\u0142ow\u0105 fan\u00f3w poni\u017cej 35 lat (Motorsport.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy sponsoring w Formule 1 ro\u015bnie?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Tak. W 2025 roku stanowi\u0142 21,7% przychod\u00f3w ca\u0142kowitych, po raz pierwszy powy\u017cej 20% od przej\u0119cia przez Liberty Media, a partner\u00f3w serii od 2020 roku przyby\u0142o z 12 do 27.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ile kosztuje wej\u015bcie do Formu\u0142y 1 jako sponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Minimalny poziom wej\u015bcia to 2 miliony dolar\u00f3w rocznie, na co najmniej dwa sezony i bez pojedynczego wy\u015bcigu (RTR Sports Marketing, badanie z wrze\u015bnia 2026). Szczeg\u00f3\u0142y koszt\u00f3w s\u0105 w przewodniku o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">koszcie sponsoringu w Formule 1<\/a>.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak mierzy si\u0119 zwrot ze sponsoringu sportowego?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ustala si\u0119 cele przed podpisaniem (rozpoznawalno\u015b\u0107, kontakty, sprzeda\u017c, hospitality, wp\u0142yw na region) i mierzy wzgl\u0119dem nich. Case study World Ducati Week 2000 mierzy na przyk\u0142ad efekt regionalny 1 do 46,9 wzgl\u0119dem regionalnej inwestycji.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Dlaczego sponsorowa\u0107 sporty motorowe, w skr\u00f3cie: bo \u0142\u0105cz\u0105 globaln\u0105 i m\u0142od\u0105 baz\u0119 fan\u00f3w, rosn\u0105cy rynek sponsoringu i d\u0142ugoterminowe partnerstwa. F1 ma 827 milion\u00f3w fan\u00f3w (+12% wzgl\u0119dem 2024), a MotoGP 632 miliony (+12%); w 2025 roku sponsoring po raz pierwszy przekroczy\u0142 20% przychod\u00f3w ca\u0142kowitych F1 (21,7%), a liczba partner\u00f3w serii wzros\u0142a od 2020 roku z 12 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20210],"tags":[],"class_list":["post-242275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dlaczego sponsorowa\u0107 sporty motorowe: 6 powod\u00f3w, dane 2026<\/title>\n<meta name=\"description\" content=\"Dlaczego sponsorowa\u0107 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=242275"}],"version-history":[{"count":7,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242275\/revisions"}],"predecessor-version":[{"id":359648,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242275\/revisions\/359648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/194347"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=242275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=242275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=242275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}