{"id":242287,"date":"2023-03-29T15:39:14","date_gmt":"2023-03-29T13:39:14","guid":{"rendered":"https:\/\/rtrsports.com\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/"},"modified":"2026-10-02T09:43:52","modified_gmt":"2026-10-02T07:43:52","slug":"does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/","title":{"rendered":"Puma F1: partnerstwo z Formu\u0142\u0105 1 i zespo\u0142y, kt\u00f3re Puma ubiera w 2026 roku"},"content":{"rendered":"<p><strong>Puma F1 w skr\u00f3cie: tak, Puma jest w Formule 1 na dw\u00f3ch poziomach: od 2024 roku jest oficjalnym dostawc\u0105 mistrzostw (umowa og\u0142oszona 4 maja 2023 roku, z licencj\u0105 na odzie\u017c, obuwie i akcesoria z mark\u0105 F1), a w 2026 roku ubiera trzy z jedenastu zespo\u0142\u00f3w: Ferrari, McLarena i Aston Martina. Jej rola to partner techniczny i licencjobiorca: produkuje stroje zespo\u0142\u00f3w, kombinezony i buty kierowc\u00f3w oraz produkty dla kibic\u00f3w.<\/strong><\/p>\n<p><em>Zaktualizowano w pa\u017adzierniku 2026 roku.<\/em><\/p>\n<p>Odpowied\u017a na pytanie \u201eCzy Puma sponsoruje F1?\u201d zale\u017cy od tego, co rozumie si\u0119 przez sponsora. Puma produkuje to, co nosz\u0105 zespo\u0142y, kierowcy i personel toru, oraz to, co kibice kupuj\u0105 w barwach zespo\u0142u; z Ferrari jest od 2024 roku tak\u017ce Premium Partnerem. Obraz bardzo si\u0119 zmieni\u0142: w 2020 roku Puma ubiera\u0142a Mercedesa, Red Bulla i Ferrari, w 2026 roku ubiera Ferrari, McLarena i Aston Martina.<\/p>\n<h2>Puma w Formule 1: kr\u00f3tka odpowied\u017a<\/h2>\n<ul>\n<li>Oficjalny dostawca F1 od 2024 roku: licencja na odzie\u017c, obuwie i akcesoria z mark\u0105 F1 oraz uniformy dla personelu na torach.<\/li>\n<li>W 2026 roku ubiera Ferrari (od 2005), Aston Martina (od 2025) i McLarena (od 2026), czyli trzy zespo\u0142y z jedenastu.<\/li>\n<li>Odesz\u0142y od niej Red Bull Racing (2016-2022), Mercedes (2012-2024) i Williams (2024-2025).<\/li>\n<li>Produkuje stroje zespo\u0142\u00f3w, odzie\u017c wy\u015bcigow\u0105 kierowc\u00f3w (kombinezony i buty) oraz repliki dla kibic\u00f3w.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/701219220001_pp_01_mercedes.webp\" alt=\"Czarny but kierowcy Puma Speedcat Pro z logotypami Mercedes-AMG Petronas Formula One Team\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Umowa Pumy z Formu\u0142\u0105 1<\/h2>\n<p>4 maja 2023 roku Formu\u0142a 1 og\u0142osi\u0142a Pum\u0119 oficjalnym dostawc\u0105, w ramach umowy wieloletniej. Puma mo\u017ce produkowa\u0107 odzie\u017c, obuwie i akcesoria z mark\u0105 F1 dla kibic\u00f3w, a od 2024 roku dostarcza uniformy ca\u0142emu personelowi F1 obecnemu na torach. Produkty sprzedaje si\u0119 na Puma.com i w sklepach Puma.<\/p>\n<p>Najbardziej widoczna podczas Grand Prix jest cz\u0119\u015b\u0107 handlowa: stichd, sp\u00f3\u0142ka zale\u017cna Pumy, ma wy\u0142\u0105czno\u015b\u0107 na sprzeda\u017c przy torze podczas wybranych rund, z produktami licencjonowanymi i replikami stroj\u00f3w dziesi\u0119ciu \u00f3wczesnych zespo\u0142\u00f3w. Stefano Domenicali, prezes i dyrektor generalny F1, uzasadni\u0142 wyb\u00f3r histori\u0105 Pumy w sportach motorowych, w kt\u00f3rych firma rozwija odzie\u017c wy\u015bcigow\u0105 od po\u0142owy lat osiemdziesi\u0105tych, w tym ognioodporne kombinezony i buty kierowc\u00f3w (Formula1.com).<\/p>\n<h2>Zespo\u0142y, kt\u00f3re Puma ubiera w 2026 roku<\/h2>\n<h3>Ferrari, od 2005 roku<\/h3>\n<p>To najd\u0142u\u017csza relacja. 17 wrze\u015bnia 2023 roku Ferrari przed\u0142u\u017cy\u0142o wsp\u00f3\u0142prac\u0119, kt\u00f3ra zacz\u0119\u0142a si\u0119 w 2005 roku, wieloletni\u0105 umow\u0105, kt\u00f3ra od 2024 roku czyni z Pumy Premium Partnera Scuderii; Puma pozostaje licencjobiorc\u0105 produkt\u00f3w z mark\u0105 Ferrari i dostawc\u0105 stroj\u00f3w oraz odzie\u017cy wy\u015bcigowej zespo\u0142u. W marcu 2025 roku, z okazji dwudziestu lat wsp\u00f3\u0142pracy, w Maranello zaprezentowano dedykowan\u0105 kolekcj\u0119 replik, w\u015br\u00f3d go\u015bci byli Lewis Hamilton i Charles Leclerc.<\/p>\n<h3>Aston Martin, od 2025 roku<\/h3>\n<p>12 listopada 2024 roku Aston Martin Aramco og\u0142osi\u0142 Pum\u0119 oficjalnym partnerem w zakresie odzie\u017cy sportowej, athleisure i sprz\u0119tu technicznego, w ramach d\u0142ugoterminowej umowy, kt\u00f3ra startuje od sezonu 2025 i obejmuje tak\u017ce limitowane kapsu\u0142y odzie\u017cy dla kibic\u00f3w.<\/p>\n<h3>McLaren, od 2026 roku<\/h3>\n<p>To najnowszy nabytek. 21 stycznia 2026 roku McLaren og\u0142osi\u0142 Pum\u0119 partnerem odzie\u017cowym w ramach wieloletniej umowy globalnej, obejmuj\u0105cej zesp\u00f3\u0142 F1, Arrow McLaren w IndyCar, F1 Academy, sim racing, a od 2027 roku zesp\u00f3\u0142 Hypercar w WEC. Aby zrobi\u0107 miejsce dla Pumy, McLaren zako\u0144czy\u0142 rok wcze\u015bniej umow\u0119 z Castore, kt\u00f3ra by\u0142a pi\u0119cioletnia, od 2022 do 2026 roku.<\/p>\n<h2>Kto odszed\u0142 od Pumy<\/h2>\n<p>Umowy odzie\u017cowe si\u0119 zmieniaj\u0105. Red Bull Racing podpisa\u0142 z Pum\u0105 w 2015 roku kontrakt obowi\u0105zuj\u0105cy od 1 stycznia 2016 roku, a od 2023 roku nosi Castore. Mercedes, partner Pumy od 2012 roku, ma od 2025 roku Adidasa, kt\u00f3ry produkuje dla zespo\u0142u pe\u0142n\u0105 gam\u0119 odzie\u017cy, obuwia i akcesori\u00f3w. Williams, z Pum\u0105 od 2024 roku (umowa og\u0142oszona 11 pa\u017adziernika 2023 roku), zako\u0144czy\u0142 kontrakt w grudniu 2025 roku, a w 2026 roku ma New Era. W\u015br\u00f3d dostawc\u00f3w pozosta\u0142ych zespo\u0142\u00f3w s\u0105 Adidas, Castore i New Era.<\/p>\n<h2>Co Puma produkuje dla F1<\/h2>\n<p>Dla zespo\u0142\u00f3w Puma produkuje stroje, odzie\u017c wy\u015bcigow\u0105 kierowc\u00f3w, czyli kombinezony i buty, oraz repliki sprzedawane kibicom. Najbardziej znanym butem kierowcy jest Speedcat: w 2020 roku raport roczny Pumy wspomina o premierze w sprzeda\u017cy internetowej Speedcat Pro, wersji wy\u015bcigowej, razem z powrotem Speedcat OG. Zdj\u0119cie powy\u017cej pokazuje Speedcat Pro w barwach Mercedesa, zespo\u0142u, kt\u00f3ry Puma ubiera\u0142a do 2024 roku.<\/p>\n<h2>Czego Puma uczy marki, kt\u00f3re chc\u0105 wej\u015b\u0107 do F1<\/h2>\n<p>Dla marki F1 to nie tylko sponsor na karoserii. Model Pumy, dostawa techniczna plus licencja, zamienia widoczno\u015b\u0107 w produkt: str\u00f3j, kt\u00f3ry kierowca nosi na torze, to ten sam, kt\u00f3ry kupuje kibic. To model, kt\u00f3ry si\u0119 renegocjuje: od 2023 roku Puma straci\u0142a Red Bulla, Mercedesa i Williamsa, kt\u00f3rego zdoby\u0142a w 2024 roku, a zyska\u0142a Aston Martina i McLarena.<\/p>\n<p>Jak ocenia si\u0119 tak\u0105 umow\u0119, wyja\u015bnia nasz przewodnik o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/odnowienie-renegocjacja-lub-zmiana-jak-zdecydowac-kiedy-konczy-sie-cykl-sponsorowania-sportow-motorowych\/\">przed\u0142u\u017caniu lub zmianie sponsoringu w sportach motorowych<\/a>; o kosztach wej\u015bcia m\u00f3wi ten o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">koszcie sponsoringu w Formule 1<\/a>. Kto my\u015bli o umowie licencyjnej na modelu Pumy, znajdzie nasz\u0105 prac\u0119 w zakresie <a href=\"https:\/\/rtrsports.com\/pl\/brand-licensing-2\/\">brand licensingu<\/a>, a punktem wyj\u015bcia do wej\u015bcia na starting grid pozostaje strona o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a>.<\/p>\n<p>Przypadek Pumy pokazuje, \u017ce w F1 dostawa techniczna trwa tak d\u0142ugo, jak zaufanie mi\u0119dzy mark\u0105 a zespo\u0142em: Ferrari przetrwa\u0142o ponad dwadzie\u015bcia lat, Mercedes (2012-2024) i Red Bull (2016-2022) sko\u0144czy\u0142y wcze\u015bniej, Williams po dw\u00f3ch sezonach. Kto wchodzi dzi\u015b, powinien przed podpisaniem zapyta\u0107 nie tylko o to, co zyska na torze, ale te\u017c o to, co zostanie z marki, gdy kontrakt si\u0119 sko\u0144czy.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do Formu\u0142y 1?<\/strong><br \/>RTR Sports Marketing buduje sponsoring w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formu\u0142y 1<\/a><br \/><\/div>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma oficjalnym dostawc\u0105 F1<\/a>; <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1648416\/000164841623000173\/fnv17923pumaprex.htm\" target=\"_blank\" rel=\"nofollow noopener\">Ferrari, komunikat o przed\u0142u\u017ceniu umowy z Pum\u0105 (17 wrze\u015bnia 2023)<\/a>; <a href=\"https:\/\/www.mannpublications.com\/fashionmannuscript\/2025\/03\/05\/the-family-comes-together-puma-and-scuderia-ferrari-hp-celebrate-20-years-of-speed\/\" target=\"_blank\" rel=\"nofollow noopener\">Puma i Scuderia Ferrari HP, dwadzie\u015bcia lat wsp\u00f3\u0142pracy<\/a>; <a href=\"https:\/\/about.puma.com\/en\/newsroom\/product-and-brand-news\/2024\/12-11-2024-puma-announces-high-performance-partnership-aston\" target=\"_blank\" rel=\"nofollow noopener\">Puma, partnerstwo z Aston Martin Aramco<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, dostawcy odzie\u017cy 2026<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-f1-2026-merchandise\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, McLaren i Puma<\/a>; <a href=\"https:\/\/www.williamsf1.com\/posts\/c2901b6a-87a1-4ff8-896c-972c56a3b4dc\/williams-racing-puma-partnership\" target=\"_blank\" rel=\"nofollow noopener\">Williams Racing, partnerstwo z Pum\u0105<\/a>; <a href=\"https:\/\/fashionunited.com\/news\/fashion\/adidas-replaces-puma-as-clothing-partner-of-mercedes-amg-petronas-f1\/2025010763790\" target=\"_blank\" rel=\"nofollow noopener\">FashionUnited, Adidas zast\u0119puje Pum\u0119 w Mercedesie<\/a>; <a href=\"https:\/\/mercedesblog.com\/mercedes-amg-petronas-puma-extend-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes Blog, przed\u0142u\u017cenie umowy z Pum\u0105<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-news-red-bull-parts-ways-with-two-major-sponsors-ahead-of-2023-lm22\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, Red Bull rozstaje si\u0119 z Pum\u0105<\/a>; <a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/44244\/f1-2026-fashion-partners\" target=\"_blank\" rel=\"nofollow noopener\">NSS Sports, partnerzy odzie\u017cowi 2026<\/a>; <a href=\"https:\/\/annual-report.puma.com\/2020\/en\/company-overview\/motorsport.html\" target=\"_blank\" rel=\"nofollow noopener\">Puma, raport roczny 2020, sporty motorowe<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Puma sponsoruje F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTak, na dwa sposoby: od 2024 roku jest oficjalnym dostawc\u0105 Formu\u0142y 1 (umowa og\u0142oszona 4 maja 2023 roku), a w 2026 roku ubiera Ferrari, McLarena i Aston Martina. Jej rola to partner techniczny i licencjobiorca; z Ferrari jest od 2024 roku tak\u017ce Premium Partnerem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kt\u00f3re zespo\u0142y F1 ubiera Puma w 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFerrari (od 2005), Aston Martina (od 2025) i McLarena (od 2026): trzy zespo\u0142y z jedenastu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Od kiedy Puma jest z Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 2005 roku. Umow\u0119 przed\u0142u\u017cono wieloletnim kontraktem 17 wrze\u015bnia 2023 roku, a od 2024 roku Puma jest Premium Partnerem Scuderii. W marcu 2025 roku \u015bwi\u0119towano dwadzie\u015bcia lat wsp\u00f3\u0142pracy.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Puma nadal ubiera Mercedesa lub Red Bulla?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNie. Puma ubiera\u0142a Mercedesa w latach 2012-2024, a od 2025 roku jest to Adidas. Red Bull Racing mia\u0142 Pum\u0119 w latach 2016-2022, a od 2023 roku ma Castore.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kto ubiera McLarena w 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPuma, og\u0142oszona 21 stycznia 2026 roku w ramach wieloletniej umowy globalnej. Zajmuje miejsce Castore, kt\u00f3rego kontrakt McLaren zako\u0144czy\u0142 rok wcze\u015bniej.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Gdzie kupi\u0107 produkty Puma zwi\u0105zane z F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa Puma.com i w sklepach Puma. Podczas wybranych Grand Prix wy\u0142\u0105czno\u015b\u0107 na sprzeda\u017c przy torze ma stichd, sp\u00f3\u0142ka zale\u017cna Pumy, z produktami licencjonowanymi i replikami stroj\u00f3w zespo\u0142\u00f3w.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Puma F1 w skr\u00f3cie: tak, Puma jest w Formule 1 na dw\u00f3ch poziomach: od 2024 roku jest oficjalnym dostawc\u0105 mistrzostw (umowa og\u0142oszona 4 maja 2023 roku, z licencj\u0105 na odzie\u017c, obuwie i akcesoria z mark\u0105 F1), a w 2026 roku ubiera trzy z jedenastu zespo\u0142\u00f3w: Ferrari, McLarena i Aston Martina. Jej rola to partner techniczny [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-242287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Puma F1: partnerstwo, zespo\u0142y i historia w 2026<\/title>\n<meta name=\"description\" content=\"Puma F1: oficjalny dostawca od 2024, w 2026 ubiera Ferrari, McLarena i Aston Martina. 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