{"id":242305,"date":"2024-01-03T13:53:11","date_gmt":"2024-01-03T12:53:11","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-historia-w-sporcie-sponsoring\/"},"modified":"2025-06-27T16:37:23","modified_gmt":"2025-06-27T14:37:23","slug":"monster-energy-historia-w-sporcie-sponsoring","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/monster-energy-historia-w-sporcie-sponsoring\/","title":{"rendered":"Monster Energy: Historia sponsoringu sportowego"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"ai-optimize-6\"><em>Jedna z najwi\u0119kszych marek na \u015bwiecie, Monster Energy, stanowi interesuj\u0105ce studium przypadku, poniewa\u017c wykorzysta\u0142a sponsoring sportowy, aby wspi\u0105\u0107 si\u0119 na szczyt bran\u017cy napoj\u00f3w energetycznych.<\/em><\/h2>\n<p class=\"ai-optimize-7\"><strong>Ten kultowy nap\u00f3j energetyczny<\/strong> sta\u0142 si\u0119<strong> synonimem marki w \u015bwiecie sportu<\/strong>. Kiedy ogl\u0105dasz ulubione dyscypliny sportowe, nigdy nie jeste\u015b zbyt daleko od Monster Energy Claw. Marka z siedzib\u0105 w Kalifornii szczyci si\u0119 autentyczno\u015bci\u0105 i znalaz\u0142a spos\u00f3b na nawi\u0105zanie kontaktu z konsumentami poprzez sponsoring sportowy.<\/p>\n<p class=\"ai-optimize-8\">Monster Energy jest obecnie sponsorem najpopularniejszych wydarze\u0144 sportowych i sportowc\u00f3w na \u015bwiecie,<strong> ale rynek sportowy nie zawsze by\u0142 g\u0142\u00f3wnym celem marki. Ich \u201erock and rollowy\u201d wizerunek sprawi\u0142, \u017ce skupili si\u0119 w du\u017cej mierze na marketingu w bran\u017cy muzycznej <\/strong>. Firma sponsoruje r\u00f3\u017cnych wschodz\u0105cych artyst\u00f3w muzycznych w USA &#8211; od zespo\u0142\u00f3w rockowych po raper\u00f3w i piosenkarzy. Sukces, jaki odnie\u015bli w tej dziedzinie, sk\u0142oni\u0142 ich do rozpocz\u0119cia trasy koncertowej Monster Energy Outbreak Tour w 2011 roku. Ta coroczna trasa prezentuje jedne z najwi\u0119kszych nowych nazwisk w muzyce i obejmuje 5 gatunk\u00f3w: hip-hop, EDM, rock, country i college. Znani arty\u015bci, kt\u00f3rzy wyst\u0119powali na tych trasach to <em>Kendrick Lamar<\/em>, <em>Post Malone<\/em> i <em>21 Savage<\/em>.<\/p>\n<p class=\"ai-optimize-9\"><strong>Pod koniec 2022 roku <\/strong><strong>Monster Energy zosta\u0142 partnerem popularnej dru\u017cyny pi\u0142karskiej<\/strong><a href=\"https:\/\/www.sportbusiness.com\/news\/monster-energy-adds-newcastle-united-to-premier-league-roster\/#:~:text=Premier%20League%20club%20Newcastle%20United,also%20included%20in%20the%20deal.\"><strong> dru\u017cyn\u0105 pi\u0142karsk\u0105 Newcastle<\/strong><\/a>dodaj\u0105c do listy innych sponsorowanych przez siebie dru\u017cyn Premier League. Lista ta obejmuje <strong>West Ham<\/strong> i<strong> Southampton<\/strong>, podczas gdy wcze\u015bniej byli sponsorami innych dru\u017cyn, takich jak <strong>Tottenham Hotspur<\/strong> i <strong>Aston Villa<\/strong>. Ich umowa z <strong>Newcastle<\/strong> obejmuje prawa do cyfrowego brandingu na ich kultowym stadionie St. James&#8217; Park. Obecno\u015b\u0107 w najpopularniejszej lidze sportowej na \u015bwiecie ma du\u017cy sens dla Monster Energy, kt\u00f3ry odwa\u017cy\u0142 si\u0119 wej\u015b\u0107 do ligi w ramach inicjatywy maj\u0105cej na celu wzmocnienie dzia\u0142a\u0144 marketingowych skoncentrowanych na Wielkiej Brytanii. Szerokie portfolio sponsoringu sportowego marki jest imponuj\u0105ce i obejmuje nawet sporty walki &#8211; w 2021 roku podpisali 3-letnie przed\u0142u\u017cenie sponsoringu UFC.<\/p>\n<p class=\"ai-optimize-10\">Lista partner\u00f3w <strong>Monster Energy<\/strong>dowodzi, \u017ce jest to marka, kt\u00f3ra jest bardzo zwi\u0105zana ze \u015bwiatem sportu, co nie jest zaskoczeniem, \u017ce zidentyfikowa\u0142a sporty motorowe jako atrakcyjny rynek do wej\u015bcia. Po nawi\u0105zaniu <strong>wsp\u00f3\u0142pracy<\/strong> z najlepszymi zespo\u0142ami i sportowcami, Monster Energy ma obecnie bardzo siln\u0105 pozycj\u0119<strong> zar\u00f3wno w MotoGP, jak i Formule 1<\/strong>. Jednak powi\u0105zania marki napoj\u00f3w energetycznych ze sportami motorowymi si\u0119gaj\u0105 jeszcze g\u0142\u0119biej ni\u017c tylko 2 najlepsze sporty motorowe, poniewa\u017c sponsoruj\u0105 one d\u0142ug\u0105 list\u0119 innych sport\u00f3w, w tym motocross, NASCAR, wy\u015bcigi drag racing itp.<\/p>\n<h2 class=\"ai-optimize-11\">Monster Energy w \u015bwiecie sport\u00f3w motorowych<\/h2>\n<h3 class=\"ai-optimize-12\">Sponsoring Monster Energy MotoGP<\/h3>\n<p class=\"ai-optimize-13\">Widz\u0105c sukces, jaki konkurencyjna marka napoj\u00f3w energetycznych Red Bull odnios\u0142a w sponsorowaniu zawodnik\u00f3w MotoGP, Monster Energy nawi\u0105za\u0142 wsp\u00f3\u0142prac\u0119 z legendarnym zawodnikiem <em><strong>Valentino Rossim <\/strong><\/em>w 2009 roku. <em>Rossi<\/em>, nazywany &#8222;Doktorem&#8221;, jest prawdopodobnie najlepszym zawodnikiem, jaki kiedykolwiek pojawi\u0142 si\u0119 w MotoGP, zdobywaj\u0105c 7 tytu\u0142\u00f3w mistrza \u015bwiata w klasie premier w karierze trwaj\u0105cej ponad 2 dekady. Sponsorowanie W\u0142ocha przez Monster Energy okaza\u0142o si\u0119 strza\u0142em w dziesi\u0105tk\u0119, poniewa\u017c wsp\u00f3\u0142praca z tak popularn\u0105 postaci\u0105 pomog\u0142a im naprawd\u0119 wzmocni\u0107 sw\u00f3j wizerunek w MotoGP. Dzi\u0119ki temu partnerstwu mocno zaanga\u017cowali si\u0119 w marketing cyfrowy i produkowali tre\u015bci medialne, takie jak &#8222;<a href=\"https:\/\/www.youtube.com\/watch?v=4NMQDqh6YcE&amp;t=68s\">Valentino Rossi: The Doctor Series<\/a>&#8222;, zwi\u0119kszaj\u0105c zaanga\u017cowanie fan\u00f3w w mark\u0119, a w 2014 roku wypu\u015bcili nawet charakterystyczny nap\u00f3j &#8211; &#8222;Monster Energy The Doctor&#8221;. <em>Valentino Ross<\/em> i sp\u0119dzi\u0142 wi\u0119kszo\u015b\u0107 swojej kariery \u015bcigaj\u0105c si\u0119 dla zespo\u0142u Yamaha MotoGP, kt\u00f3ry oficjalnie znany jest jako Monster Energy Yamaha MotoGP Team. Monster Energy zosta\u0142 oficjalnym sponsorem zespo\u0142u w 2013 roku, a nast\u0119pnie zosta\u0142 sponsorem tytularnym w 2019 roku. To partnerstwo sprawi\u0142o, \u017ce nie mo\u017cna ogl\u0105da\u0107 wy\u015bcigu MotoGP bez spojrzenia na logo pazura marki, kt\u00f3re znajduje si\u0119 na kaskach, kombinezonach i barwach motocykli.<\/p>\n<p class=\"ai-optimize-14\">W\u0142a\u015bnie w tym roku podpisano przed\u0142u\u017cenie umowy, podkre\u015blaj\u0105c ustanowienie silnej relacji mi\u0119dzy obiema markami i podkre\u015blaj\u0105c pasj\u0119 Monster Energy do sport\u00f3w motorowych. Komentuj\u0105c niedawne przed\u0142u\u017cenie umowy, <em>Rodney Sacks<\/em>, prezes i dyrektor generalny Monster Energy, powiedzia\u0142: &#8222;Monster Energy i Yamaha maj\u0105 d\u0142ug\u0105 histori\u0119 wsp\u00f3lnych wy\u015bcig\u00f3w na samym szczycie wy\u015bcig\u00f3w motocyklowych, a przez ten czas stworzyli\u015bmy udane partnerstwo zar\u00f3wno na torze wy\u015bcigowym, jak i poza nim&#8221;.<\/p>\n<p class=\"ai-optimize-15\">Do tej pory wsp\u00f3\u0142praca Monster Energy i Yamahy zaowocowa\u0142a potr\u00f3jn\u0105 koron\u0105 MotoGP w 2015 roku, tytu\u0142em dru\u017cynowym w 2016 roku i Mistrzostwami \u015awiata MotoGP w 2021 roku. Tytu\u0142 w 2021 roku zdoby\u0142 francuski zawodnik <strong><em>Fabio Quartararo<\/em><\/strong>kt\u00f3ry jest jednym z wielu obecnych zawodnik\u00f3w sponsorowanych przez Monster Energy. Do\u0142\u0105czy\u0142 do niego inny zawodnik zespo\u0142u Yamaha <strong><em>Franco Morbidelli<\/em><\/strong><em><strong>Alex Rins<\/strong><\/em> i mistrz \u015bwiata z 2017 roku <strong><em>Joan Mir<\/em><\/strong>mi\u0119dzy innymi.<\/p>\n<p class=\"ai-optimize-16\">Partnerstwo nie ko\u0144czy si\u0119 r\u00f3wnie\u017c na MotoGP, poniewa\u017c umowa obejmuje nawet Monster Energy jako oficjalnego partnera zespo\u0142\u00f3w Yamaha uczestnicz\u0105cych w Motocrossowych Mistrzostwach \u015awiata i Rajdzie Dakar. Podkre\u015bla to g\u0142\u0119boki zwi\u0105zek marki ze sportami motorowymi, d\u0142ug\u0105 podr\u00f3\u017c, kt\u00f3ra rozpocz\u0119\u0142a si\u0119 od pierwszego partnerstwa 10 lat temu.<\/p>\n<p class=\"ai-optimize-17\">Wyra\u017anie wida\u0107, jak Monster Energy ugruntowa\u0142 swoj\u0105 pozycj\u0119 w MotoGP, a sukces jego partnerstwa z Team Yamaha i <em>Valentino Rossim<\/em> podkre\u015bla pogl\u0105d, kt\u00f3ry wyznajemy w RTR: wa\u017cne jest, aby tworzy\u0107 partnerstwa w ramach um\u00f3w sponsorskich.<\/p>\n<h3 class=\"ai-optimize-18\">Sponsoring Monster Energy w Formule 1<\/h3>\n<p class=\"ai-optimize-19\">Obecno\u015b\u0107 marki w sportach motorowych rozci\u0105ga si\u0119 na F1, poniewa\u017c podobnie jak w MotoGP, Monster Energy wsp\u00f3\u0142pracuje z jednym z najwi\u0119kszych zespo\u0142\u00f3w w sporcie &#8211; Mercedes AMG Petronas Team. Sponsoring rozpocz\u0105\u0142 si\u0119 w 2010 roku, a fakt, \u017ce ich umowa nadal trwa, \u015bwiadczy o po\u0142\u0105czeniu, jakie zosta\u0142o nawi\u0105zane mi\u0119dzy obiema markami. Otworzy\u0142o to r\u00f3wnie\u017c drzwi do pozyskania <em>Lewisa Hamiltona<\/em> jako jednego z ich sportowc\u00f3w.<\/p>\n<p class=\"ai-optimize-20\"><strong><em>Lewis Hamilton<\/em><\/strong> to <strong>legenda F1<\/strong>, kt\u00f3ra <strong>zdoby\u0142a 7 tytu\u0142\u00f3w mistrza \u015bwiata<\/strong> i pobi\u0142a wiele rekord\u00f3w. Pozyskanie jednego z najpopularniejszych sportowc\u00f3w ma oczywiste zalety, a umowa podpisana przez niego z Monster w 2017 r. pozwoli\u0142a im po\u0142\u0105czy\u0107 si\u0142y, aby wprowadzi\u0107 na rynek r\u00f3\u017cne <a href=\"https:\/\/www.monsterenergy.com\/se\/en\/products\/monster-energy\/lh44\">napoje sygnowane &#8222;LH44<\/a>&#8222;. Podobie\u0144stwo tego marketingu do marketingu <em>Valentino Rossiego<\/em> jasno pokazuje, \u017ce kalifornijska marka podj\u0119\u0142a \u015bwiadomy wysi\u0142ek, aby zwi\u0105za\u0107 si\u0119 z najlepszymi z najlepszych. Niez\u0142a strategia&#8230;<\/p>\n<p class=\"ai-optimize-21\">Przy szybko rosn\u0105cym wp\u0142ywie sport\u00f3w motorowych, <a href=\"https:\/\/rtrsports.com\/pl\/blog\/formula-1-w-nas-co-zahamowalo-jej-wzrost-popularnosci\/\">czego dowodem jest szturm F1 na rynek ameryka\u0144ski<\/a>, mo\u017cna \u015bmia\u0142o powiedzie\u0107, \u017ce decyzja Monster Energy o wkroczeniu do naszego \u015bwiata ponad dekad\u0119 temu op\u0142aci\u0142a si\u0119.<\/p>\n<hr \/>\n<pre>Picture: <bdi>Lewis Hamilton, <\/bdi><bdi><a class=\"external text\" href=\"https:\/\/www.flickr.com\/people\/40234118@N00\" rel=\"nofollow\">Jake Archibald, <\/a><\/bdi><a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\" target=\"_blank\" rel=\"noopener\">Creative Commons Attribution 2.0<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Jedna z najwi\u0119kszych marek na \u015bwiecie, Monster Energy, stanowi interesuj\u0105ce studium przypadku, poniewa\u017c wykorzysta\u0142a sponsoring sportowy, aby wspi\u0105\u0107 si\u0119 na szczyt bran\u017cy napoj\u00f3w energetycznych.<\/p>\n","protected":false},"author":33,"featured_media":193802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20214],"tags":[],"class_list":["post-242305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-formula1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy: Historia sponsoringu sportowego - RTR Sports<\/title>\n<meta name=\"description\" content=\"Jedna z najwi\u0119kszych marek na \u015bwiecie, Monster Energy, wykorzysta\u0142a sponsoring sportowy, aby wspi\u0105\u0107 si\u0119 na szczyt bran\u017cy napoj\u00f3w energetycznych.\" \/>\n<meta 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