{"id":242305,"date":"2023-03-06T17:30:48","date_gmt":"2023-03-06T16:30:48","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-historia-w-sporcie-sponsoring\/"},"modified":"2026-09-30T17:27:36","modified_gmt":"2026-09-30T15:27:36","slug":"monster-energy-historia-w-sporcie-sponsoring","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/monster-energy-historia-w-sporcie-sponsoring\/","title":{"rendered":"Sponsoring Monster Energy: od MotoGP do F1, jak buduje mark\u0119"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Monster Energy, stworzona w 2002 roku przez Hansen Natural (dzi\u015b Monster Beverage), zbudowa\u0142a sw\u00f3j wzrost na sponsoringu sportowym: w 2025 roku grupa mia\u0142a 8,29 miliarda dolar\u00f3w sprzeda\u017cy netto. W sportach motorowych jest partnerem McLarena w F1 od 2024 roku, po 14 latach z Mercedesem, a w MotoGP od 2019 roku sponsorem tytularnym fabrycznego zespo\u0142u Yamahy; 29 maja 2026 roku og\u0142osi\u0142a wej\u015bcie do Aprilii, kt\u00f3rej b\u0119dzie sponsorem tytularnym od 2027 roku. Poza wy\u015bcigami od 2015 roku jest oficjalnym napojem energetycznym UFC.<\/strong><\/p>\n<p><em>Zaktualizowano we wrze\u015bniu 2026.<\/em><\/p>\n<p>Monster Energy to ciekawe studium przypadku, bo wykorzysta\u0142a sponsoring sportowy, by wspi\u0105\u0107 si\u0119 na szczyt sektora napoj\u00f3w energetycznych. Gdy w\u0142\u0105czasz wiele dyscyplin, logo z trzema pazurami nigdy nie jest daleko: kalifornijska marka uczyni\u0142a z autentyczno\u015bci swoj\u0105 d\u017awigni\u0119, a ze sportu drog\u0119 do rozmowy wprost z konsumentami. Zobaczmy, jak narodzi\u0142a si\u0119 ta strategia i jak w ostatnich latach zmieni\u0142o si\u0119 portfolio.<\/p>\n<h2>Jak Monster Energy zbudowa\u0142a mark\u0119 dzi\u0119ki sportowi<\/h2>\n<p>Nap\u00f3j Monster Energy stworzy\u0142a Hansen Natural w kwietniu 2002 roku. Jej wizerunek \u201erock and roll\u201d sprawi\u0142, \u017ce marka skupi\u0142a du\u017c\u0105 cz\u0119\u015b\u0107 marketingu na muzyce, z wschodz\u0105cymi artystami rocka, rapu i country. St\u0105d wzi\u0119\u0142a si\u0119 Monster Energy Outbreak Tour, uruchomiona w 2011 roku: trasa po klubach i teatrach, kt\u00f3r\u0105 marka dzi\u015b okre\u015bla jako najwi\u0119ksz\u0105 krajow\u0105 tras\u0119 w bran\u017cy i na kt\u00f3rej wyst\u0119powali arty\u015bci tacy jak Post Malone, Kendrick Lamar, Morgan Wallen, The Chainsmokers i 21 Savage.<\/p>\n<p>Rynek sportowy nie zawsze by\u0142 w centrum strategii, ale dzi\u015b portfolio jest ogromne. W sportach walki 12 lutego 2025 roku UFC i Monster og\u0142osi\u0142y trzecie z rz\u0119du przed\u0142u\u017cenie partnerstwa rozpocz\u0119tego w 2015 roku: Monster pozostaje wy\u0142\u0105cznym, globalnym oficjalnym napojem energetycznym UFC w ramach wieloletniej umowy, kt\u00f3r\u0105 obie strony nazywaj\u0105 najwi\u0119ksz\u0105 w swojej historii, bez podania warto\u015bci. W pi\u0142ce no\u017cnej 15 listopada 2022 roku Monster zosta\u0142a oficjalnym partnerem napoj\u00f3w energetycznych Newcastle United na mocy wieloletniej umowy, obejmuj\u0105cej obecno\u015b\u0107 cyfrow\u0105 na St James&#8217; Park.<\/p>\n<h2>Monster Energy i sporty motorowe dzi\u015b<\/h2>\n<h3>MotoGP: od Valentino Rossiego do Yamahy i Aprilii<\/h3>\n<p>W MotoGP pierwszym wielkim nazwiskiem by\u0142 Valentino Rossi: w 2009 roku marka podpisa\u0142a z nim dwuletni\u0105 umow\u0119, kt\u00f3r\u0105 prasa oszacowa\u0142a na 3,3 miliona dolar\u00f3w. W 2013 roku zosta\u0142a sponsorem fabrycznego zespo\u0142u Yamahy, a od 2019 roku jest jego sponsorem tytularnym, zast\u0119puj\u0105c Movistar. W styczniu 2026 roku, podczas prezentacji Yamahy V4, zesp\u00f3\u0142 wci\u0105\u017c nazywa\u0142 si\u0119 Monster Energy Yamaha MotoGP, z Fabio Quartararo i \u00c1lexem Rinsem, a Yamaha podkre\u015bli\u0142a wsp\u00f3\u0142prac\u0119 trwaj\u0105c\u0105 ponad dekad\u0119 i obejmuj\u0105c\u0105 tak\u017ce MXGP i Supercross.<\/p>\n<p>29 maja 2026 roku, w weekend Grand Prix W\u0142och na torze Mugello, Aprilia Racing i Monster Energy og\u0142osi\u0142y pierwszego sponsora tytularnego w historii Aprilii jako zespo\u0142u fabrycznego od 2022 roku: Monster b\u0119dzie g\u0142\u00f3wnym sponsorem przez reszt\u0119 2026 roku i sponsorem tytularnym od 2027 roku, na mocy wieloletniej umowy. Co ta umowa oznacza dla rynku MotoGP, przeczytasz w naszej <a href=\"https:\/\/rtrsports.com\/pl\/blog\/analiza-umowy-miedzy-monster-a-aprilia-co-mowi-nam-ona-o-rynku-motogp\/\">analizie umowy Monster-Aprilia<\/a>; a jak buduje si\u0119 tak\u0105 umow\u0119 w sektorze napoj\u00f3w energetycznych, zobacz w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-motogp-napoje-energetyczne-fintech-aftermarket\/\">briefach sponsoringowych MotoGP dla napoj\u00f3w energetycznych, fintechu i aftermarketu<\/a>.<\/p>\n<h3>Formu\u0142a 1: od Mercedesa do McLarena<\/h3>\n<p>W Formule 1 Monster by\u0142a partnerem Mercedesa przez ponad 14 lat, od 2010 roku. 29 listopada 2023 roku McLaren og\u0142osi\u0142 Monster oficjalnym partnerem na mocy wieloletniej umowy od sezonu 2024: marka pojawia si\u0119 na kaskach, kombinezonach, czapkach i bidonach Lando Norrisa i Oscara Piastriego i wsp\u00f3\u0142pracuje z zespo\u0142em przy aktywacjach i oryginalnych tre\u015bciach. Od 2026 roku Mercedes ma umow\u0119 z PepsiCo. Pe\u0142ny obraz koszt\u00f3w wej\u015bcia do F1 znajdziesz w naszym przewodniku o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/cost-formula-1-sponsoring\/\">koszcie sponsoringu w Formule 1<\/a>.<\/p>\n<h2>Lekcja dla sponsor\u00f3w<\/h2>\n<p>Historia Monster Energy pokazuje, \u017ce sponsoring dzia\u0142a, gdy staje si\u0119 partnerstwem: tre\u015bci, wydarzenia i produkty sygnowane przez sportowc\u00f3w, a nie tylko logo na motocyklu czy kombinezonie. Pokazuje te\u017c, \u017ce portfolio du\u017cego sponsora r\u00f3wnowa\u017cy si\u0119 z czasem: w 2024 roku porzuci\u0142 Mercedesa dla McLarena, a w 2026 doda\u0142 Aprili\u0119. Aby prze\u0142o\u017cy\u0107 umow\u0119 na wyniki, potrzebne s\u0105 konkretne pomys\u0142y na <a href=\"https:\/\/rtrsports.com\/pl\/blog\/5-swietnych-pomyslow-na-aktywacje-sponsorska-w-sportach-samochodowych\/\">aktywacj\u0119 w sportach motorowych<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcesz wprowadzi\u0107 swoj\u0105 mark\u0119 do sport\u00f3w motorowych?<\/strong><br \/>RTR Sports Marketing buduje sponsoringi w sportach motorowych od 1995 roku.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring w Formule 1<\/a><br \/><\/div>\n<p><em>Zdj\u0119cie g\u0142\u00f3wne: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0.<\/em><\/p>\n<p><strong>\u0179r\u00f3d\u0142a<\/strong>: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/865752\/000110465926020831\/mnst-20251231x10k.htm\" target=\"_blank\" rel=\"nofollow noopener\">Monster Beverage, Form 10-K 2025<\/a>; <a href=\"https:\/\/www.crash.net\/motogp\/news\/1096305\/1\/official-aprilia-gains-monster-energy-motogp-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aprilia i Monster<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP, umowa Aprilia-Monster<\/a>; <a href=\"https:\/\/global.yamaha-motor.com\/race\/release\/2026\/003\/\" target=\"_blank\" rel=\"nofollow noopener\">Yamaha, prezentacja 2026<\/a>; <a href=\"https:\/\/crash.net\/motogp\/news\/901398\/1\/monster-replaces-movistar-yamaha-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Monster sponsorem tytularnym Yamahy<\/a>; <a href=\"https:\/\/www.cyclenews.com\/2009\/01\/article\/rossi-goes-monster\" target=\"_blank\" rel=\"nofollow noopener\">Cycle News, Rossi i Monster<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster przechodzi do McLarena<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes i PepsiCo<\/a>; <a href=\"https:\/\/www.ufc.com\/news\/ufc-and-monster-energy-announce-historic-renewal-their-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">UFC, przed\u0142u\u017cenie z Monster<\/a>; <a href=\"https:\/\/www.newcastleunited.com\/en\/news\/newcastle-united-welcome-monster-energy-as-clubs-official-energy-drink-partner\" target=\"_blank\" rel=\"nofollow noopener\">Newcastle United, Monster Energy<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/che-announces-headlining-monster-energy-outbreak-tour-kicking-off-331-302689262.html\" target=\"_blank\" rel=\"nofollow noopener\">PR Newswire, Monster Energy Outbreak Tour<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kt\u00f3re zespo\u0142y sport\u00f3w motorowych sponsoruje Monster Energy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nW F1 jest oficjalnym partnerem McLarena od 2024 roku, po ponad 14 latach z Mercedesem. W MotoGP od 2019 roku jest sponsorem tytularnym fabrycznego zespo\u0142u Yamahy, a od 29 maja 2026 roku g\u0142\u00f3wnym sponsorem Aprilii, kt\u00f3rej b\u0119dzie sponsorem tytularnym od 2027 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Od kiedy Monster Energy sponsoruje Yamah\u0119 w MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 2013 roku jako sponsor zespo\u0142u fabrycznego, a od 2019 roku jako sponsor tytularny, zast\u0119puj\u0105c Movistar. W 2026 roku zesp\u00f3\u0142 nadal nazywa si\u0119 Monster Energy Yamaha MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Monster Energy jest nadal sponsorem Mercedesa w Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNie. Po ponad 14 latach partnerstwo zako\u0144czy\u0142o si\u0119 og\u0142oszeniem umowy z McLarenem 29 listopada 2023 roku. Od 2026 roku Mercedes ma partnerstwo z PepsiCo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co og\u0142osi\u0142a Monster Energy z Aprili\u0105?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n29 maja 2026 roku na torze Mugello Aprilia Racing i Monster og\u0142osi\u0142y wieloletni\u0105 umow\u0119: Monster b\u0119dzie g\u0142\u00f3wnym sponsorem przez reszt\u0119 2026 roku i sponsorem tytularnym od 2027 roku. To pierwszy sponsor tytularny Aprilii jako zespo\u0142u fabrycznego od 2022 roku.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Monster Energy jest sponsorem UFC?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTak, od 2015 roku. 12 lutego 2025 roku UFC i Monster og\u0142osi\u0142y trzecie z rz\u0119du przed\u0142u\u017cenie: Monster pozostaje wy\u0142\u0105cznym, globalnym oficjalnym napojem energetycznym UFC w ramach wieloletniej umowy opisanej jako najwi\u0119ksza w historii obu stron.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Jedna z najwi\u0119kszych marek na \u015bwiecie, Monster Energy, stanowi interesuj\u0105ce studium przypadku, poniewa\u017c wykorzysta\u0142a sponsoring sportowy, aby wspi\u0105\u0107 si\u0119 na szczyt bran\u017cy napoj\u00f3w energetycznych.<\/p>\n","protected":false},"author":33,"featured_media":193802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-242305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy sponsoring: MotoGP, F1, UFC (2026)<\/title>\n<meta name=\"description\" content=\"Sponsoring Monster Energy: McLaren w F1, Yamaha i Aprilia w MotoGP od 2027, UFC od 2015. 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