{"id":242310,"date":"1970-01-01T00:00:00","date_gmt":"1969-12-31T23:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/?p=242310"},"modified":"2025-07-22T19:56:15","modified_gmt":"2025-07-22T17:56:15","slug":"formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\/","title":{"rendered":"Zespo\u0142y Formu\u0142y 1 2023: premiery, malowania, kierowcy i sponsorzy &#8211; Alpha Tauri, Aston Martin, McLaren"},"content":{"rendered":"<p>Po czterech pierwszych ods\u0142onach zespo\u0142\u00f3w <strong>MoneyGram Hass F1<\/strong>, <strong>Oracle Red Bull Racing<\/strong>, <strong>Gulf Oil Williams<\/strong> i <strong>Alfa Romeo F1 Team Stake<\/strong>, nadesz\u0142y prezentacje nowych malowa\u0144 <strong>Scuderia AlphaTauri<\/strong>, <strong>Aston Martin Aramco Cognizant<\/strong> i <strong>McLaren<\/strong> Racing.<\/p>\n<h2><strong>Drug\u0105 transz\u0119 start\u00f3w zespo\u0142\u00f3w w sezonie 2023 Formu\u0142y 1 rozpoczyna Scuderia AlphaTauri.<\/strong><\/h2>\n<p>W\u0142oski zesp\u00f3\u0142 prezentuje nowe malowanie <strong>AT04<\/strong> i now\u0105 kolekcj\u0119 Alpha Tauri AW23 prosto z wybieg\u00f3w nowojorskiego tygodnia mody.<\/p>\n<p>Pierwsza wa\u017cna wiadomo\u015b\u0107 z <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-formula-1\/\"><strong>Formu\u0142y 1<\/strong> <\/a>jest bez w\u0105tpienia nowy <strong>sponsor tytularny Orlen<\/strong>, umieszczony w bardzo widoczny spos\u00f3b na owiewkach i kombinezonach kierowc\u00f3w. Wielu spodziewa\u0142o si\u0119 dominacji koloru czerwonego, w\u0142a\u015bnie ze wzgl\u0119du na obecno\u015b\u0107 nowego partnera, ale w rzeczywisto\u015bci niebieski i bia\u0142y s\u0105 kolorami nowego AT04 zgodnie z tradycj\u0105.<\/p>\n<p><strong>PKN ORLEN<\/strong> jest jedn\u0105 z najwi\u0119kszych firm naftowo-gazowych w Europie \u015arodkowej, globaln\u0105 mark\u0105, dzia\u0142aj\u0105c\u0105 na 6 kontynentach, w ponad 100 krajach na ca\u0142ym \u015bwiecie. Po raz kolejny dow\u00f3d na to, \u017ce Formu\u0142a 1 jest niesamowit\u0105 i pot\u0119\u017cn\u0105 globaln\u0105 platform\u0105 marketingow\u0105, oferuj\u0105c\u0105 programy sponsorskie na r\u00f3\u017cnych poziomach dla wszelkiego rodzaju firm.<\/p>\n<p>Potwierdzono sponsora <strong>FlexBox<\/strong>, kt\u00f3rego logo jest ponownie widoczne na samochodzie.<\/p>\n<p>Team AlphaTauri dodaje r\u00f3wnie\u017c partnera w sektorze <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/pl\/blog\/suitcases-travel-goods-motogp-sponsorships\/\">w sektorze baga\u017cowym do swojej listy partnerstw<\/a><br \/>\n<\/strong> a tak\u017ce inne zespo\u0142y Formu\u0142y 1. Baga\u017c i torby podr\u00f3\u017cne s\u0105 niezb\u0119dne dla kierowc\u00f3w i pracownik\u00f3w, kt\u00f3rzy podr\u00f3\u017cuj\u0105 po \u015bwiecie przez ca\u0142y rok; wystarczy pomy\u015ble\u0107, \u017ce kalendarz Formu\u0142y 1 na 2023 rok sk\u0142ada si\u0119 z 23 wy\u015bcig\u00f3w, rozpoczynaj\u0105cych si\u0119 w marcu w Bahrajnie, a ko\u0144cz\u0105cych w listopadzie w Abu Zabi.<\/p>\n<p>Wsp\u00f3\u0142praca ze szwedzk\u0105 mark\u0105 <strong>Carl Friedrik<\/strong>, nowym <strong>oficjalnym dostawc\u0105<\/strong> baga\u017cu zespo\u0142u, by\u0142a zatem idealna.<\/p>\n<p>Carl Friedrik to marka galanterii sk\u00f3rzanej i podr\u00f3\u017cniczej za\u0142o\u017cona w 2012 roku przez szwedzkich braci Niklasa i Mattisa Oppermann\u00f3w. W ramach tego partnerstwa wprowadz\u0105 na rynek limitowan\u0105 edycj\u0119 baga\u017cu podr\u0119cznego we wsp\u00f3\u0142pracy ze Scuderia AlphaTauri, z ekskluzywnymi kolorami i materia\u0142ami inspirowanymi w\u0142oskim zespo\u0142em Formu\u0142y 1.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108555\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" alt=\"alpha_tauri_2023\" width=\"600\" height=\"338\" \/><\/strong><\/h2>\n<h2><strong>McLaren \u015bwi\u0119tuje wa\u017cn\u0105 rocznic\u0119, prezentuj\u0105c nowy MCL60 z najm\u0142odsz\u0105 par\u0105 kierowc\u00f3w na starcie. <\/strong><\/h2>\n<p><strong>Lando Norris<\/strong> i <strong>Oscar Piastri<\/strong> rozpoczynaj\u0105 nowy rozdzia\u0142 w historii McLarena w roku obchod\u00f3w 60-lecia <strong>McLaren Racing<\/strong>.<\/p>\n<p>W centrum McLarena w <strong>Woking<\/strong> zaprezentowano wspania\u0142y nowy model <strong>McLaren MCL60. <\/strong>60 jak 60-lecie brytyjskiego zespo\u0142u. W ten spos\u00f3b rozpoczyna si\u0119 nowa przygoda z przeniesieniem Andrei Stelli z dyrektora wykonawczego na dyrektora zespo\u0142u F1 i przybyciem mistrza Formu\u0142y 2 FIA Oscara Piastriego w 2021 roku, kt\u00f3ry do\u0142\u0105czy do ukochanego Brytyjczyka Lando Norrisa.<\/p>\n<p>G\u0142\u00f3wn\u0105 nowo\u015bci\u0105 jest w\u0142a\u015bnie pojawienie si\u0119 nowego kierowcy, kt\u00f3ry zast\u0105pi Australijczyka <strong>Daniela Ricciardo<\/strong>.<\/p>\n<p><strong>Oscar Piastri<\/strong> zadebiutuje w Formule 1 z McLarenem po serii wydarze\u0144, w kt\u00f3rych by\u0142 zaanga\u017cowany w sp\u00f3r ze swoim obecnym zespo\u0142em w zesz\u0142ym roku.<\/p>\n<p>Tym samym debiutuje dzi\u015b w McLarenie u boku Lando Norrisa, m\u0142odego i z pewno\u015bci\u0105 zaciek\u0142ego duetu, gotowego do walki o czo\u0142owe miejsca na starcie w nadchodz\u0105cym sezonie. Zesp\u00f3\u0142 McLarena jest z pewno\u015bci\u0105 jednym z najbardziej aktywnych zespo\u0142\u00f3w w tworzeniu tre\u015bci i aktywacji, kt\u00f3re rozpowszechniaj\u0105 na wszystkich platformach medi\u00f3w spo\u0142eczno\u015bciowych, aby anga\u017cowa\u0107 i anga\u017cowa\u0107 fan\u00f3w. A kierowcy s\u0105 niesamowitymi profesjonalistami, nawet gdy zdejmuj\u0105 kaski i opuszczaj\u0105 tor. Doskona\u0142e i mocne referencje dla sponsor\u00f3w korporacyjnych zespo\u0142u.<\/p>\n<p>Z pewno\u015bci\u0105 r\u00f3wnie\u017c ze wzgl\u0119du na si\u0142\u0119 medialn\u0105 i kreatywno\u015b\u0107 zespo\u0142u i kierowc\u00f3w, lista sponsor\u00f3w i partner\u00f3w zespo\u0142u McLaren jest naprawd\u0119 d\u0142uga, presti\u017cowa i lojalna.<\/p>\n<p>BAT, OKX na gie\u0142dzie kryptowalut, blockchain <strong>Tezos<\/strong>, przechodz\u0105cy Dell Technologies, Android, <strong>Google Chrome <\/strong>bardzo du\u017cy i widoczny na g\u00f3rze maszyny, Darktrace, alteryx, <strong>DP World<\/strong> (nowy sponsor od tego sezonu), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Era, SunGod i wiele innych.<\/p>\n<p>McLaren potwierdza wsp\u00f3\u0142prac\u0119 z mark\u0105 odzie\u017cow\u0105 <strong>Castore,<\/strong> kt\u00f3ra prezentuje now\u0105 lini\u0119 Teamwear 2023 ju\u017c dost\u0119pn\u0105 do kupienia.<\/p>\n<p>Zawsze obecny kolor papai, ale tak\u017ce du\u017co czerni charakteryzuj\u0105 nowe barwy pi\u0119knego MCL60.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mclaren-2023-600x400.jpeg\" alt=\"mclaren-2023\" width=\"600\" height=\"400\" \/><\/strong><\/h2>\n<h2><strong>Wielkie oczekiwanie na premier\u0119 Aston Martin Aramco Cognizant AMR23, kt\u00f3ry przedstawia nowego kierowc\u0119&#8230; Fernando Alonso.<\/strong><\/h2>\n<p>Z zupe\u0142nie nowej siedziby na torze Silverstone, prezes Lawrence Stroll i dyrektor zespo\u0142u Mike Krack witaj\u0105 wielokrotnego mistrza <strong>Fernando Alonso<\/strong>, kt\u00f3ry opuszcza Alpine i przybywa do Aston Martin; nowa wielka przygoda, &#8222;by\u0107 mo\u017ce najwi\u0119ksza przygoda mojego \u017cycia&#8221; dla 41-letniego dwukrotnego mistrza \u015bwiata, kt\u00f3ry do\u0142\u0105cza do m\u0142odego Kanadyjczyka <strong>Lance&#8217;a Strolla<\/strong>.<\/p>\n<p>Jest to z pewno\u015bci\u0105 najwi\u0119ksza wiadomo\u015b\u0107 dla brytyjskiego zespo\u0142u zast\u0119puj\u0105cego niemieckiego mistrza Sebastiana Vettela, kt\u00f3ry przeszed\u0142 na emerytur\u0119 z Formu\u0142y 1 w 2022 roku.<\/p>\n<p>Partner Tytularny Cognizant i Partner Strategiczny Aramco potwierdzaj\u0105 doskona\u0142\u0105 widoczno\u015b\u0107 marki na samochodzie i kierowcach, a towarzyszy im wielu istniej\u0105cych sponsor\u00f3w i partner\u00f3w, takich jak Peroni, crypto.com, Netapp, a wraz z Alonso pojawiaj\u0105 si\u0119 tak\u017ce niekt\u00f3rzy historyczni sponsorzy, tacy jak CITI, grupa bankowa, kt\u00f3ra pod\u0105\u017ca za kierowc\u0105 i l\u0105duje na Halo nowego <strong>AMR23<\/strong>.<\/p>\n<p>Wielki wp\u0142yw na media i kreatywno\u015b\u0107 b\u0119d\u0105 niew\u0105tpliwie pochodzi\u0107 z nowego Hugo Boss Official <strong>Teamwear<\/strong>, kt\u00f3ry wraz z mark\u0105 <strong>Boss<\/strong> (widoczn\u0105 r\u00f3wnie\u017c na samochodzie i kombinezonach kierowc\u00f3w) b\u0119dzie odpowiedzialny za produkcj\u0119 oficjalnej odzie\u017cy zespo\u0142u, kt\u00f3r\u0105 mo\u017cna ju\u017c kupi\u0107 online; du\u017ca, nowoczesna i stylowa kolekcja. Partnerstwo pe\u0142ne \u015bwie\u017co\u015bci i blasku, kt\u00f3re o\u017cywi padok Formu\u0142y 1 dzi\u0119ki wielu referencjom i ambasadorom, kt\u00f3rzy reprezentuj\u0105 mark\u0119 na ca\u0142ym \u015bwiecie i w r\u00f3\u017cnych sektorach; <strong>Khaby Lame<\/strong>, Matteo Berrettini, <strong>Kendal Jenner<\/strong>, Lee Minho, Naomi Campbell to tylko niekt\u00f3re z najbardziej znanych nazwisk w <strong>sk\u0142adzie Boss<\/strong>.<\/p>\n<p>Kolejnym nowym partnerem jest AvaTrade, kt\u00f3ra zosta\u0142a <strong>Oficjalnym Partnerem Handlowym<\/strong> zespo\u0142u.<\/p>\n<p>Podobnie jak AlphaTauri, Aton Martin prezentuje swojego nowego partnera baga\u017cowego <strong>Globe Trotter<\/strong>. S\u0142yn\u0105ca z wysokiej jako\u015bci kolekcji baga\u017cu, brytyjska marka zaprezentuje specjalne, limitowane egzemplarze idealne dla tych, kt\u00f3rzy lubi\u0105 podr\u00f3\u017cowa\u0107 w dobrym stylu, z mark\u0105 Aston Martin Racing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108548\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/aston-martin-2023-600x366.webp\" alt=\"aston-martin-2023\" width=\"600\" height=\"366\" \/>Po tych trzech startach pozosta\u0142y jeszcze tylko trzy, a nast\u0119pnie sk\u0142ad zespo\u0142u Formu\u0142y 1 na rok 2023 b\u0119dzie gotowy.<\/p>\n<p>Wraz z <strong>Ferrari, Mercedesem<\/strong> i <strong>Alpine<\/strong> jeste\u015bmy gotowi na rozpocz\u0119cie nowych mistrzostw, nie mo\u017cemy si\u0119 doczeka\u0107.<\/p>\n<p>Je\u015bli chcesz dowiedzie\u0107 si\u0119, jakie <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-formula-1\/\">mo\u017cliwo\u015bci s\u0105 nadal otwarte w zespo\u0142ach Formu\u0142y 1,<\/a><br \/>\n<\/strong> prosimy o kontakt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po czterech pierwszych ods\u0142onach zespo\u0142\u00f3w MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams i Alfa Romeo F1 Team Stake, nadesz\u0142y prezentacje nowych malowa\u0144 Scuderia AlphaTauri, Aston Martin Aramco Cognizant i McLaren Racing. Drug\u0105 transz\u0119 start\u00f3w zespo\u0142\u00f3w w sezonie 2023 Formu\u0142y 1 rozpoczyna Scuderia AlphaTauri. W\u0142oski zesp\u00f3\u0142 prezentuje nowe malowanie AT04 i now\u0105 kolekcj\u0119 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":193608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-242310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zespo\u0142y F1 23: premiery, barwy, kierowcy i sponsorzy - Alpha Tauri, Aston Martin, McLaren<\/title>\n<meta name=\"description\" content=\"Odby\u0142y si\u0119 r\u00f3wnie\u017c prezentacje nowych malowa\u0144 Scuderia AlphaTauri, Aston Martin Aramco Cognizant i McLaren Racing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zespo\u0142y Formu\u0142y 1 2023: premiery, malowania, kierowcy i sponsorzy - Alpha Tauri, Aston Martin, McLaren\" \/>\n<meta property=\"og:description\" content=\"Odby\u0142y si\u0119 r\u00f3wnie\u017c prezentacje nowych malowa\u0144 Scuderia AlphaTauri, Aston Martin Aramco Cognizant i McLaren Racing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Zespo\u0142y Formu\u0142y 1 2023: premiery, malowania, kierowcy i sponsorzy &#8211; 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