{"id":242316,"date":"2024-01-03T15:13:28","date_gmt":"2024-01-03T14:13:28","guid":{"rendered":"https:\/\/rtrsports.com\/the-rolex-formula-1-sponsoring-that-makes-the-worlds-top-horologue-still-bigger\/"},"modified":"2025-06-30T17:06:41","modified_gmt":"2025-06-30T15:06:41","slug":"the-rolex-formula-1-sponsoring-that-makes-the-worlds-top-horologue-still-bigger","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/","title":{"rendered":"Sponsoring Rolex – Formu\u0142a 1: uczynienie najlepszego zegarka na \u015bwiecie jeszcze wi\u0119kszym"},"content":{"rendered":"

Rolex zosta\u0142 oficjalnym chronometra\u017cyst\u0105 Formu\u0142y 1 w 2013 roku i od tego czasu marki te udowodni\u0142y, \u017ce \u015bwietnie do siebie pasuj\u0105. W sporcie, w kt\u00f3rym licz\u0105 si\u0119 milisekundy, trudno by\u0142oby znale\u017a\u0107 lepszego partnera ni\u017c Rolex.<\/h2>\n

Wed\u0142ug Forbes<\/a>, Rolex p\u0142aci Formule 1 szacunkow\u0105 roczn\u0105 op\u0142at\u0119 w wysoko\u015bci 50 milion\u00f3w dolar\u00f3w<\/strong>, aby ich logo by\u0142o umieszczane na samochodach, kierowcach i tablicach reklamowych na torach wy\u015bcigowych. Cho\u0107 dla niekt\u00f3rych koszt ten mo\u017ce wydawa\u0107 si\u0119 wyg\u00f3rowany, dostosowanie si\u0119 do sportu na najwy\u017cszym poziomie, takiego jak F1<\/strong><\/a> ma wiele sensu dla jednego z najbardziej kultowych szwajcarskich producent\u00f3w zegark\u00f3w na \u015bwiecie. Rolex uosabia klas\u0119, a nie ma wielu sport\u00f3w bardziej klasycznych ni\u017c F1. Firma zegarmistrzowska<\/strong> nadal demonstruje znaczenie partnerstwa sportowego<\/strong>, kt\u00f3re obejmuje 10-letni kontrakt podpisany w 2013 roku. W jej ramach dosz\u0142o do wielu interesuj\u0105cych kolaboracji, od sygnowanych limitowanych edycji zegark\u00f3w po oficjalny zegar Rolex Pit Lane. Zag\u0142\u0119biaj\u0105c si\u0119 w to wyj\u0105tkowe partnerstwo, dowiadujemy si\u0119, dlaczego zaanga\u017cowanie Rolex<\/strong> w Formu\u0142\u0119 1 jest tak wa\u017cne…<\/p>\n

Historyczne po\u0142\u0105czenie Rolex i sport\u00f3w motorowych<\/h2>\n

Podczas gdy umowa o zostaniu oficjalnym chronometra\u017cyst\u0105 i globalnym partnerem F1 zosta\u0142a podpisana stosunkowo niedawno, obecno\u015b\u0107 Rolexa w sportach motorowych si\u0119ga dziesi\u0119cioleci. Szwajcarski producent zegark\u00f3w by\u0142 obecny w wy\u015bcigach od 1935 roku, kiedy Sir Malcolm Campbell zosta\u0142 pierwszym kierowc\u0105, kt\u00f3ry przekroczy\u0142 pr\u0119dko\u015b\u0107 300 mil na godzin\u0119, nosz\u0105c Rolexa<\/a>. Opr\u00f3cz posiadania \u015bwiatowego rekordu pr\u0119dko\u015bci, Campbell by\u0142 znany jako wielki fan zegark\u00f3w Rolex i pom\u00f3g\u0142 rozwin\u0105\u0107 mark\u0119 w \u015bwiecie wy\u015bcig\u00f3w, przedstawiaj\u0105c Rolex<\/strong> innym kierowcom. Mi\u0142o\u015b\u0107 ta zosta\u0142a odwzajemniona przez firm\u0119 Rolex, kt\u00f3ra uczci\u0142a ten donios\u0142y wyczyn stworzeniem limitowanej edycji zegarka dla „Kr\u00f3la Pr\u0119dko\u015bci” – Malcolma Campbella Oyster.<\/p>\n

Partnerstwo nawi\u0105zane z Campbellem doprowadzi\u0142o ich na szczyt \u015bwiata wy\u015bcig\u00f3w, poniewa\u017c Rolex sta\u0142 si\u0119 synonimem wy\u015bcig\u00f3w szybkich. Firma zyska\u0142a reputacj\u0119 najlepszego zegarka sportowego, poniewa\u017c zegarki Rolex mia\u0142y kultow\u0105 kopert\u0119 typu oyster. Partnerstwo mi\u0119dzy Rolexem a sportami motorowymi zosta\u0142o skonsolidowane w latach 60. wraz z narodzinami jednego z najpopularniejszych modeli zegark\u00f3w w historii – Rolex Daytona<\/strong>. Daytona to nie tylko stare miasto na Florydzie, jest ono zakorzenione w historii sport\u00f3w motorowych. Daytona jest domem dla „Daytona 500”, najbardziej presti\u017cowego wy\u015bcigu NASCAR. Jego ubite piaszczyste pla\u017ce sprawiaj\u0105, \u017ce jest to idealne miejsce dla kierowc\u00f3w pr\u00f3buj\u0105cych pobi\u0107 rekordy pr\u0119dko\u015bci <\/a>– W tym czasie tor Daytona International Speedway sta\u0142 si\u0119 \u015bwiatow\u0105 stolic\u0105 pr\u0119dko\u015bci.<\/p>\n

Od tego czasu Rolex Daytona sta\u0142 si\u0119 jednym z najbardziej po\u017c\u0105danych modeli zegark\u00f3w, a potencjalni nabywcy musieli d\u0142ugo czeka\u0107, aby mie\u0107 szans\u0119 na zakup zegarka za cen\u0119 katalogow\u0105. Zwi\u0105zek Rolexa z samym miastem i jego bogat\u0105 histori\u0105 szybkich wy\u015bcig\u00f3w jest r\u00f3wnie\u017c widoczny poprzez24 Hours of Daytona<\/strong><\/a>znany r\u00f3wnie\u017c jako „Rolex 24 at Daytona”. Jest to jedno z najpopularniejszych wydarze\u0144 w \u015bwiecie wy\u015bcig\u00f3w wytrzyma\u0142o\u015bciowych<\/a>, a ka\u017cdy zwyci\u0119ski kierowca otrzymuje sw\u00f3j w\u0142asny specjalny zegarek Daytona.<\/p>\n

\"rolex<\/p>\n

Dzi\u0119ki sukcesowi wsp\u00f3\u0142pracy z Campbellem, Rolex zdecydowa\u0142 si\u0119 na ekspansj\u0119 w sportach motorowych i przyspieszy\u0142 sw\u00f3j rozw\u00f3j poprzez wsp\u00f3\u0142prac\u0119 z innymi czo\u0142owymi kierowcami. Dobrym tego przyk\u0142adem by\u0142 Sir Jackie Stewart, kt\u00f3ry do\u0142\u0105czy\u0142 do marki Rolex jako oficjalny ambasador w 1968 roku. Sir Jackie Stewart mia\u0142 wspania\u0142\u0105 karier\u0119 w Formule 1, bior\u0105c udzia\u0142 w 99 wy\u015bcigach i wygrywaj\u0105c 3 mistrzostwa \u015bwiata (1969, 1971 i 1973). W 2012 roku zosta\u0142 Wielkim Marsza\u0142kiem 50<\/sup>. jubileuszowej edycji Rolex 24 At Daytona<\/a>, 50 lat po tym, jak otrzyma\u0142 Rolex Daytona za legendarne zwyci\u0119stwo w Grand Prix Monako<\/strong> w 1968 roku .<\/strong><\/p>\n

Specjalna relacja ze Stewartem by\u0142a nieoceniona dla firmy Rolex.<\/strong> Zwi\u0105zanie si\u0119 z tak kultowym kierowc\u0105 F1 pomog\u0142o im odeprze\u0107 ostr\u0105 konkurencj\u0119 ze strony konkurencyjnych producent\u00f3w zegark\u00f3w w walce o umow\u0119 sponsorsk\u0105 na 2012 rok. Stewart ujawni\u0142, \u017ce by\u0142 mocno zaanga\u017cowany w umow\u0119<\/a> i \u017ce zosta\u0142 wezwany przez \u00f3wczesnego dyrektora generalnego F1, Berniego Ecclestone’a, aby pom\u00f3c po\u0142\u0105czy\u0107 obie marki. To tak, jakby to partnerstwo by\u0142o po prostu stworzone.<\/p>\n

Relacje Formu\u0142y 1 z producentami zegark\u00f3w<\/h2>\n

Po drugiej stronie partnerstwa, Formu\u0142a 1 ma szczeg\u00f3ln\u0105 histori\u0119 z producentami zegark\u00f3w. Naturalnie, w sporcie, w kt\u00f3rym licz\u0105 si\u0119 milisekundy, partnerstwa z najlepszymi markami by\u0142y powszechne. Wida\u0107 to dzi\u015b, gdy inni luksusowi producenci zegark\u00f3w sponsoruj\u0105 kierowc\u00f3w i zespo\u0142y F1. Na przyk\u0142ad Richard Mille sponsoruje zar\u00f3wno Ferrari, jak i McLarena. Luksusowe zegarki s\u0105 cz\u0119sto noszone przez kierowc\u00f3w i tak jak Rolex zrobi\u0142 to z ikonami takimi jak Campbell i Stewart, wiele z tych marek nawi\u0105za\u0142o wsp\u00f3\u0142prac\u0119 z popularnymi kierowcami F1. Umowa Lewisa Hamiltona z IWC przewiduje dla niego 2 miliony dolar\u00f3w rocznie!<\/a><\/p>\n

Znaczenie pomiaru czasu w sporcie zosta\u0142o r\u00f3wnie\u017c podkre\u015blone, poniewa\u017c r\u00f3\u017cni producenci zegark\u00f3w przyj\u0119li rol\u0119 „oficjalnego chronometra\u017cysty<\/strong>„. Heuer by\u0142 odpowiedzialny za pomiar czasu w latach 70-tych, zanim Longines przej\u0105\u0142 kontrol\u0119 w latach 80-tych. Przemianowany TAG Heuer<\/strong> odzyska\u0142 kontrol\u0119 w latach 90-tych, a Hublot przej\u0105\u0142 t\u0119 rol\u0119, zanim Rolex zosta\u0142 „oficjalnym chronometra\u017cyst\u0105” od sezonu 2013.<\/p>\n

Dlaczego Rolex sponsoruje F1?<\/h2>\n

Niekt\u00f3rzy mog\u0105 nadal zadawa\u0107 sobie pytanie „Dlaczego Rolex sponsoruje F1?”, dlatego wa\u017cne jest, aby ponownie podkre\u015bli\u0107, jak wyj\u0105tkowe jest to partnerstwo. Partnerstwo oznacza po\u0142\u0105czenie dw\u00f3ch marek o wzajemnie powi\u0105zanych warto\u015bciach i historii. F1 i Rolex<\/strong> oznaczaj\u0105 luksus i bez w\u0105tpienia nale\u017c\u0105 do czo\u0142\u00f3wki w swoich dziedzinach. B\u0119d\u0105c sportem, w kt\u00f3rym jest tylko 20 kierowc\u00f3w rywalizuj\u0105cych w 10 zespo\u0142ach, F1 jest po\u0142\u0105czona z ekskluzywno\u015bci\u0105 Rolex. Jako\u015b\u0107 zegark\u00f3w Rolex jest kolejnym powodem ich po\u017c\u0105dania, a ta warto\u015b\u0107 jako\u015bci jest r\u00f3wnie\u017c widoczna w F1 – zespo\u0142y nieustannie szukaj\u0105 nowych sposob\u00f3w na ulepszenie swoich samochod\u00f3w i uczynienie ich o milisekund\u0119 szybszymi.<\/p>\n

Na podstawowym poziomie sponsorowanie jednego z najpopularniejszych sport\u00f3w na \u015bwiecie przynosi oczywiste korzy\u015bci, zw\u0142aszcza \u017ce obecnie wkracza on na rynki ca\u0142ego \u015bwiata<\/a>. Bycie globalnym partnerem F1 oznacza, \u017ce Rolex mo\u017ce cieszy\u0107 si\u0119 tym wzrostem, poniewa\u017c jeszcze wi\u0119cej oczu, na jeszcze wi\u0119kszej liczbie rynk\u00f3w, skupia si\u0119 na marce.<\/h4>\n

Wa\u017cne jest r\u00f3wnie\u017c, aby pami\u0119ta\u0107, \u017ce partnerstwo nie jest tylko na pokaz, Rolex jest odpowiedzialny za utrzymanie sprz\u0119tu do pomiaru czasu.<\/h4>\n

Jak wspomniano wcze\u015bniej, o wynikach wy\u015bcig\u00f3w F1 mog\u0105 decydowa\u0107 u\u0142amki sekund, a obecnie trudno jest znale\u017a\u0107 mark\u0119 bardziej niezawodn\u0105 ni\u017c Rolex, kt\u00f3ra pomog\u0142aby utrzyma\u0107 dok\u0142adno\u015b\u0107 wynik\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex zosta\u0142 oficjalnym chronometra\u017cyst\u0105 Formu\u0142y 1 w 2013 roku i od tego czasu marki te udowodni\u0142y, \u017ce \u015bwietnie do siebie pasuj\u0105. W sporcie, w kt\u00f3rym licz\u0105 si\u0119 milisekundy, trudno by\u0142oby znale\u017a\u0107 lepszego partnera ni\u017c Rolex. Wed\u0142ug Forbes, Rolex p\u0142aci Formule 1 szacunkow\u0105 roczn\u0105 op\u0142at\u0119 w wysoko\u015bci 50 milion\u00f3w dolar\u00f3w, aby ich logo by\u0142o umieszczane na […]<\/p>\n","protected":false},"author":33,"featured_media":193527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20214,20211],"tags":[],"class_list":["post-242316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-pl","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nRolex - sponsoring F1<\/title>\n<meta name=\"description\" content=\"Rolex zosta\u0142 oficjalnym chronometra\u017cyst\u0105 F1 w 2013 roku i od tego czasu marki te udowodni\u0142y, \u017ce \u015bwietnie do siebie pasuj\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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