{"id":242317,"date":"2024-01-03T15:13:29","date_gmt":"2024-01-03T14:13:29","guid":{"rendered":"https:\/\/rtrsports.com\/the-petronas-mercedes-f1-sponsoring-tworzenie-wspanialych-partnerstw-z-kontraktow\/"},"modified":"2025-07-22T19:42:06","modified_gmt":"2025-07-22T17:42:06","slug":"the-petronas-mercedes-f1-sponsoring-tworzenie-wspanialych-partnerstw-z-kontraktow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/","title":{"rendered":"Sponsoring Petronas – Mercedes F1: tworzenie wspania\u0142ych partnerstw dzi\u0119ki umowom sponsorskim"},"content":{"rendered":"

Petronas – Mercedes F1: tworzenie wspania\u0142ych partnerstw dzi\u0119ki umowom sponsorskim<\/strong><\/h2>\n

Partnerstwo Petronas-Mercedes jest doskona\u0142ym przyk\u0142adem na to, \u017ce sponsoring musi sta\u0107 si\u0119 partnerstwem, aby zmaksymalizowa\u0107 korzy\u015bci. Obie marki pomog\u0142y sobie nawzajem wygra\u0107 w swoich dziedzinach…. <\/em><\/strong><\/h3>\n

Petronas<\/strong> zosta\u0142 partnerem tytularnym i technicznym zespo\u0142u Formu\u0142y 1 Mercedes-AMG w 2010 roku. W rezultacie stali si\u0119 znani jako zesp\u00f3\u0142 Mercedes-AMG Petronas F1. Jest to globalna firma zajmuj\u0105ca si\u0119 energi\u0105 i rozwi\u0105zaniami, kt\u00f3ra ma podobne cele w zakresie zerowej emisji dwutlenku w\u0119gla netto jak Formu\u0142a 1<\/a><\/strong>– co czyni to partnerstwo ca\u0142kiem naturalnym. Jednak niewielu mog\u0142o przewidzie\u0107, \u017ce partnerstwo Petronas-Mercedes<\/strong> b\u0119dzie tak udane, jak si\u0119 sta\u0142o.<\/p>\n

Dzi\u0119ki do\u015bwiadczeniu i innowacjom malezyjskiego koncernu naftowego zesp\u00f3\u0142 Mercedes-AMG F1 zdoby\u0142 8 kolejnych tytu\u0142\u00f3w mistrza konstruktor\u00f3w (2014-2021) i 7 kolejnych tytu\u0142\u00f3w mistrza kierowc\u00f3w (2014-2020). Je\u015bli ich sukcesy na torze nie s\u0105 wystarczaj\u0105ce, aby przekona\u0107 Ci\u0119 o sukcesie partnerstwa, by\u0107 mo\u017ce ich nowe przed\u0142u\u017cenie o 75 milion\u00f3w dolar\u00f3w rocznie<\/a> jest wystarczaj\u0105ce. Ich nowa umowa, kt\u00f3ra obowi\u0105zuje do 2026 roku, jest dowodem na to, jak zadowolone s\u0105 obie marki ze wsp\u00f3\u0142pracy.<\/p>\n

Ich sukces uwypukli\u0142 klucz do sukcesu sponsoringu – sponsoring musi ewoluowa\u0107 w partnerstwo. Po ponad dekadzie wsp\u00f3\u0142pracy dyrektor generalny zespo\u0142u Mercedes-AMG Petronas F1, Toto Wolff, powiedzia\u0142: „Nasz zesp\u00f3\u0142 i Petronas nie s\u0105 ju\u017c tylko partnerami, jeste\u015bmy rodzin\u0105 i b\u0119dziemy jednym zespo\u0142em przez wiele kolejnych lat”.<\/p>\n

Wygl\u0105da na to, \u017ce ta przyja\u017a\u0144 nie zako\u0144czy si\u0119 w najbli\u017cszym czasie, poniewa\u017c Petronas zobowi\u0105za\u0142 si\u0119 r\u00f3wnie\u017c do wspierania Mercedesa w d\u0105\u017ceniu do ograniczenia emisji dwutlenku w\u0119gla. Firma zobowi\u0105za\u0142a si\u0119 do opracowania bardziej zr\u00f3wnowa\u017conych paliw<\/a>. Zapoznaj si\u0119 ze wszystkimi cechami tego partnerstwa i dowiedz si\u0119, dlaczego Petronas zdecydowa\u0142 si\u0119 sponsorowa\u0107 Mercedesa.<\/p>\n

\"sponsoring<\/h2>\n

Jakie korzy\u015bci odnosi Petronas?<\/h2>\n

Petronas zdecydowanie nie by\u0142 ma\u0142\u0105 firm\u0105 przed nawi\u0105zaniem wsp\u00f3\u0142pracy z Mercedesem w 2010 roku. Petronas z siedzib\u0105 w Malezji jest najwi\u0119ksz\u0105 korporacj\u0105 w kraju i od dawna jest jedn\u0105 z najwi\u0119kszych firm w ca\u0142ej Azji Po\u0142udniowo-Wschodniej. Kontroluje wszystkie zasoby gazu i ropy w Malezji i dzia\u0142a w 35 krajach. Wielko\u015b\u0107 firmy jest symbolizowana przez kultowe Petronas Towers, par\u0119 drapaczy chmur w Kuala Lumper w Malezji – maj\u0105 one imponuj\u0105c\u0105 wysoko\u015b\u0107 1438 st\u00f3p (451,9 metra)! Dominacja Petronas by\u0142a jednak w du\u017cej mierze ograniczona do Azji Po\u0142udniowo-Wschodniej. Mercedes by\u0142 pojazdem Petronas, kt\u00f3ry wszed\u0142 na globalny rynek i z pewno\u015bci\u0105 wszed\u0142 na niego w wielkim stylu.<\/p>\n

Petronas czerpie korzy\u015bci ze sponsorowania czo\u0142owego zespo\u0142u Formu\u0142y 1<\/strong>. Formu\u0142a 1 jest jednym z najszybciej rozwijaj\u0105cych si\u0119 sport\u00f3w na \u015bwiecie, a dzi\u0119ki inicjatywom marketingowym, takim jak Drive to Survive<\/em><\/a> Netflix, sama F1 sta\u0142a si\u0119 globaln\u0105 mark\u0105. Poniewa\u017c Petronas sponsoruje jeden z najwi\u0119kszych zespo\u0142\u00f3w sportowych, oczywi\u015bcie czerpie korzy\u015bci p\u0142yn\u0105ce z tego wzrostu.<\/p>\n

Nie mo\u017cna ogl\u0105da\u0107 wy\u015bcigu F1 bez logo Petronas, czy to na bolidach Mercedesa, czy na sprz\u0119cie kierowc\u00f3w. Dzi\u0119ki temu globalna ekspozycja marki znacznie wzros\u0142a, o czym \u015bwiadcz\u0105 dane opublikowane w 2016 r. w celu uzasadnienia ich udzia\u0142u w F1. Wed\u0142ug raportu Petronas<\/a>, w sezonie 2015 F1 zarobili oni 901,08 milion\u00f3w dolar\u00f3w na globalnej ekspozycji w mediach. Liczba ta mierzy widoczno\u015b\u0107 marki w wy\u015bcigu F1 i wszystkich mediach, kt\u00f3re otaczaj\u0105 dzie\u0144 wy\u015bcigu, w tym takie rzeczy jak YouTube i najwa\u017cniejsze wydarzenia telewizyjne. Ta kwota bliska 1 miliarda dolar\u00f3w oznacza\u0142a, \u017ce ich ekspozycja w mediach wzros\u0142a o 400% od 2012 do 2015 roku<\/a>, co z kolei uczyni\u0142o ich najwi\u0119ksz\u0105 firm\u0105 naftowo-gazow\u0105 w F1.<\/p>\n

Taki wzrost w ci\u0105gu zaledwie 3 lat b\u0119dzie dla Petronas nieoczekiwan\u0105 niespodziank\u0105 i \u015bwiadczy o sile sponsoringu sportowego<\/a>. Wyja\u015bnia to r\u00f3wnie\u017c skok warto\u015bci ich partnerstwa – umowa podpisana w 2010 roku by\u0142a podobno warta 30 milion\u00f3w dolar\u00f3w rocznie, podczas gdy zaktualizowana umowa jest warta nawet 75 milion\u00f3w dolar\u00f3w rocznie! (Wed\u0142ug Forbes)<\/p>\n

Korzy\u015bci ze wsp\u00f3\u0142pracy z Mercedesem si\u0119gaj\u0105 nawet poziomu technicznego. Ich partnerstwo obejmuje co\u015b wi\u0119cej ni\u017c tylko umieszczanie logo Petronas na samochodach Mercedesa – s\u0105 oni partnerem technicznym zespo\u0142u. Oznacza to, \u017ce dostarczaj\u0105 paliwo i inne specyfikacje samochod\u00f3w. Mo\u017cna si\u0119 zastanawia\u0107, jakie korzy\u015bci przynosi to Petronasowi… c\u00f3\u017c, zasadniczo sprawi\u0142o, \u017ce tor wy\u015bcigowy sta\u0142 si\u0119 poligonem do\u015bwiadczalnym dla bardziej wydajnych paliw i smar\u00f3w. Firmie naftowej trudno by\u0142oby znale\u017a\u0107 lepsze \u015brodowisko do prowadzenia bada\u0144 i rozwoju.<\/p>\n

\"sponsoring<\/h2>\n

Co Mercedes zyska\u0142 dzi\u0119ki sponsoringowi Petronas?<\/h2>\n

Ka\u017cdy sponsoring<\/strong> sportowy przynosi korzy\u015bci finansowe dru\u017cynom\/sportowcom. Typowy sponsoring polega na tym, \u017ce zespo\u0142y nosz\u0105 logo marki w zamian za du\u017ce sumy pieni\u0119dzy, jednak partnerstwo Petronas z Mercedesem jest wyj\u0105tkowe. Petronas jest czym\u015b wi\u0119cej ni\u017c tylko kolejnym sponsorem Mercedesa, jest cz\u0119\u015bci\u0105 zespo\u0142u i odegra\u0142 du\u017c\u0105 rol\u0119 w jego dominacji w 2010 roku. Jako partner techniczny dostarczyli zespo\u0142owi Fluid Technology Solutions –<\/a> najbardziej efektywne paliwo i smary.<\/p>\n

Dzi\u0119ki ich pomocy zesp\u00f3\u0142 Mercedes-AMG Petronas F1 zdoby\u0142 8 kolejnych tytu\u0142\u00f3w Mistrza \u015awiata Konstruktor\u00f3w. Takiej dominacji w latach 2014-2021 nigdy wcze\u015bniej nie widziano w F1, a w tym samym okresie mistrzostwo \u015bwiata kierowc\u00f3w zosta\u0142o zdobyte przez kierowc\u0119 Mercedes-AMG 7 razy. Sukces ten zosta\u0142 spot\u0119gowany, gdy g\u0142\u00f3wny kierowca zespo\u0142u i ikona F1, Lewis Hamilton,<\/em> wyr\u00f3wna\u0142 rekord 7 Mistrzostw \u015awiata Michaela Schumachera<\/em>. Nie b\u0119dzie niedom\u00f3wieniem stwierdzenie, \u017ce Petronas i Mercedes wsp\u00f3lnie tworzyli histori\u0119 na torze.<\/p>\n

Petronas jest r\u00f3wnie\u017c zgodny z celem Mercedesa, aby sta\u0107 si\u0119 bardziej zr\u00f3wnowa\u017conym w \u015bwietle rosn\u0105cej kwestii zmian klimatycznych. W ubieg\u0142ym roku og\u0142osili oni wcze\u015bniejsze przed\u0142u\u017cenie umowy wygasaj\u0105cej w 2026 r<\/a>., w ramach kt\u00f3rej b\u0119d\u0105 wsp\u00f3\u0142pracowa\u0107 na rzecz w 100% zr\u00f3wnowa\u017conych paliw, gdy nowe przepisy F1 zostan\u0105 wprowadzone w \u017cycie. Ponadto, poniewa\u017c ca\u0142a F1 zmierza w kierunku przysz\u0142o\u015bci zerowej netto, nowe przepisy dotycz\u0105ce silnik\u00f3w przewiduj\u0105 50% elektryfikacj\u0119 jednostek nap\u0119dowych samochod\u00f3w. Wczesne przed\u0142u\u017cenie umowy podkre\u015bla ch\u0119\u0107 partner\u00f3w do pozostania ze sob\u0105 przez nadchodz\u0105cy okres ewolucji w F1.<\/p>\n

Petronas i Mercedes powinni by\u0107 przyk\u0142adem dla marek, kt\u00f3re chc\u0105 jak najlepiej wykorzysta\u0107 sponsoring sportowy<\/a>. Ich partnerstwo zosta\u0142o dobrze podsumowane przez Toto Wolffa: „Od 2010 roku nasze relacje z Petronas opieraj\u0105 si\u0119 na warto\u015bciach prawdziwego partnerstwa: zaufaniu, uczciwo\u015bci i wsp\u00f3lnych ambicjach”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Petronas – Mercedes F1: tworzenie wspania\u0142ych partnerstw dzi\u0119ki umowom sponsorskim Partnerstwo Petronas-Mercedes jest doskona\u0142ym przyk\u0142adem na to, \u017ce sponsoring musi sta\u0107 si\u0119 partnerstwem, aby zmaksymalizowa\u0107 korzy\u015bci. Obie marki pomog\u0142y sobie nawzajem wygra\u0107 w swoich dziedzinach…. Petronas zosta\u0142 partnerem tytularnym i technicznym zespo\u0142u Formu\u0142y 1 Mercedes-AMG w 2010 roku. W rezultacie stali si\u0119 znani jako zesp\u00f3\u0142 […]<\/p>\n","protected":false},"author":33,"featured_media":193554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20214,20220],"tags":[],"class_list":["post-242317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-pl","category-marketing-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nWielkie partnerstwa: sponsoring Petronas - Mercedes F1<\/title>\n<meta name=\"description\" content=\"Partnerstwo Petronas-Mercedes jest doskona\u0142ym przyk\u0142adem na to, \u017ce sponsoring musi sta\u0107 si\u0119 partnerstwem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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