{"id":242367,"date":"2024-01-04T07:18:14","date_gmt":"2024-01-04T06:18:14","guid":{"rendered":"https:\/\/rtrsports.com\/la-formula-1-in-2021-publiczne-badania-i-opinie-na-temat-jednego-z-najpopularniejszych-sportow-na-swiecie\/"},"modified":"2025-07-22T18:25:37","modified_gmt":"2025-07-22T16:25:37","slug":"la-formula-1-in-2021-publiczne-badania-i-opinie-na-temat-jednego-z-najpopularniejszych-sportow-na-swiecie","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\/","title":{"rendered":"Formu\u0142a 1: Badania i opinie widz\u00f3w na temat jednego z najpopularniejszych sport\u00f3w na \u015bwiecie"},"content":{"rendered":"<p>Cz\u0119sto jeste\u015bmy pytani o to, czy nadszed\u0142 w\u0142a\u015bciwy czas na inwestowanie w <a href=\"https:\/\/rtrsports.com\/pl\/andretti-autosport-sponsoring-formula-e\/\"><strong>Formu\u0142\u0119 1<\/strong> <\/a>a nasza odpowied\u017a jest nast\u0119puj\u0105ca: zawsze jest odpowiedni czas na inwestowanie w Formu\u0142\u0119 1, a teraz bardziej ni\u017c kiedykolwiek, i powiemy ci dlaczego.<\/p>\n<p>Obecnie dysponujemy r\u00f3wnie\u017c bardzo aktualnym zestawem danych i informacji, kt\u00f3re jeszcze bardziej wzmacniaj\u0105 nasze twierdzenia. <strong>Formu\u0142a 1<\/strong> opublikowa\u0142a w\u0142a\u015bnie <strong>mi\u0119dzynarodow\u0105 ankiet\u0119<\/strong> przeprowadzon\u0105 przez <strong>Nielsen Sport<\/strong> we wsp\u00f3\u0142pracy z <strong>Motorsport<\/strong> Network, kt\u00f3ra analizuje opinie fan\u00f3w na temat <strong>Formu\u0142y<\/strong> 1.<\/p>\n<p>Zebrane przez nich informacje s\u0105 interesuj\u0105ce i znacz\u0105ce, <a href=\"https:\/\/rtrsports.com\/pl\/\">szczeg\u00f3lnie dla tych, kt\u00f3rzy wykonuj\u0105 nasz\u0105 prac\u0119 i <strong>doradzaj\u0105 firmom<\/strong><\/a>.<\/p>\n<p>&#8222;Jeste\u015bmy niezmiernie wdzi\u0119czni wszystkim fanom, kt\u00f3rzy po\u015bwi\u0119cili czas na podzielenie si\u0119 swoimi opiniami w tej ogromnej ankiecie. Ich opinie s\u0105 dla nas bardzo cenne i jeste\u015bmy niezmiernie zadowoleni z wynik\u00f3w. Chcia\u0142bym r\u00f3wnie\u017c podzi\u0119kowa\u0107 <strong>Motorsport Network i Nielsen<\/strong> Sports za ich niesamowit\u0105 prac\u0119&#8221;.<\/p>\n<p>&#8222;Wyniki ankiety pokazuj\u0105, \u017ce robimy w\u0142a\u015bciwe rzeczy i b\u0119dziemy nadal koncentrowa\u0107 si\u0119 na tworzeniu ekscytuj\u0105cych tre\u015bci i rozrywki na torze i poza nim, czego chc\u0105 wszyscy nasi fani. Jeste\u015bmy podekscytowani nasz\u0105 przysz\u0142o\u015bci\u0105 i wiemy, \u017ce nasi fani r\u00f3wnie\u017c&#8221; &#8211; powiedzia\u0142 Stefano Domenicali, <strong>prezes i dyrektor generalny Formu\u0142y 1<\/strong>.<\/p>\n<p>Oto kilka kluczowych punkt\u00f3w.<\/p>\n<h2>Zacznijmy od pocz\u0105tku; charakterystyka tego wa\u017cnego badania.<\/h2>\n<ul>\n<li>Najwi\u0119ksza pr\u00f3ba, jak\u0105 kiedykolwiek przeanalizowano: 167 302 odpowiedzi<\/li>\n<li>Kwestionariusz zosta\u0142 stworzony i przet\u0142umaczony na 15 j\u0119zyk\u00f3w<\/li>\n<li>Wi\u0119kszy zasi\u0119g geograficzny: odpowiedzi nadesz\u0142y ze 187 kraj\u00f3w, przy znacznym wzro\u015bcie odpowiedzi w Azji, na Bliskim Wschodzie i w Afryce.<\/li>\n<li>Najm\u0142odsza zarejestrowana pr\u00f3ba &#8211; 34% respondent\u00f3w &lt; 24\/63% &lt; 34 \/ \u015aredni wiek 32 lata<\/li>\n<li>Najwy\u017cszy <strong>udzia\u0142 kobiet<\/strong> w historii &#8211; 18,3% ca\u0142kowitej pr\u00f3by, wzrost o 10% w por\u00f3wnaniu z 2017 r., ponad 30 000 wi\u0119cej.<\/li>\n<li>F1 przyci\u0105ga i zachwyca nowych fan\u00f3w, a 34% z nich \u015bledzi ten sport od &lt;5 lat, w por\u00f3wnaniu z 12% w 2017 r.<\/li>\n<\/ul>\n<p>W naszych artyku\u0142ach oraz w rozmowach z naszymi klientami i potencjalnymi klientami zawsze m\u00f3wimy o warto\u015bciach zwi\u0105zanych z r\u00f3\u017cnymi dyscyplinami sportowymi. Warto\u015bci maj\u0105 fundamentalne znaczenie, poniewa\u017c to na nich firmy i marki mog\u0105 budowa\u0107 swoje plany marketingowe i kampanie komunikacyjne.<\/p>\n<h2>Jak fani postrzegaj\u0105 Formu\u0142\u0119 1? Jak identyfikuj\u0105 ci\u0119 pod wzgl\u0119dem warto\u015bci?<\/h2>\n<ul>\n<li>Pi\u0119\u0107 najwa\u017cniejszych atrybut\u00f3w to: <strong>ekscytuj\u0105cy, technologiczny, drogi, konkurencyjny<\/strong> i <strong>zabawny;<\/strong> po raz pierwszy &#8222;zabawny&#8221; znalaz\u0142 si\u0119 w pierwszej pi\u0105tce przymiotnik\u00f3w.<\/li>\n<li>50-procentowa poprawa &#8222;zdrowia&#8221; F1 w por\u00f3wnaniu z 2017 r.: rosn\u0105ce pozytywne nastroje fan\u00f3w, kt\u00f3rzy uznaj\u0105, \u017ce F1 oferuje odpowiedni\u0105 r\u00f3wnowag\u0119 mi\u0119dzy sportem a rozrywk\u0105.<\/li>\n<li>Potrzeba przyci\u0105gni\u0119cia nowych fan\u00f3w pojawia si\u0119 r\u00f3wnie\u017c tym razem, ale w mniejszym stopniu ni\u017c w 2017 roku<\/li>\n<li>Cztery kluczowe GP dla wszystkich fan\u00f3w, niezale\u017cnie od wieku: <strong>Monza, Spa, Silverstone<\/strong> i <strong>Monako<\/strong>.<\/li>\n<\/ul>\n<h2>Jak fani w 2021 roku b\u0119d\u0105 ogl\u0105da\u0107 Formu\u0142\u0119 1?<\/h2>\n<ul>\n<li>Specjalistyczne <strong>strony internetowe<\/strong> F1 i <strong>p\u0142atna telewizja<\/strong> s\u0105 najcz\u0119\u015bciej u\u017cywanymi miejscami do wyszukiwania tre\u015bci, zw\u0142aszcza w\u015br\u00f3d fan\u00f3w w wieku 35 lat i starszych.<\/li>\n<li>Ogl\u0105dalno\u015b\u0107 telewizji niekodowanej spada (56%) od 2017 r.<\/li>\n<li><strong>Twitter<\/strong> pozostaje najcz\u0119\u015bciej u\u017cywan\u0105 platform\u0105 spo\u0142eczno\u015bciow\u0105, a tu\u017c za nim plasuje si\u0119 <strong>Instagram<\/strong>, kt\u00f3ry jest najcz\u0119\u015bciej u\u017cywanym kana\u0142em w\u015br\u00f3d os\u00f3b w wieku 16-24 lat. Korzystanie z Facebooka spad\u0142o<\/li>\n<li>Wi\u0119kszo\u015b\u0107 respondent\u00f3w (85%) ogl\u0105da <strong>wi\u0119cej ni\u017c 13 GP w sezonie<\/strong>.<\/li>\n<li>Ponad <strong>85% fan\u00f3w ogl\u0105da ca\u0142y wy\u015bcig<\/strong>, od sygnalizacji \u015bwietlnej po flag\u0119, bez spadku czasu ogl\u0105dania w\u015br\u00f3d m\u0142odszych odbiorc\u00f3w.<\/li>\n<li>Strategia F1, a tak\u017ce zespo\u0142\u00f3w i kierowc\u00f3w, polegaj\u0105ca na anga\u017cowaniu <strong>nowych odbiorc\u00f3w za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych i cyfrowych przynosi efekty<\/strong>.<\/li>\n<li>Wielki hit Netflixa<strong>&#8222;Drive to Survive&#8221;<\/strong>, zakulisowe spojrzenie na F1, otworzy\u0142o drzwi dla nowej, m\u0142odszej i bardziej zr\u00f3\u017cnicowanej publiczno\u015bci, czyni\u0105c ten sport bardziej dost\u0119pnym.<\/li>\n<li>Interakcja z fanami poprzez udost\u0119pnianie tre\u015bci za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych dzia\u0142a: fani chc\u0105 tre\u015bci od F1, zespo\u0142\u00f3w i kierowc\u00f3w, ale tak\u017ce od niezale\u017cnych platform medialnych.<\/li>\n<\/ul>\n<h2>A piloci? Kim s\u0105 faworyci publiczno\u015bci?<\/h2>\n<ul>\n<li><strong>Max Verstappen<\/strong> jest najpopularniejszym kierowc\u0105 F1, tu\u017c za nim plasuje si\u0119 <strong>Lando Norris<\/strong>, a na trzecim miejscu znajduje si\u0119 super mistrz <strong>Lewis Hamilton<\/strong>. Verstappen uplasowa\u0142 si\u0119 na 1. miejscu w USA, Japonii i Holandii, a Hamilton na 1. miejscu w Wielkiej Brytanii, Brazylii i Kanadzie.<\/li>\n<li>Max jest bardzo popularny w grupie wiekowej 25-45 lat, Lando Norris cieszy si\u0119 du\u017cym poparciem w\u015br\u00f3d kobiet i fan\u00f3w w wieku 16-24 lat.<\/li>\n<li>Lewis uzyska\u0142 dobre wyniki w grupie wiekowej 45+.<\/li>\n<li>Daniel Ricciardo by\u0142 czwarty, wyprzedzaj\u0105c Sebastiana Vettela na pi\u0105tym miejscu.<\/li>\n<li>Grupa m\u0142odych talent\u00f3w F1 jest bardzo obiecuj\u0105ca: <strong>Lando Norris<\/strong>, <strong>Charles Leclerc<\/strong>, <strong>George Russell<\/strong> i <strong>Pierre Gasly<\/strong> s\u0105 wysoko cenieni i jest to bardzo dobry znak dla tej kategorii.<\/li>\n<\/ul>\n<h2>A dru\u017cyny? Z pewno\u015bci\u0105 Ferrari b\u0119dzie najbardziej lubianym i \u015bledzonym zespo\u0142em&#8230;<\/h2>\n<p>Ale nie. Kierowcy <strong>McLarena<\/strong> wyra\u017anie przesuwaj\u0105 r\u00f3wnowag\u0119 na korzy\u015b\u0107 swojego zespo\u0142u: <strong>prawie 30% respondent\u00f3w woli McLarena od innych zespo\u0142\u00f3w<\/strong>. I szczerze m\u00f3wi\u0105c, nie jest to zaskakuj\u0105ce: kierowcy <strong>McLarena<\/strong> s\u0105 \u015bwietni we wszystkich dzia\u0142aniach promocyjnych, s\u0105 bardzo aktywni w mediach spo\u0142eczno\u015bciowych, maj\u0105 niesamowity, pozytywny, s\u0142oneczny wizerunek. A to robi wielk\u0105 r\u00f3\u017cnic\u0119. Dorzu\u0107my do tego zesp\u00f3\u0142, kt\u00f3ry wie, jak je najlepiej wykorzysta\u0107 i organizuje niesamowit\u0105 gam\u0119 dzia\u0142a\u0144 promocyjnych i mamy bingo.<\/p>\n<p><strong>Red Bull Racing<\/strong> jest drugi i cieszy si\u0119 du\u017c\u0105 popularno\u015bci\u0105 swojego kierowcy, Ferrari dopiero na trzecim miejscu.<\/p>\n<p>W badaniach znajdziesz nast\u0119pnie dane i odczucia wobec przepis\u00f3w, pozostawiamy to bardziej nami\u0119tnym.<\/p>\n<p>Podsumowuj\u0105c, naprawd\u0119 interesuj\u0105ce i przydatne badanie, kt\u00f3re po raz kolejny udowadnia, \u017ce Formu\u0142a 1 jest jednym z najbardziej awangardowych sport\u00f3w na \u015bwiecie pod r\u00f3\u017cnymi wzgl\u0119dami. Z punktu widzenia marketingu i <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-formula-1\/\"><br \/>\n<strong>sponsoringu<\/strong><br \/>\n<\/a>postrzegamy go jako niesamowit\u0105 platform\u0119, na kt\u00f3rej mo\u017cna inwestowa\u0107 i rozwija\u0107 dzia\u0142ania marketingowe i komunikacyjne, kt\u00f3re mog\u0105 skutecznie zaanga\u017cowa\u0107 docelowych odbiorc\u00f3w. Szczeg\u00f3\u0142owe dane mo\u017cna znale\u017a\u0107 <a href=\"https:\/\/cdn-1.motorsportnetwork.com\/survey\/2021\/2021-f1-global-fan-survey-motorsportnetwork.pdf\">tutaj<\/a>. Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej, skontaktuj si\u0119 z nami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cz\u0119sto jeste\u015bmy pytani o to, czy nadszed\u0142 w\u0142a\u015bciwy czas na inwestowanie w Formu\u0142\u0119 1 a nasza odpowied\u017a jest nast\u0119puj\u0105ca: zawsze jest odpowiedni czas na inwestowanie w Formu\u0142\u0119 1, a teraz bardziej ni\u017c kiedykolwiek, i powiemy ci dlaczego. Obecnie dysponujemy r\u00f3wnie\u017c bardzo aktualnym zestawem danych i informacji, kt\u00f3re jeszcze bardziej wzmacniaj\u0105 nasze twierdzenia. Formu\u0142a 1 opublikowa\u0142a [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20220,20215],"tags":[],"class_list":["post-242367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-marketing-sportowy-pl","category-sporty-motorowe"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formu\u0142a 1: Widzowie i opinie o jednym z najpopularniejszych sport\u00f3w<\/title>\n<meta name=\"description\" content=\"F1 opublikowa\u0142a badania przeprowadzone przez Nielsen Sport we wsp\u00f3\u0142pracy z Motorsport Network. 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