{"id":242376,"date":"2021-10-26T14:15:07","date_gmt":"2021-10-26T12:15:07","guid":{"rendered":"https:\/\/rtrsports.com\/nba-and-formula-1-when-sports-marketing-and-cross-audience\/"},"modified":"2026-09-24T16:30:31","modified_gmt":"2026-09-24T14:30:31","slug":"nba-and-formula-1-when-sports-marketing-and-cross-audience","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/nba-and-formula-1-when-sports-marketing-and-cross-audience\/","title":{"rendered":"NBA i Formu\u0142a 1: gdy marketing sportowy staje si\u0119 cross-audience (i co by\u0142o dalej)"},"content":{"rendered":"<p><strong>Austin, pa\u017adziernik 2021 roku. W padoku Circuit of the Americas powstaje po\u0142owa boiska do koszyk\u00f3wki, kierowcy rywalizuj\u0105 w rzutach wolnych, w mediach spo\u0142eczno\u015bciowych NBA trzydzie\u015bci dru\u017cyn ligi u\u017cycza swoich barw bolidom Formu\u0142y 1 na 2022 rok, a na podium pojawia si\u0119 nawet Shaquille O&#8217;Neal. Wtedy wygl\u0105da\u0142o to na folklor. Pi\u0119\u0107 lat p\u00f3\u017aniej, z trzema Grand Prix w Stanach Zjednoczonych i kontraktem telewizyjnym z Apple, ten ruch mo\u017cna odczyta\u0107 jako to, czym by\u0142 naprawd\u0119: podr\u0119cznikowy przyk\u0142ad marketingu cross-audience.<\/strong><\/p>\n<p><em>Aktualizacja: wrzesie\u0144 2026.<\/em><\/p>\n<p>Marketingiem cross-audience nazywamy strategi\u0119, w kt\u00f3rej marka lub ca\u0142a w\u0142a\u015bciwo\u015b\u0107 sportowa pokazuje si\u0119 publiczno\u015bci innej w\u0142a\u015bciwo\u015bci, by sta\u0107 si\u0119 rozpoznawaln\u0105 i zapo\u017cyczy\u0107 jej warto\u015bci. Partnerstwo NBA i Formu\u0142y 1 z 2021 roku mia\u0142o dok\u0142adnie te dwa cele: zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 F1 w kraju, kt\u00f3ry ledwie j\u0105 zna\u0142, i powi\u0105za\u0107 j\u0105 z lig\u0105 uwa\u017can\u0105 przez Amerykan\u00f3w za wz\u00f3r doskona\u0142o\u015bci. Nie by\u0142 to ruch decyduj\u0105cy, ale by\u0142 to pierwszy krok zbli\u017cenia, kt\u00f3re dzi\u015b mo\u017cemy zmierzy\u0107.<\/p>\n<h2>Austin 2021: co si\u0119 wydarzy\u0142o<\/h2>\n<p>Wsp\u00f3\u0142prac\u0119 og\u0142oszono 20 pa\u017adziernika 2021 roku, by uczci\u0107 75. sezon NBA i powr\u00f3t Formu\u0142y 1 do Stan\u00f3w Zjednoczonych po odwo\u0142anym w 2020 roku Grand Prix. Inicjatywy by\u0142y proste i mocno nastawione na media spo\u0142eczno\u015bciowe: trzydzie\u015bci malowa\u0144, po jednym dla ka\u017cdej dru\u017cyny NBA, naniesionych na model bolidu na 2022 rok i opublikowanych w kana\u0142ach obu mistrzostw, oraz konkurs rzut\u00f3w wolnych kierowc\u00f3w w padoku, zorganizowany z ESPN, z 20 000 dolar\u00f3w przekazanymi na cele charytatywne. Wygrali go Lance Stroll i Sebastian Vettel z Aston Martina, a najlepszy wynik indywidualny osi\u0105gn\u0105\u0142 Daniel Ricciardo, 7 na 10. Na podium, gdzie Max Verstappen \u015bwi\u0119towa\u0142 zwyci\u0119stwo, by\u0142 te\u017c Shaquille O&#8217;Neal.<\/p>\n<p>Kontekst sprzyja\u0142: tor og\u0142osi\u0142 400 000 widz\u00f3w w ci\u0105gu ca\u0142ego weekendu, co by\u0142o w\u00f3wczas rekordem dla Grand Prix, a rywalizacja Verstappena z Lewisem Hamiltonem dawa\u0142a jedne z najbardziej wyr\u00f3wnanych mistrzostw od dekad.<\/p>\n<h2>Czym jest marketing cross-audience<\/h2>\n<p>Akcja w Austin dzia\u0142a\u0142a mi\u0119dzy dwiema platformami o r\u00f3\u017cnych odbiorcach, a strategia tego typu ma, w uj\u0119ciu podr\u0119cznikowym, dwa zasadnicze cele:<\/p>\n<ul>\n<li>zwi\u0119kszenie rozpoznawalno\u015bci, czyli pokazanie marki osobom, kt\u00f3re jej nie znaj\u0105;<\/li>\n<li>skojarzenie warto\u015bci, czyli sprawienie, by cechy gospodarza przenios\u0142y si\u0119 na mark\u0119 go\u015bcia.<\/li>\n<\/ul>\n<p>W 2021 roku Formu\u0142a 1 potrzebowa\u0142a w Stanach Zjednoczonych obu tych rzeczy, na rynku, kt\u00f3ry przez dziesi\u0119ciolecia j\u0105 go\u015bci\u0142, nigdy jej naprawd\u0119 nie pokochawszy, przyzwyczajony do owali, Indianapolis i Daytony.<\/p>\n<h2>Pierwszy cel: rozpoznawalno\u015b\u0107<\/h2>\n<p>Europejczykowi mo\u017ce si\u0119 to wyda\u0107 dziwne, ale w 2021 roku nie ca\u0142a Ameryka P\u00f3\u0142nocna zna\u0142a Formu\u0142\u0119 1. W tak rozleg\u0142ym i zr\u00f3\u017cnicowanym kraju, pod wzgl\u0119dem pochodzenia, kultur i nawyk\u00f3w konsumenckich, pierwszym punktem programu by\u0142o da\u0107 si\u0119 pozna\u0107. A NBA by\u0142a kana\u0142em pierwszej klasy: wed\u0142ug prognoz komisarza Adama Silvera, przytaczanych przez CNBC, liga zmierza\u0142a ku sezonowi z przychodami rz\u0119du 10 miliard\u00f3w dolar\u00f3w, a Fina\u0142y 2021 roku mi\u0119dzy Milwaukee Bucks i Phoenix Suns ogl\u0105da\u0142o \u015brednio 9,9 miliona widz\u00f3w na mecz, wci\u0105\u017c daleko od 20,4 miliona z 2017 roku, roku Warriors i Cavaliers.<\/p>\n<p>Dlaczego NBA, a nie NFL, kt\u00f3ra dominuje w ameryka\u0144skim sporcie? Powody by\u0142y prawdopodobnie dwa. Sezon NBA rozpoczyna\u0142 si\u0119 w\u0142a\u015bnie w tych dniach, z ca\u0142\u0105 towarzysz\u0105c\u0105 temu uwag\u0105 medi\u00f3w. A koszyk\u00f3wka, w odr\u00f3\u017cnieniu od futbolu ameryka\u0144skiego, ma globaln\u0105 publiczno\u015b\u0107, tak\u017ce w Europie i Azji, gdzie tre\u015bci i tak znalaz\u0142yby odbiorc\u00f3w.<\/p>\n<h2>Drugi cel: wype\u0142ni\u0107 puste pude\u0142ko<\/h2>\n<p>W oczach ameryka\u0144skiego widza Formu\u0142a 1 by\u0142a czym\u015b w rodzaju pustego pude\u0142ka. Cyrk nie mia\u0142 czasu, a przede wszystkim tradycji, by zbudowa\u0107 w umys\u0142ach ameryka\u0144skiej publiczno\u015bci ten zestaw skojarze\u0144, kt\u00f3ry w Europie narasta\u0142 przez siedemdziesi\u0105t lat. Zbli\u017cenie jej do sportu g\u0142\u0119boko zakorzenionego w kulturze ameryka\u0144skiej by\u0142o najszybszym sposobem, by nada\u0107 jej to\u017csamo\u015b\u0107, poznawcz\u0105, ale i emocjonaln\u0105.<\/p>\n<p>NBA nadawa\u0142a si\u0119 do tego idealnie: mi\u0119dzynarodowa, nowoczesna, niezwykle zamo\u017cna, zr\u00f3\u017cnicowana kulturowo, zarz\u0105dzana z d\u0142ugofalow\u0105 wizj\u0105 najpierw przez Davida Sterna, a od 2014 roku przez Adama Silvera. Postawienie jej obok Formu\u0142y 1 oznacza\u0142o u\u017cyczenie jej cz\u0119\u015bci tych warto\u015bci. Kto oczekiwa\u0142 tysi\u0119cy nowych kibic\u00f3w po jednym konkursie rzut\u00f3w wolnych, nie zrozumia\u0142 gry: takie efekty mierzy si\u0119 w latach, a nie w weekendach.<\/p>\n<h2>Pi\u0119\u0107 lat p\u00f3\u017aniej: liczby<\/h2>\n<p>Lata rzeczywi\u015bcie min\u0119\u0142y. W 2022 roku pojawi\u0142o si\u0119 Grand Prix Miami, w 2023 roku Grand Prix Las Vegas, a dzi\u015b Stany Zjednoczone goszcz\u0105 trzy wy\u015bcigi w sezonie, z kontraktami do 2034 roku dla Austin i do 2041 roku dla Miami. W ESPN \u015brednia ogl\u0105dalno\u015b\u0107 wy\u015bcigu wzros\u0142a z 554 000 widz\u00f3w w 2018 roku do 948 000 w 2021 roku, a\u017c do rekordowych 1,3 miliona w 2025 roku. Wed\u0142ug Nielsena w 2024 roku w Stanach Zjednoczonych by\u0142o 52 miliony kibic\u00f3w Formu\u0142y 1.<\/p>\n<p>Kolejnym krokiem by\u0142a zmiana nadawcy: 17 pa\u017adziernika 2025 roku Formu\u0142a 1 og\u0142osi\u0142a pi\u0119cioletni\u0105 umow\u0119 z Apple, kt\u00f3re od 2026 roku transmituje mistrzostwa na wy\u0142\u0105czno\u015b\u0107 w Stanach Zjednoczonych; szczeg\u00f3\u0142owo przeanalizowali\u015bmy j\u0105 w artykule o <a href=\"https:\/\/rtrsports.com\/pl\/blog\/apple-i-formula-1-strategiczne-porozumienie-o-wartosci-750-milionow-dolarow-w-celu-przeksztalcenia-streamingu-sportowego\/\">umowie Apple i Formu\u0142y 1<\/a>. Tymczasem NBA podpisa\u0142a nowy kontrakt medialny, og\u0142oszony w lipcu 2024 roku: jedena\u015bcie sezon\u00f3w z Disneyem, NBCUniversal i Amazonem, o warto\u015bci szacowanej przez pras\u0119 na oko\u0142o 76 miliard\u00f3w dolar\u00f3w.<\/p>\n<h2>Od NBA do Hollywood: lekcja zosta\u0142a odrobiona<\/h2>\n<p>Je\u015bli wsp\u00f3\u0142praca z NBA by\u0142a pierwszym eksperymentem, to Formu\u0142a 1 zrobi\u0142a p\u00f3\u017aniej z cross-audience metod\u0119. Film F1 z Bradem Pittem, kt\u00f3ry trafi\u0142 do kin w czerwcu 2025 roku, zarobi\u0142 na \u015bwiecie ponad 634 miliony dolar\u00f3w i zdoby\u0142 Oscara za najlepszy d\u017awi\u0119k. Cadillac, jedenasty zesp\u00f3\u0142 zatwierdzony w marcu 2025 roku, zaprezentowa\u0142 malowanie swojego pierwszego bolidu w reklamie podczas Super Bowl 8 lutego 2026 roku, najch\u0119tniej ogl\u0105danej sceny reklamowej w Ameryce. Do tego dochodz\u0105 zabawki i rozrywka dla rodzin, z liniami LEGO i Hot Wheels oraz wsp\u00f3\u0142prac\u0105 z Disneyem, przed\u0142u\u017con\u0105 w sierpniu 2026 roku do 2028 roku o postacie z Aut Pixara. Nawet platformy wymieniaj\u0105 si\u0119 publiczno\u015bci\u0105: w 2026 roku Drive to Survive trafi\u0142o do Apple TV, a Grand Prix Kanady pokazano tak\u017ce na Netfliksie.<\/p>\n<p>Logika jest zawsze ta sama co w Austin: i\u015b\u0107 tam, gdzie publiczno\u015b\u0107 ju\u017c jest, zamiast czeka\u0107, a\u017c przyjdzie sama.<\/p>\n<h2>Czego uczy marki<\/h2>\n<p>Marketing cross-audience nie jest przywilejem wielkich lig. Ka\u017cdy sponsoring jest w istocie po\u017cyczk\u0105 publiczno\u015bci i warto\u015bci: marka wchodzi w \u015bwiat zespo\u0142u lub mistrzostw, by m\u00f3wi\u0107 do ludzi, do kt\u00f3rych sama by nie dotar\u0142a, i by przypisano jej cechy, kt\u00f3rych sama nie mog\u0142aby sobie przypisa\u0107. Przypadek NBA i Formu\u0142y 1 dodaje dwa zastrze\u017cenia. Po pierwsze: efekty przychodz\u0105 powoli, a aktywacj\u0119 trzeba ocenia\u0107 w d\u0142ugim terminie. Po drugie: to dzia\u0142a tylko wtedy, gdy oba \u015bwiaty maj\u0105 co\u015b wsp\u00f3lnego, bo publiczno\u015b\u0107 gospodarza musi uzna\u0107 go\u015bcia za wiarygodnego.<\/p>\n<p>Dla tych, kt\u00f3rzy patrz\u0105 na rynek ameryka\u0144ski, droga Formu\u0142y 1 jest cenn\u0105 map\u0105, i nie przypadkiem pisali\u015bmy o niej zar\u00f3wno analizuj\u0105c, jak <a href=\"https:\/\/rtrsports.com\/pl\/konkurencyjnosc-i-f1-klucz-do-rynku-amerykanskiego-i-nie-tylko\/\">konkurencyjno\u015b\u0107 F1<\/a> otwiera rynek ameryka\u0144ski, jak i badaj\u0105c <a href=\"https:\/\/rtrsports.com\/pl\/blog\/motogp-w-stanach-zjednoczonych-playbook-ekspansji-po-2027-roku\/\">plan ekspansji MotoGP w Stanach Zjednoczonych<\/a>. Kto chce zrozumie\u0107, jak poprowadzi\u0107 swoj\u0105 mark\u0119 t\u0105 drog\u0105, mo\u017ce zacz\u0105\u0107 od naszej strony o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a> i od danych z <a href=\"https:\/\/rtrsports.com\/pl\/blog\/global-fan-survey\/\">Global F1 Fan Survey<\/a>. Ameryki nie zdobywa si\u0119 w jeden weekend. Ale, jak w Austin w 2021 roku, mo\u017cna zacz\u0105\u0107 od dobrego pierwszego kroku.<\/p>\n<p><strong>\u0179r\u00f3d\u0142a:<\/strong> <a href=\"https:\/\/www.nba.com\/news\/nba-formula-1-announce-content-and-promotion-partnership\" target=\"_blank\" rel=\"noopener\">NBA, og\u0142oszenie partnerstwa z Formu\u0142\u0105 1<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/32447527\/us-grand-prix-diary-ricciardo-reveals-earnhardt-helmet-tribute-aston-martin-wins-free-throw-challenge\" target=\"_blank\" rel=\"noopener\">ESPN, konkurs rzut\u00f3w wolnych w Austin<\/a>; <a href=\"https:\/\/www.cnbc.com\/2021\/10\/18\/nba-2021-2022-season-10-billion-revenue-tv-viewership-rebound.html\" target=\"_blank\" rel=\"noopener\">CNBC, przychody NBA 2021-22<\/a>; <a href=\"https:\/\/pr.nba.com\/2021-nba-finals-playoffs-viewership\" target=\"_blank\" rel=\"noopener\">NBA, ogl\u0105dalno\u015b\u0107 Fina\u0142\u00f3w 2021<\/a>; <a href=\"https:\/\/espnpressroom.com\/press-release\/espn-finishes-final-formula-1-season-with-all-time-viewership-record\/\" target=\"_blank\" rel=\"noopener\">ESPN, rekord ogl\u0105dalno\u015bci F1 w 2025 roku<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/apple-becomes-broadcast-partner-for-formula-1-in-the-united-states.gtHt80hxS64ZMYxi36wAB\" target=\"_blank\" rel=\"noopener\">Formu\u0142a 1, Apple partnerem telewizyjnym w USA<\/a>; <a href=\"https:\/\/www.boxofficemojo.com\/title\/tt16311594\/\" target=\"_blank\" rel=\"noopener\">Box Office Mojo, wp\u0142ywy filmu F1<\/a>; <a href=\"https:\/\/www.nba.com\/news\/nba-media-agreements-2024\" target=\"_blank\" rel=\"noopener\">NBA, nowe umowy medialne<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119stsze pytania o NBA, Formu\u0142\u0119 1 i marketing cross-audience<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czym jest marketing cross-audience?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>To strategia, w kt\u00f3rej marka lub w\u0142a\u015bciwo\u015b\u0107 sportowa pokazuje si\u0119 publiczno\u015bci innej w\u0142a\u015bciwo\u015bci, by sta\u0107 si\u0119 rozpoznawaln\u0105 i zapo\u017cyczy\u0107 jej warto\u015bci. Ma dwa g\u0142\u00f3wne cele: zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 w\u015br\u00f3d os\u00f3b, kt\u00f3re nie znaj\u0105 marki, i zbudowa\u0107 skojarzenie z cechami gospodarza.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Na czym polega\u0142o partnerstwo NBA i Formu\u0142y 1 z 2021 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Og\u0142oszone 20 pa\u017adziernika 2021 roku z okazji Grand Prix Stan\u00f3w Zjednoczonych w Austin, obejmowa\u0142o trzydzie\u015bci malowa\u0144 inspirowanych dru\u017cynami NBA, naniesionych na bolid na 2022 rok i opublikowanych w mediach spo\u0142eczno\u015bciowych obu mistrzostw, oraz konkurs rzut\u00f3w wolnych kierowc\u00f3w w padoku z 20 000 dolar\u00f3w na cele charytatywne, wygrany przez Aston Martina.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy Formu\u0142a 1 uros\u0142a w Stanach Zjednoczonych po 2021 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Tak. Dzi\u015b w Stanach Zjednoczonych odbywaj\u0105 si\u0119 trzy Grand Prix (Austin, Miami od 2022 roku i Las Vegas od 2023 roku), \u015brednia ogl\u0105dalno\u015b\u0107 w ESPN wzros\u0142a z 948 000 widz\u00f3w w 2021 roku do rekordowych 1,3 miliona w 2025 roku, a od 2026 roku mistrzostwa transmituje na wy\u0142\u0105czno\u015b\u0107 Apple. Wed\u0142ug Nielsena w 2024 roku ameryka\u0144skich kibic\u00f3w by\u0142o 52 miliony.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego Formu\u0142a 1 wybra\u0142a NBA, a nie NFL?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Najbardziej prawdopodobne powody s\u0105 dwa: sezon NBA rozpoczyna\u0142 si\u0119 w\u0142a\u015bnie w dniach Grand Prix, przy du\u017cym zainteresowaniu medi\u00f3w, a koszyk\u00f3wka ma globaln\u0105 publiczno\u015b\u0107, tak\u017ce w Europie i Azji, podczas gdy futbol ameryka\u0144ski wzbudza niewielkie zainteresowanie poza Stanami Zjednoczonymi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czego marki mog\u0105 si\u0119 nauczy\u0107 z przypadku NBA i Formu\u0142y 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u017be ka\u017cdy sponsoring jest po\u017cyczk\u0105 publiczno\u015bci i warto\u015bci, \u017ce efekty cross-audience mierzy si\u0119 w d\u0142ugim terminie i \u017ce akcja dzia\u0142a tylko wtedy, gdy oba \u015bwiaty maj\u0105 co\u015b wsp\u00f3lnego, bo publiczno\u015b\u0107 gospodarza musi postrzega\u0107 mark\u0119 jako wiarygodn\u0105.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Austin, pa\u017adziernik 2021 roku. W padoku Circuit of the Americas powstaje po\u0142owa boiska do koszyk\u00f3wki, kierowcy rywalizuj\u0105 w rzutach wolnych, w mediach spo\u0142eczno\u015bciowych NBA trzydzie\u015bci dru\u017cyn ligi u\u017cycza swoich barw bolidom Formu\u0142y 1 na 2022 rok, a na podium pojawia si\u0119 nawet Shaquille O&#8217;Neal. Wtedy wygl\u0105da\u0142o to na folklor. Pi\u0119\u0107 lat p\u00f3\u017aniej, z trzema Grand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20220],"tags":[],"class_list":["post-242376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-marketing-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NBA i Formu\u0142a 1: marketing cross-audience po 5 latach<\/title>\n<meta name=\"description\" content=\"Marketing cross-audience: jak partnerstwo NBA i Formu\u0142y 1 w Austin w 2021 roku otworzy\u0142o Ameryk\u0119 na F1, od rekordowej ogl\u0105dalno\u015bci po Apple i Hollywood. 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