{"id":242440,"date":"2024-01-05T16:28:27","date_gmt":"2024-01-05T15:28:27","guid":{"rendered":"https:\/\/rtrsports.com\/roznica-sponsoring-darowizna\/"},"modified":"2025-07-11T12:07:59","modified_gmt":"2025-07-11T10:07:59","slug":"roznica-sponsoring-darowizna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/","title":{"rendered":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?"},"content":{"rendered":"

Firma, kt\u00f3ra zamierza wspiera\u0107 dru\u017cyn\u0119 lub sportowca, inwestuj\u0105c w nich, musi jasno wiedzie\u0107, jaki jest jej cel i od samego pocz\u0105tku ustali\u0107, czy jest to czysto finansowa operacja wsparcia, czy raczej d\u0142ugoterminowy projekt, kt\u00f3ry ma by\u0107 rozwijany i wykorzystywany na r\u00f3\u017cne sposoby.<\/p>\n

Zar\u00f3wno sponsoring, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105, ale podczas gdy pierwszy jest narz\u0119dziem marketingowym, drugi jest gestem dobrej woli wobec spo\u0142eczno\u015bci. <\/strong>Darowizna<\/strong> i sponsoring<\/strong> s\u0105 interesuj\u0105cymi dzia\u0142aniami, ale maj\u0105 r\u00f3\u017cne cele. Zar\u00f3wno dla
\nsponsoring sportowy<\/strong>
\n<\/a> i darowizny<\/strong> wi\u0105\u017ce si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 w osob\u0119 trzeci\u0105,<\/strong> obie operacje r\u00f3\u017cni\u0105 si\u0119 znacz\u0105co , zw\u0142aszcza pod wzgl\u0119dem marketingowym<\/strong>.<\/p>\n

Po pierwsze, sponsoring daje firmie sponsoruj\u0105cej mo\u017cliwo\u015b\u0107 nabycia wizerunku<\/strong> i praw<\/strong> marketingowych zespo\u0142u, sportowca lub wydarzenia; na przyk\u0142ad mo\u017cliwo\u015b\u0107 wykorzystania nazwiska, s\u0142awy i wizerunku kluczowych sportowc\u00f3w do cel\u00f3w komercyjnych i komunikacyjnych<\/strong>. Sponsoring sportowy jest istotnym narz\u0119dziem marketingowym i z pewno\u015bci\u0105 bardzo skutecznym.<\/p>\n

Z drugiej strony, darowizna<\/strong> nigdy nie powinna by\u0107 wykorzystywana do cel\u00f3w komercyjnych<\/strong> i marketingowych<\/strong>. Chocia\u017c jest to cz\u0119sto wykorzystywane jako narz\u0119dzie PR<\/strong>, darowizna powinna by\u0107 postrzegana jako czysty i prosty akt \u017cyczliwo\u015bci<\/strong> i hojno\u015bci; ludzie lub firmy przekazuj\u0105 to, co chc\u0105, organizacjom lub osobom potrzebuj\u0105cym pomocy.
\nOczekiwanie zwrotu marketingowego w wyniku darowizny jest z pewno\u015bci\u0105 nieetyczne.<\/p>\n

Rozr\u00f3\u017cnienie musi by\u0107 zatem jasne.<\/p>\n

Dlaczego wi\u0119c, je\u015bli chodzi o sport, darowizny i sponsoring s\u0105 cz\u0119sto mylone?<\/h2>\n

Unikaj\u0105c wchodzenia zbyt g\u0142\u0119boko, mo\u017cemy powiedzie\u0107, \u017ce kampanie odpowiedzialno\u015bci spo\u0142ecznej<\/strong> s\u0105 cz\u0119sto postrzegane na granicy mi\u0119dzy darowizn\u0105<\/strong> a d\u0142ugoterminowym sponsoringiem<\/strong>. Musi by\u0107 jasne, \u017ce tak nie jest. We\u017amy na przyk\u0142ad kampani\u0119 sponsorsk\u0105 z udzia\u0142em m\u0142odzie\u017cowej dru\u017cyny pi\u0142karskiej. Sponsoring w tym przypadku obejmuje pokrycie koszt\u00f3w zestawu sportowego, koszt\u00f3w stadionu lub w\u0142asnego logo na materia\u0142ach komunikacyjnych. Jako sponsor<\/strong> masz strategiczny cel i \u015bci\u015ble wsp\u00f3\u0142pracujesz z zespo\u0142em, aby mu pom\u00f3c, a jednocze\u015bnie pokaza\u0107 i promowa\u0107 dzia\u0142ania wspieraj\u0105ce, w kt\u00f3re jeste\u015b zaanga\u017cowany.<\/p>\n

Samo przekazanie darowizny<\/strong> na rzecz m\u0142odzie\u017cowej dru\u017cyny pi\u0142karskiej oznacza udzielenie wsparcia charytatywnego,<\/strong> bez oczekiwania zwrotu z<\/strong> inwestycji i bez wp\u0142ywu na to, w jaki spos\u00f3b zostanie ona wykorzystana.
\nDarczy\u0144ca nie mo\u017ce oczekiwa\u0107, \u017ce b\u0119dzie mia\u0142 wp\u0142yw na decyzje podejmowane przez dru\u017cyn\u0119.<\/p>\n

Korzy\u015bci podatkowe dla darowizn<\/h2>\n

Je\u015bli dokonasz darowizny na rzecz zespo\u0142u lub organizacji, kt\u00f3ra jest nale\u017cycie zarejestrowana jako organizacja charytatywna<\/strong>, masz mo\u017cliwo\u015b\u0107 odliczenia wydatk\u00f3w. Darowizny tego rodzaju mo\u017cna odliczy\u0107 od zysk\u00f3w osi\u0105gni\u0119tych przez sp\u00f3\u0142k\u0119 w roku darowizny, a zatem mo\u017cna oczekiwa\u0107, \u017ce zap\u0142acisz mniejszy podatek. Wi\u0119cej informacji na ten temat mo\u017cna znale\u017a\u0107 (je\u015bli jeste\u015b firm\u0105 w Wielkiej Brytanii) na stronie Gov.uk. Ta sama strona jasno okre\u015bla r\u00f3\u017cnic\u0119 mi\u0119dzy darowizn\u0105 a sponsoringiem<\/strong>: „inwestycje w sponsoring r\u00f3\u017cni\u0105 si\u0119 od darowizn, poniewa\u017c Twoja firma otrzymuje co\u015b w zamian od organizacji sponsoruj\u0105cej”<\/em>, np. prawa do wykorzystania wizerunku, darmowe bilety itp.<\/p>\n

Sponsoring i darowizny w MotoGP<\/h2>\n

Je\u015bli inwestujesz w MotoGP<\/a>, s\u0105 szanse, \u017ce tw\u00f3j sponsoring jest sponsoringiem, a nie darowizn\u0105.<\/p>\n

W ka\u017cdym razie, je\u015bli jeste\u015b zainteresowany wspieraniem sportu w jakikolwiek spos\u00f3b, zawsze mo\u017cesz skontaktowa\u0107 si\u0119 z nami za po\u015brednictwem info@rtrsports.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Firma, kt\u00f3ra zamierza wspiera\u0107 dru\u017cyn\u0119 lub sportowca, inwestuj\u0105c w nich, musi jasno wiedzie\u0107, jaki jest jej cel i od samego pocz\u0105tku ustali\u0107, czy jest to czysto finansowa operacja wsparcia, czy raczej d\u0142ugoterminowy projekt, kt\u00f3ry ma by\u0107 rozwijany i wykorzystywany na r\u00f3\u017cne sposoby. Zar\u00f3wno sponsoring, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105, ale podczas gdy […]<\/p>\n","protected":false},"author":14,"featured_media":179371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20210],"tags":[],"class_list":["post-242440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?<\/title>\n<meta name=\"description\" content=\"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?\" \/>\n<meta property=\"og:description\" content=\"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?\",\"datePublished\":\"2024-01-05T15:28:27+00:00\",\"dateModified\":\"2025-07-11T10:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/\"},\"wordCount\":590,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/akshay-chauhan-599633-unsplash.jpg\",\"articleSection\":[\"Sponsoring sportowy\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/\",\"name\":\"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/akshay-chauhan-599633-unsplash.jpg\",\"datePublished\":\"2024-01-05T15:28:27+00:00\",\"dateModified\":\"2025-07-11T10:07:59+00:00\",\"description\":\"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/akshay-chauhan-599633-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/akshay-chauhan-599633-unsplash.jpg\",\"width\":2000,\"height\":1328,\"caption\":\"Differenza tra sponsorizzazione e donazione\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/roznica-sponsoring-darowizna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?","description":"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/","og_locale":"pl_PL","og_type":"article","og_title":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?","og_description":"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2000,"height":1328,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?","datePublished":"2024-01-05T15:28:27+00:00","dateModified":"2025-07-11T10:07:59+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/"},"wordCount":590,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg","articleSection":["Sponsoring sportowy"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/","url":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/","name":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg","datePublished":"2024-01-05T15:28:27+00:00","dateModified":"2025-07-11T10:07:59+00:00","description":"Chocia\u017c zar\u00f3wno sponsoring sportowy, jak i darowizna wi\u0105\u017c\u0105 si\u0119 z inwestycj\u0105 pieni\u0119\u017cn\u0105 na rzecz strony trzeciej w celu poprawy jej wynik\u00f3w, obie operacje maj\u0105 istotne r\u00f3\u017cnice, zw\u0142aszcza pod wzgl\u0119dem marketingu.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/akshay-chauhan-599633-unsplash.jpg","width":2000,"height":1328,"caption":"Differenza tra sponsorizzazione e donazione"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/roznica-sponsoring-darowizna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Jaka jest r\u00f3\u017cnica mi\u0119dzy sponsoringiem a darowizn\u0105?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=242440"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242440\/revisions"}],"predecessor-version":[{"id":296233,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242440\/revisions\/296233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/179371"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=242440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=242440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=242440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}