{"id":242446,"date":"2024-01-05T16:29:57","date_gmt":"2024-01-05T15:29:57","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2025-07-15T17:03:30","modified_gmt":"2025-07-15T15:03:30","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/i-choose-sport-sponsor-quick-guide\/","title":{"rendered":"Jak wybra\u0107 sport do sponsorowania? Kr\u00f3tki przewodnik"},"content":{"rendered":"

To du\u017cy dylemat, czy pod\u0105\u017ca\u0107 za przeczuciem, czy te\u017c przyjrze\u0107 si\u0119 liczbom<\/strong>? Przyjrz\u0119 si\u0119 liczbom, one nie k\u0142ami\u0105. Ale zanim to nast\u0105pi, g\u0142\u00f3wna sugestia brzmi: wybierz co\u015b zabawnego i wci\u0105gaj\u0105cego. Co\u015b, co sprawi, \u017ce fani wskocz\u0105 na sof\u0119 i zapragn\u0105 wi\u0119cej.<\/p>\n

Sport to rozrywka i nie mo\u017cna pozwoli\u0107 sobie na kojarzenie swojej marki z nudnym widowiskiem<\/strong>. Czy by\u0142e\u015b kiedy\u015b w kinie i ogl\u0105da\u0142e\u015b niestrawny film? Jestem pewien, \u017ce nie zasugerowa\u0142e\u015b swoim przyjacio\u0142om, aby poszli go obejrze\u0107. Je\u015bli jeste\u015b niezadowolony, to nie tylko nie zach\u0119casz ludzi do udzia\u0142u, ale wr\u0119cz zniech\u0119casz ich do tego, poniewa\u017c zale\u017cy ci na swoich przyjacio\u0142ach.<\/p>\n

Zdarza si\u0119 to r\u00f3wnie\u017c w sporcie i mo\u017ce obni\u017cy\u0107 potencjalne wyniki programu sponsorskiego<\/strong>.<\/p>\n

Ostatni\u0105 rzecz\u0105, jakiej by\u015bmy chcieli, jest wi\u0119c bycie kojarzonym z widowiskiem, kt\u00f3re nie dostarcza rozrywki, a niestety musz\u0119 przyzna\u0107, \u017ce jeden z moich ulubionych sport\u00f3w, F1,<\/strong> przechodzi pod tym wzgl\u0119dem spory kryzys, do tego stopnia, \u017ce niekt\u00f3rzy z najwa\u017cniejszych kierowc\u00f3w otwarcie deklarowali, \u017ce r\u00f3wnie\u017c s\u0105 znudzeni.<\/p>\n

Za\u0142\u0105czam kilka artyku\u0142\u00f3w, kt\u00f3re ostatnio czyta\u0142em o F1<\/p>\n

http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n

http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n

https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

Jak wybra\u0107<\/a><\/h2>\n

Ale jakie cechy powinien mie\u0107 sport, aby by\u0142 \u015bwietnym narz\u0119dziem dla firmy?<\/p>\n

    \n
  1. Wci\u0105gaj\u0105ca i zabawna<\/strong><\/a><\/li>\n
  2. Wydarzenia nie powinny by\u0107 zbyt d\u0142ugie<\/strong>; w dzisiejszych czasach czas skupienia uwagi jest kr\u00f3tszy ni\u017c w przesz\u0142o\u015bci.<\/li>\n
  3. Mi\u0119dzynarodowe<\/strong> (zw\u0142aszcza je\u015bli firma dzia\u0142a w wi\u0119cej ni\u017c jednym kraju)<\/li>\n
  4. Du\u017cy zasi\u0119g telewizyjny<\/strong> (du\u017ca widownia i najlepiej, aby niekt\u00f3re lub wi\u0119kszo\u015b\u0107 wydarze\u0144 by\u0142a transmitowana przez telewizj\u0119 og\u00f3lnotematyczn\u0105, a nie wy\u0142\u0105cznie przez p\u0142atn\u0105 telewizj\u0119).<\/li>\n
  5. Silna obecno\u015b\u0107 w
    \nmedia spo\u0142eczno\u015bciowe<\/strong>
    \n<\/a><\/li>\n
  6. Alternatywne platformy cyfrowe<\/strong> do ogl\u0105dania programu – Streaming<\/li>\n
  7. Czysto\u015b\u0107<\/strong> (niekt\u00f3re dyscypliny s\u0105 mniej lub wcale dotkni\u0119te dopingiem)<\/li>\n
  8. Zr\u00f3wnowa\u017cony rozw\u00f3j<\/a>.<\/strong> Niekt\u00f3re dyscypliny sportowe wdra\u017caj\u0105 strategie maj\u0105ce na celu zr\u00f3wnowa\u017cenie \u015bladu w\u0119glowego lub przechodz\u0105 na energi\u0119 elektryczn\u0105<\/li>\n<\/ol>\n

    Jest to podstawa, kt\u00f3rej powiniene\u015b szuka\u0107 przy wyborze sportu i mo\u017ce to by\u0107 dowolny sport, je\u015bli mo\u017cesz zaznaczy\u0107 wi\u0119kszo\u015b\u0107 z tych p\u00f3l. Po wybraniu sport\u00f3w o tych cechach kolejne kroki s\u0105 zwi\u0105zane z warto\u015bci\u0105 dyscypliny, mo\u017cna wybra\u0107 co\u015b zgodnego z mark\u0105 lub wybra\u0107 co\u015b, co pomo\u017ce j\u0105 repozycjonowa\u0107.<\/p>\n

    Jednocze\u015bnie musimy my\u015ble\u0107 o naszych celach<\/strong> handlowych i marketingowych<\/strong>. Ostatni\u0105, ale nie mniej wa\u017cn\u0105 kwesti\u0105 jest bud\u017cet. Musimy upewni\u0107 si\u0119, \u017ce mamy wystarczaj\u0105cy bud\u017cet na realizacj\u0119 dzia\u0142a\u0144 w ci\u0105gu roku.<\/p>\n

    \"motogp-2018\"<\/a><\/h2>\n

    Komunikacja, promocja, konkursy<\/h2>\n

    Wreszcie, musimy pomy\u015ble\u0107 o konfiguracji wszystkich narz\u0119dzi do pomiaru ROI.<\/strong> Teraz wybra\u0142e\u015b anga\u017cuj\u0105cy sport ze wszystkimi w\u0142a\u015bciwymi cechami i jeste\u015b we w\u0142a\u015bciwej pozycji do zbudowania planu sponsoringu, aby w pe\u0142ni wykorzysta\u0107 wszystkie mo\u017cliwo\u015bci zwi\u0105zane z programem. Ka\u017cda firma jest inna i ma inne potrzeby, wi\u0119c ka\u017cdy plan sponsoringu jest dostosowany do indywidualnych potrzeb, je\u015bli chcesz mie\u0107 schemat, kt\u00f3ry obejmuje og\u00f3lny przyk\u0142ad, kliknij ten link: co to jest plan sponsoringu<\/a>?<\/p>\n

    W mi\u0119dzyczasie zobacz, jak ludzie por\u00f3wnuj\u0105 F1<\/strong> i MotoGP<\/strong>.<\/p>\n

    http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n

    https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n

    https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n

    Je\u015bli chcesz porozmawia\u0107 o sponsoringu, mo\u017cesz skontaktowa\u0107 si\u0119 z nami pod adresem info@rtrsports.com<\/a>.<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    To du\u017cy dylemat, czy pod\u0105\u017ca\u0107 za przeczuciem, czy te\u017c przyjrze\u0107 si\u0119 liczbom? Przyjrz\u0119 si\u0119 liczbom, one nie k\u0142ami\u0105. Ale zanim to nast\u0105pi, g\u0142\u00f3wna sugestia brzmi: wybierz co\u015b zabawnego i wci\u0105gaj\u0105cego. Co\u015b, co sprawi, \u017ce fani wskocz\u0105 na sof\u0119 i zapragn\u0105 wi\u0119cej. Sport to rozrywka i nie mo\u017cna pozwoli\u0107 sobie na kojarzenie swojej marki z nudnym […]<\/p>\n","protected":false},"author":14,"featured_media":189535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-242446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak wybra\u0107 sport do sponsorowania? 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