{"id":242446,"date":"2024-01-05T16:29:57","date_gmt":"2024-01-05T15:29:57","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2026-09-08T17:12:36","modified_gmt":"2026-09-08T15:12:36","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/i-choose-sport-sponsor-quick-guide\/","title":{"rendered":"Jak wybra\u0107 sport do sponsorowania? Szybki przewodnik"},"content":{"rendered":"

To wielki dylemat: czy powinnam kierowa\u0107 si\u0119 instynktem, czy spojrze\u0107 na liczby<\/strong>? C\u00f3\u017c, spojrz\u0119 na liczby \u2014 one nie k\u0142ami\u0105. Ale najpierw g\u0142\u00f3wna rada brzmi: wybierz co\u015b, co jest zabawne i ang\u0430\u017cuj\u0105ce. Co\u015b, co sprawi, \u017ce kibice b\u0119d\u0105 skaka\u0107 z kanapy i chcie\u0107 wi\u0119cej.<\/p>\n

Sport to rozrywka i nie mo\u017cesz pozwoli\u0107 sobie na kojarzenie swojej marki z nudnym widowiskiem<\/strong>. Czy kiedykolwiek posz\u0142e\u015b do kina i ogl\u0105da\u0142e\u015b niezn\u043e\u015bny film? Jestem pewien, \u017ce potem nie poleca\u0142e\u015b go znajomym. Je\u015bli nie jeste\u015b zadowolony, nie tylko nie zach\u0119casz ludzi do poj\u015bcia \u2014 aktywnie ich odstraszasz, poniewa\u017c zale\u017cy ci na przyjacio\u0142ach.<\/p>\n

To samo dzieje si\u0119 w sporcie i mo\u017ce zmniejszy\u0107 potencjalne wyniki twojego programu sponsoringu<\/strong>.<\/p>\n

Jako\u015b\u0107 widowiska jest mno\u017cnikiem inwestycji w sponsoring: sport, kt\u00f3ry ro\u015bnie w spo\u0142ecznej percepcji, poci\u0105ga za sob\u0105 r\u00f3wnie\u017c wzrost warto\u015bci marek, kt\u00f3re go sponsoruj\u0105. Widzieli\u015bmy to na w\u0142asne oczy w przypadku Formu\u0142y 1, kt\u00f3ra od 2021 roku prze\u017cywa prawdziwy renesans: z 400 milion\u00f3w fan\u00f3w w 2017 roku do 826 milion\u00f3w w 2024 roku, ze wzrostem o 12% w samym ostatnim roku.<\/p>\n

\"Wyb\u00f3r<\/p>\n

Jak wybiera\u0107<\/h2>\n

Jakie cechy musi mie\u0107 sport, aby by\u0107 doskona\u0142ym narz\u0119dziem dla firmy?<\/p>\n

    \n
  1. Ang\u0430\u017cuj\u0105cy i zabawny<\/strong><\/a><\/li>\n
  2. Imprezy nie powinny trwa\u0107 zbyt d\u0142ugo<\/strong>; d\u017bisi\u0131 pr\u00f3g uwagi jest ni\u017cszy ni\u017c w przesz\u0142o\u015bci.<\/li>\n
  3. Mi\u0119dzynarodowy<\/strong> (szczeg\u00f3lnie je\u015bli firma dzia\u0142a w wi\u0119cej ni\u017c jednym kraju)<\/li>\n
  4. Szeroka transmisja telewizyjna<\/strong> (du\u017ca widownia i najlepiej, aby niekt\u00f3re lub wi\u0119kszo\u015b\u0107 imprez by\u0142a nadawana w telewizji naziemnej, a nie wy\u0142\u0105cznie w telewizji p\u0142atnej)<\/li>\n
  5. Silna obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych<\/strong><\/a><\/li>\n
  6. Alternatywne platformy cyfrowe<\/strong> do ogl\u0105dania widowiska \u2014 Streaming<\/li>\n
  7. Czysty<\/strong> (niekt\u00f3re dyscypliny s\u0105 mniej lub w og\u00f3le niezale\u017cne od dopingu)<\/li>\n
  8. Zr\u00f3wnowa\u017cony<\/a><\/strong>. Niekt\u00f3re sporty wdra\u017caj\u0105 strategie kompensowania swojego \u015bladu w\u0119glowego lub przechodz\u0105 na elektryczno\u015b\u0107.<\/li>\n<\/ol>\n

    To jest podstawa, kt\u00f3rej powiniene\u015b szuka\u0107 przy wyborze swojego sportu \u2014 i mo\u017ce to by\u0107 ka\u017cdy sport, je\u015bli spe\u0142nia wi\u0119kszo\u015b\u0107 tych kryteri\u00f3w. Po wybraniu sport\u00f3w z tymi cechami, kolejne kroki s\u0105 zwi\u0105zane z warto\u015bci\u0105 dyscypliny: mo\u017cesz wybra\u0107 co\u015b zgodnego z Twoj\u0105 mark\u0105 lub co\u015b, co pomo\u017ce Ci j\u0105 przepozycjonowa\u0107.<\/p>\n

    Jednocze\u015bnie musimy my\u015ble\u0107 o naszych celach komercyjnych i marketingowych<\/strong>. Wreszcie, ale nie mniej wa\u017cne: bud\u017cet. Musimy upewni\u0107 si\u0119, \u017ce mamy wystarczaj\u0105cy bud\u017cet na prowadzenie dzia\u0142a\u0144 przez ca\u0142y rok.<\/p>\n

    \"Sponsoring<\/p>\n

    Komunikacja, promocja, konkursy<\/h2>\n

    Na koniec musimy pomy\u015ble\u0107 o skonfigurowaniu wszystkich narz\u0119dzi do pomiaru ROI<\/strong>. Wybra\u0142e\u015b ju\u017c ang\u0430\u017cuj\u0105cy sport z wszystkimi odpowiednimi cechami i jeste\u015b w odpowiedniej pozycji, aby zbudowa\u0107 plan sponsoringu, kt\u00f3ry w pe\u0142ni wykorzystuje wszystkie mo\u017cliwo\u015bci oferowane przez program. Ka\u017cda firma jest inna i ma inne potrzeby, wi\u0119c ka\u017cdy plan sponsoringu jest spersonalizowany. Je\u015bli chcesz schemat z og\u00f3lnym przyk\u0142adem, skorzystaj z tego linku: czym jest plan sponsoringu<\/a><\/p>\n

    Je\u015bli chcesz porozmawia\u0107 o sponsoringu, mo\u017cesz si\u0119 z nami skontaktowa\u0107 pod adresem info@rtrsports.com<\/a>.<\/p>\n

    Cz\u0119sto zadawane pytania dotycz\u0105ce wyboru sportu do sponsorowania<\/h2>\n
    \r\n\r\n

    Frequently Asked Questions<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Jak wybra\u0107 w\u0142a\u015bciwy sport do sponsorowania?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Wyb\u00f3r zale\u017cy od 8 kluczowych kryteri\u00f3w: zaanga\u017cowanie publiczno\u015bci, czas trwania imprez, zasi\u0119g mi\u0119dzynarodowy, pokrycie telewizyjne, obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych, platformy streamingowe, brak dopingu i zr\u00f3wnowa\u017cenie \u015brodowiskowe. Sport spe\u0142niaj\u0105cy wi\u0119kszo\u015b\u0107 tych wymaga\u0144 zapewnia optymalne warunki do skutecznej aktywacji sponsoringu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Lepiej wybra\u0107 sport zgodny z warto\u015bciami marki czy najpopularniejszy?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Najlepiej oba. Zgodno\u015b\u0107 warto\u015bci mi\u0119dzy mark\u0105 a sportem gwarantuje sp\u00f3jno\u015b\u0107 i wiarygodno\u015b\u0107 komunikacyjn\u0105; popularno\u015b\u0107 maksymalizuje zasi\u0119g. W przypadku kompromisu, zgodno\u015b\u0107 warto\u015bci jest cz\u0119sto bardziej strategicznym wyborem: tworzy trwalsze i bardziej autentyczne skojarzenie w percepcji publiczno\u015bci.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Jak wa\u017cny jest bud\u017cet przy wyborze sportu do sponsorowania?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    To decyduj\u0105ca zmienna. Bud\u017cet musi pokrywa\u0107 nie tylko prawa sponsoringu, ale tak\u017ce aktywacj\u0119: imprezy, tre\u015bci, go\u015bcinno\u015b\u0107 i digital. Sponsoring nieaktywowany daje wyniki daleko poni\u017cej swojego potencja\u0142u, bez wzgl\u0119du na popularno\u015b\u0107 wybranego sportu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Formu\u0142a 1 czy MotoGP: kt\u00f3ra jest lepsz\u0105 inwestycj\u0105?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Zale\u017cy od rynku docelowego i cel\u00f3w marki. Formu\u0142a 1 ma szerszy zasi\u0119g w Ameryce P\u00f3\u0142nocnej, Europie i na Bliskim Wschodzie; MotoGP dominuje w Azji (Indonezja, Japonia, Malezja) i Europie Po\u0142udniowej. Wyb\u00f3r zale\u017cy od tego, gdzie marka chce zbudowa\u0107 swoj\u0105 obecno\u015b\u0107.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Jak mierzy\u0107 ROI ze sponsoringu sportowego?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    ROI mierzy si\u0119 w wielu wymiarach: widoczno\u015b\u0107 medialna (r\u00f3wnowa\u017cna warto\u015b\u0107 reklamowa), \u015bwiadomo\u015b\u0107 i brand uplift, ruch cyfrowy i generowanie lead\u00f3w podczas imprez oraz wyniki komercyjne w \u015brednio- i d\u0142ugoterminowej perspektywie. Wa\u017cne jest skonfigurowanie narz\u0119dzi pomiarowych jeszcze przed podpisaniem umowy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    To wielki dylemat: czy powinnam kierowa\u0107 si\u0119 instynktem, czy spojrze\u0107 na liczby? C\u00f3\u017c, spojrz\u0119 na liczby \u2014 one nie k\u0142ami\u0105. Ale najpierw g\u0142\u00f3wna rada brzmi: wybierz co\u015b, co jest zabawne i ang\u0430\u017cuj\u0105ce. Co\u015b, co sprawi, \u017ce kibice b\u0119d\u0105 skaka\u0107 z kanapy i chcie\u0107 wi\u0119cej. Sport to rozrywka i nie mo\u017cesz pozwoli\u0107 sobie na kojarzenie swojej […]<\/p>\n","protected":false},"author":14,"featured_media":189535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-242446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak wybra\u0107 sport do sponsorowania? 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