{"id":242452,"date":"2024-01-05T16:31:30","date_gmt":"2024-01-05T15:31:30","guid":{"rendered":"https:\/\/rtrsports.com\/dobre-powody-wyboru-sponsoringu-motogp\/"},"modified":"2025-07-16T17:36:42","modified_gmt":"2025-07-16T15:36:42","slug":"dobre-powody-wyboru-sponsoringu-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/dobre-powody-wyboru-motogp-sponsoring\/","title":{"rendered":"Dobre powody, by wybra\u0107 sponsoring MotoGP"},"content":{"rendered":"

Od 1995 roku RTR Sports<\/strong> Marketing koncentruje swoj\u0105 dzia\u0142alno\u015b\u0107 na sponsoringu w MotoGP <\/strong>i marketingu sport\u00f3w motorowych.<\/h2>\n

W RTR specjalizujemy si\u0119 w \u015bwiadczeniu us\u0142ug doradczych dla firm i marek, kt\u00f3re chc\u0105 wykorzysta\u0107 sport jako narz\u0119dzie komunikacji, ze szczeg\u00f3lnym uwzgl\u0119dnieniem sponsoring MotoGP<\/strong><\/a>nie pomijaj\u0105c jednak innych dyscyplin. Jeste\u015bmy niezale\u017cn\u0105 Agencj\u0105 Marketingu Sport\u00f3w Motorowych<\/strong> <\/a>od samego pocz\u0105tku jej istnienia; mo\u017cemy zapewni\u0107 naszym klientom ogromn\u0105 przewag\u0119 w dost\u0119pie do wszystkich sport\u00f3w, sportowc\u00f3w i wydarze\u0144 bez \u017cadnych zastrze\u017ce\u0144 lub przeszk\u00f3d. Nasze portfolio mo\u017cliwo\u015bci si\u0119ga od golfa<\/strong> po pi\u0142k\u0119 no\u017cn\u0105,<\/strong> od Mistrzostw Europy w P\u0142ywaniu<\/strong> po Turniej Wimbledonu<\/strong>, w oparciu o cele marki i biznes.<\/p>\n

\"Valentino-rossi-sponsor\"<\/a><\/h3>\n

Sponsoring MotoGP: Dlaczego?<\/h3>\n

Jak pokazuje nasze portfolio i historie przypadk\u00f3w, bardzo du\u017ca cz\u0119\u015b\u0107 naszej dzia\u0142alno\u015bci koncentruje si\u0119 na sportach motorowych, a konkretnie na Mistrzostwach \u015awiata MotoGP<\/strong>. Nie jest to pochopny wyb\u00f3r lub osobiste preferencje; w wi\u0119kszo\u015bci przypadk\u00f3w polecamy naszym klientom World Motor Championship z powod\u00f3w zwi\u0105zanych z marketingiem, widoczno\u015bci\u0105 i wp\u0142ywem komercyjnym<\/strong>. Te w\u0142a\u015bnie powody s\u0105 tematem tego wpisu, poniewa\u017c dostarczaj\u0105 odpowiedzi na najwa\u017cniejsze pytanie: „Dlaczego firma lub marka powinna wybra\u0107 MotoGP do swojej strategii marketingowej i zosta\u0107 sponsorem MotoGP?”<\/strong>.<\/p>\n

Widoczno\u015b\u0107<\/h3>\n

Jedn\u0105 z g\u0142\u00f3wnych i najbardziej oczywistych motywacji do wyboru MotoGP jako narz\u0119dzia biznesowego jest niezwyk\u0142a widoczno\u015b\u0107<\/strong>: 207 kraj\u00f3w odbiera sygna\u0142 telewizyjny na \u017cywo<\/strong><\/a> przez \u0142\u0105cznie 20 227 godzin transmisji rocznie na ca\u0142ym \u015bwiecie<\/strong>, z czego<\/strong> prawie 60% na \u017cywo.<\/strong> Ten ogromny zasi\u0119g, kt\u00f3ry wynosi 428 milion\u00f3w gospodarstw domowych<\/strong> w ca\u0142ym sezonie, jest nast\u0119pnie dostosowywany w ka\u017cdym kraju do lokalnego j\u0119zyka, a tak\u017ce zwyczaj\u00f3w i nawyk\u00f3w telewizyjnych widz\u00f3w. Zaanga\u017cowanych jest \u0142\u0105cznie 9 454<\/strong> przedstawicieli telewizji, magazyn\u00f3w <\/strong>i czasopism internetowych z 59 r\u00f3\u017cnych kraj\u00f3w, co zapewnia bardzo jednorodny zasi\u0119g medialny.<\/p>\n

\"vr46-sponsor\"<\/a><\/h3>\n

Mi\u0119dzynarodowo\u015b\u0107<\/h3>\n

W przeciwie\u0144stwie do mistrzostw krajowych, zgodnie z tradycyjnym przeznaczeniem (na przyk\u0142ad w\u0142oskiej Premier League „Serie A” i w\u0142oskich mistrzostw koszyk\u00f3wki lub siatk\u00f3wki), wielkie serie sport\u00f3w motorowych, takie jak Formu\u0142a 1 lub MotoGP, maj\u0105 niezwykle atrakcyjny mi\u0119dzynarodowy smak i s\u0105 geograficznie przekrojowe dla firm i marek, kt\u00f3re prowadz\u0105 dzia\u0142alno\u015b\u0107 lub maj\u0105 klient\u00f3w w r\u00f3\u017cnych cz\u0119\u015bciach \u015bwiata. Nie chodzi tylko o widoczno\u015b\u0107 na ca\u0142ym \u015bwiecie (Premier League i NBA r\u00f3wnie\u017c maj\u0105 widz\u00f3w w ka\u017cdym zak\u0105tku planety), ale o mo\u017cliwo\u015b\u0107 posiadania podr\u00f3\u017cuj\u0105cej platformy komunikacyjnej<\/strong>, kt\u00f3ra fizycznie przenosi si\u0119 do nowego kraju prawie co drug\u0105 niedziel\u0119. Najpopularniejsze mistrzostwa na dw\u00f3ch k\u00f3\u0142kach podr\u00f3\u017cuj\u0105 na 4 kontynenty, aby rozegra\u0107 19 zaplanowanych wy\u015bcig\u00f3w podczas tych 9-miesi\u0119cznych zawod\u00f3w<\/strong>, oferuj\u0105c go\u015bcinno\u015b\u0107 na miejscu i mo\u017cliwo\u015bci aktywacji w Hiszpanii, Australii, Stanach Zjednoczonych, W\u0142oszech, Argentynie i Malezji.<\/p>\n

Profil odbiorc\u00f3w<\/h3>\n

Publiczno\u015b\u0107 MotoGP jest m\u0142oda, niejednorodna i bardzo lojalna<\/strong>: obejmuje kobiety (30%)<\/strong>, ponad 70% ma mniej ni\u017c 35 lat,<\/strong> a widzowie \u015bledz\u0105 \u015brednio 14 z 19 wy\u015bcig\u00f3w<\/strong><\/a> \u015brednio, wykazuj\u0105c du\u017ce przywi\u0105zanie do serii przez ca\u0142y sezon. Co wi\u0119cej, zwykli widzowie s\u0105 zazwyczaj widzami d\u0142ugoterminowymi: zazwyczaj ogl\u0105daj\u0105 MotoGP wytrwale od ponad 11 lat<\/strong> i uczynili z tego jeden z rodzinnych rytua\u0142\u00f3w. 70% ankietowanych \u015bledzi weekendy wy\u015bcigowe z przyjaci\u00f3\u0142mi i cz\u0142onkami rodziny, a kiedy id\u0105 ogl\u0105da\u0107 wy\u015bcigi Grand Prix na \u017cywo, robi\u0105 to w grupach 4-osobowych. W tym sensie profil widza MotoGP<\/strong> nie r\u00f3\u017cni si\u0119 zbytnio od profilu publiczno\u015bci, kt\u00f3ra masowo zape\u0142nia tory<\/strong> w wy\u015bcigowe niedziele. R\u00f3wnie\u017c w tym przypadku zwykli widzowie maj\u0105 mniej ni\u017c 35 lat, ale komponent m\u0119ski wzrasta do prawie 80%, a liczba widz\u00f3w deklaruj\u0105cych zamiar powrotu na wy\u015bcig w nast\u0119pnym roku wynosi 93%<\/strong>.<\/p>\n

Sk\u0142onno\u015b\u0107 do zakupu<\/h3>\n

Niezwykle interesuj\u0105c\u0105 kwesti\u0105 dla firm decyduj\u0105cych si\u0119 na sponsoring MotoGP<\/strong> jako narz\u0119dzie biznesowe jest wp\u0142yw na wynik<\/strong> finansowy, innymi s\u0142owy, wzrost sprzeda\u017cy<\/a> wynikaj\u0105cy z umowy sponsorskiej. W odniesieniu do powy\u017cszego nale\u017cy podkre\u015bli\u0107, \u017ce mistrzostwa MotoGP<\/strong> s\u0105 wspania\u0142ym motorem biznesowym <\/strong>dla wszystkich firm partnerskich.<\/p>\n

Badania wykaza\u0142y, \u017ce publiczno\u015b\u0107 MotoGP<\/strong> jest bardzo otwarta i zwraca uwag\u0119 na sponsor\u00f3w kategorii. Warto\u015bci tego sportu i mo\u017cliwo\u015bci komunikacyjne s\u0105 takie, \u017ce pozycjonowanie marki dla ka\u017cdego potencjalnego klienta ro\u015bnie znacznie bardziej ni\u017c wra\u017cliwie. 83% widz\u00f3w zadeklarowa\u0142o, \u017ce skojarzenie z MotoGP jest wystarczaj\u0105cym powodem, aby preferowa\u0107 mark\u0119 od jej konkurenta (konkurent\u00f3w)<\/strong>, a to samo dotyczy efektu postrzeganego przez sponsora. Co wi\u0119cej, 68% ankietowanych stwierdzi\u0142o, \u017ce kupi\u0142o produkt ze wzgl\u0119du na fakt, \u017ce by\u0142 on sponsorem kategorii<\/strong>.<\/p>\n

\"marc-marquez-sponsor\"<\/a><\/h3>\n

Warto\u015bci<\/h3>\n

Bardzo bliskim tematem dla ludzi marketingu<\/strong> zawsze by\u0142a warto\u015b\u0107 blisko\u015bci<\/a> dyscypliny z misj\u0105, histori\u0105 i wizj\u0105 danej marki. Bardzo cz\u0119sto tematy te nie s\u0105 nawet wyra\u017anie wspomniane, ale s\u0105 oczywiste dla wi\u0119kszo\u015bci ludzi i wydaj\u0105 si\u0119 naturalne w \u015bwietle wsp\u00f3lnego t\u0142a wiedzy i kultury. To w\u0142a\u015bnie dlatego golf<\/strong> i \u017ceglarstwo<\/strong> s\u0105 powszechnie powi\u0105zane z wysokim profilem ekonomicznym i spo\u0142ecznym, podczas gdy rugby uosabia takie warto\u015bci jak szacunek, sportowa postawa <\/strong>i praca zespo\u0142owa<\/strong>.<\/p>\n

Teraz powinno by\u0107 \u0142atwo zrozumie\u0107, dlaczego sponsoring<\/strong> dobrze zorganizowanych sport\u00f3w, takich jak MotoGP<\/strong>, kt\u00f3re s\u0105 bogate w unikalne i zdecydowanie niezwyk\u0142e osobliwo\u015bci, jest tak atrakcyjny pod wzgl\u0119dem komunikacji. <\/strong>Kluczowe warto\u015bci najwa\u017cniejszych mistrzostw dw\u00f3ch k\u00f3\u0142ek to przede wszystkim innowacyjno\u015b\u0107, \u015bwie\u017co\u015b\u0107, pasja, dynamika <\/strong>i technologia<\/strong>. A ramy, w kt\u00f3rych s\u0105 one wdra\u017cane, s\u0105 bardzo ekscytuj\u0105ce<\/strong> i zapewniaj\u0105 \u015bwietn\u0105 zabaw\u0119.<\/p>\n

To niesamowite bogactwo warto\u015bci silnie przemawia do firm i marek<\/strong> z r\u00f3\u017cnych sektor\u00f3w \u017ar\u00f3d\u0142owych: firm telefonicznych, kt\u00f3re polegaj\u0105 na szybko\u015bci po\u0142\u0105czenia, producent\u00f3w smar\u00f3w i paliw, kt\u00f3rzy wychwalaj\u0105 swoje innowacyjne<\/strong> produkty, du\u017cych sieci telewizyjnych <\/strong>i medi\u00f3w, kt\u00f3re wykorzystuj\u0105 bardzo wysok\u0105 technologi\u0119<\/strong> strzelania, oraz producent\u00f3w komputer\u00f3w, kt\u00f3rzy znajduj\u0105 podobie\u0144stwa pod wzgl\u0119dem ogromnego rozwoju technologicznego. Lista mo\u017ce by\u0107 kontynuowana z napojami energetycznymi i markami w dziedzinie <\/strong>odzie\u017cy sportowej i stylu \u017cycia<\/strong><\/a> kt\u00f3re znajduj\u0105 sw\u00f3j idealny cel w m\u0142odej i entuzjastycznej publiczno\u015bci MotoGP, kt\u00f3ra nieustannie poszukuje nowych produkt\u00f3w.<\/p>\n

Je\u015bli chcesz uzyska\u0107 wi\u0119cej informacji na temat sponsoringu MotoGP, <\/strong>przeczytaj Aktywacja sponsoringu,<\/a><\/strong> i prosimy o kontakt na nasz adres e-mail: info@rtrsports.com<\/a><\/p>\n

Source: Repucom Deutschland\/Zenith Media\/Dorna Sources<\/pre>\n","protected":false},"excerpt":{"rendered":"
Od 1995 roku RTR Sports Marketing koncentruje swoj\u0105 dzia\u0142alno\u015b\u0107 na sponsoringu w MotoGP i marketingu sport\u00f3w motorowych. W RTR specjalizujemy si\u0119 w \u015bwiadczeniu us\u0142ug doradczych dla firm i marek, kt\u00f3re chc\u0105 wykorzysta\u0107 sport jako narz\u0119dzie komunikacji, ze szczeg\u00f3lnym uwzgl\u0119dnieniem sponsoring MotoGPnie pomijaj\u0105c jednak innych dyscyplin. Jeste\u015bmy niezale\u017cn\u0105 Agencj\u0105 Marketingu Sport\u00f3w Motorowych od samego pocz\u0105tku jej […]<\/p>\n","protected":false},"author":14,"featured_media":190611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20212,20211],"tags":[],"class_list":["post-242452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportowy","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDobre powody, by sponsorowa\u0107 MotoGP<\/title>\n<meta name=\"description\" content=\"Od 1995 roku RTR Sports Marketing koncentruje swoj\u0105 dzia\u0142alno\u015b\u0107 na sponsoringu w MotoGP i marketingu sport\u00f3w motorowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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