{"id":242458,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-miedzynarodowy-sport\/"},"modified":"2026-09-18T14:13:39","modified_gmt":"2026-09-18T12:13:39","slug":"sponsoring-miedzynarodowy-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/miedzynarodowy-sponsoring-sportowy\/","title":{"rendered":"Mi\u0119dzynarodowy sponsoring sportowy: dlaczego sport jest globalnym narz\u0119dziem d\u017awigni dla marek"},"content":{"rendered":"<p>Mi\u0119dzynarodowy sponsoring sportowy jest jednym z nielicznych narz\u0119dzi marketingowych, kt\u00f3re potrafi\u0105 by\u0107 jednocze\u015bnie lokalne i globalne. Ten dualizm jest g\u0142\u00f3wnym powodem, dla kt\u00f3rego marki z mi\u0119dzynarodowymi ambicjami nieustannie inwestuj\u0105 w sport.<\/p>\n<h2>Dlaczego sport przewy\u017csza inne kana\u0142y w zasi\u0119gu mi\u0119dzynarodowym<\/h2>\n<p>Zgodnie z danymi Repucom\/Nielsen, widoczno\u015b\u0107 marki w ci\u0105gu sezonu MotoGP odpowiada \u015brednio 500-800 milionom euro w ekwiwalencie reklamowym dla partnera tytu\u0142owego zespo\u0142u. \u017baden inny kana\u0142 marketingowy nie oferuje jednocze\u015bnie globalnej obecno\u015bci telewizyjnej, aktywacji cyfrowej i mo\u017cliwo\u015bci B2B na najwy\u017cszym poziomie w ramach jednej platformy.<\/p>\n<h2>Wielodyscyplinarne kampanie: od toru do digital<\/h2>\n<ul>\n<li><strong>Tre\u015bci cyfrowe<\/strong>: wywiady z kierowcami, zaplecze pit lane, dane telemetryczne opowiedziane g\u0142osem marki.<\/li>\n<li><strong>Hospitality B2B<\/strong>: paddock Grand Prix to jedno z najskuteczniejszych miejsc do budowania relacji biznesowych na najwy\u017cszym poziomie.<\/li>\n<li><strong>Licencje i merchandising<\/strong>: partnerstwo pozwala na wykorzystanie praw do wizerunku w operacjach co-brandingowych.<\/li>\n<\/ul>\n<h2>Geopolityka a sport: co si\u0119 zmieni\u0142o<\/h2>\n<p>Wykluczenie Rosji z mi\u0119dzynarodowych zawod\u00f3w po 2022 roku przerysowa\u0142o mapy inwestycji. Marki, kt\u00f3re wcze\u015bniej alokowa\u0142y bud\u017cety na rynek rosyjski, przenios\u0142y te zasoby do innych region\u00f3w. Jednocze\u015bnie rosn\u0105ca obecno\u015b\u0107 marek azjatyckich w mi\u0119dzynarodowym sponsoringu sportowym wprowadzi\u0142a nowych graczy z odmiennym podej\u015bciem do inwestycji.<\/p>\n<h2>W jakie sporty inwestowa\u0107 na potrzeby sponsoringu mi\u0119dzynarodowego<\/h2>\n<p><strong>MotoGP<\/strong>: globalna widownia w 19 krajach organizuj\u0105cych wy\u015bcigi, ponad 400 milion\u00f3w widz\u00f3w na sezon. Pe\u0142ny przewodnik znajdziesz na stronie <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">sponsoring MotoGP<\/a>.<\/p>\n<p><strong>Formu\u0142a 1<\/strong>: najbardziej \u015bledzone mistrzostwa \u015bwiata, z rosn\u0105c\u0105 widowni\u0105 na rynkach takich jak USA, Meksyk i Brazylia.<\/p>\n<p><strong>NASCAR<\/strong>: dominacja w Stanach Zjednoczonych, z wyj\u0105tkowo lojaln\u0105 baz\u0105 fan\u00f3w i poziomem uwagi po\u015bwi\u0119canej marce powy\u017cej \u015brednich sportowych.<\/p>\n<h2>Jak RTR wspiera mi\u0119dzynarodowy sponsoring<\/h2>\n<p>RTR Sports Marketing dzia\u0142a w mi\u0119dzynarodowych wy\u015bcigach motorowych od ponad 30 lat. Oferujemy markom z sektora technologicznego, d\u00f3br konsumpcyjnych i przemys\u0142owego B2B pe\u0142ne wsparcie: od analizy wykonalno\u015bci po pe\u0142n\u0105 aktywacj\u0119 sponsoringu. Napisz do nas: <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi\u0119dzynarodowy sponsoring sportowy jest jednym z nielicznych narz\u0119dzi marketingowych, kt\u00f3re potrafi\u0105 by\u0107 jednocze\u015bnie lokalne i globalne. Ten dualizm jest g\u0142\u00f3wnym powodem, dla kt\u00f3rego marki z mi\u0119dzynarodowymi ambicjami nieustannie inwestuj\u0105 w sport. Dlaczego sport przewy\u017csza inne kana\u0142y w zasi\u0119gu mi\u0119dzynarodowym Zgodnie z danymi Repucom\/Nielsen, widoczno\u015b\u0107 marki w ci\u0105gu sezonu MotoGP odpowiada \u015brednio 500-800 milionom euro w [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-242458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mi\u0119dzynarodowy sponsoring sportowy: jak marki podbijaj\u0105 \u015bwiat przez sport<\/title>\n<meta name=\"description\" content=\"Mi\u0119dzynarodowy sponsoring sportowy daje markom globalny zasi\u0119g i lokaln\u0105 aktywacj\u0119. Poznaj mechanizm dzia\u0142ania i w jakie sporty warto inwestowa\u0107.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/miedzynarodowy-sponsoring-sportowy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u0119dzynarodowy sponsoring sportowy: dlaczego sport jest globalnym narz\u0119dziem d\u017awigni dla marek\" \/>\n<meta property=\"og:description\" content=\"Mi\u0119dzynarodowy sponsoring sportowy daje markom globalny zasi\u0119g i lokaln\u0105 aktywacj\u0119. Poznaj mechanizm dzia\u0142ania i w jakie sporty warto inwestowa\u0107.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/miedzynarodowy-sponsoring-sportowy\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Mi\u0119dzynarodowy sponsoring sportowy: dlaczego sport jest globalnym narz\u0119dziem d\u017awigni dla marek\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"articleSection\":[\"MotoGP\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/\",\"name\":\"Mi\u0119dzynarodowy sponsoring sportowy: jak marki podbijaj\u0105 \u015bwiat przez sport\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/miedzynarodowy-sponsoring-sportowy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:13:39+00:00\",\"description\":\"Mi\u0119dzynarodowy sponsoring sportowy daje markom globalny zasi\u0119g i lokaln\u0105 aktywacj\u0119. 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