{"id":242472,"date":"2019-04-15T08:05:14","date_gmt":"2019-04-15T06:05:14","guid":{"rendered":"https:\/\/rtrsports.com\/sponsor-dobre-zdrowie\/"},"modified":"2026-09-18T09:33:05","modified_gmt":"2026-09-18T07:33:05","slug":"sponsor-dobre-zdrowie","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/","title":{"rendered":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?"},"content":{"rendered":"<h2>Dlaczego kondycja sportu jest pierwszym parametrem do oceny przed jego sponsorowaniem<\/h2>\n<p>Tytu\u0142 tego artyku\u0142u mo\u017ce brzmie\u0107 nieco prowokacyjnie, ale wcale taki nie jest. Motywacje stoj\u0105ce za decyzj\u0105 o sponsorowaniu konkretnego sportu mog\u0105 by\u0107 liczne i nie zawsze racjonalne: mened\u017cerowie marketingu mog\u0105 by\u0107 zagorza\u0142ymi fanami danej dyscypliny i wybiera\u0107 j\u0105 niezale\u017cnie od danych, pod\u0105\u017ca\u0107 za impulsem chwili lub osobistymi preferencjami CEO, albo by\u0107 zafascynowani ide\u0105 kojarzenia swojej marki z warto\u015bciami sportowymi bez dog\u0142\u0119bnej analizy potencjalnego zwrotu z inwestycji.<\/p>\n<p>\u017badna z tych motywacji nie jest bezwzgl\u0119dnie b\u0142\u0119dna. Jednak przed podpisaniem umowy <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\"><strong>sponsoringu sportowego<\/strong><\/a> istnieje kluczowy krok, kt\u00f3ry cz\u0119sto jest niedoceniany: sprawdzenie, czy dany sport jest naprawd\u0119 w dobrej kondycji. Podupadaj\u0105cy liga z malej\u0105c\u0105 widowni\u0105 i uciekaj\u0105cymi sponsorami rzadko stanowi strategicznie trafny wyb\u00f3r, bez wzgl\u0119du na to, jak przekonuj\u0105cy jest emocjonalnie.<\/p>\n<h2>Symptomy zdrowia sportu: jak mierzy\u0107 kondycj\u0119 dyscypliny<\/h2>\n<p>Tak jak lekarz ocenia zdrowie pacjenta za pomoc\u0105 obiektywnych parametr\u00f3w, ka\u017cdy, kto musi zdecydowa\u0107, czy sponsorowa\u0107 dany sport, powinien przeanalizowa\u0107 szereg precyzyjnych wska\u017anik\u00f3w:<\/p>\n<ul>\n<li><strong>Ogl\u0105dalno\u015b\u0107 telewizyjna i streamingowa<\/strong>: czy liczba widz\u00f3w ro\u015bnie, jest stabilna, czy maleje? Jaki jest trend z ostatnich trzech lat?<\/li>\n<li><strong>Obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych<\/strong>: zaanga\u017cowanie na oficjalnych stronach mistrzostw, zespo\u0142\u00f3w i zawodnik\u00f3w jest bezpo\u015brednim sygna\u0142em zainteresowania publiczno\u015bci, szczeg\u00f3lnie w grupie wiekowej 18-35 lat.<\/li>\n<li><strong>Frekwencja na wydarzeniach na \u017cywo<\/strong>: czy stadiony i tory wype\u0142niaj\u0105 si\u0119 do ko\u0144ca? Pe\u0142na arena jest warta wi\u0119cej ni\u017c tysi\u0105c reklam.<\/li>\n<li><strong>Liczba i jako\u015b\u0107 aktywnych sponsor\u00f3w<\/strong>: je\u015bli czo\u0142owe marki inwestuj\u0105 w dany sport i odnawiaj\u0105 swoje kontrakty, to znak zaufania.<\/li>\n<li><strong>Pokrycie medialne i organiczne wzmianki<\/strong>: ile wiadomo\u015bci spontanicznie generuj\u0105 te mistrzostwa? Czy prasa og\u00f3lna je relacjonuje?<\/li>\n<li><strong>Kalendarz wydarze\u0144<\/strong>: sport rozgrywany w wielu krajach na kilku kontynentach oferuje zr\u00f3\u017cnicowan\u0105 ekspozycj\u0119 geograficzn\u0105 i wi\u0119cej mo\u017cliwo\u015bci lokalnej aktywacji.<\/li>\n<\/ul>\n<h2>MotoGP jako studium przypadku: sport w doskona\u0142ej kondycji<\/h2>\n<p>We\u017amy MotoGP jako konkretny przyk\u0142ad dyscypliny, kt\u00f3ra spe\u0142nia te parametry z wyr\u00f3\u017cnieniem. Z ponad 600 milionami fan\u00f3w na ca\u0142ym \u015bwiecie, kalendarzem 22 GP na 4 kontynentach, zasi\u0119giem w 207 krajach i skumulowan\u0105 widowni\u0105 telewizyjn\u0105 przekraczaj\u0105c\u0105 900 milion\u00f3w widz\u00f3w na sezon, Mistrzostwa \u015awiata MotoGP s\u0105 jedn\u0105 z najbardziej solidnych platform sponsoringowych dost\u0119pnych na rynku.<\/p>\n<p>Wszystkie kluczowe wska\u017aniki s\u0105 pozytywne: wzrost widowni jest konsekwentny, do kalendarza dodano nowe rynki, takie jak Indie i Kazachstan, a pit lane co roku przyci\u0105ga nowych czo\u0142owych sponsor\u00f3w mi\u0119dzynarodowych. Dla marki rozwa\u017caj\u0105cej <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\"><strong>sponsoring MotoGP<\/strong><\/a> podstawy s\u0105 jasne: to strukturalnie zdrowy sport.<\/p>\n<h2>Ryzyko sponsorowania sportu w upadku<\/h2>\n<p>Dla kontrastu, sponsorowanie sportu w upadku niesie ze sob\u0105 realne i cz\u0119sto niedoceniane ryzyko. Kojarzenie marki z dyscyplin\u0105 trac\u0105c\u0105 na znaczeniu medialnym mo\u017ce projektowa\u0107 obraz zacofania. Co gorsza, je\u015bli mistrzostwa ograniczaj\u0105 liczb\u0119 wy\u015bcig\u00f3w, odwo\u0142uj\u0105 wydarzenia lub trac\u0105 telewizyjny zasi\u0119g, inwestycja traci widoczno\u015b\u0107 bez ostrze\u017cenia.<\/p>\n<p>Nie oznacza to, \u017ce tylko &#8222;wielkie&#8221; sporty zas\u0142uguj\u0105 na sponsoring. Niszowe sporty z lojalnymi widzami i specyficznymi demografiami mog\u0105 by\u0107 doskona\u0142ym wyborem, pod warunkiem, \u017ce s\u0105 to nisze rosn\u0105ce lub stabilizuj\u0105ce si\u0119, a nie eroduj\u0105ce.<\/p>\n<h2>Cz\u0119sto zadawane pytania dotycz\u0105ce oceny kondycji sportu przed sponsoringiem<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak oceni\u0107, czy sport nadaje si\u0119 do sponsoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>G\u0142\u00f3wne parametry to: trendy ogl\u0105dalno\u015bci telewizyjnej i streamingowej, zaanga\u017cowanie w mediach spo\u0142eczno\u015bciowych, frekwencja na wydarzeniach na \u017cywo, liczba aktywnych sponsor\u00f3w i ich jako\u015b\u0107, organiczne pokrycie medialne oraz zasi\u0119g kalendarza mi\u0119dzynarodowego. <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">RTR Sports Marketing<\/a> pomaga markom przeprowadzi\u0107 t\u0119 analiz\u0119 przed jakimkolwiek zobowi\u0105zaniem umownym.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy sponsorowanie sportu niszowego jest ryzykowne?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Niekoniecznie. Niszowy sport z lojaln\u0105, pasjonuj\u0105c\u0105 si\u0119 publiczno\u015bci\u0105, demograficznie sp\u00f3jn\u0105 z grup\u0105 docelow\u0105 marki, mo\u017ce oferowa\u0107 wy\u017cszy ROI ni\u017c sporty mainstreamowe z rozproszon\u0105 widowni\u0105. Ryzyko pojawia si\u0119, gdy nisza kurczy si\u0119: malej\u0105ca widownia, mniejsze pokrycie medialne, odchodz\u0105cy sponsorzy.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co si\u0119 dzieje, je\u015bli sponsoruj\u0119 sport, kt\u00f3ry potem wchodzi w kryzys?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Konsekwencje zale\u017c\u0105 od warunk\u00f3w umowy. Og\u00f3lnie umowy sponsoringu sportowego zawieraj\u0105 klauzule wyj\u015bcia powi\u0105zane z konkretnymi zdarzeniami. Kluczowe jest wsparcie do\u015bwiadczonych doradc\u00f3w w negocjacjach umowy. <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">Skontaktuj si\u0119 z RTR Sports Marketing<\/a>, aby uzyska\u0107 ustrukturyzowane doradztwo.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy MotoGP jest zdrowym sportem do sponsorowania?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Tak, z obiektywnym potwierdzeniem: ponad 600 milion\u00f3w fan\u00f3w, 22 GP w 207 krajach, konsekwentny wzrost widowni w Azji, silna obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych z dziesi\u0105tkami milion\u00f3w obserwuj\u0105cych i pit lane przyci\u0105gaj\u0105cy co roku wa\u017cnych nowych sponsor\u00f3w. MotoGP jest jedn\u0105 z dyscyplin sport\u00f3w motorowych z najlepsz\u0105 r\u00f3wnowag\u0105 mi\u0119dzy kosztem inwestycji a jako\u015bci\u0105 ekspozycji.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak bardzo sezonowo\u015b\u0107 wp\u0142ywa na ocen\u0119 kondycji sportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Sezonowo\u015b\u0107 mo\u017ce wzmacnia\u0107 pozytywne lub negatywne dane: sport z nielicznymi wydarzeniami skupionymi w kilku miesi\u0105cach oferuje intensywne, ale przerywane szczyty widoczno\u015bci. Natomiast mistrzostwa z kalendarzem roz\u0142o\u017conym na wiele miesi\u0119cy \u2014 jak MotoGP, kt\u00f3re trwa od marca do listopada \u2014 gwarantuj\u0105 sta\u0142\u0105 ekspozycj\u0119 przez ca\u0142y sezon.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Dlaczego kondycja sportu jest pierwszym parametrem do oceny przed jego sponsorowaniem Tytu\u0142 tego artyku\u0142u mo\u017ce brzmie\u0107 nieco prowokacyjnie, ale wcale taki nie jest. Motywacje stoj\u0105ce za decyzj\u0105 o sponsorowaniu konkretnego sportu mog\u0105 by\u0107 liczne i nie zawsze racjonalne: mened\u017cerowie marketingu mog\u0105 by\u0107 zagorza\u0142ymi fanami danej dyscypliny i wybiera\u0107 j\u0105 niezale\u017cnie od danych, pod\u0105\u017ca\u0107 za impulsem [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-242472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji? | RTR Sports<\/title>\n<meta name=\"description\" content=\"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?\" \/>\n<meta property=\"og:description\" content=\"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"815\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?\",\"datePublished\":\"2019-04-15T06:05:14+00:00\",\"dateModified\":\"2026-09-18T07:33:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/\"},\"wordCount\":873,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"articleSection\":[\"Sport Sponsorship\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/\",\"name\":\"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji? | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"datePublished\":\"2019-04-15T06:05:14+00:00\",\"dateModified\":\"2026-09-18T07:33:05+00:00\",\"description\":\"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"width\":815,\"height\":543},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsor-dobre-zdrowie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji? | RTR Sports","description":"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/","og_locale":"pl_PL","og_type":"article","og_title":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?","og_description":"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":815,"height":543,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?","datePublished":"2019-04-15T06:05:14+00:00","dateModified":"2026-09-18T07:33:05+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/"},"wordCount":873,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg","articleSection":["Sport Sponsorship"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/","url":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/","name":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji? | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg","datePublished":"2019-04-15T06:05:14+00:00","dateModified":"2026-09-18T07:33:05+00:00","description":"Przed podpisaniem umowy sponsorskiej sprawd\u017a kondycj\u0119 sportu: widownia, aktywni sponsorzy, pokrycie medialne. Praktyczny przewodnik z przyk\u0142adem MotoGP.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg","width":815,"height":543},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/sponsor-dobre-zdrowie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Czy sport, kt\u00f3ry sponsorujesz, jest w dobrej kondycji?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=242472"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242472\/revisions"}],"predecessor-version":[{"id":355382,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/242472\/revisions\/355382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/157733"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=242472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=242472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=242472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}