{"id":242514,"date":"2024-01-08T11:05:07","date_gmt":"2024-01-08T10:05:07","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-aktywacja-przyklady\/"},"modified":"2025-07-15T17:49:10","modified_gmt":"2025-07-15T15:49:10","slug":"sponsoring-aktywacja-przyklady","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-activation-examples\/","title":{"rendered":"Przyk\u0142ady aktywacji sponsoringu"},"content":{"rendered":"<p>Mo\u017cesz wiedzie\u0107, \u017ce chcesz inwestowa\u0107 w sport i jaki rodzaj sportu b\u0119dzie dobrze pasowa\u0142 do Twojej marki oraz jak Twoi obecni klienci prawdopodobnie zareaguj\u0105 na okre\u015blone partnerstwa z mark\u0105 &#8211; ale czy faktycznie wiesz, czy Twoje starannie zaplanowane aktywacje b\u0119d\u0105 dzia\u0142a\u0107?<\/p>\n<p>Odpowied\u017a brzmi: prawdopodobnie nie. Jedyn\u0105 rzecz\u0105 do zrobienia w tej sytuacji jest uczenie si\u0119 od najlepszych z tego, co by\u0142o wcze\u015bniej &#8211; dlatego tutaj przedstawiamy wyb\u00f3r najlepszych <strong>przyk\u0142ad\u00f3w aktywacji sponsoringowej w sporcie<\/strong> z ostatnich czas\u00f3w, aby\u015b m\u00f3g\u0142 zacz\u0105\u0107 mie\u0107 poj\u0119cie, co dzia\u0142a dobrze.<\/p>\n<h2><strong>Przyk\u0142ady aktywacji sponsoringu sportowego: wykorzystanie AR <\/strong><\/h2>\n<p>Konsumenci coraz bardziej pragn\u0105 prawdziwej immersji &#8211; a jednym ze sposob\u00f3w na jej zapewnienie, szczeg\u00f3lnie w przypadku sponsoringu sportowego, jest grywalizacja. Firma <strong>Nike <\/strong>wykorzysta\u0142a rzeczywisto\u015b\u0107 rozszerzon\u0105, aby umie\u015bci\u0107 cz\u0142onk\u00f3w publiczno\u015bci w Los Angeles w wirtualnej grze wideo podczas premiery kampanii trener\u00f3w Epic React. Trzydniowa aktywacja mia\u0142a 1,5 miliona wy\u015bwietle\u0144 na zewn\u0105trz, 4,4 miliona w telewizji (dzi\u0119ki Jimmy&#8217;emu Kimmelowi) i a\u017c 25,6 miliona wy\u015bwietle\u0144 za po\u015brednictwem Snapchata.<\/p>\n<h2><strong>Przyk\u0142ady aktywacji sponsoringu: wykorzystanie tre\u015bci wideo <\/strong><\/h2>\n<p>Jednym z najbardziej udanych <strong>przyk\u0142ad\u00f3w aktywacji sponsorskich<\/strong> w sportach motorowych jest seria <strong>Gymkhana <\/strong>Kena Blocka na YouTube. Seria film\u00f3w wideo wykorzystywa\u0142a sponsor\u00f3w w spos\u00f3b warto\u015bciowy dla widza, daj\u0105c w ten spos\u00f3b mo\u017cliwo\u015b\u0107 organicznego udost\u0119pniania film\u00f3w i zapewniaj\u0105c, \u017ce sponsorzy &#8211; kt\u00f3rzy byli bardzo widoczni &#8211; otrzymali jak najszersz\u0105 publiczno\u015b\u0107. Wygrana-wygrana!<\/p>\n<p>W pi\u0142ce no\u017cnej czo\u0142owe kluby pi\u0142karskie, kt\u00f3re z powodzeniem wykorzysta\u0142y wideo 360 stopni jako cz\u0119\u015b\u0107 swoich sportowych kampanii sponsorskich, to <strong>Barcelona<\/strong>, <strong>Real Madryt <\/strong>i <strong>Paris Saint Germain<\/strong>. Ich wykorzystanie wideo pozwoli\u0142o fanom na sesje treningowe, zanurzy\u0142o ich w klubach w czasie rzeczywistym i ostatecznie pokaza\u0142o, \u017ce te zespo\u0142y s\u0105 w czo\u0142\u00f3wce technologii.<\/p>\n<h2><strong>Przyk\u0142ady aktywacji sponsorskich: warto\u015b\u0107 aktywacji empirycznych <\/strong><\/h2>\n<p>Wielokrotnie omawiali\u015bmy znaczenie wydarze\u0144 na \u017cywo w aktywacji sponsoringu sportowego na tym blogu &#8211; wydarzenia nadal oferuj\u0105 unikalny spos\u00f3b \u0142\u0105czenia si\u0119 z publiczno\u015bci\u0105, nawet je\u015bli bran\u017ca mo\u017ce wydawa\u0107 si\u0119 bardziej nastawiona na aktywacje cyfrowe.<\/p>\n<p>Eksperymentalny <strong><a href=\"https:\/\/rtrsports.com\/pl\/blog\/sport-sponsoring-sponsoring-aktywacja\/\">Przyk\u0142ady aktywacji sponsorskich<\/a> <\/strong>kt\u00f3re sprawdzi\u0142y si\u0119 w przypadku marek, obejmuj\u0105 wy\u015bcigi mikro\u015bwi\u0144 dla <strong>Coral <\/strong>i &#8222;punkty interakcji&#8221; w centrum miasta dla<strong> William Hill <\/strong>w Cheltenham, bie\u017cnie z czujnikami energii dla <strong>Pumy <\/strong>na nowojorskim Times Square oraz ca\u0142odniowe obchody <strong>NFL <\/strong>na londy\u0144skiej Regent Street.<\/p>\n<h2><strong>Przyk\u0142ady aktywacji sponsoringu: warto\u015b\u0107 dodana <\/strong><\/h2>\n<p>Pisz\u0105c konkretnie o Formule 1, ekspert marketingowy Robin Fenwick wskazuje na r\u00f3\u017cne sposoby, w jakie marki wykorzystywa\u0142y aktywacje poza torem, aby zapewni\u0107 d\u0142ugoterminow\u0105 warto\u015b\u0107, kt\u00f3ra r\u00f3wnie\u017c nap\u0119dza\u0142a sprzeda\u017c. Jako <strong>przyk\u0142ady aktywacji sponsoringu <\/strong>wskazano partnerstwo mi\u0119dzy <strong>Logitech <\/strong>i McLaren, kt\u00f3re zapewni\u0142o wzrost sprzeda\u017cy kierownic, oraz <strong>Randstad<\/strong>, firm\u0119 rekrutacyjn\u0105, kt\u00f3ra nawi\u0105za\u0142a wsp\u00f3\u0142prac\u0119 z zespo\u0142em Williamsa w celu opracowania akademii szkoleniowej dla utalentowanych m\u0142odych in\u017cynier\u00f3w.<\/p>\n<h2><strong>Aktywacja sponsoringu w sporcie: przyk\u0142ady medi\u00f3w spo\u0142eczno\u015bciowych i UGC<\/strong><\/h2>\n<p>Oczywi\u015bcie media spo\u0142eczno\u015bciowe oferuj\u0105 ogromne mo\u017cliwo\u015bci, je\u015bli chodzi o aktywacj\u0119 sponsoringu sportowego &#8211; to miejsce, w kt\u00f3rym doro\u015bli sp\u0119dzaj\u0105 znaczn\u0105 ilo\u015b\u0107 czasu, wi\u0119c je\u015bli mo\u017cesz je wykorzysta\u0107, aby poczuli si\u0119 zaanga\u017cowani w Twoj\u0105 mark\u0119, sukces kampanii jest coraz bardziej prawdopodobny.<\/p>\n<p>Przyk\u0142ad ze \u015bwiata <a href=\"https:\/\/rtrsports.com\/pl\/sponsorship-sports-2\/attachment\/motogp-sponsorship-2\/\">MotoGP<\/a> pochodzi z hiszpa\u0144skiej firmy <strong>Dunlop<\/strong>&#8211; stworzenie FanPics wygenerowa\u0142o prawie sze\u015b\u0107 milion\u00f3w markowych zdj\u0119\u0107, 51 000 wizyt na stronie docelowej, 10 500 tag\u00f3w na Facebooku i 9% wska\u017anik tagowania. Kampani\u0119 obejrza\u0142o 120 000 uczestnik\u00f3w wy\u015bcigu. Nie\u017ale jak na 90 minut pracy!<\/p>\n<p>Czy chcesz wiedzie\u0107 <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/pl\/czym-jest-aktywacja-sponsoringu-sportowego\/\">co to jest aktywacja sponsorska<\/a><br \/>\n<\/strong>? Chcesz pozna\u0107 wi\u0119cej <strong><a href=\"https:\/\/rtrsports.com\/pl\/blog\/whats-sponsorship-plan\/\">przyk\u0142ad\u00f3w aktywacji sponsorskich<\/a>? <\/strong>Skontaktuj si\u0119 z RTR Sports Marketing ju\u017c dzi\u015b pod adresem info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017cesz wiedzie\u0107, \u017ce chcesz inwestowa\u0107 w sport i jaki rodzaj sportu b\u0119dzie dobrze pasowa\u0142 do Twojej marki oraz jak Twoi obecni klienci prawdopodobnie zareaguj\u0105 na okre\u015blone partnerstwa z mark\u0105 &#8211; ale czy faktycznie wiesz, czy Twoje starannie zaplanowane aktywacje b\u0119d\u0105 dzia\u0142a\u0107? Odpowied\u017a brzmi: prawdopodobnie nie. Jedyn\u0105 rzecz\u0105 do zrobienia w tej sytuacji jest uczenie si\u0119 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":190332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-242514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Przyk\u0142ady aktywacji sponsorskich | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Mo\u017cesz wiedzie\u0107, \u017ce chcesz inwestowa\u0107 w sport i jaki rodzaj sportu b\u0119dzie dobrze pasowa\u0142 do Twojej marki oraz jak Twoi obecni klienci prawdopodobnie zareaguj\u0105 na okre\u015blone partnerstwa z mark\u0105 - 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