{"id":243093,"date":"2024-04-19T07:50:33","date_gmt":"2024-04-19T05:50:33","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-arcade-i-formula-1-drive-odkrywanie-granic-zaangazowania-fanow\/"},"modified":"2026-10-15T12:00:03","modified_gmt":"2026-10-15T10:00:03","slug":"formula-1-arcade-i-formula-1-drive-odkrywanie-granic-zaangazowania-fanow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/f1-arcade-f1-drive\/","title":{"rendered":"F1 Arcade i F1 Drive: Formu\u0142a 1 w dni powszednie"},"content":{"rendered":"

Jest 12 grudnia 2022 roku. W londy\u0144skim City, kilka krok\u00f3w od kopu\u0142y katedry \u015bw. Paw\u0142a, zostaje otwarte miejsce, kt\u00f3rego nazwy na szyldzie jeszcze kilka lat wcze\u015bniej nikt by sobie nie wyobrazi\u0142. W \u015brodku stoi sze\u015b\u0107dziesi\u0105t symulator\u00f3w jazdy z ruchom\u0105 platform\u0105, bar, stoliki, a wok\u00f3\u0142 kolory i tory Formu\u0142y 1<\/strong><\/a>. Nazywa si\u0119 F1 Arcade<\/strong> i jest pierwszym oficjalnym lokalem z licencj\u0105 mistrzostw.<\/p>\n

Nieco ponad rok p\u00f3\u017aniej, 6 lutego 2024 roku, pod po\u0142udniow\u0105 trybun\u0105 Tottenham Hotspur Stadium rusza F1 Drive<\/strong>: tory dla gokart\u00f3w elektrycznych wewn\u0105trz stadionu pi\u0142karskiego, z uk\u0142adami inspirowanymi torami mistrzostw \u015bwiata. To dwa bardzo r\u00f3\u017cne miejsca, ale odpowiadaj\u0105 na to samo pytanie: co robi Formu\u0142a 1 we wtorek?<\/p>\n

Formu\u0142a 1 w dni powszednie<\/h2>\n

Formu\u0142a 1 \u017cyje weekendami. Kalendarz na 2026 rok<\/a> liczy 23 Grand Prix: przez reszt\u0119 roku kibic czeka. Dla sportu, kt\u00f3ry w ostatnich latach zdoby\u0142 now\u0105 publiczno\u015b\u0107, du\u017co m\u0142odsz\u0105 i du\u017co mniej przyzwyczajon\u0105 do czekania, ta luka jest problemem, a jednocze\u015bnie szans\u0105.<\/p>\n

Nazwijmy to Formu\u0142\u0105 1 w dni powszednie<\/strong>: zbiorem do\u015bwiadcze\u0144, kt\u00f3re wnosz\u0105 mistrzostwa w \u017cycie kibic\u00f3w wtedy, gdy bolidy stoj\u0105. Nie zast\u0119puje wy\u015bcigu, lecz go przed\u0142u\u017ca. A przede wszystkim zmienia charakter relacji: od ogl\u0105dania do dzia\u0142ania, z kanapy za kierownic\u0119, cho\u0107by kierownic\u0119 symulatora.<\/p>\n

F1 Arcade, padok za rogiem<\/h2>\n

W lutym 2022 roku Formu\u0142a 1 podpisuje z Kindred Concepts, firm\u0105 brytyjskiego przedsi\u0119biorcy Adama Breedena, wy\u0142\u0105czn\u0105, d\u0142ugoterminow\u0105 globaln\u0105 licencj\u0119 z celem otwarcia do trzydziestu lokali na \u015bwiecie w ci\u0105gu pi\u0119ciu lat. Pierwszy powstaje w Londynie; 21 listopada 2023 roku rusza Birmingham, a potem przychodzi wej\u015bcie do Stan\u00f3w Zjednoczonych, zaczynaj\u0105c od Bostonu.<\/p>\n

Dzi\u015b dzia\u0142a dziesi\u0119\u0107 F1 Arcade: Londyn i Birmingham w Wielkiej Brytanii; Boston, Waszyngton, Filadelfia, Denver, Las Vegas, Atlanta i Chicago w Stanach Zjednoczonych; a od kwietnia 2026 roku Madryt, pierwszy lokal w Europie kontynentalnej, kilka krok\u00f3w od stadionu Santiago Bernab\u00e9u, w roku, w kt\u00f3rym Grand Prix Hiszpanii przenosi si\u0119 na nowy uliczny tor w Madrycie, Madring. Pomys\u0142 jest prosty i sprytny zarazem: po\u0142\u0105czy\u0107 symulator, kt\u00f3ry wci\u0105ga tych, kt\u00f3rzy znaj\u0105 ju\u017c Formu\u0142\u0119 1, z lokalem, w kt\u00f3rym je si\u0119 i pije z przyjaci\u00f3\u0142mi, przyci\u0105gaj\u0105cym tych, kt\u00f3rzy dopiero j\u0105 odkryli.<\/p>\n

F1 Drive, gokart na stadionie<\/h2>\n

F1 Drive powsta\u0142 w ramach pi\u0119tnastoletniego partnerstwa Formu\u0142y 1 z Tottenhamem Hotspur, og\u0142oszonego w marcu 2023 roku. Klub przedstawi\u0142 go jako pierwszy na \u015bwiecie obiekt z elektrycznymi gokartami zbudowany wewn\u0105trz stadionu: trzy uk\u0142ady inspirowane torami mistrzostw, z kt\u00f3rych jeden przeznaczono dla najm\u0142odszych kierowc\u00f3w. Gokarty maj\u0105 DRS, d\u017awi\u0119k silnika i kierownic\u0119 z wy\u015bwietlaczem LED: szczeg\u00f3\u0142y, kt\u00f3re s\u0142u\u017c\u0105 tylko jednemu, by kierowca poczu\u0142 si\u0119 troch\u0119 bli\u017cej zawodnika, kt\u00f3rego ogl\u0105da w telewizji.<\/p>\n

Lokalizacja te\u017c nie jest szczeg\u00f3\u0142em. Umieszczenie Formu\u0142y 1 pod trybun\u0105 klubu Premier League oznacza zwr\u00f3cenie si\u0119 do publiczno\u015bci, kt\u00f3ra by\u0107 mo\u017ce nigdy nie ogl\u0105da\u0142a Grand Prix, ale co dwa tygodnie chodzi na stadion. To spotkanie dw\u00f3ch spo\u0142eczno\u015bci kibic\u00f3w, a jedn\u0105 z nich Formu\u0142a 1 musi dopiero zdoby\u0107.<\/p>\n

\"Elektryczne<\/p>\n

Od ogl\u0105dania do dzia\u0142ania<\/h2>\n

W marketingu do\u015bwiadcze\u0144 obowi\u0105zuje zasada, kt\u00f3ra sprawdza si\u0119 w ka\u017cdej bran\u017cy: to, co si\u0119 prze\u017cywa, pami\u0119ta si\u0119 d\u0142u\u017cej ni\u017c to, co si\u0119 ogl\u0105da. F1 Arcade i F1 Drive stosuj\u0105 j\u0105 dos\u0142ownie. Kibic nie odbiera komunikatu, tylko go prze\u017cywa: wybiera zesp\u00f3\u0142, wje\u017cd\u017ca na tor, mierzy si\u0119 z przyjaci\u00f3\u0142mi i wraca do domu z czasem okr\u0105\u017cenia do pobicia.<\/p>\n

To ta sama zasada, kt\u00f3ra w ostatnich latach uczyni\u0142a Formu\u0142\u0119 1 tak popularn\u0105, pocz\u0105wszy od serialu dokumentalnego Drive to Survive: obni\u017cy\u0107 pr\u00f3g wej\u015bcia, uczyni\u0107 sport zrozumia\u0142ym dla tych, kt\u00f3rzy nie znaj\u0105 przepis\u00f3w, zamieni\u0107 widza w uczestnika. Pisali\u015bmy o tym, wyja\u015bniaj\u0105c, dlaczego Formu\u0142a 1 jest tak popularna<\/a>. Liczby zreszt\u0105 przyznaj\u0105 racj\u0119 temu wyborowi: w globalnej ankiecie 2025<\/a> Formu\u0142y 1 i Motorsport Network 76% ankietowanych twierdzi, \u017ce sponsorzy wzbogacaj\u0105 do\u015bwiadczenie Formu\u0142y 1, co \u015bwiadczy o publiczno\u015bci akceptuj\u0105cej marki, gdy bior\u0105 udzia\u0142 w do\u015bwiadczeniu, zamiast je przerywa\u0107.<\/p>\n

Co zyskuj\u0105 sponsorzy i zespo\u0142y<\/h2>\n

Dla marek ka\u017cde miejsce, w kt\u00f3rym Formu\u0142a 1 spotyka kibic\u00f3w poza torem, to kolejny punkt styku. Symulator w barwach zespo\u0142u, wydarzenie z kierowc\u0105, wiecz\u00f3r dla klient\u00f3w w tematycznym lokalu: to okazje, kt\u00f3rych weekend wy\u015bcigowy, z ograniczon\u0105 przestrzeni\u0105 i wysokimi cenami, nie zawsze daje. Kto sponsoruje zesp\u00f3\u0142 albo jest sponsorem tytularnym<\/a>, znajduje w tych miejscach naturalne przed\u0142u\u017cenie swoich praw, a czasem przestrze\u0144 do aktywacji bardziej dost\u0119pn\u0105 i \u0142atwiejsz\u0105 do zmierzenia ni\u017c padok.<\/p>\n

W przypadku zespo\u0142\u00f3w rozumowanie jest podobne. Kibic, kt\u00f3ry siada w symulatorze w malowaniu ulubionego zespo\u0142u, nie tylko si\u0119 bawi: wzmacnia wi\u0119\u017a, kt\u00f3ra przetrwa d\u0142u\u017cej ni\u017c jeden sezon. I jest to wi\u0119\u017a budowana tak\u017ce z dala od tor\u00f3w, w miastach, w kt\u00f3rych Formu\u0142a 1 si\u0119 nie \u015bciga.<\/p>\n

Model, kt\u00f3ry wykracza poza Formu\u0142\u0119 1<\/h2>\n

Liberty Media, kt\u00f3ra kontroluje Formu\u0142\u0119 1 od 2017 roku, 3 lipca 2025 roku sfinalizowa\u0142a tak\u017ce przej\u0119cie Dorny, firmy posiadaj\u0105cej prawa komercyjne do MotoGP, dzia\u0142aj\u0105cej dzi\u015b pod nazw\u0105 MotoGP Sports Entertainment Group. Trudno nie zapyta\u0107, czy Formu\u0142a 1 w dni powszednie nie stanie si\u0119 wkr\u00f3tce tak\u017ce MotoGP w dni powszednie, z w\u0142asnymi arenami, symulatorami i kibicami do zdobycia z dala od tor\u00f3w.<\/p>\n

Dla tych, kt\u00f3rzy inwestuj\u0105 w sporty motorowe, pytanie jest inne i pilniejsze: ile jest dzi\u015b warta obecno\u015b\u0107 w miejscach, w kt\u00f3rych kibic sp\u0119dza wtorki, a nie tylko w tych, w kt\u00f3rych sp\u0119dza niedziele?<\/p>\n

Zdj\u0119cie: Formula1.com.<\/em><\/p>\n

\r\n\r\n

Najcz\u0119\u015bciej zadawane pytania o F1 Arcade i F1 Drive<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Czym jest F1 Arcade?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

To sie\u0107 oficjalnych lokali z licencj\u0105 Formu\u0142y 1, prowadzona przez Kindred Concepts, \u0142\u0105cz\u0105ca symulatory jazdy z ruchom\u0105 platform\u0105, bar i gastronomi\u0119. Pierwszy lokal otwarto w Londynie 12 grudnia 2022 roku, w pobli\u017cu katedry \u015bw. Paw\u0142a, z sze\u015b\u0107dziesi\u0119cioma symulatorami.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Gdzie znajduj\u0105 si\u0119 F1 Arcade?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Lokali jest dziesi\u0119\u0107: Londyn i Birmingham w Wielkiej Brytanii; Boston, Waszyngton, Filadelfia, Denver, Las Vegas, Atlanta i Chicago w Stanach Zjednoczonych; oraz Madryt, otwarty w kwietniu 2026 roku, pierwszy w Europie kontynentalnej.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Czym jest F1 Drive London?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

To obiekt z elektrycznymi gokartami otwarty 6 lutego 2024 roku pod po\u0142udniow\u0105 trybun\u0105 Tottenham Hotspur Stadium, przedstawiony jako pierwszy na \u015bwiecie wewn\u0105trz stadionu. Powsta\u0142 w ramach pi\u0119tnastoletniego partnerstwa Formu\u0142y 1 z Tottenhamem Hotspur i ma trzy uk\u0142ady inspirowane torami mistrzostw.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Dlaczego Formu\u0142a 1 inwestuje w do\u015bwiadczenia poza torem?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Poniewa\u017c kalendarz liczy 23 weekendy wy\u015bcigowe, a przez reszt\u0119 roku kibice nie maj\u0105 \u017cadnych wydarze\u0144. Lokale i tory tematyczne podtrzymuj\u0105 relacj\u0119 przez ca\u0142y rok i przybli\u017caj\u0105 sport nowej publiczno\u015bci, kt\u00f3ra przychodzi dla zabawy i odkrywa Formu\u0142\u0119 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jakie korzy\u015bci maj\u0105 sponsorzy z F1 Arcade i F1 Drive?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

To punkty styku z kibicami poza weekendami wy\u015bcigowymi: przestrzenie na wydarzenia dla klient\u00f3w, tematyczne aktywacje, obecno\u015b\u0107 obok barw zespo\u0142\u00f3w. Dla wielu marek to przed\u0142u\u017cenie praw sponsorskich bardziej dost\u0119pne i \u0142atwiejsze do zmierzenia ni\u017c padok.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co \u0142\u0105czy Formu\u0142\u0119 1 i MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ten sam w\u0142a\u015bciciel: Liberty Media, kt\u00f3ra kontroluje Formu\u0142\u0119 1 od 2017 roku, 3 lipca 2025 roku sfinalizowa\u0142a przej\u0119cie Dorny, firmy posiadaj\u0105cej prawa komercyjne do MotoGP, dzia\u0142aj\u0105cej dzi\u015b pod nazw\u0105 MotoGP Sports Entertainment Group.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Jest 12 grudnia 2022 roku. W londy\u0144skim City, kilka krok\u00f3w od kopu\u0142y katedry \u015bw. Paw\u0142a, zostaje otwarte miejsce, kt\u00f3rego nazwy na szyldzie jeszcze kilka lat wcze\u015bniej nikt by sobie nie wyobrazi\u0142. W \u015brodku stoi sze\u015b\u0107dziesi\u0105t symulator\u00f3w jazdy z ruchom\u0105 platform\u0105, bar, stoliki, a wok\u00f3\u0142 kolory i tory Formu\u0142y 1. Nazywa si\u0119 F1 Arcade i jest […]<\/p>\n","protected":false},"author":2,"featured_media":197547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-243093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 Arcade i F1 Drive: Formu\u0142a 1 poza torem<\/title>\n<meta name=\"description\" content=\"F1 Arcade i F1 Drive przenosz\u0105 Formu\u0142\u0119 1 w dni bez wy\u015bcig\u00f3w: dziesi\u0119\u0107 lokali, gokarty na stadionie Tottenhamu i co zyskuj\u0105 sponsorzy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/f1-arcade-f1-drive\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" 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