{"id":243153,"date":"2024-04-25T11:19:23","date_gmt":"2024-04-25T09:19:23","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponsoring-hp\/"},"modified":"2026-10-15T14:08:54","modified_gmt":"2026-10-15T12:08:54","slug":"ferrari-sponsoring-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","title":{"rendered":"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro"},"content":{"rendered":"

Znacznie wi\u0119cej ni\u017c sponsoring tytularny<\/a>: porozumienie mi\u0119dzy Scuderi\u0105 Ferrari a HP<\/strong>, og\u0142oszone 24 kwietnia 2024 roku, to kolejny element marketingowej uk\u0142adanki, kt\u00f3r\u0105 Cavallino od pewnego czasu sk\u0142ada z uwag\u0105 i precyzj\u0105. Technologiczny gigant (HP jest drugim producentem komputer\u00f3w osobistych na \u015bwiecie: wed\u0142ug wst\u0119pnych danych IDC w 2025 roku dostarczy\u0142o 20,2% tradycyjnych komputer\u00f3w sprzedanych na \u015bwiecie) widnieje na bolidzie z Maranello od Grand Prix Miami<\/strong> w maju 2024 roku, na mocy wieloletniej umowy, kt\u00f3rej kwot nigdy nie ujawniono, ale kt\u00f3ra z pewno\u015bci\u0105 opiewa na wiele milion\u00f3w. Porozumienie obejmuje te\u017c, bez \u017cadnego zaskoczenia, zesp\u00f3\u0142 e-sportowy i samoch\u00f3d w F1 Academy, prowadzony w 2024 roku przez May\u0119 Weug: dwa no\u015bniki komunikacji, kt\u00f3rych firma z Palo Alto nie chcia\u0142a przepu\u015bci\u0107.<\/p>\n

Sponsoring tytularny<\/h2>\n

Scuderia nie mia\u0142a sponsora tytularnego od czas\u00f3w Mission Winnow<\/strong>, inicjatywy marketingowej i komunikacyjnej, za pomoc\u0105 kt\u00f3rej wieloletni partner Philip Morris, zdaniem krytyk\u00f3w, obchodzi\u0142 przynajmniej cz\u0119\u015bciowo przepisy o sponsoringu tytoniowym: wystartowa\u0142a z Ferrari podczas Grand Prix Japonii 2018, widnia\u0142a w nazwie zespo\u0142u w 2019 roku i przez cz\u0119\u015b\u0107 2021 roku, a od 2022 roku znikn\u0119\u0142a. Na mocy obecnej umowy Ferrari \u015bciga si\u0119 pod nazw\u0105 Scuderia Ferrari HP<\/strong>, kt\u00f3ra od razu wzbudzi\u0142a ciekawo\u015b\u0107, zainteresowanie i uznanie wielu spo\u0142eczno\u015bci internetowych, szybko zauwa\u017caj\u0105cych, \u017ce \u201eHP\u201d, poza skr\u00f3tem od Hewlett-Packard, jest w \u015bwiecie wy\u015bcig\u00f3w znacznie bardziej znane jako skr\u00f3t od horse power<\/strong>, czyli koni mechanicznych silnika.<\/p>\n

Ile jest warta, umowa nie m\u00f3wi. Wed\u0142ug dziennikarza Willa Buxtona umowa jest warta dwie trzecie limitu bud\u017cetowego, czyli wed\u0142ug wylicze\u0144 PlanetF1 oko\u0142o 90 milion\u00f3w dolar\u00f3w na sezon, a wed\u0142ug Black Book Motorsport jest por\u00f3wnywalna ze sponsoringiem tytularnym Oracle w Red Bullu, szacowanym na oko\u0142o 300 milion\u00f3w dolar\u00f3w w ci\u0105gu pi\u0119ciu lat. To szacunki prasowe, a nie zadeklarowane liczby: wystarcz\u0105 jednak, by umie\u015bci\u0107 HP w najwy\u017cszym segmencie rynku, kt\u00f3ry warto czyta\u0107 razem z przewodnikiem o koszcie sponsoringu w Formule 1<\/a>.<\/p>\n

Czerwie\u0144 i b\u0142\u0119kit<\/h2>\n

Dzie\u0144 przed og\u0142oszeniem Ferrari zapowiedzia\u0142o, \u017ce w Miami<\/strong> wystartuje w specjalnym malowaniu, a przez ca\u0142y weekend Leclerc, Sainz i niemal ca\u0142y zesp\u00f3\u0142 b\u0119d\u0105 nosi\u0107 przygotowany na t\u0119 okazj\u0119 b\u0142\u0119kitny str\u00f3j. Oficjalnym powodem by\u0142a rocznica, 70 lat obecno\u015bci Ferrari w Ameryce P\u00f3\u0142nocnej, uczczona dwoma b\u0142\u0119kitami z przesz\u0142o\u015bci: Azzurro La Plata<\/strong>, b\u0142\u0119kitem podobnym do tego, kt\u00f3ry Alberto Ascari, pierwszy mistrz \u015bwiata Scuderii, nosi\u0142 jako talizman na koszulce i kasku, i Azzurro Dino<\/strong>, u\u017cywanym do 1974 roku na kombinezonach kierowc\u00f3w takich jak Arturo Merzario i Clay Regazzoni.<\/p>\n

Nie chc\u0105c grzeszy\u0107 z\u0142o\u015bliwo\u015bci\u0105, trzeba jednak przyzna\u0107, \u017ce b\u0142\u0119kit wybrany na Miami nabra\u0142 szczeg\u00f3lnego znaczenia nazajutrz po og\u0142oszeniu partnerstwa z HP, kt\u00f3rego logo jest w\u0142a\u015bnie niebieskie. Na torze na Florydzie oba bolidy z Maranello po raz pierwszy pokaza\u0142y du\u017ce logo HP na malowaniu z b\u0142\u0119kitnymi akcentami, kt\u00f3re sta\u0142o si\u0119 ma\u0142ym klasykiem marketingu sportowego i niezawodn\u0105 okazj\u0105 do dzia\u0142a\u0144 PR i zdj\u0119\u0107.<\/p>\n

Innowacje, zr\u00f3wnowa\u017cony rozw\u00f3j i znaczenie partnerstwa w Formule 1<\/h2>\n

Innowacje, zr\u00f3wnowa\u017cony rozw\u00f3j, osi\u0105gi i doskona\u0142o\u015b\u0107<\/strong> to s\u0142owa, kt\u00f3re przewija\u0142y si\u0119 w komunikatach prasowych rozpoczynaj\u0105cych partnerstwo, jak to s\u0142uszne i naturalne. W \u015bwiecie najwy\u017cszej technologii, jakim jest Formu\u0142a 1<\/a>, producent komputer\u00f3w jest doskonale umiejscowiony i reprezentowany, a umowa m\u00f3wi to wprost: Ferrari korzysta z komputer\u00f3w, urz\u0105dze\u0144, system\u00f3w wsp\u00f3\u0142pracy i druku HP. Tak\u017ce zr\u00f3wnowa\u017cony rozw\u00f3j, temat bardzo bliski zar\u00f3wno technologii, jak i motoryzacji, w kt\u00f3rym obie bran\u017ce s\u0105 pod siln\u0105 presj\u0105, by\u0142 jednym z kluczy tego sponsoringu, jak czytali\u015bmy.<\/p>\n

M\u00f3wi\u0105c jednak jasno, nie spos\u00f3b nie zaliczy\u0107 do powod\u00f3w tej umowy wyj\u0105tkowej centralnej pozycji Formu\u0142y 1<\/strong> we wsp\u00f3\u0142czesnym marketingu i w globalnej popularno\u015bci. Ten cyrk jest pod ka\u017cdym wzgl\u0119dem niezwyk\u0142\u0105 platform\u0105 komunikacji, jak igrzyska olimpijskie i bardzo nieliczne inne wydarzenia na \u015bwiecie, z kt\u00f3r\u0105 marki nie mog\u0105 sobie pozwoli\u0107 si\u0119 nie zwi\u0105za\u0107. W tym Ferrari jest z pewno\u015bci\u0105, i od zawsze, najja\u015bniejszym klejnotem w koronie, je\u015bli nie na torze, to przynajmniej w marketingu.<\/p>\n

Lewis HP<\/h2>\n

Nie mo\u017cna pomin\u0105\u0107 w tym r\u00f3wnaniu czynnika Hamilton<\/strong>. Og\u0142oszony 1 lutego 2024 roku, prawie trzy miesi\u0105ce przed HP, Brytyjczyk \u015bciga si\u0119 dla Ferrari od 2025 roku u boku Charlesa Leclerca<\/strong>, kt\u00f3ry w czerwcu 2026 roku przed\u0142u\u017cy\u0142 kontrakt, wed\u0142ug prasy do 2028 roku. Hamilton jest nie tylko jednym z najbardziej utytu\u0142owanych kierowc\u00f3w w historii Formu\u0142y 1, ale te\u017c jedn\u0105 z najbardziej rozpoznawalnych postaci \u015bwiatowego sportu, z publiczno\u015bci\u0105 si\u0119gaj\u0105c\u0105 daleko poza padok, tak\u017ce dzi\u0119ki zaanga\u017cowaniu w wiele najgor\u0119cej dyskutowanych spraw ostatnich lat. Jego przyj\u015bcie mia\u0142o skutki marketingowe jeszcze przed sportowymi: Hamilton jest w centrum uwagi i poci\u0105ga za sob\u0105 ca\u0142y otaczaj\u0105cy go \u015bwiat Ferrari, \u0142\u0105cznie ze sponsorami. Tego tak\u017ce naprawd\u0119 nie nale\u017cy lekcewa\u017cy\u0107.<\/p>\n

Uk\u0142adanka dwa lata p\u00f3\u017aniej<\/h2>\n

Dzi\u015b zesp\u00f3\u0142 nadal nazywa si\u0119 Scuderia Ferrari HP, a uk\u0142adanka si\u0119 powi\u0119kszy\u0142a: w 2026 roku Cavallino ma 40 oficjalnych partner\u00f3w, z HP na szczycie piramidy, kt\u00f3ra w naszej klasyfikacji obejmuje sponsor\u00f3w g\u0142\u00f3wnych, oficjalnych, partner\u00f3w wspieraj\u0105cych i sponsor\u00f3w technicznych. Kto chce zobaczy\u0107 ich wszystkich, bran\u017ca po bran\u017cy, znajdzie pe\u0142n\u0105 analiz\u0119 portfela sponsor\u00f3w Ferrari w Formule 1<\/a>. Sedno pozostaje jednak to samo co w 2024 roku: HP nie kupi\u0142o tylko nazwy na karoserii, ale miejsce w najcz\u0119\u015bciej opowiadanej historii sport\u00f3w motorowych, w kt\u00f3rej nawet kolor, wybrany we w\u0142a\u015bciwym momencie, staje si\u0119 przekazem.<\/p>\n

\u0179r\u00f3d\u0142a<\/strong>: Ferrari, porozumienie z HP<\/a>; Ferrari i HP, wsp\u00f3lny komunikat<\/a>; Ferrari, malowanie na Miami 2024<\/a>; PlanetF1, warto\u015b\u0107 umowy wed\u0142ug Willa Buxtona<\/a>; Black Book Motorsport, partnerstwo tytularne HP<\/a>; IDC, rynek PC w 2025 roku<\/a>; Ferrari, przed\u0142u\u017cenie kontraktu Leclerca<\/a>.<\/p>\n

\r\n\r\n

Najcz\u0119\u015bciej zadawane pytania o HP i Ferrari<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Od kiedy HP jest sponsorem tytularnym Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Wieloletni\u0105 umow\u0119 og\u0142oszono 24 kwietnia 2024 roku, a zesp\u00f3\u0142 \u015bciga si\u0119 jako Scuderia Ferrari HP od Grand Prix Miami w maju 2024 roku. Nazwa obejmuje te\u017c zesp\u00f3\u0142 e-sportowy i samoch\u00f3d w F1 Academy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Ile HP p\u0142aci Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Kwoty nigdy nie ujawniono. Wed\u0142ug dziennikarza Willa Buxtona jest warta dwie trzecie limitu bud\u017cetowego, wed\u0142ug wylicze\u0144 PlanetF1 oko\u0142o 90 milion\u00f3w dolar\u00f3w na sezon; wed\u0142ug Black Book Motorsport jest por\u00f3wnywalna ze sponsoringiem tytularnym Oracle-Red Bull, szacowanym na oko\u0142o 300 milion\u00f3w dolar\u00f3w w ci\u0105gu pi\u0119ciu lat.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kto by\u0142 sponsorem tytularnym Ferrari przed HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Mission Winnow, inicjatywa Philip Morris uruchomiona z Ferrari podczas Grand Prix Japonii 2018. Widnia\u0142a w nazwie zespo\u0142u w 2019 roku i przez cz\u0119\u015b\u0107 2021 roku, a od 2022 roku Scuderia \u015bciga\u0142a si\u0119 bez sponsora tytularnego a\u017c do przyj\u015bcia HP.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Dlaczego Ferrari \u015bciga\u0142o si\u0119 w Miami w 2024 roku na niebiesko?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Oficjalnie z okazji 70 lat obecno\u015bci Ferrari w Ameryce P\u00f3\u0142nocnej, z Azzurro La Plata Alberto Ascariego i Azzurro Dino z kombinezon\u00f3w Merzaria i Regazzoniego. Zbie\u017cno\u015b\u0107 z debiutem HP, kt\u00f3rego logo jest niebieskie, uczyni\u0142a to malowanie tak\u017ce okazj\u0105 marketingow\u0105.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co oznacza HP w nazwie Scuderia Ferrari HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

To marka HP Inc., skr\u00f3t od Hewlett-Packard. W \u015bwiecie wy\u015bcig\u00f3w HP to jednak tak\u017ce skr\u00f3t od horse power, koni mechanicznych silnika: gra s\u0142\u00f3w, kt\u00f3r\u0105 spo\u0142eczno\u015bci internetowe od razu zauwa\u017cy\u0142y.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Ilu sponsor\u00f3w ma Ferrari w Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

W 2026 roku Scuderia Ferrari HP ma 40 oficjalnych partner\u00f3w, z HP jako sponsorem tytularnym. Pe\u0142na lista, bran\u017ca po bran\u017cy, jest w analizie portfela sponsor\u00f3w Ferrari w Formule 1<\/a>.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Znacznie wi\u0119cej ni\u017c sponsoring tytularny: porozumienie mi\u0119dzy Scuderi\u0105 Ferrari a HP, og\u0142oszone 24 kwietnia 2024 roku, to kolejny element marketingowej uk\u0142adanki, kt\u00f3r\u0105 Cavallino od pewnego czasu sk\u0142ada z uwag\u0105 i precyzj\u0105. Technologiczny gigant (HP jest drugim producentem komputer\u00f3w osobistych na \u015bwiecie: wed\u0142ug wst\u0119pnych danych IDC w 2025 roku dostarczy\u0142o 20,2% tradycyjnych komputer\u00f3w sprzedanych na \u015bwiecie) […]<\/p>\n","protected":false},"author":2,"featured_media":197651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-243153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nScuderia Ferrari HP: sponsoring tytularny i jego warto\u015b\u0107<\/title>\n<meta name=\"description\" content=\"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro\" \/>\n<meta property=\"og:description\" content=\"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro\",\"datePublished\":\"2024-04-25T09:19:23+00:00\",\"dateModified\":\"2026-10-15T12:08:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/\"},\"wordCount\":1336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-zenzazione-2922142.jpg\",\"articleSection\":[\"Formu\u0142a 1\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/\",\"name\":\"Scuderia Ferrari HP: sponsoring tytularny i jego warto\u015b\u0107\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-zenzazione-2922142.jpg\",\"datePublished\":\"2024-04-25T09:19:23+00:00\",\"dateModified\":\"2026-10-15T12:08:54+00:00\",\"description\":\"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-zenzazione-2922142.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-zenzazione-2922142.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Sponsoring Ferrari F1 Hp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/ferrari-sponsoring-hp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scuderia Ferrari HP: sponsoring tytularny i jego warto\u015b\u0107","description":"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","og_locale":"pl_PL","og_type":"article","og_title":"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro","og_description":"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1280,"height":853,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Emanuele Venturoli","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro","datePublished":"2024-04-25T09:19:23+00:00","dateModified":"2026-10-15T12:08:54+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/"},"wordCount":1336,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg","articleSection":["Formu\u0142a 1"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","url":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","name":"Scuderia Ferrari HP: sponsoring tytularny i jego warto\u015b\u0107","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg","datePublished":"2024-04-25T09:19:23+00:00","dateModified":"2026-10-15T12:08:54+00:00","description":"Scuderia Ferrari HP: umowa z 2024 roku, jej warto\u015b\u0107 wed\u0142ug szacunk\u00f3w, b\u0142\u0119kit z Miami i rola Hamiltona w marketingowej uk\u0142adance.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-zenzazione-2922142.jpg","width":1280,"height":853,"caption":"Sponsoring Ferrari F1 Hp"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Ferrari F1 i sponsoring tytularny HP: b\u0142\u0119kit, innowacje, jutro"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/pl\/author\/emanuele\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/243153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=243153"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/243153\/revisions"}],"predecessor-version":[{"id":359675,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/243153\/revisions\/359675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/197651"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=243153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=243153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=243153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}