{"id":243153,"date":"2024-04-25T14:27:28","date_gmt":"2024-04-25T12:27:28","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponsoring-hp\/"},"modified":"2025-05-29T16:22:55","modified_gmt":"2025-05-29T14:22:55","slug":"ferrari-sponsoring-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/ferrari-sponsoring-hp\/","title":{"rendered":"Ferrari F1, sponsoring tytularny z HP: niebieski, innowacja, jutro"},"content":{"rendered":"<p>Znacznie wi\u0119cej ni\u017c <a href=\"https:\/\/rtrsports.com\/pl\/blog\/czym-jest-sponsor-tytularny\/\">sponsoring tytularny<\/a>, umowa partnerska pomi\u0119dzy<a href=\"https:\/\/it.motorsport.com\/f1\/news\/f1-scuderia-ferrari-hp-il-cavallino-ha-trovato-il-title-sponsor\/10602752\/\"><strong> Scuderia Ferrari i HP<\/strong> <\/a>jest kolejnym elementem marketingowej uk\u0142adanki, kt\u00f3r\u0105 od pewnego czasu starannie i precyzyjnie buduje firma Prancing Horse. Gigant technologiczny &#8211; HP jest drugim co do wielko\u015bci producentem komputer\u00f3w osobistych na \u015bwiecie &#8211; pojawi si\u0119 na bolidzie z Maranello pocz\u0105wszy od <strong>Grand Prix Miami<\/strong> i pozostanie sponsorem tytularnym Scuderii przez co najmniej dwa lata, za kwoty rynkowe, kt\u00f3re nie zosta\u0142y ujawnione, ale z pewno\u015bci\u0105 s\u0105 wielomilionowe. Umowa obejmuje r\u00f3wnie\u017c zesp\u00f3\u0142 Esport i samoch\u00f3d prowadzony przez May\u0119 Weug w Akademii F1: dwa atuty komunikacyjne, kt\u00f3rych firma z Palo Alto nie chcia\u0142a przegapi\u0107.<\/p>\n<h2>Sponsoring tytularny<\/h2>\n<p>Scuderia nie mia\u0142a sponsora tytularnego od czasu <strong>Mission Winnow<\/strong>, inicjatywy marketingowej i komunikacyjnej wdro\u017conej przez historycznego partnera Philip Morris, kt\u00f3ra omija\u0142a &#8211; cho\u0107 cz\u0119\u015bciowo &#8211; przepisy dotycz\u0105ce sponsoringu tytoniu. Dzi\u0119ki obecnej umowie Ferrari b\u0119dzie \u015bciga\u0107 si\u0119 pod nazw\u0105 <strong>Scuderia Ferrari HP<\/strong>, kt\u00f3ra nie omieszka\u0142a wzbudzi\u0107 ciekawo\u015bci, zainteresowania i pochwa\u0142 kilku spo\u0142eczno\u015bci internetowych, kt\u00f3re szybko zwracaj\u0105 uwag\u0119, \u017ce \u201eHP\u201d, opr\u00f3cz tego, \u017ce jest akronimem \u201eHewlett-Packard\u201d, jest bardziej znany w \u015bwiecie wy\u015bcig\u00f3w jako skr\u00f3t od <strong>Horse Power<\/strong>, jednostki miary osi\u0105g\u00f3w silnika.<\/p>\n<h2>Czerwony i niebieski<\/h2>\n<p>Ferrari ju\u017c jaki\u015b czas temu og\u0142osi\u0142o zamiar \u015bcigania si\u0119 w <strong>Miami<\/strong> w nowych <strong>niebieskich barwach<\/strong>, pokazuj\u0105c nawet zapowied\u017a pi\u0119knych niebieskich kombinezon\u00f3w stworzonych na t\u0119 okazj\u0119 dla LeClerca, Sainza i ca\u0142ego zespo\u0142u. Jasnoniebieski, jak czytamy w niekt\u00f3rych notatkach prasowych kr\u0105\u017c\u0105cych w ostatnich dniach, by\u0142 jednym z ulubionych kolor\u00f3w <strong>Enzo Ferrariego<\/strong> (Drake, prawd\u0119 m\u00f3wi\u0105c, otrzyma\u0142 najbardziej niejednorodne preferencje kolorystyczne w ci\u0105gu ostatnich 30 lat, aby uzasadni\u0107 mniej lub bardziej ka\u017cdy ruch marketingowy), a tak\u017ce historycznym kolorem Scuderii, kt\u00f3ra \u015bciga\u0142a si\u0119 z <strong>Surteesem, Amonem<\/strong> i <strong>Bandinim<\/strong> w latach 60-tych.<\/p>\n<p>Nie chc\u0105c by\u0107 jednak z\u0142o\u015bliwym, niebieski kolor wybrany dla Miami nabiera szczeg\u00f3lnego znaczenia po og\u0142oszeniu partnerstwa mi\u0119dzy Ferrari i HP, kt\u00f3rego logo jest rzeczywi\u015bcie niebieskie. Na torze na Florydzie dwa samochody z Maranello po raz pierwszy b\u0119d\u0105 mia\u0142y du\u017ce logo HP na niebieskich barwach, kt\u00f3re stan\u0105 si\u0119 natychmiastowym klasykiem w \u015bwiecie marketingu sportowego i b\u0119d\u0105 niezapomnian\u0105 okazj\u0105 do PR i zdj\u0119\u0107.<\/p>\n<h2>Innowacyjno\u015b\u0107, zr\u00f3wnowa\u017cony rozw\u00f3j i znaczenie partnerstwa w Formule 1<\/h2>\n<p><strong>Innowacyjno\u015b\u0107, zr\u00f3wnowa\u017cony rozw\u00f3j, pasja i badania<\/strong> to s\u0142owa, kt\u00f3re przewijaj\u0105 si\u0119 w komunikatach prasowych inauguruj\u0105cych partnerstwo, co jest s\u0142uszne i naturalne. W \u015bwiecie zaawansowanych technologii, takim jak Formu\u0142a 1, producent komputer\u00f3w jest doskonale pozycjonowany i reprezentowany. Najprawdopodobniej, cho\u0107 nie jest to g\u0142\u00f3wnym przedmiotem umowy, HP stanie si\u0119 r\u00f3wnie\u017c wa\u017cnym sojusznikiem Maranello na ca\u0142ym froncie sprz\u0119tu technicznego, rozwoju oprogramowania i og\u00f3lnie innowacji. Zr\u00f3wnowa\u017cony rozw\u00f3j &#8211; temat, kt\u00f3ry jest bardzo bliski zar\u00f3wno technologii, jak i motoryzacji i na kt\u00f3ry obie bran\u017ce wywieraj\u0105 siln\u0105 presj\u0119 &#8211; jest r\u00f3wnie\u017c kluczem do tego sponsoringu.<\/p>\n<p>Niemniej jednak, chc\u0105c postawi\u0107 spraw\u0119 jasno, nie spos\u00f3b nie umie\u015bci\u0107 <strong>niezwyk\u0142ej centralno\u015bci Formu\u0142y 1<\/strong> na arenie nowoczesnego marketingu i globalnej popularno\u015bci w\u015br\u00f3d &#8222;powod\u00f3w&#8221; tego porozumienia. Cyrk jest pod ka\u017cdym wzgl\u0119dem niezwyk\u0142\u0105 platform\u0105 komunikacyjn\u0105 &#8211; podobnie jak Igrzyska Olimpijskie i bardzo niewiele innych obiekt\u00f3w na \u015bwiecie &#8211; z kt\u00f3r\u0105 marki nie mog\u0105 sobie pozwoli\u0107 na brak skojarze\u0144. Pod tym wzgl\u0119dem Ferrari z pewno\u015bci\u0105 jest i zawsze by\u0142o najja\u015bniejszym klejnotem w koronie, je\u015bli nie na torze wy\u015bcigowym, to przynajmniej pod wzgl\u0119dem marketingu.<\/p>\n<h2>Lewis HP<\/h2>\n<p>Wreszcie, nie mo\u017cna pomin\u0105\u0107 elementu <strong>Hamiltona<\/strong>. Og\u0142oszony obok <strong>Charlesa LeClerca<\/strong> od przysz\u0142ego sezonu, Brytyjczyk jest nie tylko jednym z najbardziej utytu\u0142owanych kierowc\u00f3w w Formule 1, ale tak\u017ce jednym z najbardziej popularnych na \u015bwiecie. Jego podpis, kt\u00f3ry gwa\u0142townie podni\u00f3s\u0142 cen\u0119 akcji Cavallino, ma reperkusje marketingowe nawet bardziej ni\u017c sportowe, cz\u0119\u015bciowo dzi\u0119ki zdecydowanemu aktywizmowi kierowcy w wielu najbardziej dyskutowanych sprawach ostatnich lat. Hamilton bez w\u0105tpienia b\u0119dzie w centrum uwagi, oczywi\u015bcie poci\u0105gaj\u0105c za sob\u0105 ca\u0142y \u015bwiat Ferrari, w tym sponsor\u00f3w. Tego r\u00f3wnie\u017c nie mo\u017cna lekcewa\u017cy\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Znacznie wi\u0119cej ni\u017c sponsoring tytularny, umowa partnerska pomi\u0119dzy Scuderia Ferrari i HP jest kolejnym elementem marketingowej uk\u0142adanki, kt\u00f3r\u0105 od pewnego czasu starannie i precyzyjnie buduje firma Prancing Horse. Gigant technologiczny &#8211; HP jest drugim co do wielko\u015bci producentem komputer\u00f3w osobistych na \u015bwiecie &#8211; pojawi si\u0119 na bolidzie z Maranello pocz\u0105wszy od Grand Prix Miami i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":197651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213],"tags":[],"class_list":["post-243153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ferrari F1, sponsoring tytularny z HP: niebieski, innowacja, jutro<\/title>\n<meta name=\"description\" content=\"Wsp\u00f3\u0142praca pomi\u0119dzy Scuderia Ferrari i HP to kolejny element 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