{"id":295208,"date":"2025-07-07T13:53:09","date_gmt":"2025-07-07T11:53:09","guid":{"rendered":"https:\/\/rtrsports.com\/publicznosc-motogp-kim-i-gdzie-sa-fani\/"},"modified":"2025-07-20T17:47:24","modified_gmt":"2025-07-20T15:47:24","slug":"publicznosc-motogp-kim-i-gdzie-sa-fani","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/motogp-audience-fans\/","title":{"rendered":"Publiczno\u015b\u0107 MotoGP: kim i gdzie s\u0105 fani?"},"content":{"rendered":"

Kilka wskaz\u00f3wek na temat docelowych odbiorc\u00f3w MotoGP<\/strong><\/h2>\n

Sponsorowanie mistrzostw MotoGP<\/strong>, zespo\u0142u MotoGP<\/strong> lub wy\u015bcigu oferuje wiele korzy\u015bci. Jedn\u0105 z nich, a dla wielu firm g\u0142\u00f3wn\u0105, jest mo\u017cliwo\u015b\u0107 dotarcia do milion\u00f3w ludzi, eksponuj\u0105c swoj\u0105 mark\u0119 w zasi\u0119gu ich wzroku. Ale o ilu ga\u0142kach ocznych m\u00f3wimy? Czy jest to lojalna publiczno\u015b\u0107, czy okazjonalna? I w jakich krajach ogl\u0105daj\u0105 MotoGP?<\/p>\n

Mistrzostwa MotoGP <\/strong>to jeden z najpopularniejszych sport\u00f3w na \u015bwiecie, z 20 wy\u015bcigami w 16 krajach na 4 kontynentach. Zobacz nowy kalendarz na 2022<\/a> rok<\/p>\n

MotoGP, telewizja i sieci spo\u0142eczno\u015bciowe<\/strong><\/h2>\n

Sieci telewizyjne, ze wzgl\u0119du na ogromne zapotrzebowanie, transmituj\u0105 wy\u015bcigi na \u017cywo i spostrze\u017cenia o doskona\u0142ej jako\u015bci. W 2020 roku ponad 200 kraj\u00f3w odbiera\u0142o sygna\u0142y telewizyjne na \u017cywo, 22 208 godzin transmisji i 432 miliony dom\u00f3w za po\u015brednictwem sieci kablowej i satelitarnej. Target telewizyjny sk\u0142ada si\u0119 w 80% z m\u0119\u017cczyzn i 20% z kobiet.
\nTa pasjonuj\u0105ca grupa fan\u00f3w \u015bledzi poczynania swoich mistrz\u00f3w, uczestnicz\u0105c na torze (niestety nie w sezonie 2020 z powodu pandemii) i za po\u015brednictwem telewizji.<\/p>\n

A co z publiczno\u015bci\u0105<\/strong> MotoGP? Jakie s\u0105 dane demograficzne widz\u00f3w Moto<\/strong>GP?<\/p>\n

Mistrzostwa MotoGP przyci\u0105gaj\u0105 m\u0142od\u0105 publiczno\u015b\u0107: 60% fan\u00f3w w mediach spo\u0142eczno\u015bciowych MotoGP ma mniej ni\u017c 35 lat, a 43% \u015bledzi ten sport od dw\u00f3ch do pi\u0119ciu lat, co pokazuje, \u017ce liczba nowych i m\u0142odszych widz\u00f3w ro\u015bnie. Czynniki te s\u0105 zdecydowanie kluczem do atrakcyjno\u015bci mistrzostw dla sponsor\u00f3w i reklamodawc\u00f3w.<\/p>\n

Jednym z najcz\u0119stszych pyta\u0144 jest zwykle to , ile os\u00f3b ogl\u0105da MotoGP<\/strong>: najnowsze dane, kt\u00f3re posiadamy, m\u00f3wi\u0105 o 338 mln skumulowanej widowni, 92 mln widz\u00f3w na \u017cywo i 24,2 mln \u015bredniej widowni. (\u0179r\u00f3d\u0142o: Nielsen Sport 2020)<\/p>\n

70% ogl\u0105da Grand Prix w telewizji wraz z przyjaci\u00f3\u0142mi i rodzin\u0105; oznacza to, \u017ce jest to wsp\u00f3lne do\u015bwiadczenie dla wi\u0119kszo\u015bci widz\u00f3w. Co wi\u0119cej, 75% os\u00f3b ogl\u0105daj\u0105cych MotoGP w telewizji twierdzi, \u017ce wybra\u0142oby dan\u0105 mark\u0119, poniewa\u017c kojarzy im si\u0119 ona z tym sportem. Ta udowodniona statystyka ma kluczowe znaczenie dla partner\u00f3w handlowych MotoGP i potencjalnych sponsor\u00f3w<\/strong>.<\/p>\n

A co z mediami spo\u0142eczno\u015bciowymi?<\/h2>\n

Fani MotoGP mog\u0105 ogl\u0105da\u0107 i cieszy\u0107 si\u0119 tre\u015bciami r\u00f3wnie\u017c dzi\u0119ki ogromnej platformie cyfrowej MotoGP. MotoGP dotar\u0142o do 30 milion\u00f3w fan\u00f3w w mediach spo\u0142eczno\u015bciowych i na platformach cyfrowych: 12,2 miliarda wy\u015bwietle\u0144, 3 miliardy wy\u015bwietle\u0144 wideo, 400 milion\u00f3w zaanga\u017cowania i 2,5 miliarda obejrzanych minut.<\/p>\n

Oto globalny profil cyfrowy: 62% to osoby w wieku 18-34 lat, 28% w wieku 35-54 lat, 84% to m\u0119\u017cczy\u017ani, a 16% to kobiety.<\/p>\n

Facebook jest pierwszym serwisem spo\u0142eczno\u015bciowym z 13,9 mln fan\u00f3w, nast\u0119pnie Instagram z 10,2 mln obserwuj\u0105cych, 2,7 mln na Twitterze, 3,7 mln subskrybent\u00f3w na YouTube i 465 tys. obserwuj\u0105cych na TikTok. Opr\u00f3cz tych danych musimy wzi\u0105\u0107 pod uwag\u0119 osobiste media spo\u0142eczno\u015bciowe ka\u017cdego zawodnika i te nale\u017c\u0105ce do zespo\u0142\u00f3w. Fani MotoGP s\u0105 bardzo lojalni i przywi\u0105zani, a w ci\u0105gu roku ogl\u0105daj\u0105 co najmniej 15 z 19 wy\u015bcig\u00f3w. Ca\u0142kowity zasi\u0119g, odnosz\u0105cy si\u0119 wy\u0142\u0105cznie do kana\u0142\u00f3w cyfrowych, wyni\u00f3s\u0142 w ubieg\u0142ym roku 6,7 miliarda interakcji.<\/p>\n

A na torze?<\/strong><\/h2>\n

Ze wzgl\u0119du na pandemi\u0119 Covid-19 mo\u017cemy podzieli\u0107 si\u0119 z wami danymi z 2019 roku, poniewa\u017c sezon 2020 zosta\u0142 rozegrany za zamkni\u0119tymi drzwiami. Mamy nadziej\u0119, \u017ce w tym roku wszyscy aktywni uczestnicy wy\u015bcig\u00f3w powr\u00f3c\u0105 na tor, ogl\u0105daj\u0105c wspania\u0142e wy\u015bcigi, kibicuj\u0105c i wspieraj\u0105c swoich ulubionych zawodnik\u00f3w.<\/p>\n

Liczba uczestnik\u00f3w na torze ros\u0142a w ci\u0105gu ostatniej dekady: w 2019 roku by\u0142o to 2 863 113 milion\u00f3w fan\u00f3w, kt\u00f3rzy obejrzeli kolejny niesamowity sezon wy\u015bcig\u00f3w na \u017cywo na torze.<\/p>\n

16 wy\u015bcig\u00f3w przekroczy\u0142o liczb\u0119 100 000 widz\u00f3w; niekt\u00f3re weekendy wy\u015bcigowe zosta\u0142y wyprzedane, a nawet hospitality VIP Village w 2019 roku by\u0142y cz\u0119sto ca\u0142kowicie zape\u0142nione z wielomiesi\u0119cznym wyprzedzeniem.<\/p>\n

Publiczno\u015b\u0107 fizycznie uczestnicz\u0105ca w wy\u015bcigach to w 80% m\u0119\u017cczy\u017ani, 70% ma mniej ni\u017c 35 lat, a 65% os\u00f3b obecnych na torach deklaruje, \u017ce kupi\u0142o produkty zwi\u0105zane z MotoGP, a 78% wybra\u0142oby mark\u0119, poniewa\u017c kojarzy im si\u0119 z MotoGP.<\/p>\n

Je\u015bli chcesz pozna\u0107 bran\u017c\u0119 i dowiedzie\u0107 si\u0119, co sponsoring MotoGP mo\u017ce zrobi\u0107 dla Ciebie i Twojej firmy, mo\u017cesz skontaktowa\u0107 si\u0119 z nami za po\u015brednictwem info@rtrsports.com. Niezale\u017cnie od tego, czy zamierzasz zosta\u0107 partnerem technicznym, czy sponsorem tytularnym, poka\u017cemy Ci korzy\u015bci, mo\u017cliwo\u015bci i wszelkie mo\u017cliwe trudno\u015bci, zar\u00f3wno pozytywne, jak i negatywne, oraz sposoby ich z\u0142agodzenia – zobacz te linki: https:\/\/rtrsports.com\/en\/blog\/bonus-covered-by-insurance\/<\/strong><\/a> oraz https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/<\/strong><\/a> tego dzia\u0142ania.<\/p>\n

W mi\u0119dzyczasie, je\u015bli chcesz zobaczy\u0107, jak w ci\u0105gu ostatnich 20<\/strong> lat pomogli\u015bmy niekt\u00f3rym firmom<\/strong> surfowa\u0107 po tym morzu, tutaj znajdziesz wyb\u00f3r historii przypadk\u00f3w, z kt\u00f3rych mo\u017cesz wzi\u0105\u0107 przyk\u0142ad<\/a><\/p>\n

 <\/p>\n

\u0179r\u00f3d\u0142o: Recenzja Dorna 2020<\/p>\n","protected":false},"excerpt":{"rendered":"

Kilka wskaz\u00f3wek na temat docelowych odbiorc\u00f3w MotoGP Sponsorowanie mistrzostw MotoGP, zespo\u0142u MotoGP lub wy\u015bcigu oferuje wiele korzy\u015bci. Jedn\u0105 z nich, a dla wielu firm g\u0142\u00f3wn\u0105, jest mo\u017cliwo\u015b\u0107 dotarcia do milion\u00f3w ludzi, eksponuj\u0105c swoj\u0105 mark\u0119 w zasi\u0119gu ich wzroku. Ale o ilu ga\u0142kach ocznych m\u00f3wimy? Czy jest to lojalna publiczno\u015b\u0107, czy okazjonalna? I w jakich krajach […]<\/p>\n","protected":false},"author":14,"featured_media":190159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211,20241],"tags":[],"class_list":["post-295208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl","category-wyscigi-samochodowe"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPubliczno\u015b\u0107 MotoGP: kim i gdzie s\u0105 fani? - Blog<\/title>\n<meta name=\"description\" content=\"Sponsorowanie mistrzostw MotoGP lub zespo\u0142u MotoGP oferuje wiele korzy\u015bci. 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