{"id":296068,"date":"2025-07-10T14:37:51","date_gmt":"2025-07-10T12:37:51","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-co-sie-stanie-jesli-druzyna-nie-wygra\/"},"modified":"2025-07-10T14:44:44","modified_gmt":"2025-07-10T12:44:44","slug":"sponsoring-co-sie-stanie-jesli-druzyna-nie-wygra","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-team-doesnt-win\/","title":{"rendered":"Sponsoring: co si\u0119 stanie, je\u015bli dru\u017cyna nie wygra?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18798 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\" alt=\"bologna-fc\" width=\"300\" height=\"200\" \/><\/a>W sporcie (tak jak w \u017cyciu) <strong>mo\u017ce by\u0107 tylko jeden zwyci\u0119zca<\/strong>. Z drugiej strony, wielu przegrywa, a ja do\u015b\u0107 cz\u0119sto nale\u017c\u0119 do tej kategorii. Wa\u017cne jest, aby by\u0107 odpornym i ponownie wsta\u0107.<\/p>\n<p>Taka jest r\u00f3wnie\u017c postawa<strong> kibic\u00f3w<\/strong> dru\u017cyn, kt\u00f3re nieuchronnie spr\u00f3buj\u0105 ponownie w nast\u0119pnym sezonie. Oczywi\u015bcie musimy podzieli\u0107 dru\u017cyny na te, kt\u00f3re nigdy nie mia\u0142y chwili chwa\u0142y i te, kt\u00f3re <strong>sprawiaj\u0105, \u017ce marzymy<\/strong>.<\/p>\n<h2>Lojalne wsparcie<\/h2>\n<p>Jednak nawet przegrywaj\u0105ce dru\u017cyny zawsze maj\u0105 lojalnych kibic\u00f3w, kt\u00f3rzy s\u0105 gotowi do\u0142o\u017cy\u0107 wszelkich stara\u0144, aby doda\u0107 im otuchy.<\/p>\n<p>Dodajmy do tego, \u017ce wiele dru\u017cyn &#8211; nawet tych, kt\u00f3re nie wygrywaj\u0105 &#8211; ma silne korzenie na danym terytorium, z dobrymi programami dla m\u0142odych graczy i szcz\u0119\u015bliwie kontynuuje swoj\u0105 dzia\u0142alno\u015b\u0107. Te <strong>dru\u017cyny s\u0105 wa\u017cne dla miast i obywateli,<\/strong> niezale\u017cnie od tego, co m\u00f3wi\u0105 rankingi.<\/p>\n<p>W zwi\u0105zku z tym zespo\u0142y te s\u0105 <strong>wa\u017cne dla sponsor\u00f3w zainteresowanych<\/strong> rozmowami z okre\u015blonym celem w okre\u015blonym obszarze geograficznym.<\/p>\n<p>W sporcie istniej\u0105 wi\u0119zi zrodzone wieki temu, kt\u00f3re s\u0105 nierozerwalne, niezale\u017cnie od wyniku. Pomy\u015blmy, kiedy jako dzieci otrzymali\u015bmy pierwsz\u0105 koszulk\u0119 pi\u0142karsk\u0105 lub koszulk\u0119 #23 Michaela Jordana. <strong>Fani s\u0105 gotowi po\u015bwi\u0119ci\u0107 wiele i tolerowa\u0107 nawet d\u0142ugie okresy cierpienia<\/strong>.<\/p>\n<h2>Wygra\u0107 czy wr\u00f3ci\u0107 do domu? Nie do ko\u0144ca<\/h2>\n<p>Do zespo\u0142\u00f3w b\u0119dzie nale\u017ca\u0142o skonfigurowanie wszystkich<a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\"> <strong>aktywacje<\/strong><\/a> niezb\u0119dnych do konsolidacji i poszerzenia grona fan\u00f3w oraz zrekompensowania &#8211; w<strong>us\u0142ugach i dzia\u0142aniach &#8211;<\/strong> tych satysfakcji, kt\u00f3re nie pochodz\u0105 z boiska.<\/p>\n<p>Z biegiem czasu widzieli\u015bmy <strong>d\u0142ugotrwa\u0142e partnerstwa<\/strong> mi\u0119dzy firmami a wydarzeniami lub dru\u017cynami sportowymi. Okresy, kt\u00f3re nie s\u0105 dostosowane do szybko\u015bci, z jak\u0105 zmienia si\u0119 konkurencyjno\u015b\u0107 sportowc\u00f3w i dru\u017cyn.<\/p>\n<p>M\u00f3wimy o <strong>dziesi\u0119cioleciach<\/strong>, a wi\u0119c partnerstwach, kt\u00f3re opar\u0142y si\u0119 ka\u017cdej pogodzie oraz wzlotom i upadkom tabeli ligowej. Najwyra\u017aniej jednak <strong>firmy przekona\u0142y si\u0119, \u017ce warto pozosta\u0107 w zespole,<\/strong> komunikowa\u0107 si\u0119 konsekwentnie, realizuj\u0105c \u015brednio-d\u0142ugie plany.<\/p>\n<p>Oczywiste jest, \u017ce <strong>wygrana przynosi entuzjazm<\/strong> i ogromne korzy\u015bci w zakresie widoczno\u015bci, <strong>ale to nie wszystko<\/strong>. <strong>Zespo\u0142y i sponsorzy nie powinni opiera\u0107 swoich relacji na <a href=\"https:\/\/rtrsports.com\/pl\/blog\/bonus-objety-ubezpieczeniem\/\">wyst\u0119pach<\/a>. <\/strong>Oczywi\u015bcie, znacznie lepiej jest, je\u015bli s\u0105 one osi\u0105gane, ale <strong>nie s\u0105 one niezb\u0119dne do osi\u0105gni\u0119cia<\/strong> cel\u00f3w marketingowych i komunikacyjnych firmy.<\/p>\n<p>Odkryj <a href=\"https:\/\/rtrsports.com\/pl\/\"><strong>Agencja marketingu sportowego<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W sporcie (tak jak w \u017cyciu) mo\u017ce by\u0107 tylko jeden zwyci\u0119zca. Z drugiej strony, wielu przegrywa, a ja do\u015b\u0107 cz\u0119sto nale\u017c\u0119 do tej kategorii. Wa\u017cne jest, aby by\u0107 odpornym i ponownie wsta\u0107. Taka jest r\u00f3wnie\u017c postawa kibic\u00f3w dru\u017cyn, kt\u00f3re nieuchronnie spr\u00f3buj\u0105 ponownie w nast\u0119pnym sezonie. Oczywi\u015bcie musimy podzieli\u0107 dru\u017cyny na te, kt\u00f3re nigdy nie mia\u0142y [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-296068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring: co si\u0119 stanie, je\u015bli dru\u017cyna nie wygra?<\/title>\n<meta name=\"description\" content=\"Zespo\u0142y i sponsorzy nie powinni opiera\u0107 swoich relacji na wyst\u0119pach. 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Oczywi\u015bcie znacznie lepiej jest, je\u015bli wyniki s\u0105 osi\u0105gane, ale nie s\u0105 one niezb\u0119dne do osi\u0105gni\u0119cia cel\u00f3w marketingowych i komunikacyjnych firmy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-team-doesnt-win\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsoring: co si\u0119 stanie, je\u015bli dru\u017cyna nie wygra?\",\"datePublished\":\"2025-07-10T12:37:51+00:00\",\"dateModified\":\"2025-07-10T12:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"articleSection\":[\"Sponsoring sportowy\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/\",\"name\":\"Sponsoring: co si\u0119 stanie, je\u015bli dru\u017cyna nie wygra?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/sponsoring-team-doesnt-win\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"datePublished\":\"2025-07-10T12:37:51+00:00\",\"dateModified\":\"2025-07-10T12:44:44+00:00\",\"description\":\"Zespo\u0142y i sponsorzy nie powinni opiera\u0107 swoich relacji na wyst\u0119pach. 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