{"id":296336,"date":"2025-07-11T12:52:10","date_gmt":"2025-07-11T10:52:10","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-i-zanieczyszczenie-srodowiska-kwestia-spojnosci\/"},"modified":"2025-07-11T12:57:53","modified_gmt":"2025-07-11T10:57:53","slug":"sponsoring-i-zanieczyszczenie-srodowiska-kwestia-spojnosci","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-zanieczyszczenia-wazna-spojnosc\/","title":{"rendered":"Sponsoring i zanieczyszczenie \u015brodowiska: kwestia sp\u00f3jno\u015bci"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Kr\u00f3tka anegdota. Niedawno<strong> kierownik marketingu<\/strong> pewnej firmy powiedzia\u0142 mi, \u017ce nie b\u0119d\u0105 sponsorowa\u0107 <strong><a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">sport\u00f3w motorowych<\/a><\/strong> z powodu zanieczyszcze\u0144 powodowanych przez samochody i motocykle. Zosta\u0142em poinformowany o tej decyzji pod koniec bardzo mi\u0142ego lunchu, podczas kt\u00f3rego zaserwowano nam owoce (o bardzo nietypowych rozmiarach), o kt\u00f3rych powiedziano mi, \u017ce pochodz\u0105 z <strong>Chile<\/strong> (winogrona) i z <strong>Maroka<\/strong> (truskawki), gdy zapyta\u0142em o miejsce ich pochodzenia. Nie trzeba dodawa\u0107, \u017ce d\u017centelmen, z kt\u00f3rym jad\u0142em lunch, nie wzi\u0105\u0142 pod uwag\u0119, \u017ce bardzo pi\u0119kne owoce, kt\u00f3re jedli\u015bmy, nie mia\u0142y &#8222;zerowego wp\u0142ywu&#8221;, bior\u0105c pod uwag\u0119 d\u0142ug\u0105 drog\u0119, jak\u0105 przeby\u0142y z drugiego ko\u0144ca \u015bwiata do naszego sto\u0142u.<\/p>\n<h2 class=\"ai-optimize-7\"><strong>Koniec z wym\u00f3wkami<\/strong><\/h2>\n<p class=\"ai-optimize-8\">Firmy, kt\u00f3re chc\u0105 kojarzy\u0107 swoj\u0105 mark\u0119 ze sportami motorowymi, maj\u0105 teraz odpowied\u017a na swoje obawy zwi\u0105zane z ochron\u0105 \u015brodowiska: <a href=\"https:\/\/rtrsports.com\/pl\/andretti-autosport-sponsoring-formula-e\/\"><strong>Formu\u0142a E<\/strong>,<\/a> seria o bardzo niskim wp\u0142ywie na \u015brodowisko, obejmuj\u0105ca niezanieczyszczaj\u0105ce, wolne od ha\u0142asu samochody elektryczne, kt\u00f3re \u015bcigaj\u0105 si\u0119 w <strong>centrach niekt\u00f3rych kultowych miast<\/strong>, takich jak Hongkong, Meksyk, Rzym, Pary\u017c i Berlin, by wspomnie\u0107 tylko o kilku miastach goszcz\u0105cych mistrzostwa. Pocz\u0105wszy od przysz\u0142ego roku, <strong><a href=\"https:\/\/rtrsports.com\/en\/blog\/motoe-sponsorship-not-miss-chance\/\">motocykle elektryczne<\/a><\/strong> r\u00f3wnie\u017c zadebiutuj\u0105. <strong> <\/strong>Koniec z wym\u00f3wkami. Mimo to wci\u0105\u017c s\u0105 ludzie, kt\u00f3rzy sk\u0142adaj\u0105 deklaracje takie jak ta z tego wpisu i u\u017cywaj\u0105 produkt\u00f3w o ogromnym &#8222;\u015bladzie w\u0119glowym&#8221; &#8211; jak nazywaj\u0105 to &#8222;angloj\u0119zyczni&#8221;.<\/p>\n<p class=\"ai-optimize-9\">Cokolwiek robimy, ma wp\u0142yw na otaczaj\u0105ce nas \u015brodowisko, pocz\u0105wszy od kubka mleka, kt\u00f3ry pijemy rano, a\u017c po ostatni element odzie\u017cy, kt\u00f3ry zak\u0142adamy. Wszystko ma wp\u0142yw na \u015brodowisko, a im wi\u0119cej konsumujemy produkt\u00f3w z dala od miejsca ich produkcji, tym wi\u0119kszy jest nasz \u015blad ekologiczny. Wszystkie dzia\u0142ania cz\u0142owieka powoduj\u0105 pewne formy zanieczyszczenia; w ko\u0144cu najgorsze przypadki s\u0105 zwi\u0105zane z przemys\u0142em przetw\u00f3rstwa spo\u017cywczego i produkcji mi\u0119sa, ale to nie powstrzyma nas od jedzenia, prawda?<\/p>\n<p class=\"ai-optimize-10\">W ka\u017cdym razie, je\u015bli lubisz Formu\u0142\u0119 E, powiniene\u015b przeczyta\u0107 wi\u0119cej o agencji <a href=\"https:\/\/www.fiaformulae.com\/en\">Formu\u0142y E<\/a>!<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Dzia\u0142ania, nie tylko s\u0142owa<\/strong><\/h2>\n<p class=\"ai-optimize-12\">Czy nie by\u0142oby mi\u0142o, gdyby\u015bmy wszyscy mogli naprawd\u0119 przej\u015b\u0107 na produkty zero-km, zamiast tylko czyta\u0107 do\u015b\u0107 oczywiste artyku\u0142y kaznodziejskie, kt\u00f3re wszyscy publikuj\u0105 na swoich stronach internetowych? Czy nie by\u0142oby mi\u0142o znale\u017a\u0107 troch\u0119 sp\u00f3jno\u015bci mi\u0119dzy tym, co m\u00f3wimy\/piszemy, a tym, co robimy? Oto przyk\u0142ad tego, co mam na my\u015bli. Po po\u0142udniu poszed\u0142em do <strong>Whole Foods<\/strong> kupi\u0107 troch\u0119 jedzenia i dosta\u0142em \u0142adn\u0105, pochodz\u0105c\u0105 z recyklingu i naturalnie wygl\u0105daj\u0105c\u0105 papierow\u0105 torb\u0119 zawieraj\u0105c\u0105 pieczonego kurczaka zapakowanego w plastikow\u0105 skorupk\u0119, kt\u00f3ra prawdopodobnie pozostanie w \u015brodowisku przez nast\u0119pne 100 do 1000 lat. Daje nam to do my\u015blenia, a sporty motorowe daj\u0105 nam szans\u0119 na przeanalizowanie ich strategii komunikacji.<\/p>\n<p class=\"ai-optimize-13\">Z drugiej strony, powinni\u015bmy wyprzedzi\u0107 ha\u0142as i zanieczyszczenie i zacz\u0105\u0107 rozwa\u017ca\u0107 zakres, w jakim <strong>wy\u015bcigi<\/strong> pomog\u0142y w post\u0119pie przemys\u0142u dwu- i <strong>czteroko\u0142owego <\/strong>: <strong>ulepszenia w zakresie niezawodno\u015bci<\/strong> i zu\u017cycia, kt\u00f3re maj\u0105 bezpo\u015bredni wp\u0142yw na zanieczyszczenie; ulepszenia w konstrukcji i <strong>wykorzystaniu materia\u0142\u00f3w<\/strong>, kt\u00f3re maj\u0105 wp\u0142yw na bezpiecze\u0144stwo w razie wypadku; mo\u017cliwo\u015b\u0107 recyklingu wielu komponent\u00f3w zamontowanych w motocyklach\/pojazdach; oraz wprowadzenie system\u00f3w wspomagania jazdy, takich jak wspomaganie kierownicy, serwo hamulcowe i ABS, kt\u00f3re zwi\u0119kszaj\u0105 poziom bezpiecze\u0144stwa dynamicznego pojazdu. Lista mo\u017ce by\u0107 kontynuowana wraz z milionami miejsc pracy, kt\u00f3re bran\u017ca mobilno\u015bci stworzy\u0142a z biegiem czasu, chocia\u017c wszyscy jeste\u015bmy \u015bwiadomi potrzeby i mamy nadziej\u0119, \u017ce w przysz\u0142o\u015bci b\u0119dzie ona mniej zanieczyszczaj\u0105ca.<\/p>\n<p class=\"ai-optimize-14\">Ha\u0142as i zanieczyszczenie to tylko dwa kawa\u0142ki wi\u0119kszego tortu, kt\u00f3ry obejmuje post\u0119p, zwi\u0119kszon\u0105 mobilno\u015b\u0107 i <strong>wy\u015bcigi bez wp\u0142ywu na \u015brodowisko<\/strong> (przynajmniej w ci\u0105gu ostatnich czterech lat). Dlatego te\u017c nie ma ju\u017c uzasadnionych wym\u00f3wek dla firm, aby powstrzymywa\u0107 si\u0119 od podejmowania ryzyka zwi\u0105zanego ze sportami motorowymi.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kr\u00f3tka anegdota. Niedawno kierownik marketingu pewnej firmy powiedzia\u0142 mi, \u017ce nie b\u0119d\u0105 sponsorowa\u0107 sport\u00f3w motorowych z powodu zanieczyszcze\u0144 powodowanych przez samochody i motocykle. Zosta\u0142em poinformowany o tej decyzji pod koniec bardzo mi\u0142ego lunchu, podczas kt\u00f3rego zaserwowano nam owoce (o bardzo nietypowych rozmiarach), o kt\u00f3rych powiedziano mi, \u017ce pochodz\u0105 z Chile (winogrona) i z Maroka (truskawki), [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20211],"tags":[],"class_list":["post-296336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring, silniki i zanieczyszczenia: droga do zr\u00f3wnowa\u017conego rozwoju<\/title>\n<meta name=\"description\" content=\"Firmy 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zwi\u0105zane z ochron\u0105 \u015brodowiska: Formu\u0142a E, seria wy\u015bcig\u00f3w o bardzo niskim wp\u0142ywie na \u015brodowisko, w kt\u00f3rej bior\u0105 udzia\u0142 niezanieczyszczaj\u0105ce, bezg\u0142o\u015bne samochody elektryczne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-zanieczyszczenia-wazna-spojnosc\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula-e-pollution-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1752\" \/>\n\t<meta property=\"og:image:height\" content=\"986\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. 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