{"id":298334,"date":"2025-07-18T18:06:45","date_gmt":"2025-07-18T16:06:45","guid":{"rendered":"https:\/\/rtrsports.com\/jaka-jest-najlepsza-pozycja-dla-mojego-logo-w-umowie-sponsorskiej\/"},"modified":"2025-07-18T18:19:42","modified_gmt":"2025-07-18T16:19:42","slug":"jaka-jest-najlepsza-pozycja-dla-mojego-logo-w-umowie-sponsorskiej","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/whats-best-position-brand-logo-sponsorship-deal\/","title":{"rendered":"Jaka jest najlepsza pozycja dla mojego logo w umowie sponsorskiej?"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>We w\u0142a\u015bciwym miejscu i czasie! Sponsoring sportowy. Do przemy\u015blenia <\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\"><strong>Dyrektor<\/strong> marketingu przekaza\u0142 nam wszystkie niezb\u0119dne informacje, kt\u00f3rych potrzebowali\u015bmy, aby przygotowa\u0107 dobr\u0105 ofert\u0119. Cele marketingowe i promocyjne, w jaki spos\u00f3b chcia\u0142 wykorzysta\u0107 go\u015bcinno\u015b\u0107 i jak zamierza\u0142 zatrudni\u0107 zesp\u00f3\u0142 do komunikacji&#8230; I, co najs\u0142odsze, <strong>dost\u0119pny bud\u017cet &#8211; tak,<\/strong> nawet bud\u017cet.<\/p>\n<p class=\"ai-optimize-8\">Na podstawie tych wskaz\u00f3wek stworzyli\u015bmy co\u015b, co uwa\u017cali\u015bmy za idealne rozwi\u0105zanie. Zaprezentowali\u015bmy projekt i wyczytali\u015bmy rozczarowanie w oczach tego cz\u0142owieka, lub domy\u015blili\u015bmy si\u0119, \u017ce oczekiwa\u0142 czego\u015b innego, bardziej &#8222;sp\u00f3jnego wizualnie ze statusem firmy&#8221;. Rzeczywi\u015bcie, firmy zawsze d\u0105\u017c\u0105 do <strong>du\u017cych przestrzeni<\/strong>.<\/p>\n<p class=\"ai-optimize-9\">Ale czy lepiej jest <strong>da\u0107 pierwsze\u0144stwo jako\u015bci czy ilo\u015bci sponsor\u00f3w<\/strong>? &#8222;Spodziewa\u0142em si\u0119, \u017ce b\u0119dzie bardziej widoczny&#8221; (co w t\u0142umaczeniu oznacza: wydaje mi si\u0119 ma\u0142y). To cz\u0119sto pierwszy komentarz, jaki otrzymujemy.<\/p>\n<p class=\"ai-optimize-10\">Ale czy na pewno du\u017ca przestrze\u0144 jest zawsze bardziej widoczna, a zatem lepsza ni\u017c mniejsza w lepszej pozycji? I \u017ce w konsekwencji widoczno\u015b\u0107 jest wi\u0119ksza? <strong>Czy rozmiar ma znaczenie<\/strong>?<\/p>\n<p class=\"ai-optimize-11\">W prawdziwym \u017cyciu nie dzia\u0142a to w ten spos\u00f3b, przynajmniej nie zawsze; istniej\u0105 ma\u0142e, nawet bardzo ma\u0142e, cz\u0119\u015bci roweru lub zawodnika, kt\u00f3re cz\u0119sto s\u0105 d\u0142u\u017cej kadrowane przez kamery podczas transmisji na \u017cywo i kt\u00f3re generuj\u0105 <strong>wi\u0119kszy zwrot z inwestycji<\/strong> w por\u00f3wnaniu z innymi pozycjami, kt\u00f3re na pierwszy rzut oka wi\u0119kszo\u015b\u0107 ludzi uzna\u0142aby za lepsze.<\/p>\n<p class=\"ai-optimize-12\">Na przyk\u0142ad, hipotetycznie, czy <strong>w <a href=\"https:\/\/rtrsports.com\/pl\/blog\/motogp-audience-fans\/\">MotoGP<\/a><\/strong> lepiej by\u0142oby mie\u0107 zamek b\u0142yskawiczny kombinezonu wy\u015bcigowego (patrz zrzut ekranu), na kt\u00f3rym <strong>Valentino Rossi<\/strong> od lat eksponuje scholastyczny<strong>&#8222;WLF<\/strong>&#8222;*, czy du\u017c\u0105 mark\u0119 na brzuchu? Znak na brzuchu cz\u0119sto nie jest kadrowany, poniewa\u017c podczas wywiad\u00f3w kamery skupiaj\u0105 si\u0119 na twarzy Valentino&#8230; Dlatego opr\u00f3cz rozmiaru nale\u017cy zawsze bra\u0107 pod uwag\u0119 pozycj\u0119. <strong>Jako\u015b\u0107, a nie tylko ilo\u015b\u0107<\/strong>. Dzieje si\u0119 tak nawet z samochodami, rugbystami, tenisistami itd.<\/p>\n<p class=\"ai-optimize-13\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18568\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/rossi_intervista-1-3.png\" alt=\"rossi_intervista-1\" width=\"600\" height=\"338\" \/>Jak ju\u017c wspomnia\u0142em i nigdy nie znudzi mi si\u0119 powtarzanie tego, kierowanie si\u0119 <strong>przeczuciem<\/strong> nie zawsze jest w\u0142a\u015bciw\u0105 rzecz\u0105, je\u015bli chodzi o sponsoring.<\/p>\n<p class=\"ai-optimize-14\">W zwi\u0105zku z tymi kilkoma linijkami warto pami\u0119ta\u0107, \u017ce istnieje <strong>kilka firm, kt\u00f3re zajmuj\u0105 si\u0119 mierzeniem zwrot\u00f3w z widoczno\u015bci<\/strong> zwi\u0105zanych z ekspozycj\u0105 marki w wydarzeniu sportowym.<\/p>\n<p class=\"ai-optimize-15\">Je\u015bli chcesz, mo\u017cesz przeprowadzi\u0107 badania ex-ante, aby sporz\u0105dzi\u0107 prognoz\u0119 zwrot\u00f3w w widoczno\u015bci** i zgodno\u015bci ceny.<\/p>\n<p class=\"ai-optimize-16\">Je\u015bli chcesz uzyska\u0107 wi\u0119cej informacji na temat sponsoringu, przeczytaj <a href=\"https:\/\/rtrsports.com\/pl\/what-is-sports-sponsorship-activation\/\"><strong>Co to jest aktywacja sponsorska,<\/strong><\/a> i skontaktuj si\u0119 z nami pod adresem e-mail: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-17\">*&#8221;WLF&#8221; Dla os\u00f3b nie m\u00f3wi\u0105cych po angielsku, WLF by\u0142 cz\u0119sto pisany w szatniach szk\u00f3\u0142 \u015brednich<\/p>\n<p class=\"ai-optimize-18\">** na podstawie wynik\u00f3w z poprzednich lat na tym samym stanowisku<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We w\u0142a\u015bciwym miejscu i czasie! Sponsoring sportowy. Do przemy\u015blenia Dyrektor marketingu przekaza\u0142 nam wszystkie niezb\u0119dne informacje, kt\u00f3rych potrzebowali\u015bmy, aby przygotowa\u0107 dobr\u0105 ofert\u0119. Cele marketingowe i promocyjne, w jaki spos\u00f3b chcia\u0142 wykorzysta\u0107 go\u015bcinno\u015b\u0107 i jak zamierza\u0142 zatrudni\u0107 zesp\u00f3\u0142 do komunikacji&#8230; I, co najs\u0142odsze, dost\u0119pny bud\u017cet &#8211; tak, nawet bud\u017cet. Na podstawie tych wskaz\u00f3wek stworzyli\u015bmy co\u015b, co [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20225],"tags":[],"class_list":["post-298334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jaka jest najlepsza pozycja dla mojego logo w umowie sponsorskiej?<\/title>\n<meta name=\"description\" content=\"Gdzie powinienem umie\u015bci\u0107 moje logo? 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