{"id":298440,"date":"2025-07-19T09:54:39","date_gmt":"2025-07-19T07:54:39","guid":{"rendered":"https:\/\/rtrsports.com\/kobiety-i-dwa-kolka-historia-milosna-w-toku\/"},"modified":"2025-07-19T10:04:01","modified_gmt":"2025-07-19T08:04:01","slug":"kobiety-i-dwa-kolka-historia-milosna-w-toku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/women-two-wheels\/","title":{"rendered":"Kobiety i dwa k\u00f3\u0142ka: historia mi\u0142osna w toku"},"content":{"rendered":"

Pod pewnymi wzgl\u0119dami zwyci\u0119stwo Any Carrasco w Mistrzostwach Supersport 300 2018 mo\u017cna nazwa\u0107 rewolucyjnym. Jako pierwszy przypadek, gdy kobieta wygra\u0142a oficjalne mi\u0119dzynarodowe mistrzostwa na dw\u00f3ch ko\u0142ach, jest to bez w\u0105tpienia historyczne wydarzenie – zar\u00f3wno dla kobiet w sportach motorowych<\/strong>, jak i og\u00f3lnie dla motocykli.<\/p>\n

Dowodem na to jest nie tylko ogromna ilo\u015b\u0107 informacji w mediach, ale tak\u017ce fakt, \u017ce na konferencji prasowej Grand Prix Tajlandii MotoGP<\/strong> temat kobiet w sportach motorowych<\/strong> by\u0142 szeroko dyskutowany zar\u00f3wno przez zawodnik\u00f3w, jak i innych profesjonalist\u00f3w z bran\u017cy.<\/p>\n

Kobieta z wieloma rekordami<\/h2>\n

Urodzona w 1997 roku 21-letnia Carrasco nie jest oczywi\u015bcie pierwsz\u0105 kobiet\u0105, kt\u00f3ra rywalizuje na dw\u00f3ch ko\u0142ach w tradycyjnie m\u0119skim \u015bwiecie wy\u015bcig\u00f3w samochodowych. Nie jest nawet pierwsz\u0105, kt\u00f3ra wygra\u0142a wy\u015bcig pr\u0119dko\u015bci na torze, ani nawet pierwsz\u0105, kt\u00f3ra zdoby\u0142a tytu\u0142 mistrza \u015bwiata pod egid\u0105 FIM – Fin Kirsi Kainulainen dokona\u0142 tego w 2016 roku w mistrzostwach sidecar\u00f3w.<\/p>\n

Carrasco jest jednak pierwsz\u0105 kobiet\u0105, kt\u00f3ra wygra\u0142a mi\u0119dzynarodowe mistrzostwa motocyklowe – w trudnej i nieprzepuszczalnej klasie.<\/p>\n

Jej wynik nie by\u0142 jednak zaskoczeniem ani dla fan\u00f3w, ani dla wtajemniczonych. O tym, \u017ce Carrasco ma przed sob\u0105 \u015bwietlan\u0105 przysz\u0142o\u015b\u0107, wiadomo by\u0142o od czasu jej \u00f3smego miejsca w GP Moto3 w Walencji w 2013 roku – cho\u0107 ostatnie lata w Moto3<\/strong> prawdopodobnie nie pokaza\u0142y jej prawdziwego potencja\u0142u.<\/p>\n

Jej ostatnie wyniki mog\u0142y by\u0107 mniej ni\u017c zadowalaj\u0105ce, a wraz z trudno\u015bciami finansowymi jej zespo\u0142u i r\u00f3\u017cnymi kontuzjami, nie zawsze wydawa\u0142a si\u0119 niezwykle konkurencyjna.<\/p>\n

W tym momencie ponownie pojawia si\u0119 odwieczne pytanie: czy kobiety w sportach motorowych<\/strong> mog\u0105 by\u0107 konkurencyjne na najwy\u017cszym poziomie?<\/p>\n

Aby odpowiedzie\u0107 na to pytanie, mogliby\u015bmy \u0142atwo rozwodzi\u0107 si\u0119 nad zm\u0119czonym rozumowaniem, kt\u00f3re jest ryzykowne i zosta\u0142o ju\u017c wielokrotnie om\u00f3wione. Spektrum pyta\u0144 jest szerokie, zaczynaj\u0105c od r\u00f3\u017cnicy w sprawno\u015bci fizycznej mi\u0119dzy m\u0119\u017cczyznami i kobietami, a ko\u0144cz\u0105c na nieuniknionych i irytuj\u0105cych teoriach na temat machizmu i tak dalej.<\/p>\n

Zamiast tego, do tych, kt\u00f3rzy pracuj\u0105 w dziedzinie sponsoringu sportowego, nale\u017cy zbadanie relacji mi\u0119dzy kobietami a sportami motorowymi w najszerszym tego s\u0142owa znaczeniu i sprawdzenie, w jaki spos\u00f3b ten obszar sportu mo\u017cna wykorzysta\u0107 do pozytywnych dzia\u0142a\u0144 dla marek.<\/p>\n

Kobiety stanowi\u0105 du\u017c\u0105 cz\u0119\u015b\u0107 publiczno\u015bci<\/h2>\n

Patrz\u0105c na oficjalne statystyki Mistrzostw \u015awiata MotoGP<\/strong>, okazuje si\u0119, \u017ce \u017ce\u0144ska publiczno\u015b\u0107 stanowi du\u017c\u0105 cz\u0119\u015b\u0107 widowni Grand Prix, zar\u00f3wno w domu, jak i na torze.<\/p>\n

Wed\u0142ug CSM International GMBH & Nielsen Sports, na ka\u017cdych dziesi\u0119ciu widz\u00f3w najlepszych serii wy\u015bcig\u00f3w dwuko\u0142owych, trzy to kobiety. S\u0105 to interesuj\u0105ce liczby, zw\u0142aszcza bior\u0105c pod uwag\u0119 bardzo du\u017c\u0105 skal\u0119 widowniMotoGP<\/strong><\/a>. Ka\u017cdego roku na torach mistrzostw rejestruje si\u0119 ponad 2,6 miliona os\u00f3b, co oznacza, \u017ce ponad 800 000 dziewcz\u0105t i kobiet obejrza\u0142o Grand Prix na \u017cywo w ci\u0105gu ostatnich dziewi\u0119ciu miesi\u0119cy.<\/p>\n

Jest oczywiste i wa\u017cne, \u017ce sukces kobiet w sportach kobiet w sportach motorowych<\/strong><\/a> jest \u015bci\u015ble zwi\u0105zany z popularno\u015bci\u0105 tego sportu w\u015br\u00f3d kobiet ogl\u0105daj\u0105cych wy\u015bcigi. Im cz\u0119\u015bciej motocykle s\u0105 prowadzone przez kobiety, tym wi\u0119cej kobiet b\u0119dzie ogl\u0105da\u0107 ten sport i by\u0107 nim zachwyconych – a z kolei tym wi\u0119cej kobiet b\u0119dzie wiod\u0142o prym jako bohaterki sport\u00f3w motorowych w nadchodz\u0105cych latach.<\/p>\n

Niestety, istnieje stosunkowo niewiele statystyk rynkowych, kt\u00f3re m\u00f3wi\u0105 nam o wp\u0142ywie kobiet na sporty motorowe – ale te, kt\u00f3re istniej\u0105, s\u0105 zach\u0119caj\u0105ce. Wed\u0142ug ankiety przeprowadzonej przez Motorcycle Industry Council (MIC) w 2015 roku, w Ameryce 14% w\u0142a\u015bcicieli motocykli to kobiety, a liczba ta wzros\u0142a ponad dwukrotnie w ci\u0105gu poprzedniej dekady.<\/p>\n

Istnieje r\u00f3wnie\u017c interesuj\u0105ce odkrycie dotycz\u0105ce \u015bredniego wieku kobiety prowadz\u0105cej samoch\u00f3d – kobiety s\u0105 cz\u0119sto o oko\u0142o 15 lat m\u0142odsze od swoich koleg\u00f3w: 35 wobec 49.<\/p>\n

To ewidentnie \u015bwiadczy o ewoluuj\u0105cym rynku i rosn\u0105cej pasji, kt\u00f3ra pojawia si\u0119 zar\u00f3wno w\u015br\u00f3d m\u0142odych, jak i bardzo m\u0142odych ludzi. Przyczyn tego bardzo po\u017c\u0105danego trendu nale\u017cy szuka\u0107 w spo\u0142ecze\u0144stwie i prze\u0142amywaniu norm dotycz\u0105cych p\u0142ci, ale tak\u017ce w inkluzywnym rozwoju niekt\u00f3rych producent\u00f3w. Niekt\u00f3re obszary przemys\u0142u motocyklowego od pewnego czasu obra\u0142y bardziej inkluzywne \u015bcie\u017cki w stosunku do rynku kobiet, zw\u0142aszcza pod wzgl\u0119dem marketingu – ostatecznie oczyszczaj\u0105c wizerunek \u017ale zachowuj\u0105cego si\u0119, brudnego motocyklisty i zast\u0119puj\u0105c go czym\u015b zupe\u0142nie bardziej pozytywnym.<\/p>\n

Produkcja r\u00f3wnie\u017c uleg\u0142a poprawie – Ducati Scrambler Sixty2, Triumph Bonneville T100, HD Sportster 883, Moto Guzzi V7 i Yamaha MT-07 maj\u0105 wi\u0119cej ni\u017c jedno oko na kobiety i w rezultacie odnios\u0142y wielki sukces.<\/p>\n

Nowy kierunek ruchu dwuko\u0142owego<\/h2>\n

Jak to wszystko mo\u017ce zaanga\u017cowa\u0107 ca\u0142\u0105 bran\u017c\u0119 sport\u00f3w motorowych, od wy\u015bcig\u00f3w po rynek drogowy? W jaki spos\u00f3b mo\u017cna powi\u0105za\u0107 sukces Carrasco z rozwojem kobiecego rynku motocyklowego?<\/p>\n

By\u0107 mo\u017ce mo\u017cna zasugerowa\u0107, \u017ce rower – holistyczny system – musi sta\u0107 si\u0119 tak inkluzywny na rynku, jak to tylko mo\u017cliwe, pozostawiaj\u0105c za sob\u0105 histori\u0119, kt\u00f3ra cz\u0119sto oznacza\u0142a stereotypy i zakorzenione, fa\u0142szywe uprzedzenia. Poszerzony udzia\u0142 w ca\u0142ym przemy\u015ble dwuko\u0142owym przyni\u00f3s\u0142by nieobliczalne mo\u017cliwo\u015bci. Nie bez znaczenia jest fakt, \u017ce ogromna liczba dyrektor\u00f3w ds. marketingu, sponsoringu i komunikacji w du\u017cych, mi\u0119dzynarodowych firmach to kobiety – i \u017ce konieczne jest posiadanie odpowiednich narz\u0119dzi, je\u015bli chcesz skutecznie komunikowa\u0107 si\u0119 z tymi decydentami i z opini\u0105 publiczn\u0105 konsument\u00f3w.<\/p>\n

Kr\u00f3tko m\u00f3wi\u0105c, zwyci\u0119stwo Any Carrasco jest niezwykle wa\u017cne – ale przede wszystkim jest znacz\u0105cym wska\u017anikiem kulturowym kierunku, w jakim zmierza ca\u0142y ruch dwuko\u0142owy. To bez w\u0105tpienia dobra wiadomo\u015b\u0107 dla wszystkich.<\/p>\n

Je\u015bli chcesz porozmawia\u0107 o kobietach i sportach motorowych, mo\u017cesz skontaktowa\u0107 si\u0119 z nami pod adresem info@rtrsports.com.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pod pewnymi wzgl\u0119dami zwyci\u0119stwo Any Carrasco w Mistrzostwach Supersport 300 2018 mo\u017cna nazwa\u0107 rewolucyjnym. Jako pierwszy przypadek, gdy kobieta wygra\u0142a oficjalne mi\u0119dzynarodowe mistrzostwa na dw\u00f3ch ko\u0142ach, jest to bez w\u0105tpienia historyczne wydarzenie – zar\u00f3wno dla kobiet w sportach motorowych, jak i og\u00f3lnie dla motocykli. Dowodem na to jest nie tylko ogromna ilo\u015b\u0107 informacji w mediach, […]<\/p>\n","protected":false},"author":2,"featured_media":189760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20212,22362,20215,20241],"tags":[],"class_list":["post-298440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportowy","category-rowery","category-sporty-motorowe","category-wyscigi-samochodowe"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKobiety i dwa k\u00f3\u0142ka: historia mi\u0142osna w toku - Blog<\/title>\n<meta name=\"description\" content=\"Kr\u00f3tko m\u00f3wi\u0105c, zwyci\u0119stwo Any Carrasco jest niezwykle wa\u017cne - ale przede wszystkim jest znacz\u0105cym wska\u017anikiem kulturowym kierunku, w jakim zmierza ca\u0142y ruch dwuko\u0142owy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/women-two-wheels\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kobiety i dwa k\u00f3\u0142ka: historia mi\u0142osna w toku\" \/>\n<meta property=\"og:description\" content=\"Kr\u00f3tko m\u00f3wi\u0105c, zwyci\u0119stwo Any Carrasco jest niezwykle wa\u017cne - 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