{"id":298658,"date":"2025-07-20T17:51:53","date_gmt":"2025-07-20T15:51:53","guid":{"rendered":"https:\/\/rtrsports.com\/swietne-licencjonowanie-produktow-jak-sport-zmienil-dobry-w-wow\/"},"modified":"2025-07-20T18:00:23","modified_gmt":"2025-07-20T16:00:23","slug":"swietne-licencjonowanie-produktow-jak-sport-zmienil-dobry-w-wow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/great-product-licensing-sport-turned-good-wow\/","title":{"rendered":"\u015awietne licencjonowanie produkt\u00f3w: jak sport zmieni\u0142 &#8222;dobry&#8221; w &#8222;wow&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>Istnieje wiele przyk\u0142ad\u00f3w na to, jak licencje sportowe zdo\u0142a\u0142y urozmaici\u0107 wiele produkt\u00f3w, zamieniaj\u0105c je w produkty &#8222;wow&#8221;. Sport i jego warto\u015bci, dru\u017cyny i ich dziedzictwo oraz wizerunki stanowi\u0105 idealnego partnera do dodania tego dodatkowego funta, kt\u00f3ry mo\u017ce zrobi\u0107 r\u00f3\u017cnic\u0119. I ten punkt odnosi si\u0119 nie tylko do sportu czy organizacji sportowych, ale do najlepszych marek w og\u00f3le. Pierwszym przyk\u0142adem, kt\u00f3ry przychodzi mi na my\u015bl, jest <strong>Nike Apple Watch<\/strong>, przypadek co-brandingu, kt\u00f3ry z pewno\u015bci\u0105 zamienia bardzo dobry produkt w fantastyczn\u0105 operacj\u0119 marketingow\u0105.<\/p>\n<p>Innym dobrym przyk\u0142adem jest limitowany Ferrari Bianchi Bike, kt\u00f3ry zostanie wyprodukowany w zaledwie 12 sztukach i b\u0119dzie sprzedawany za ponad 15 000 USD. Nic w por\u00f3wnaniu z Ferrari Hublot Big Bang, limitowanym zegarkiem z ceramiki, kt\u00f3ry jest potomkiem wsp\u00f3\u0142pracy mi\u0119dzy Hublot i Prancing Horse Outfit.<\/p>\n<p>Inna znana <strong>marka luksusowa<\/strong>, <strong>McLaren<\/strong>, nawi\u0105za\u0142a ostatnio wsp\u00f3\u0142prac\u0119 z kilkoma \u015bwietnymi firmami. W sektorze hi-tech mog\u0119 wskaza\u0107 telefon <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>Je\u015bli trzymamy si\u0119 luksusowego \u015bwiata samochod\u00f3w, przychodz\u0105 na my\u015bl inne przyk\u0142ady. Sp\u00f3jrz na t\u0119 stacj\u0119 dokuj\u0105c\u0105, kt\u00f3r\u0105 <strong>Esavox<\/strong> produkuje z <strong>Lamborghini.<\/strong> A oto co\u015b wci\u0105\u017c aspiracyjnego, ale nieco bardziej przyst\u0119pnego cenowo, <strong>Lamborghini<\/strong> mo\u017ce zaoferowa\u0107 nam te sneakersy <strong>Mizuno Lamborghini<\/strong>.<\/p>\n<p>I c<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>ould ahead forever since most of the most glamorous and iconic brands in the world have licensing or co-branding operations up and running. Od <strong>Adidasa<\/strong> po <strong>Bentleya<\/strong>, od <strong>Pepsi-Coli<\/strong> po <strong>NBA,<\/strong> od <strong>John Deere<\/strong> po <strong>Walta Disneya<\/strong>, wszystkie najbardziej rozpoznawalne marki na \u015bwiecie oferuj\u0105 swoje marki na licencji. Stanowi\u0105 one wielk\u0105 szans\u0119 dla firm, kt\u00f3re chc\u0105 o\u017cywi\u0107 swoj\u0105 mark\u0119, zwi\u0119kszy\u0107 dystrybucj\u0119, poszerzy\u0107 horyzont handlowy lub cel.<\/p>\n<p>Je\u015bli chcesz dowiedzie\u0107 si\u0119, co mo\u017cna zrobi\u0107 w sporcie lub sportach motorowych, jeste\u015bmy do Twojej dyspozycji, a je\u015bli wolisz wys\u0142a\u0107 nam wiadomo\u015b\u0107, zr\u00f3b to na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>. Je\u015bli w mi\u0119dzyczasie chcesz rzuci\u0107 okiem na wybrane operacje licencyjne, w kt\u00f3re zaanga\u017cowali\u015bmy si\u0119 w ci\u0105gu ostatnich kilku lat, kliknij ten <a href=\"https:\/\/rtrsports.com\/pl\/portfolio_category\/case-licensing-pl\/\">link <\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istnieje wiele przyk\u0142ad\u00f3w na to, jak licencje sportowe zdo\u0142a\u0142y urozmaici\u0107 wiele produkt\u00f3w, zamieniaj\u0105c je w produkty &#8222;wow&#8221;. Sport i jego warto\u015bci, dru\u017cyny i ich dziedzictwo oraz wizerunki stanowi\u0105 idealnego partnera do dodania tego dodatkowego funta, kt\u00f3ry mo\u017ce zrobi\u0107 r\u00f3\u017cnic\u0119. I ten punkt odnosi si\u0119 nie tylko do sportu czy organizacji sportowych, ale do najlepszych marek [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22213,20211,20241],"tags":[],"class_list":["post-298658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licencje-pl","category-sponsoring-sportowy-pl","category-wyscigi-samochodowe"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u015awietne licencjonowanie produkt\u00f3w: jak sport zmieni\u0142 &quot;dobry&quot; w &quot;wow&quot;<\/title>\n<meta name=\"description\" content=\"Istnieje wiele przyk\u0142ad\u00f3w na to, jak licencje sportowe zdo\u0142a\u0142y urozmaici\u0107 wiele produkt\u00f3w, zamieniaj\u0105c je w produkty &quot;wow&quot;. Sport i jego warto\u015bci, dru\u017cyny i ich dziedzictwo oraz wizerunki stanowi\u0105 idealnego partnera do dodania tego dodatkowego funta, kt\u00f3ry mo\u017ce zrobi\u0107 r\u00f3\u017cnic\u0119\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u015awietne licencjonowanie produkt\u00f3w: jak sport zmieni\u0142 &quot;dobry&quot; w &quot;wow&quot;\" \/>\n<meta property=\"og:description\" content=\"Istnieje wiele przyk\u0142ad\u00f3w na to, jak licencje sportowe zdo\u0142a\u0142y urozmaici\u0107 wiele produkt\u00f3w, zamieniaj\u0105c je w produkty &quot;wow&quot;. Sport i jego warto\u015bci, dru\u017cyny i ich dziedzictwo oraz wizerunki stanowi\u0105 idealnego partnera do dodania tego dodatkowego funta, kt\u00f3ry mo\u017ce zrobi\u0107 r\u00f3\u017cnic\u0119\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"\u015awietne licencjonowanie produkt\u00f3w: jak sport zmieni\u0142 &#8222;dobry&#8221; w &#8222;wow&#8221;\",\"datePublished\":\"2025-07-20T15:51:53+00:00\",\"dateModified\":\"2025-07-20T16:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Licencje\",\"Sponsoring sportowy\",\"Wy\u015bcigi samochodowe\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"name\":\"\u015awietne licencjonowanie produkt\u00f3w: jak sport zmieni\u0142 \\\"dobry\\\" w \\\"wow\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2025-07-20T15:51:53+00:00\",\"dateModified\":\"2025-07-20T16:00:23+00:00\",\"description\":\"Istnieje wiele przyk\u0142ad\u00f3w na to, jak licencje sportowe zdo\u0142a\u0142y urozmaici\u0107 wiele produkt\u00f3w, zamieniaj\u0105c je w produkty \\\"wow\\\". 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