{"id":298682,"date":"2025-07-20T18:07:07","date_gmt":"2025-07-20T16:07:07","guid":{"rendered":"https:\/\/rtrsports.com\/jakie-sa-mozliwosci-dla-malych-firm-w-zakresie-sponsoringu-sportowego\/"},"modified":"2025-07-20T18:22:47","modified_gmt":"2025-07-20T16:22:47","slug":"jakie-sa-mozliwosci-dla-malych-firm-w-zakresie-sponsoringu-sportowego","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/","title":{"rendered":"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?"},"content":{"rendered":"

Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, mo\u017cesz zastanawia\u0107 si\u0119 nad bud\u017cetem – czy potrzebujesz na przyk\u0142ad du\u017cego? Jak daleko si\u0119ga tw\u00f3j bud\u017cet? I, co wa\u017cne, czy jest sens wydawa\u0107 pieni\u0105dze na sponsoring sportowy – zw\u0142aszcza je\u015bli jeste\u015b ma\u0142\u0105 firm\u0105? <\/strong><\/p>\n

Kwestia mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm<\/strong> w \u015bwiecie sponsoringu sportowego jest interesuj\u0105ca. O jakich mo\u017cliwo\u015bciach powiniene\u015b wiedzie\u0107?<\/p>\n

Mniejsze bud\u017cety na sponsoring sportowy <\/strong><\/h2>\n

Wspania\u0142\u0105 rzecz\u0105 w sponsoringu sportowym jest to, \u017ce mo\u017ce on oferowa\u0107 mo\u017cliwo\u015bci dla szerokiego zakresu bud\u017cet\u00f3w, wi\u0119c ma\u0142e firmy mog\u0105 czerpa\u0107 korzy\u015bci w takim samym stopniu, jak bardziej znani gracze – dzi\u0119ki kampaniom, kt\u00f3re s\u0105 bardziej dostosowane do ich sytuacji finansowej.<\/p>\n

Mo\u017cliwo\u015bci w zakresie sponsoringu sportowego jako ma\u0142ej firmy mog\u0105 obejmowa\u0107 logo i branding na billboardach za zawodnikami lub kolarzami, gdy s\u0105 oni przes\u0142uchiwani po wy\u015bcigu \/ zawodach, lub widoczno\u015b\u0107 w zasobach cyfrowych, takich jak strony internetowe, biuletyny lub banery reklamowe. Wszystkie te dzia\u0142ania mog\u0105 by\u0107 niezwykle korzystne mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm<\/strong><\/a>prowadz\u0105c do du\u017cego zwrotu z inwestycji pomimo niewydania du\u017cej ilo\u015bci pieni\u0119dzy.<\/p>\n

Mo\u017cliwo\u015bci sponsoringu dla ma\u0142ych firm – na kt\u00f3rym sporcie powinna skupi\u0107 si\u0119 moja marka?<\/strong><\/h2>\n

Je\u015bli wkraczasz w \u015bwiat sponsoringu sportowego i zastanawiasz si\u0119, do kt\u00f3rego sportu powiniene\u015b si\u0119 zbli\u017cy\u0107, dobrym pomys\u0142em mo\u017ce by\u0107 zastanowienie si\u0119 nad korzy\u015bciami p\u0142yn\u0105cymi z MotoGP<\/strong>.<\/p>\n

Dla czystej obj\u0119to\u015bci, MotoGP<\/strong><\/a> trudno przebi\u0107 – setki tysi\u0119cy widz\u00f3w zar\u00f3wno w telewizji, jak i osobi\u015bcie na wy\u015bcigach (nie wspominaj\u0105c o bardzo zaanga\u017cowanej bazie fan\u00f3w w mediach spo\u0142eczno\u015bciowych) i 19 wy\u015bcig\u00f3w rocznie oznacza, \u017ce ta konkretna marka sport\u00f3w motorowych jest doskonale przygotowana do prowadzenia kampanii we wszystkich dziedzinach – niezale\u017cnie od tego, czy jeste\u015b sponsorem tytularnym lub oficjalnym, masz swoj\u0105 nazw\u0119 na motocyklach lub kaskach, czy te\u017c zajmujesz mniej eksponowan\u0105 pozycj\u0119 na uboczu.<\/p>\n

Ogromne zaanga\u017cowanie i lojalno\u015b\u0107 fan\u00f3w MotoGP<\/strong> oznacza r\u00f3wnie\u017c, \u017ce nawet je\u015bli nie mo\u017cesz zainwestowa\u0107 ogromnej ilo\u015bci pieni\u0119dzy, publiczno\u015b\u0107, kt\u00f3r\u0105 zdob\u0119dziesz, b\u0119dzie pasjonuj\u0105ca i szeroko zakrojona – a tak\u017ce bardzo du\u017ca.<\/p>\n

Jakie mo\u017cliwo\u015bci sponsoringu dla ma\u0142ych firm mog\u0119 uzyska\u0107 dzi\u0119ki dziesi\u0105tkom, a nie setkom tysi\u0119cy funt\u00f3w? Poziomy sponsoringu. <\/strong><\/h2>\n

Dla ma\u0142ej firmy my\u015bl o zainwestowaniu nawet kilku tysi\u0119cy funt\u00f3w mo\u017ce by\u0107 zniech\u0119caj\u0105ca – ale gdy publiczno\u015b\u0107 jest tak du\u017ca i tak globalna jak MotoGP, prawdopodobnie i tak dotrzesz do wi\u0119kszej liczby os\u00f3b ni\u017c za po\u015brednictwem innych kana\u0142\u00f3w, nawet je\u015bli wydasz znacznie wi\u0119cej pieni\u0119dzy.<\/p>\n

Z regu\u0142y wydatki poni\u017cej 50 000 euro s\u0105 najta\u0144szymi poziomami sponsoringu w MotoGP. sponsoringu w MotoGP<\/strong><\/a>. Ten poziom sponsoringu mo\u017ce sprawi\u0107, \u017ce twoje logo znajdzie si\u0119 przed setkami tysi\u0119cy widz\u00f3w w kluczowych momentach, a tak\u017ce istnieje wiele mo\u017cliwo\u015bci, aby by\u0107 cz\u0119\u015bci\u0105 tego – poniewa\u017c wi\u0119cej marek mo\u017ce by\u0107 zaanga\u017cowanych, w przeciwie\u0144stwie do, na przyk\u0142ad, je\u015bli jeste\u015b wy\u0142\u0105cznym sponsorem tytularnym.<\/p>\n

Je\u015bli chodzi o mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm, mo\u017cesz by\u0107 pewien, \u017ce istniej\u0105 skuteczne mo\u017cliwo\u015bci dost\u0119pne w MotoGP, w szerszym \u015bwiecie sport\u00f3w motorowych i og\u00f3lnie w sporcie.<\/p>\n

Je\u015bli jednak chcesz uzyska\u0107 wi\u0119cej informacji na temat kt\u00f3regokolwiek z tych aspekt\u00f3w, skontaktuj si\u0119 z RTR Sports Marketing<\/strong>, aby uzyska\u0107 porad\u0119 w dowolnym momencie – mo\u017cemy zaoferowa\u0107 \u015bwietne porady, wi\u0119c czekamy na Tw\u00f3j telefon lub mo\u017cesz napisa\u0107 na adres info@rtrsports.com.<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, mo\u017cesz zastanawia\u0107 si\u0119 nad bud\u017cetem – czy potrzebujesz na przyk\u0142ad du\u017cego? Jak daleko si\u0119ga tw\u00f3j bud\u017cet? I, co wa\u017cne, czy jest sens wydawa\u0107 pieni\u0105dze na sponsoring sportowy – zw\u0142aszcza je\u015bli jeste\u015b ma\u0142\u0105 firm\u0105? Kwestia mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm w \u015bwiecie sponsoringu sportowego jest interesuj\u0105ca. O […]<\/p>\n","protected":false},"author":14,"featured_media":190135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20212,20211],"tags":[],"class_list":["post-298682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportowy","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMo\u017cliwo\u015bci sponsorowania ma\u0142ych firm w sponsoringu sportowym.<\/title>\n<meta name=\"description\" content=\"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?\" \/>\n<meta property=\"og:description\" content=\"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?\",\"datePublished\":\"2025-07-20T16:07:07+00:00\",\"dateModified\":\"2025-07-20T16:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"},\"wordCount\":651,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"articleSection\":[\"Marketing sportowy\",\"Sponsoring sportowy\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/\",\"name\":\"Mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm w sponsoringu sportowym.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"datePublished\":\"2025-07-20T16:07:07+00:00\",\"dateModified\":\"2025-07-20T16:22:47+00:00\",\"description\":\"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/small-business-sponsorship-opportunities\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm w sponsoringu sportowym.","description":"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/","og_locale":"pl_PL","og_type":"article","og_title":"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?","og_description":"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?","og_url":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2000,"height":1333,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?","datePublished":"2025-07-20T16:07:07+00:00","dateModified":"2025-07-20T16:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/"},"wordCount":651,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","articleSection":["Marketing sportowy","Sponsoring sportowy"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/","url":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/","name":"Mo\u017cliwo\u015bci sponsorowania ma\u0142ych firm w sponsoringu sportowym.","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","datePublished":"2025-07-20T16:07:07+00:00","dateModified":"2025-07-20T16:22:47+00:00","description":"Je\u015bli my\u015blisz o podj\u0119ciu decyzji i zainwestowaniu w sponsoring sportowy, by\u0107 mo\u017ce zastanawiasz si\u0119 nad bud\u017cetem. Czy potrzebujesz du\u017cego bud\u017cetu?","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","width":2000,"height":1333,"caption":"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/small-business-sponsorship-opportunities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Jakie s\u0105 mo\u017cliwo\u015bci dla ma\u0142ych firm w zakresie sponsoringu sportowego?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=298682"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298682\/revisions"}],"predecessor-version":[{"id":298698,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298682\/revisions\/298698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/190135"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=298682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=298682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=298682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}